Social media is essential for small businesses — but it doesn’t have to feel like a second full-time job. In this episode, we sit down with Shalane and Nicole from Be Social, a social media agency built specifically to support small business owners, entrepreneurs, and leaders who are overwhelmed by content creation.
We talk about the biggest mistakes businesses make on social media, why chasing trends can actually hurt your brand, and how storytelling and personality matter more than perfectly edited posts. If you’ve ever spent hours on a single post and still felt unsure about it, this conversation is for you.
Topics Covered
Why social media feels so overwhelming for small business owners
The biggest mistake businesses make: chasing trends instead of their brand
Why personality and storytelling matter more than what you sell
How social media should support your business — not run it
When to DIY social media vs. when to hand it off
How Be Social helps businesses take social media off their plate
Training options for business owners who want to do it themselves
Why social media is “air coverage” for your business, not the entire strategy
About Our Guests
Shalane and Nicole are the founders of Be Social, a social media agency created to help small businesses grow without wasting time, energy, or money. Their focus is helping brands show up authentically, connect with their audience, and stop treating social media like a third job.
Level Up Labs Event Info
This conversation is part of Level Up Labs, a four-hour, in-person experience for business owners, entrepreneurs, and leaders.
📍 Location: Brick & Mortar – 411 N MAIN ST, Glen Ellyn
🕙 Time: 10:00 AM – 2:00 PM
🧠 What You’ll Get: Real-world strategies from local experts in business growth, social media, and leadership
🎟 Spots Are Limited
👉 Sign up for your spot:
https://yourbrickandmortar.com/level-up/