Podcast
Sales and Cigars
Hosted by Walter Crosby · EN
How do you increase sales in your organization? Host Walter Crosby sits down with cigar in hand and has growth minded conversations proven to boost sales. Crosby sets the table by identifying areas where you can excel by first acknowledging the misunderstandings. Like every great sales person he takes time to reflect, strategize and execute. Sit back, listen in, and puff that cigar because Walter Crosby will light you up!
34episodes
Episodes
Newest firstAll episodes
Embracing Customer-Centric Strategies with Laura Patterson | Sales and Cigars Podcast
Oct 2100:41:43Tap to summarizeIn this episode of Sales and Cigars, Walter interviews Laura Patterson, founder of Vision Edge Marketing, as they discuss the evolving landscape of search and the importance of being customer-centric in today's market. Laura shares insights into her entrepreneurial journey, emphasizing the significance of understanding customer value and creating effective growth strategies. She also recounts a memorable story about her grandfather that underlines the importance of knowing your target audience. This episode is packed with valuable tips on aligning sales and marketing efforts, serving clients effectively, and navigating the complexities of B2B sales. Tune in for a deep dive into strategic marketing and customer-centric growth, and enjoy a fun conversation with plenty of golden nuggets. Don't miss out! 00:00 The Evolution of Customer-Centric Sales 00:59 Introduction to Laura Patterson and Vision Edge Marketing 02:21 Laura's Journey to Entrepreneurship 04:52 Navigating Challenges and Building a Customer-Centric Culture 07:33 The Importance of Customer-Centric Strategies in B2B 20:26 Transparency and Data-Driven Insights 22:26 Grandfather's Fishing Tradition 24:06 Fishing as a Metaphor for Business 25:07 Understanding Your Customer 26:12 Leveraging Data for Business Insights 29:45 Importance of Clear Positioning and Messaging 31:48 Ideal Clients and How to Reach Them 36:21 Personal Stories and Reflections 39:39 Concluding Thoughts and Farewell
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Sales and Cigars | Ross Reida | Exit Your Business | Episode 206
Dec 25, 202400:44:18Tap to summarizeAccelerate your sales results with proven strategies from industry veterans. Take your team to the next level with our Sales Velocity program for 7 days only: https://magnet.helixsalesdevelopment.com/sales-velocity Want to know how a solo entrepreneur turned his industry expertise into a major tech company acquisition? Ross shares his journey from being an equipment finance broker to becoming a vital part of a fintech revolution. Plus, get an insider's look at the Cigar Aficionado Big Smoke event in Las Vegas, where industry legends and enthusiasts come together. From unexpected exit strategies to the inclusive culture of cigar aficionados, this episode reveals valuable insights for business owners and cigar lovers alike. Connect with us: Website: https://www.helixsalesdevelopment.com Instagram: https://www.instagram.com/wcrosby248/ Facebook: https://www.facebook.com/walter.crosby.1690, https://www.facebook.com/salesandcigars/ LinkedIn: https://www.linkedin.com/company/helix-sales-development/ Twitter: https://x.com/WalterCrosby #BusinessExit #EntrepreneurSuccess #SalesStrategy
Transcribe →Sales and Cigars | Most Sales Leaders Get This Wrong And Lose Million Dollar Deals | Episode 205
Dec 18, 202401:15:01Tap to summarizeReady to scale? Join our 7-day Sales Velocity program and receive exclusive bonuses. Sign up today! https://magnet.helixsalesdevelopment.com/sales-velocity The million-dollar mistake most salespeople make isn't their pitch - it's misreading who actually makes the decisions. In this conversation with CEO Sales Strategies’ Doug Brown, you'll discover why traditional sales approaches fail with modern buyers and how to completely transform your approach. Whether you're a sales leader trying to scale your team or a frontline seller looking to close bigger deals, this dialogue reveals the hidden dynamics that separate consistent top performers from everyone else. It's not theory - it's battle-tested wisdom from someone who's helped companies from startups to Fortune 500 transform their sales results. Connect with us: Website:www.helixsalesdevelopment.com Instagram: https://www.instagram.com/wcrosby248/ Facebook: https://www.facebook.com/walter.crosby.1690, https://www.facebook.com/salesandcigars/ LinkedIn: https://www.linkedin.com/company/helix-sales-development/ Twitter: https://x.com/WalterCrosby #SalesGrowth #BusinessStrategy #SalesSuccess
Transcribe →Sales and Cigars | Communication Words and Stories | Episode 204
