What if your book was not just a book, but one of the most powerful business tools you could create?

In this episode of Sales Strategies for Christian Coaches, Justin Janowski talks with Patricio Ordonez about how Christian coaches, entrepreneurs, speakers, and aspiring authors can use a book to build authority, attract leads, open doors to speaking opportunities, and move people toward their coaching offers.

Patricio shares how he and his wife, Daniela, discovered their calling through years of trial, error, obedience, and imperfect action. Together, they now help faith-driven authors write, publish, and position their books as part of a purpose-driven business.

This conversation is especially valuable if you have ever wondered whether writing a book could help you grow your coaching business, or if you already have a book sitting on the shelf and you are not sure how to use it strategically.

In this episode, you’ll hear:

Why coaches should consider writing a book even if they do not see themselves as authors yet
How a book can create instant authority in your area of influence
Why your book should lead readers to breakthroughs, not just information
How to think about your ideal reader as someone you are uniquely called to serve
Why your book should connect to your message, framework, and offer
How to use a book as the entry point in your customer journey
Why book sales are not the only measure of success
How books can open doors to speaking, coaching, and client conversations
What the Kingdom Book Awards are and why Christian authors should consider submitting their work

Patricio will also be speaking at Christian Coaches Academy Live, happening July 15-17 in Milwaukee, where he will teach more on how to turn your book into more sales.

Learn more about CCA Live 2026:

www.f2itribe.com/CCALive2026

Submit your book to the Kingdom Book Awards: