Podcast
Search Engine Roundtable Podcast
Hosted by Barry Schwartz · EN
This podcast includes weekly search news recaps and vlogs that Barry Schwartz of the Search Engine Roundtable produces. It covers SEO, SEM, organic and paid search topics, mostly around Google but also on Microsoft Bing and other search engines.
It is a quick way to catch up on the most important SEO and SEM topics of the week.
103episodes
Episodes
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It's New 7/23: Publishers May Block Google, $1 Billion EU Fine & $120 Billion In Google Earnings
2w ago00:11:49Tap to summarizeToday we covered how major publishers are threatening to block Google Search. Google was fined $1 billion by the EU over anti-competitive practices in Google Search and Google Play. Google seems to have made changes to hotel search for the DMA already. Google earnings were highest ever, hitting $119 billion for the quarter and ad revenue was up 14.5%, search revenue up almost 17%. Google now emails when your review content is not posted. Google Ads API version 25 is now available. OpenAI added new conversion value metrics tooltips. 0:00 - Introduction0:52 - Publishers threatening to block Google2:50 - Google fined $1 billion by EU commission3:45 - Google hotel search has changes already for DMA5:50 - Google earnings hit record with $119,8 billion8:40 - Google emails when review content is not posted9:53 - Google Ads API version 25 is out11:12 - ChatGPT adds new conversion value metrics11:34 - ConclusionA daily recap video summarizing a few of the top search marketing headlines covered at the Search Engine Roundtable.This recap is called It's New - A quick, daily dose of the latest in SEO with Anu Adegbola of Search Engine Land, Mordy Oberstein of SE Ranking and Greg Finn of Cypress North (and Marketing O’Clock) and Barry Schwartz.
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It's New 7/22: Google vs SerpApi lawsuit dismissed, Gemini 3.5 Flash-Lite, Crawl Budget & Google Ads
2w ago00:10:57Tap to summarizeToday we covered how a judge dismissed Google’s lawsuit against SerpApi. Google Search now uses Gemini 3.5 Flast-Lite, but how. Google updated its crawl budget documentation. Google Ads moved the missed opportunities report from labs to the recommendations tab. Google Ads appeal limits now set to 6 months.0:00 - Introduction0:52 - Google lawsuit against SerpApi dismissed3:33 - Google Search is now using Gemini 3.5 Flash-Lite 5:42 - Google updated its crawl budget docs6:28 - Google Ads missed opportunities report moved7:43 - 6 limit on appealing Google Ads violations10:44 - ConclusionA daily recap video summarizing a few of the top search marketing headlines covered at the Search Engine Roundtable.This recap is called It's New - A quick, daily dose of the latest in SEO with Anu Adegbola of Search Engine Land, Mordy Oberstein of SE Ranking and Greg Finn of Cypress North (and Marketing O’Clock) and Barry Schwartz.
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It's New 7/21: Google Local Service Ads move to Google Ads, Google Spend Requirements & Bing Sitelinks Test
3w ago00:11:43Tap to summarizeToday we covered Google moving Local Service Ads to Google Ads. Google confirmed Local Inventory Ads will be enabled by default. Google drops $50,000 spend requirement for lead form assets. Google Ads has bulk linking for Google Analytics. Bing tests an open button for sitelinks.0:00 - Introduction1:20 - Google Local Service Ads migrating to Google Ads5:18 - Google confirms Local Inventory Ads will be enabled by default 6:58 - Google drops $50K ad spend requirement for Lead Form assets9:12 - Google Ads with Google Analytics bulk linking9:53 - Bing tests open sitelinks button11:19 - NY Times Google article11:36 - ConclusionA daily recap video summarizing a few of the top search marketing headlines covered at the Search Engine Roundtable.This recap is called It's New - A quick, daily dose of the latest in SEO with Anu Adegbola of Search Engine Land, Mordy Oberstein of SE Ranking and Greg Finn of Cypress North (and Marketing O’Clock) and Barry Schwartz.
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It's New 7/20: Google AI Mode & AI Overviews Send Billions Of Clicks, Rank Volatility & Google Ads news
3w ago00:11:46Tap to summarizeToday we covered Google’s Nick Fox saying AI Mode and AI Overviews send billions of clicks to websites weekly. We saw some big Google search ranking volatility this weekend. Google said not to uninstall and reinstall the Google & YouTube Shopify sync app, Google will resolve it. Google opened a form to request an extension for the closure of the Content API. Google business data feeds are now in Demand Gen campaigns. 0:00 - Introduction0:42 - Google AI Search sends billions of clicks weekly6:33 - Google search ranking volatility this weekend7:17 - Google & YouTube Shopify Sync App update8:25 - Google Content API deadline extension form9:55 - Google brings business data feeds to Demand Gen campaigns11:18 - ConclusionA daily recap video summarizing a few of the top search marketing headlines covered at the Search Engine Roundtable.This recap is called It's New - A quick, daily dose of the latest in SEO with Anu Adegbola of Search Engine Land, Mordy Oberstein of SE Ranking and Greg Finn of Cypress North (and Marketing O’Clock) and Barry Schwartz.
