Golf has traditionally been known as an elitist sport — reserved for the monied, the retired, and those already “in the club.” But Manors Golf is changing that one campaign at a time. In this episode, Viren is joined by Alex Ames, Marketing Director at Manors Golf, for a deep dive into how the brand has become one of the most exciting challenger brands in sport. Alex unpacks the evolution of Manors from a small rebrand project into a culture-shaping golf label redefining what the sport feels like for a new generation. He explains the brand’s foundational belief, “golf is not a sport to be mastered, but a game to be explored.” This insight informed everything from their positioning to their product philosophy. In the early days of the brand’s launch, the team realised attention was their true currency, and how a lean creative team with a filmmaking background built some of the most talked-about campaigns in golf. Alex breaks down Manors’ content machine, from Monday forensic reviews...