Podcast
Search Engine Roundtable Podcast
Hosted by Barry Schwartz · EN
This podcast includes weekly search news recaps and vlogs that Barry Schwartz of the Search Engine Roundtable produces. It covers SEO, SEM, organic and paid search topics, mostly around Google but also on Microsoft Bing and other search engines.
It is a quick way to catch up on the most important SEO and SEM topics of the week.
70episodes
Episodes
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It's New 6/22: Google update hits sites hard, site moves are unpredictable, Google Ads text disclaimers and more
2d ago00:11:58Tap to summarizeToday we covered the Friday unconfirmed Google update that hit hard. Google’s John Mueller said site moves are hard and unpredictable. Google spoke at Search Central Live Milan on chunking and more. Google Ads rolled out text disclaimers to all. Google Ads posted more tips on pinning headlines and descriptions. Target CPA and Target ROAS will show as standalone bidding strategy options, separating them from the "Maximize conversions" and “Maximize conversion value” strategies. Changes coming to Google Ads enhanced conversions. 0:00 - Introduction1:26 - Google algorithm update hits hard over weekend2:28 - Google on site moves, its hard and unpredictable4:26 - Google Search Central Live Milan - chunk away5:54 - Google Ads rolls out text disclaimers to all 7:04 - Google Ads adds more ad tips on ad pin ad headlines and ad descriptions8:02 - Google Ads Smart Bidding Target CPA & ROAS updates10:15 - Google Ads enhance conversions updates10:58 - ConclusionA daily recap video summarizing a few of the top search marketing headlines covered at the Search Engine Roundtable.This recap is called It's New - A quick, daily dose of the latest in SEO with Anu Adegbola of Search Engine Land, Mordy Oberstein of SE Ranking and Greg Finn of Cypress North (and Marketing O’Clock) and Barry Schwartz.
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Google Volatility, Bing AI Reporting Updates, UK Orders Google To Hand Over Its Search Ranking Algorithm & More
5d ago00:12:22Tap to summarizeThis week, we covered the typical and ongoing Google Search ranking volatility. UK’s CMA ordered Google to share its search ranking algorithm and enable data portability to some third-parties. Google Search rolled out its information agents in AI Mode to subscribers. Bing Webmaster Tools released updates to its AI performance reports including intents, topics, citation share and a compare feature. Bing Webmaster Tools will also release updates to its country filters in those performance reports. Google Search Console’s link report was finally updated. Google updated its documentation around site moves and listing domain variants in the change of address tool. Google said LLMS.txt files won’t help or hurt you in Google Search. Google said HTML is the standard for SEO, not markdown files. Google said there is no practical difference with using subfolders structures for US sites. Google Search Central Live took place in Milan this week and they covered tons of important SEO topics. Google is testing 3D model attribution in the product results. Google Image Search does mix ads within organic, and finally some are noticing. Bing is testing a new updated news box design in search. Google Ads changed its bidding target optimization, rolled out promotion mode beta and expanded smart bidding exploration. Google Ads will also limit ad impressions from unqualified advertisers. Google Ads is turning on conversion-based customer lists. And Microsoft Advertising has a new product explorer feature. That was the search news this week at the Search Engine Roundtable.Sponsor: Yahoo Scout is an AI answer engine that pulls from the open web, trusted publisher networks, and Yahoo's ecosystem including News, Finance, Sports, Mail and more. Ask any question, get informed answers with cited sources. Thirty years of search intelligence behind every result. Try it today, Scout.com.0:00 - Introduction0:52 - Google Search Ranking Volatility Continues Into This Week1:42 - CMA: Google Must Share How Search Results Are Ranked & Data Portability2:35 - Google Search Rolls Out Information Agents In AI Mode For A Fee3:02 - Bing Webmaster Tools AI Reporting Adds Intents, Topics, Citation Share & Compare4:16 - Bing