My guest this week is Purnomo Kristanto, General Manager of Indonesia at The Trade Desk. Purnomo’s inspirational career path began from an engineering background, spanning across customer service, sales and general management, with a significant tenure at Google across APAC. Beneath the veneer of Purnomo's impressive career lies a story of perseverance and resilience. He graduated during a challenging economic downturn when engineering majors struggled to secure employment. To weather the storm and acquire new skills, he made the unconventional move of taking a cold-call sales position. This decision not only helped him survive the adverse economic climate but also enabled him to embark on a continuous learning journey.

An influential figure in Purnomo's life is his late mother, whose guidance and invaluable life advice have been constant companions throughout his childhood and professional journey. These teachings have been seamlessly integrated into his management philosophy, shaping his leadership style and approach.

In this interview, I delve deep into Purnomo's trajectory, exploring how he scaled both teams and himself from a humble beginning. We uncover the invaluable lessons he learned along the way, navigating through life's most challenging events and external environments. Most importantly, he offers practical advice to younger generations, particularly recent graduates, who are currently navigating a tough job market. This guidance comes at a time when many large companies are hesitant to hire fresh graduates. Purnomo's insights serve as a beacon of hope and direction for those seeking to thrive in these challenging times.

"Expect less, do more."

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SCALE UP - Conversation with Purnomo Kristanto, GM Indonesia @ The Trade Desk