Welcome back, babes, to The Jillian Murphy Show! LinkedIn is basically the high-end cocktail party of the internet while everyone else is still fighting for scraps in the Instagram basement. I am sitting down with the absolute powerhouse Caroline Pennington to break down why you are sleeping on the most profitable platform for your business. We are diving deep into how to find those 7 and 8 figure clients who are actually lurking in your DMs right now. This episode is your ultimate permission slip to stop obsessing over aesthetic reels and start playing the organic game where the real money is made.

Topics Covered:

Why LinkedIn is actually what Facebook and Instagram were twenty years ago.
How to handle spammy DMs by ignoring low quality connection requests.
The strategy for showing up consistently only three specific days per week.
How commenting on smaller accounts helps you avoid getting washed out.
The "Friday Feature" method that creates massive organic reciprocity and publicity.
What works best for content including static posts and professional headshots.
Your ideal clients are likely lurking even if they never like your posts.
Where to find high net worth leads using the specific SEO search tools.

“If you want engagement, you need to start giving engagement.” – Caroline

CONNECT WITH CAROLINE:

Instagram: @cpennington55

Website: @femininefounder.com

CONNECT WITH JILLIAN