Wed Oct 08 2025

For every bottle sold, Ocean Bottle funds the collection of 1,000 plastic bottles in weight, supporting plastic collection projects around the world. In this episode, Will Pearson, Co-Founder of Ocean Bottle, joins Eric to share how the company has grown from a small Kickstarter campaign into a global brand. Ocean Bottle has collected over 20 million kilos of plastic, the equivalent of 2 billion bottles. Will discusses how a lean marketing team can punch far above its weight, and why, in the water category, the hydration experience itself is the ultimate sustainability strategy. From Ed Sheeran’s tour to collaborations with The North Face, he unpacks how B2B partnerships have become a powerful growth engine for purpose-led challenger brands, proving that purpose and performance can flow in the same direction.