Robert Moseley is the founder and CEO of GTM Engine. GTM Engine is a new AI platform that not only automates the administrative part of sales and sales leadership…but more importantly prescribes leaders how they can have better…more individualized…and more impactful coaching conversations. Coaching is the ultimate sales leadership superpower and the skill that separates the elite sales leaders from the average ones. And research continues to show that leaders are NOT as good or as impactful at coaching as they would like to think they are. Too many rely only on data…or content for coaching. Today, Robert joins the show to share how the best leaders move past the content and become contextual coaches. Contextual coaches outperform content-driven coaches by orders of magnitude. And that’s why every leader should pay attention to this conversation and the work that is happening at GTM Engine.