This week Jaime is sitting down with powerhouse esthetician-turned-CEO, Crystal Cecily, the brilliant mind behind Loomis Skincare. With nearly two decades of hands-on experience and an obsession for results-driven formulas, Christal didn’t just launch a product—she created a brand rooted in science, care, and confidence.

In this episode, Christal shares how she transitioned from burned-out mom to spa owner, and eventually to formulating her own anti-aging and pigmentation-focused products. From betting on herself when no one else would, to investing every client dollar back into her dream, Christal shares the truth behind what it really takes to build a beauty empire that lasts.

This one’s for every service-based entrepreneur wondering if she can scale beyond the treatment room. Spoiler: YOU CAN.

🎧 Tune in to learn how to scale with soul, create products with purpose, and show up for your brand—even when you’re scared.

👉 Use code SHE atwww.christalcecilyskincare.com for 20% off your first order!

[00:00] Jaime introduces Christal and her inspiring journey from esthetician to skincare mogul
[02:30] The unexpected start: from stay-at-home mom to spa owner with zero esthetician experience
[05:00] Christal fast-tracks her way through esthetics school while juggling business and motherhood
[06:40] The moment she saw a gap in the skincare market—and boldly decided to fill it
[08:00] Navigating fear, financial risk, and family loss while building a business
[10:45] Why confidence and clarity matter more than perfect timing
[13:50] The unexpected challenge of product formulation—and what makes Loomis different
[18:00] Why blue copper, transmetric acid & hydration changed the skincare game
[20:30] Competing with influencers and staying true to your brand in a noisy industry
[23:00] Owning her role as the face of Loomis—and launching an affiliate strategy
[25:00] Investing in masterminds: what worked, what didn’t, and how to ask for what you really need
[32:00] The #1 thing Christal would tell her younger entrepreneurial self

🔗 Resources Mentioned

Christal Cecily | Skin Expert & Educator
Instagram: @your.esti.christal
Christal Cecily Skincare
Website: www.christalcecilyskincare.com
Instagram: @christalcecilyskincare
Lumis Skincare
Website: www.lumisskincare.com

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[Interview] The Serum That Started It All: Christal Cecilly on Confidence, Growth & Grit