Peanut is the fast-growing social network guiding women through fertility, pregnancy, motherhood and menopause. In this live Scratch episode, we sit down with Phoebe Corcoran, Brand & Communications Lead at Peanut to discuss how a two-person marketing team turns customer insight into culturally powerful work - from the #ForcedSmiles statue takeover to the viral #InvisibleMothers campaign. Learn how Peanut balances data and creative “gut”, fires on different channels for launch day, and keeps 5 million women engaged while running on start-up budgets.