Today on the Salesforce Admins Podcast, we talk to Cheryl Feldman, Senior Director of Product Management at Salesforce.

Join us as we chat about how Agentforce is reshaping the Setup experience.

You should subscribe for the full episode, but here are a few takeaways from our conversation with Cheryl Feldman.

From 1,300 pages to one conversation

Let's be honest. Setup has always been where the real admin magic happens. But it can be surprisingly complicated to answer a simple question, like, "Why can't my user edit this record?"

As Cheryl Feldman explains, it's because Setup has slowly grown in complexity over time. As new products and features were added to Salesforce, Setup pages multiplied. And while that level of complexity will always be necessary, it doesn't need to be so hard for admins to navigate.

That's where Setup with Agentforce comes in. Whether it's troubleshooting permissions, understanding formulas, or finding the right configuration page, you can do it all with conversational AI instead of wading through 1,300 pages.

How to try Setup with Agentforce right now

Setup with Agentforce is currently available in open beta, so you can give it a try in production, a sandbox, or a developer org. Cheryl and her team would love to get your feedback. "We want to hear from admins," she says, "Does it help you? And what do you want us to solve next?"

Right now, Setup with Agentforce can handle common use cases, like user access, formulas, data model, and Flow. And for questions it can't cover, the agent will pull answers from Salesforce's help and training documentation and point you to the correct Setup pages to get the job done.

A simpler, agent-driven future for Setup

Right now, Setup with Agentforce focuses on high-impact, everyday Setup tasks. But Cheryl and her team have big plans for the future.

One area they're looking at is multi-step orchestration, which will give admins the ability to create objects or fields, grant users access to them, and add them to a layout in one guided process. Instead of jumping between pages, you'll be able to complete related tasks in a single conversational experience.

Most importantly, we need your feedback to shape what comes next. Jump on the open beta, reach out to Cheryl and her team, and let's make some admin magic.

Check out the full episode for more from Cheryl Feldman. And remember to subscribe to the Salesforce Admins Podcast so you never miss an episode.

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Learn more

Trailblazer Community Group: Setup With Agentforce (Beta)
Salesforce Admins Podcast Episode: How Do I Understand a Complex Salesforce Formula Quickly?
Salesforce Admins Blog: Introducing Setup with Agentforce (Beta): Your New Admin Superpower
Dreamforce '25 on Salesforce+: The Future of Setup Powered by Agentforce
Dreamforce '25 on Salesforce+: Setup Now with Agentforce: Simplifying the Complex
Dreamforce '25 on Salesforce+: Setup with Agentforce: New Superpower for Salesforce Admins

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Love our podcasts? Subscribe today or review us on iTunes! Full show transcript

Mike Gerholdt:

This week on the Salesforce Admins podcast, well, let's be honest, setup has always been where the real admin magic happens. On this episode, I am talking to Cheryl Feldman, Product Management Senior Director at Salesforce, and longtime admin advocate to unpack how Agentforce is reshaping the way we build, troubleshoot, and think through configuration. From solving tricky user access questions to helping us with formulas and beyond, this is about making setup smarter and more intuitive. With that, let's get Cheryl on the podcast.

So Cheryl, welcome to the podcast.

Cheryl Feldman:

Thanks so much, Mike. I'm excited to be back.

Mike Gerholdt :

I'm excited to have you back. You were a rockstar at Dreamforce this year, and you're probably going to be a rockstar this whole year. I know in the admin keynote, we demoed Agentforce for Setup. I think I'm using that term right, right?

Cheryl Feldman:

Setup with Agentforce, but thank you. Yes.

Mike Gerholdt :

Okay. See, I'm always backwards.

Cheryl Feldman:

Yes. I was so excited to see that work in the keynote and to see the exciting admin response and excited that we went to beta today.

Mike Gerholdt :

Oh my God. I feel like I feel as much joy for this as I do when we could customize the homepage.

Cheryl Feldman:

Yes.

Mike Gerholdt :

It sounds so small. We're getting in super knee-deep. Let's zoom out for a second because I'm sure there's a lot of new admins that are like, "What are they talking about?"

Cheryl, for people that haven't met you and heard you in some of the True to the Core, and some of the Q&A sessions where I feel like Parker just calls on you constantly, could you do a little bit of an introduction of what you do and the fun stuff you get to work on at Salesforce?

Cheryl Feldman:

Sure. My name is Cheryl Feldman, and I'm a Product Manager in platform. Been at Salesforce about four and a half years now. Prior to joining Salesforce, I was actually a customer for just over 18 years in, starting out as an admin, moved into more leadership and management roles, was running a COE at a very large bank before I joined Salesforce. And when I joined Salesforce, I started in the user access area, specifically managing the authorization side of things, and then started to really advocate that we improve admin experiences. That led me to my role now where I act as the product domain lead for Setup with Agentforce, and improving experiences for admins and really addressing a lot of the issues that admins have in setup because speaking of True to the Core, setup has come up pretty much every True to the Core has ever existed. And that's what I do here at Salesforce.

Mike Gerholdt :

Which is a lot to say the least. I will fan out a little bit because I remember when Cheryl, you were a customer, you always had questions I couldn't answer, which challenged me. And now to see you on the inside, I mean, it's one thing to hang an identity and say admin developer architect, but that kind of core identity that people have that you made your name on of configuring one of the most complex CRMs to meet business needs without deploying code is just so empowering. And I just, for me, on behalf of all the people like me, I'm just so appreciative to have you inside the PM org championing for people that want to be in tech that don't understand or know how to write code. I had to say that early just because-

Cheryl Feldman:

Thank you. Thank you for saying that.

Mike Gerhold...

The Future of Salesforce Setup Is Agent-Driven