Welcome back, babes, to the Scale Your Sales Podcast! Today’s episode is a powerhouse conversation with Ashley Brasseaux, a fractional CMO and launch strategist who helps seven-figure businesses build high-performing marketing strategies that actually convert. In this episode, Ashley and Jillian peel back the layers of what truly makes marketing work in today’s shifting landscape—from the evolving role of AI to the breakdown of trust in the online space. This honest and refreshing talk is for every entrepreneur who’s ready to stop spinning their wheels and start aligning strategy with execution.

Topics Covered:

What a fractional CMO really does (and why it's not just about having a plan)
How marketing and sales should actually work hand-in-hand to drive conversions
The rise of “trust recession” and what it means for online entrepreneurs today
Why fake urgency and bro marketing are losing their power
Ashley’s take on how AI tools should enhance your brand—not replace your voice
Evergreen webinar red flags and how honesty builds lasting trust
The difference between strategy and execution—and why both matter for scaling
How to know if you’re ready to hire a CMO or still need more integrators on your team
Real talk on building a team that aligns with your vision and supports your zone of genius

"Do I invest in at this moment? What's the next step in my business for the obstacle or bottleneck I have today, instead of the one that I foresee coming? The ability to focus is going to become so much more valuable and needed, I think, in business." – Ashley

CONNECT WITH ASHLEY:

Instagram: @ashleybrasso

LinkedIn: Ashley Brasseaux

CONNECT WITH JILLIAN

JOIN INFINITY™ here → thejillianmurphy.com
Follow me on IG: @thejillianmurphy
Join my Facebook Community: https://bit.ly/sellingsecretsgroup