Webmaster Tools May Support More Country Reporting4:42 - Google Search Console Link Report Finally Fixed & Updated5:06 - Google: For Site Moves, Add All Domain Variants To Change Of Address Tool5:41 - Google: LLMS.txt Files Won't Help Or Hurt Your Search Rankings6:44 - Google: HTML The Standard For SEO, Not Markdown Files7:09 - Google: No Practical SEO Difference By Going With Folder For US Site7:56 - Google Speaks On Chunking, Site Signals, Content, Paywalls & AI Clicks8:40 - Google Tests 3D Model From Attribution In Product Results9:12 - Google Image Search Mixes Ads Within Organic Results Too10:10 - Bing Tests Updated News Design In Search10:22 - Google Ads Bidding Target Optimization Changing, Promotion Mode Beta, Smart Bidding Exploration Expands10:48 - Google Ads To Limit Ad Impressions From Unqualified Advertisers11:20 - Google Ads Turning On Conversion-Based Customer Lists For Advertisers11:45 - New Microsoft Advertising Product Explorer12:09 - Conclusion
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It's New 6/18: Domain Variants For Google, 3D Models, Google Ads Measurements, LinkedIn Ads Seniority
6d ago00:10:18Tap to summarizeToday we covered a change to the Google site move documentation, around domain variants. Google is testing giving credit to the merchant who created the 3D model. Google Ads measurement boost with additional data sources. Microsoft Advertising now lets you target LinkedIn job seniority profiles.0:00 - Introduction0:52 - Google site move domain variant document update2:04 - Google 3D models for products details3:14 - Google Ads measurement boost with additional data sources 6:47 - Microsoft Advertising LinkedIn targeting job seniority 9:02 - ConclusionA daily recap video summarizing a few of the top search marketing headlines covered at the Search Engine Roundtable.This recap is called It's New - A quick, daily dose of the latest in SEO with Anu Adegbola of Search Engine Land, Mordy Oberstein of SE Ranking and Greg Finn of Cypress North (and Marketing O’Clock) and Barry Schwartz.
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It's New 6/17: Bing AI Reporting, Google Ranking Volatility, CMA & Google Ads
1w ago00:12:27Tap to summarizeToday we covered Bing releasing new AI reporting features in Bing Webmaster Tools. Google search ranking volatility is still heated. UK’s CMA tells Google to hand over its search ranking algorithm and more. Google Ads slightly updated its campaign status interface. Google Ads shifts Demand Gen billing to CPM for some Discover campaigns.0:00 - Introduction0:52 - Bing Webmaster Tools new AI reporting features4:42 - Google ranking volatility still heated 5:23 - CMA tells Google to hand over its search ranking algorithm7:40 - Google Ads shifts Demand Gen billing to CPM for some Discover campaigns10:57 - Google Ads updated its campaign status interface11:52 - ConclusionA daily recap video summarizing a few of the top search marketing headlines covered at the Search Engine Roundtable.This recap is called It's New - A quick, daily dose of the latest in SEO with Anu Adegbola of Search Engine Land, Mordy Oberstein of SE Ranking and Greg Finn of Cypress North (and Marketing O’Clock) and Barry Schwartz.
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It's New 6/16: Google On LLMS.txt Files & Rankings, National SEO, Bing Product Explorer & ads in image search
1w ago00:11:14Tap to summarizeToday we covered that Google updated its help documents to say LLMS.txt files don’t help or hurt your search rankings, they are simply ignored. Google said using subfolders for US site targeting doesn’t make a difference for SEO. Microsoft Advertising released Product Explorer. Google is mixing ads in image search.0:00 - Introduction1:17 - Google says LLMS.txt files won’t help or hurt your rankings3:20 - Google said subfolders for US sites don’t matter 5:28 - Microsoft Advertising releases Product Explorer 6:55 - Google mixing ads in image search11:08 - ConclusionA daily recap video summarizing a few of the top search marketing headlines covered at the Search Engine Roundtable.This recap is called It's New - A quick, daily dose of the latest in SEO with Anu Adegbola of Search Engine Land, Mordy Oberstein of SE Ranking and Greg Finn of Cypress North (and Marketing O’Clock) and Barry Schwartz.
