Mon Oct 13 2025

There are 1.6 million cases supported and about 55,000 customer support conversations per week, handled by Salesforce’s AI agents - this sets the stage for this episode with stage for this chat with Ariel Kelman, President & CMO at Salesforce. Ariel walks us through how Salesforce is building the agentic enterprise, where AI agents (Agentforce) work alongside humans across sales, service, and marketing. The real magic, he says, isn’t just the AI, but it’s data readiness with Data Cloud so the agents actually know your customers and context. We get into Salesforce’s Customer Zero mindset (use your own product first) and why modern marketing wins on education over persuasion. The secret plug - Arial shares lessons from dogfooding that enabled 700k+ website conversations and approximately 14k formerly ignored leads followed up every week. With all the buzz around AI, Ariel reckons that the biggest risk is getting left behind as a marketer. As CMOs question how to keep up with the pace...