Steve Urian, VP of Sales at WM joins us today to unpack how true market leaders stay in growth mode for decades…not by reacting to change…but by making it a crucial part of the leadership strategic plan. Steve shares how change shapes the way WM has stayed in growth mode and as the dominant leader in their market for over half a century. And they’ve maintained that growth position through every single market condition imaginable. This is an episode where one of the most successful leaders of one of North America’s most iconic companies shares how they don’t just earn first place in their market…they stay there.