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It's New 6/15: Lots Of Google Ads Changes, Search Console Updates & UI Updates
1w ago00:12:55Tap to summarizeToday we covered a lot of Google Ads news including the timeline for DSA to switch to AI Max off until 2027. Google Ads announced updates to building target optimization, promotion mode beta roll out and expands smart bidding exploration. Google Ads to limit ad impressions from unqualified advertisers. Google Search Console fixed the link report and teased a new platform property tooltips page. Google Business Profile manager access invites are broken. Google shopping carousel tests good price labels and the local finder dropped pagination.0:00 - Introduction1:40 - Google Ads Extends Dynamic Search Ads (DSA) To AI Max Timeline3:46 - Google Ads Bidding Target Optimization Changing, Promotion Mode Beta, Smart Bidding Exploration Expands7:26 - Google Ads To Limit Ad Impressions From Unqualified Advertisers9:02 - Google Search Console Link Report Finally Fixed & Updated9:27 - New Google Search Console Tool/Report: Platform Property Tooltips10:23 - Google Shopping Results With Good Price Label11:25 - Google Business Profile Owner/Manager Access Invites Not Working For Some12:08 - Google Local Finder Interface Drops Pagination12:36 - ConclusionA daily recap video summarizing a few of the top search marketing headlines covered at the Search Engine Roundtable.This recap is called It's New - A quick, daily dose of the latest in SEO with Anu Adegbola of Search Engine Land, Mordy Oberstein of SE Ranking and Greg Finn of Cypress North (and Marketing O’Clock) and Barry Schwartz.
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Google Post-Core Update Volatility, Zero Clicks Rising, Apple’s Siri AI & Google SEO Docs
2w ago00:11:40Tap to summarizeThis week, we covered the post-Google core update volatility that hit some folks hard throughout last weekend and this whole week. An updated zero click study shows Google Search is sending less and less traffic to the open web. Apple announced the all new Apple Intelligence and Siri AI. Bing gave searchers a way to disable AI responses in search. Apple also updated its Applebot documentation to include AI, crawl delay, and much more. Google created a new help document on trusting advice from third-party SEO tools and services. Google also updated its hiring an SEO document. Google Search was not impacted by the Gemini outage on Wednesday. Google launched Search profiles insights and analytics. Google Search Console may be releasing a new report or tool named platform property tooltips. Soon you will be able to connect your Google Business Profiles with Gemini. Google Shopping is testing linking directly to merchant sites. Schema.org added usage statistics to schema types. Google Ads is testing top pages links and images within sitelinks. Google is also testing blue dotted underlined sitelinks. Not to be outdone, Google is also testing dotted underlines and shaded URLs in the organic search result snippets. Google Ads also has this new campaign guidance with experiment power scores. Google Local Service Ads now support home listings. That was the search news this week at the Search Engine Roundtable.Sponsor: Ahrefs - Have you seen Ahrefs' new Agent A - a tool that gives you the reports and insights you need, right as you need them. Agent A lets you build your own reporting tools through this AI powered platform, and you don’t need to know any coding or data analysis information. So if you want to know which of my blog posts have the most untapped potential for more traffic, just ask it and it will use Ahrefs’ deep integration and powerful AI tools to dynamically built the report for you. It is slick and fun, so check it out at ahrefs.com/agent-a.0:00 - Introduction1:02 - Google Search Ranking Volatility This Week: June 8-121:20 - Google Search Ranking Volatility This Weekend - Around June 6th1:53 - Report: Google Zero Click Searches To Open Web Fall To 27.6%2:48 - Apple Siri AI & New Apple Intelligence4:08 - Apple Updates Applebot Docs To Include Siri AI & AI Features4:24 - Bing Gives Searchers A Way To Disable AI Copilot Answers5:16 - New Google Document On Third-Party SEO Tools, Services & Advice5:55 - Google Updates Its Hiring An SEO Doc