Dec 11, 202400:39:37Tap to summarizeIn this episode, I sit down with Aurora Winter, an award-winning author, and a successful serial entrepreneur. Join Aurora Winter as she reveals the neuroscience behind effective communication and storytelling. Learn how to craft messages that captivate, connect, and convert. Using real-life examples, Aurora shares how a "million-dollar message" turned a struggling business into a multimillion-dollar success. Grab a cigar, mix your favorite cocktail, and get ready for an episode filled with valuable insights and actionable advice. Follow on social media if you want to start now: Website:www.helixsalesdevelopment.com Instagram: https://www.instagram.com/wcrosby248/ Facebook: https://www.facebook.com/walter.crosby.1690, https://www.facebook.com/salesandcigars/ LinkedIn: https://www.linkedin.com/company/helix-sales-development/ Twitter: https://x.com/WalterCrosby #SalesTips #StorytellingStrategy #BusinessGrowth
Transcribe →Sales and Cigars | Communication WTF | Episode 203
Dec 3, 202400:21:09Tap to summarizeAre you struggling to hire and retain top salespeople? Is your sales team missing revenue targets? Head to www.helixsalesdevelopment.com now. Helix Sales Development's Walter Crosby gets candid on communication - the root cause of most problems. From upfront agreements to being open, honest, and empathetic, a real-life example that will make you rethink your approach. Follow on social media if you want to start now: Website:www.helixsalesdevelopment.com Facebook: https://www.facebook.com/walter.crosby.1690, https://www.facebook.com/salesandcigars/ LinkedIn: https://www.linkedin.com/company/helix-sales-development/ Twitter: https://x.com/WalterCrosby #SalesTraining #CommunicationSkills #BusinessGrowth
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Sales and Cigars | Isaac Mashman | Unlocking the Power of Personal Branding | Episode 202
Nov 26, 202400:38:01Tap to summarizeIn this episode of Sales and Cigars, Walter Crosby sits down with Isaac Mashman, founder of Mashman Ventures, to dive deep into the essentials of personal branding and its unique power in today’s digital marketplace. Isaac shares insights into the often misunderstood book The Prince by Niccolo Machiavelli, explaining how its lessons on influence and relationships can inform authentic branding. The discussion covers the ethics of branding, creating a genuine connection, and avoiding the “get rich quick” pitfalls in the industry. Isaac lays out his journey toward becoming a reputable figure in personal branding, emphasizing the importance of transparency and ethical practices. He also speaks on the emotional resonance of personal branding, likening it to the camaraderie shared among cigar enthusiasts—a theme that resonates with Sales and Cigars’ audience. With a clear roadmap for those just starting their branding journey and advice for seasoned professionals, this episode is packed with actionable insights. Highlights: Redefining The Prince: Lessons on influence and good advisors Isaac’s vision for ethical personal branding and setting a powerful example Distinctions between branding vs. marketing The impact of cigars as a universal symbol for connection Building relationships, avoiding “shortcut” culture, and the authenticity factor in personal branding Grab a cigar, mix your favorite cocktail, and get ready for an episode filled with valuable insights and actionable advice. Get Walter Crosby's new book, "Scale Your Sales: Avoid the 7 Critical Mistakes CEOs Make": https://helixsalesdevelopment.com/scale-your-sales Connect with Isaac Mashman: Email: contact@mashmanventures.com LinkedIn: https://www.linkedin.com/in/isaacmashman/ Website: https://mashmanventures.com/ Connect with Walter Crosby: Email: walter@helixsalesdevelopment.com LinkedIn: https://www.linkedin.com/in/walterlcrosby/ Website: https://helixsalesdevelopment.com/ Calendly: https://calendly.com/walter-helix/ Get my new book, "Scale Your Sales: Avoid the 7 Critical Mistakes CEOs Make": https://helixsalesdevelopment.com/scale-your-sales/ Follow & Subscribe for More Episodes Stay connected to Sales and Cigars for more episodes blending sales mastery with cigar culture. Developed by Titan Media Worx – making podcasting easy and professional. Learn more about our video editing services and how we can help you grow! Visit our website: https://titanmediaworx.com/ #SalesAndCigars #SalesStrategy #MarketingVsSales #EliteSales #B2BSales #WalterCrosby #Sales #Business
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Sales and Cigars | J. Lesperance | Unpacking Intellectual Property with The Patent Baron | Episode 201
