Today on the Salesforce Admins Podcast, we talk to Cheryl Feldman, Senior Director of Product Management at Salesforce.

Join us as we chat about how Agentforce will make Setup smarter, faster, and way more helpful.

You should subscribe for the full episode, but here are a few takeaways from our conversation with Cheryl Feldman.

Setup made simple

Cheryl Feldman is on a quest to make Setup easier for admins, and she's the perfect person to get it done. She's been a Salesforce customer, an admin, and an architect, so she knows how difficult it can be to answer seemingly simple questions, like, "How do I get a list of users that can modify all data?" Right now, you need to run a SOQL query for that.

That's about to change with Setup with Agentforce. You'll be able to use a conversational interface to manage users and user access, troubleshoot formulas, and much more. And Cheryl's just getting started.

How you can make Setup with Agentforce even better

Setup with Agentforce is available now in open beta. You can access it in production, a sandbox, or a developer org. Right now, it covers the most common use cases in Setup. For other questions, the agent can give you an answer from Salesforce's help and training documentation and help you navigate to the correct Setup page.

While these features are already game-changing, Cheryl wants your help to make Setup with Agentforce even better. "We want to hear from admins," she says, "Does it help you? And what do you want us to solve next?"

Help shape the future of Setup

Cheryl and her team are already building a framework to expand Setup with Agentforce beyond the most common use cases. They're looking at multi-step orchestration, which will enable you to seamlessly create objects or fields, manage access to them, and add them to dynamic forms, all in one place.

So please, give Setup with Agentforce a try. Your feedback will help shape a smarter, simpler future for admins everywhere.

Make sure to listen to the full episode for more from my conversation with Cheryl Feldman. And don't forget to subscribe to the Salesforce Admins Podcast to catch us every Thursday.

Podcast swag

Salesforce Admins on the Trailhead Store

Learn more

Trailblazer Community Group: Setup With Agentforce (Beta)
Salesforce Admins Blog: Introducing Setup with Agentforce (Beta): Your New Admin Superpower
Dreamforce '25 on Salesforce+: The Future of Setup Powered by Agentforce
Dreamforce '25 on Salesforce+: Setup Now with Agentforce: Simplifying the Complex
Dreamforce '25 on Salesforce+: Setup with Agentforce: New Superpower for Salesforce Admins

Admin Trailblazers Group

Admin Trailblazers Community Group

Social

Full show transcript

Mike Gerholdt : This week on the Salesforce Admins Podcast, we're welcoming back Cheryl Feldman, Product Management Senior Director here at Salesforce. Well, to talk about something that's changing the game for admins, namely Agentforce for Setup. Cheryl's going to give us a behind the scenes look at how this conversational tool is making setups smarter, faster, and way more helpful. So from formulas to user access to cloning users, it's all about to get easier and way more admin friendly. Not to mention, Cheryl's also going to share with us how her own journey from admin to product manager helps her shape what gets built. So I can't wait. With that, let's get Cheryl on the podcast. So Cheryl, welcome to the podcast.

Cheryl Feldman: Thanks so much, Mike. I'm excited to be back.

Mike Gerholdt : I'm excited to have you back. You were a rockstar at Dreamforce this year, and you're probably going to be a rockstar this whole year. I know in the admin keynote, we demoed Agentforce for Setup. I think I'm using that term right, right?

Cheryl Feldman: Setup with Agentforce, but thank you. Yes.

Mike Gerholdt : Okay. See, I'm always backwards.

Cheryl Feldman: Yes. I was so excited to see that work in the keynote and to see the exciting admin response and excited that we went to beta today.

Mike Gerholdt : Oh my God. I feel like I feel as much joy for this as I do when we could customize the homepage.

Cheryl Feldman: Yes.

Mike Gerholdt : It sounds so small. We're getting in super knee-deep. Let's zoom out for a second because I'm sure there's a lot of new admins that are like, "What are they talking about?" Cheryl, for people that haven't met you and heard you in some of the True to the Core, and some of the Q&A sessions where I feel like Parker just calls on you constantly, could you do a little bit of an introduction of what you do and the fun stuff you get to work on at Salesforce?

Cheryl Feldman: Sure. My name is Cheryl Feldman, and I'm a Product Manager in platform. Been at Salesforce about four and a half years now. Prior to joining Salesforce, I was actually a customer for just over 18 years in, starting out as an admin, moved into more leadership and management roles, was running a COE at a very large bank before I joined Salesforce. And when I joined Salesforce, I started in the user access area, specifically managing the authorization side of things, and then started to really advocate that we improve admin experiences. That led me to my role now where I act as the product domain lead for Setup with Agentforce, and improving experiences for admins and really addressing a lot of the issues that admins have in setup because speaking of True to the Core, setup has come up pretty much every True to the Core has ever existed. And that's what I do here at Salesforce.

Mike Gerholdt : Which is a lot to say the least. I will fan out a little bit because I remember when Cheryl, you were a customer, you always had questions I couldn't answer, which challenged me. And now to see you on the inside, I mean, it's one thing to hang an identity and say admin developer architect, but that kind of core identity that people have that you made your name on of configuring one of the most complex CRMs to meet business needs without deploying code is just so empowering. And I just, for me, on behalf of all the people like me, I'm just so appreciative to have you inside the PM org championing for people that want to be in tech that don't understand or know how to write code. I had to say that early just because-

Cheryl Feldman: Thank you. Thank you for saying that.

Mike Gerholdt : ... I don't get to talk to you a whole lot. You're a busy person, especially with the new setup stuff. I mean, I remember demoing permission sets and permission set groups and feeling like, "Holy cow, Cheryl just moved a mountain." But you're like, "Yeah, I can move mountains, but what about planets?" And now you're tackling setup. Where did this come from?

Cheryl Feldman: This came from back, I think it was June 1st, 2022, one of our incredible Trailblazers, Andrew Russo, hope he doesn't mind me shouting him out, stood up at True to the Core and said, "When are you actually fixing setup? When are you doing anything, something?" And I had been pushing internally that we needed to do something. And I said, "Well, if not me, then who?" And so I started looking at the usage of setup, and something that it didn't necessarily surprise me, but it validated a lot of things that I believe that the areas and user access were the most used areas and setup, which was the area that I was managing at that point from a product standpoint. And I said, "Well, what are the big issues that we need to sell for a...

Setup with Agentforce Makes Salesforce Admin Tasks Easier