Warning On SEO Tools & AI Optimization6:14 - Google Search Was Unaffected By Gemini Outage6:37 - Google Search Profiles Insights & Analytics7:08 - New Google Search Console Tool/Report: Platform Property Tooltips7:30 - Gemini Can Help With Your Google Business Profiles8:02 - Google Shopping Results Tests Linking Directly To Merchant Site8:31 - Schema.org Adds Usage Statistics For Schema Types9:00 - Google Ads Testing Top Pages Links9:15 - Google Ads Sitelinks With Images9:35 - Google Ads Tests Blue Dotted Underlines Sitelinks On Sponsored Listings9:52 - Google Tests Dotted Underlined & Shaded URLs In Search Snippet10:15 - Google Ads Extends Dynamic Search Ads (DSA) To AI Max Timeline10:34 - New Google Ads Campaign Guidance With Experiment Power Score11:04 - Home Listings Come To Google Local Services Ads11:27 - Conclusion
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It's New 6/11: Gemini outage had no impact on Google Search, Business Profiles gain Gemini, ChatGPT Ads with product feeds and dots
2w ago00:11:37Tap to summarizeToday we covered how the big Gemini outage yesterday had no impact on Google Search. Gemini will soon work with Google Business Profiles. ChatGPT Ads manager now supports product data feed uploads for ad creation. Google Merchant Centers product feed API is broken. Google is showing images in the sitelinks with Google Ads. Google is testing dotted underlined and shaded URLs in snippets.0:00 - Introduction0:58 - Gemini outage no impact on Google Search2:13 - Gemini to work with Google Business Profiles4:30 - ChatGPT Ads gain product upload feature6:59 - Google Merchant Center product API broken7:54 - Image sitelinks in Google Ads10:25 - Google dotted underlined and shaded URLs in snippets11:17 - ConclusionA daily recap video summarizing a few of the top search marketing headlines covered at the Search Engine Roundtable.This recap is called It's New - A quick, daily dose of the latest in SEO with Anu Adegbola of Search Engine Land, Mordy Oberstein of SE Ranking and Greg Finn of Cypress North (and Marketing O’Clock) and Barry Schwartz.
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It's New 6/10: Google Zero Clicks report, Applebot updates and Schema.org usage stats
2w ago00:12:01Tap to summarizeToday we covered the updated Google zero click study from Rand and friends, and how clicks from Google Search continue to decline. Apple updated the Applebot documentation for the new AI changes. Schema.org added usage statistics to the schema types. We have a new study on rejected review replies on Google Maps. Google Ads is testing blue dotted underlines for sitelinks. 0:00 - Introduction1:53 - Google Zero click report shows clicks continue to dwindle5:02 - Applebot documentation updated6:03 - Schema.org adds usage statistics 6:56 - Rejected Google review replies study10:00 - Google Ads sitelinks blue dotted underlines11:52 - ConclusionA daily recap video summarizing a few of the top search marketing headlines covered at the Search Engine Roundtable.This recap is called It's New - A quick, daily dose of the latest in SEO with Anu Adegbola of Search Engine Land, Mordy Oberstein of SE Ranking and Greg Finn of Cypress North (and Marketing O’Clock) and Barry Schwartz.
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It's New 6/9: Apple Intelligence Siri AI, Google Ads Experiment Power Score & Links In AI Mode Drop
2w ago00:10:04Tap to summarizeToday we covered the new Apple announcements on Siri AI and new Apple Intelligence. Google Ads has a new campaign guidance feature with experiment power score. Google added new PMax asset testing tools. Google AI Mode shifts links to the bottom.0:00 - Introduction2:10 - Siri AI & Apple Intelligence5:34 - Google Ads campaign guidance with new experiment power score7:28 - Google adds new Performance Max asset testing tools 8:17 - Google AI Mode shifts links to the bottom9:46 - ConclusionA daily recap video summarizing a few of the top search marketing headlines covered at the Search Engine Roundtable.This recap is called It's New - A quick, daily dose of the latest in SEO with Anu Adegbola of Search Engine Land, Mordy Oberstein of SE Ranking and Greg Finn of Cypress North (and Marketing O’Clock) and Barry Schwartz.
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