Nov 19, 202400:34:32Tap to summarizeWalter Crosby welcomes intellectual property expert J. Lesperance, known as "The Patent Baron." They explore the world of IP for business owners—breaking down trademarks, copyrights, patents, and trade secrets. JB’s unique background as both an engineer and attorney makes him an insightful guide for business owners seeking to protect their valuable assets. Highlights Moments Must-Know IP Protections: Learn why simple steps like trademarks, copyrights, and NDAs can be game-changers for business owners. Trade Secrets & Competitive Edge: JB explains why securing trade secrets is vital and how easy missteps can expose your business to risks. Walter’s Story on Memory & Cigars: Don’t miss Walter’s personal take on the nostalgic power of cigars, reminding us that some scents can take you back to cherished moments. Grab a cigar, mix your favorite cocktail, and get ready for an episode filled with valuable insights and actionable advice. Get Walter Crosby's new book, "Scale Your Sales: Avoid the 7 Critical Mistakes CEOs Make": https://helixsalesdevelopment.com/scale-your-sales Connect with J. Lesperance: LinkedIn: https://www.linkedin.com/in/j-baron-lesperance-patent-attorney-ip-protection-barrister-solicitor/ Website: www.patentbaron.com X: x.com/ThePatentBaron Book a consultation to protect your intellectual property. Connect with Walter Crosby: Email: walter@helixsalesdevelopment.com LinkedIn: https://www.linkedin.com/in/walterlcrosby/ Website: https://helixsalesdevelopment.com/ Calendly: https://calendly.com/walter-helix/ Get my new book, "Scale Your Sales: Avoid the 7 Critical Mistakes CEOs Make": https://helixsalesdevelopment.com/scale-your-sales/ Follow & Subscribe for More Episodes Stay connected to Sales and Cigars for more episodes blending sales mastery with cigar culture. Developed by Titan Media Worx – making podcasting easy and professional. Learn more about our video editing services and how we can help you grow! Visit our website: https://titanmediaworx.com/ Hashtags: #SalesAndCigars #IntellectualProperty #EntrepreneurTips #ProtectYourBusiness #Trademarks #Patents #WalterCrosby #ThePatentBaron #BusinessGrowth #CigarsAndSuccess
Transcribe →Sales & Cigars | Jim Packard | Employee & Client Retention | Episode 200
Nov 12, 202400:36:58Tap to summarizeIn this episode of Sales and Cigars, host Walter Crosby sits down with Jim Packard, President of Rainmaker Marketing, Inc. Jim discusses with us insights on customer retention and brand loyalty. He shares his unique strategies for keeping clients engaged, from personalized greeting cards to creative loyalty programs, all aimed at nurturing lasting business relationships. Episode Highlights: The power of personalized gestures in client retention Lessons on adapting ideas from other industries How training and culture-building create loyal employees Using creative follow-ups like cards to build brand loyalty Join Walter and Jim as they explore the impact of these thoughtful touches, along with actionable steps any business can implement to boost client satisfaction and retention. Plus, Jim’s got a fun cigar story and some classic business insights to share! Grab a cigar, mix your favorite cocktail, and get ready for an episode filled with valuable insights and actionable advice. Get Walter Crosby's new book, "Scale Your Sales: Avoid the 7 Critical Mistakes CEOs Make": https://helixsalesdevelopment.com/scale-your-sales Connect with Jim Packard: Linkedin: www.linkedin.com/in/jim-packard-b6435535 Email: jim@jimpackard.com Website: www.sendoutcards.com/rainmaker Connect with Walter Crosby: Email: walter@helixsalesdevelopment.com LinkedIn: https://www.linkedin.com/in/walterlcrosby/ Website: https://helixsalesdevelopment.com/ Calendly: https://calendly.com/walter-helix/ Follow & Subscribe for More Episodes Stay connected to Sales and Cigars for more episodes blending sales mastery with cigar culture. Developed by Titan Media Worx – making podcasting easy and professional. Learn more about our video editing services and how we can help you grow! Visit our website: https://titanmediaworx.com/ #SalesAndCigars #SalesStrategy #BusinessGrowth #EntrepreneurMindset #ClientSuccess #RelationshipMarketing #SalesStrategy #CustomerExperience #BrandLoyalty #SmallBusinessGrowth #SalesLeadership #SalesCulture #CustomerRetentionStrategy #EmployeeEngagement #BusinessTips #MarketingIdeas #SalesAdvice #Innovation #B2BSales #SalesTraining #CustomerRelationships #ClientRetention #SalesHiring #CigarLifestyle
Transcribe →Sales & Cigars | Brad Koch, Business Coach and Former Marine | Episode 199
Nov 5, 202400:40:32Tap to summarizeIn this episode, host Walter Crosby sits down with Brad Koch, a business coach with a fascinating journey from the Marine Corps to the world of business coaching. Brad shares powerful insights on transitioning from military to civilian life, navigating sales and leadership roles, and the essential qualities that make a great coach. He also opens up about the hard lessons learned through hands-on experience in sales and management. Episode Highlights: Transition to Sales and Leadership: Brad's journey from a military background to thriving in business, balancing family and career. Coaching for Success: The importance of extreme ownership and the coaching frameworks that help teams excel, inspired by Jocko Willink and others. Sales Team Culture: Creating a sales team that’s competitive yet collaborative—a family where support and friendly competition drive success. Motivating Sales Teams: How to speak to the intrinsic motivators of each team member to drive performance and satisfaction. Grab a cigar, mix your favorite cocktail, and get ready for an episode filled with valuable insights and actionable advice. Get Walter Crosby's new book, "Scale Your Sales: Avoid the 7 Critical Mistakes CEOs Make": https://helixsalesdevelopment.com/scale-your-sales Connect with Brad Koch: Book: Profitable Pathways, a guide offering 12 core fundamentals for aspiring business leaders.https://win.4sightcoach.com/profitable. Website: https://4sightcoach.com LinkedIn: https://linkedin.com/in/bradleyjkoch Facebook: https://www.facebook.com/bradleyjkoch/ Connect with Walter Crosby Email: walter@helixsalesdevelopment.com LinkedIn: https://www.linkedin.com/in/walterlcrosby/ Website: https://helixsalesdevelopment.com/ Calendly: https://calendly.com/walter-helix/ Follow & Subscribe for More Episodes Stay connected to Sales and Cigars for more episodes blending sales mastery with cigar culture. Developed by Titan Media Worx – making podcasting easy and professional. Learn more about our video editing services and how we can help you grow! Visit our website: https://titanmediaworx.com/ #SalesAndCigars #BusinessCoaching #SalesLeadership #ExtremeOwnership #SalesCulture #PodcastLife
Transcribe →Sales & Cigars Podcast | Marty Fahncke | Stages of Exiting Your Business | Episode 198
Oct 29, 202400:39:15Tap to summarizeIn this episode, I sit down with Marty, a seasoned entrepreneur who knows a thing or two about building businesses from the ground up and selling them for big paydays. Marty’s been through it all, from starting a grassroots business in a local soccer field to scaling it globally, and eventually selling it for over a million dollars. We talk about what every business owner needs to know, whether you plan on selling next year or never thought about selling at all. Marty also drops some wisdom about the “5 D’s and a B”—divorce, disease, death, debt, disagreements, and burnout—that can force you to sell when you least expect it and also the Stages of Exiting Your Business. If your business isn’t ready for sale, you’re leaving yourself exposed. Trust me, you don’t want to be caught off guard. We dig into how to make your business more attractive to buyers, what books Marty recommends every entrepreneur should read, and why every owner needs to take themselves out of the front line if they ever want true freedom. Grab a cigar, mix your favorite cocktail, and get ready for an episode filled with valuable insights and actionable advice. Highlights in this episode: Marty’s top 4 books every business owner should read. Why now is the time to start thinking about selling your business, even if you don’t plan to. The 5 D’s and a B that can force an unexpected sale. The Stages of Exiting Your Business Marty’s entrepreneurial journey: from local sales to international success and cashing out big. Connect with Walter Crosby: Get my new book, "Scale Your Sales: Avoid the 7 Critical Mistakes CEOs Make": https://helixsalesdevelopment.com/scale Sales Hiring Secrets for just $97! Sign up here: https://events.helixsalesdevelopment.com Email: walter@helixsalesdevelopment.com LinkedIn:https://www.linkedin.com/in/walterlcrosby/ Website: https://helixsalesdevelopment.com Calendly:https://calendly.com/walter-helix/15- Connect with Marty Fahncke: Get Marty’s free workbook to assess if your business is ready to sell: https://www.westboundroad.com/ | www.BoomerSellstheBusiness.com Podcast: https://thepearlcollective.com/podcasts/more-than-one-way-to-grow-your-business/ Linkedin: https://www.linkedin.com/in/martyfahncke/ Youtube: https://www.youtube.com/@westboundroad Produced by: https://titanmediaworx.com/ #SalesAndCigars #Entrepreneurship #BusinessExitStrategy #BusinessGrowth #CigarCulture #WalterCrosby #Podcast
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