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Google 7/11 Update, Bing Penalties, Google Images, AI Overviews AI Images, Google Ads Updates, ChatGPT Ads Features & Apple Maps
3w ago00:12:47Tap to summarizeThis week, we saw some Google Search ranking volatility around July 11th, so I called it the 7-Eleven update. Bing said it does not do one-off search penalties because it is not scalable. Google Images celebrated its 25th birthday with a brand new image search home page. Google AI Overviews will soon show AI-generated images in the responses. Google spoke about AI-generated content quality issues that cause indexing issues. Google said your are better off not using a lastmod date when it is going to be wrong. Google reaffirms to use self-referential canonicals. Google confirmed it is testing the hide/show sponsored products results in Google Shopping. Google Merchant Center is testing a new AI performance report. Google Ads says it is not making broader Smart Bidding updates but the PPC industry is not happy. Google Ads is turning on local inventory ads for Shopping campaigns in August. Google Ads PMax product reporting now uses all networks. Google Ads is asking for justifications when removing access from users. Google Ads conversion tracking statuses gain new options. Google Ads has new previews for assets, text customizations and final URL expansion. Google Business Profiles new Collected Info screen is live for some. Google’s reviews bug is being worked on and should be fixed soon. Apple Maps Ads prohibits home services ads, which is a big deal. ChatGPT Ads get location, audience and negative keyword exclusions. ChatGPT Ads also added new attributed sales value and sales ROAS metrics, plus a new product detail level screen. That was the search news this week at the Search Engine Roundtable.Sponsor: Yahoo Scout is an AI answer engine built for people who need answers. Ask about news, local recommendations, entertainment, technology, and more to get clear, trustworthy responses with transparent, cited sources and helpful visuals. Backed by 30 years of Yahoo Search expertise, Yahoo Scout makes it easier to find, understand, and act on information. Try it today at Scout.com.0:00 - Introduction1:07 - Google Search Ranking Volatility Around 7-Eleven1:59 - Bing: We Do Not Do One Off Indexing / Ranking Penalties, It's Not Scalable2:51 - Google Image Search Home Page Goes From Simple Search Box To Gallery3:33 - AI Image Generation Now Within Google AI Overviews4:20 - Google: Discovered vs Crawled Not Indexed Quality Issues & AI-Generated Content5:13 - Google: You're Better Off Without Lastmod Dates When They Are Incorrect5:37 - Google Reaffirms Include Canonical On Canonical Page Itself6:05 - Google Confirms Testing Hide Sponsored Products In Shopping Results6:35 - Google Merchant Center AI Performance Insights For AI Mode & AI Overviews7:15 - Google Ads Making Broader Smart Bidding Updates? Google Says No.8:17 - Google Ads To Turn On Local Inventory Ads By Default For Shopping Campaigns8:50 - Google Ads Performance Max Product Reporting Now Uses All Networks9:26 - Google Ads Asks For Justification When Requesting Removal Of Access9:47 - Google Ads Conversion Tracking Status: Awaiting Conversions & Misconfigured10:08 - Google Ads Previews For Assets, Text Customizations & Final URL Expansion10:18 - Google Business Profiles New Collected Info (Visuals)10:55 - New Google Reviews Bug: You Have No Reviews Yet11:15 - Apple Maps Ads Bans Home Service Businesses With Updated Terms11:55 - ChatGPT Ads Get Location & Audience Exclusion Controls12:15 - ChatGPT Ads Manager Gains Attributed Sales Value & Sales ROAS & Products12:32 - Conclusion
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It's New 7/16: AI-content and Google indexing issues, reviews bug update, Google Ads and Apple Maps Ads
3w ago00:16:57Tap to summarizeToday we covered how Google spoke about indexing issues due to content quality, including AI-generated content. Google said not to use the lastmod date for sitemaps if the date is incorrect. Google gave us an update on the reviews bug. Google Ads PMax product reporting has an update. Google Ads will turn on local inventory ads by default. Apple Maps banned home service businesses. And Greg shared some news on smart bidding changes, specifically the impact on campaigns limited by budget.0:00 - Introduction1:02 - Google crawled not indexed AI-content quality issues4:00 - Google lastmod dates should be accurate or not used at all5:20 - Google reviews bug update6:11 - Google Ads Performance Max product reporting update7:46 - Apple Maps Ads bans home service businesses9:30 - Google Ads turns on Local Inventory Ads by default10:10 - Google Ads Smart bidding changes for limited by budget.16:38 - ConclusionA daily recap video summarizing a few of the top search marketing headlines covered at the Search Engine Roundtable.This recap is called It's New - A quick, daily dose of the latest in SEO with Anu Adegbola of Search Engine Land, Mordy Oberstein of SE Ranking and Greg Finn of Cypress North (and Marketing O’Clock) and Barry Schwartz.
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It's New 7/15: Google Image Search Redesign, AI Overviews With AI Images, Hide/Show Shopping Ads & ChatGPT Ads
3w ago00:13:04Tap to summarizeToday we covered Google Image Search’s 25th birthday where a new gallery style home page will replace the clean search box. Google AI Overviews will soon generate AI images to go along with AI answers. Google is testing hide and show toggles for product ads in Google Shopping. ChatGPT Ads got location and audience exclusions. OpenAI may miss its ChatGPT Ads revenue targets by 90%0:00 - Introduction2:54 - Google Image Search redesign for 25th birthday4:27 - Google AI Overviews to gain AI generated images6:52 - Google Shopping ads with hide and show product ads toggle8:03 - ChatGPT Ads gets location and audience exclusions9:50 - OpenAI’s ChatGPT ads may miss revenue targets by 90%12:17 - ConclusionA daily recap video summarizing a few of the top search marketing headlines covered at the Search Engine Roundtable.This recap is called It's New - A quick, daily dose of the latest in SEO with Anu Adegbola of Search Engine Land, Mordy Oberstein of SE Ranking and Greg Finn of Cypress North (and Marketing O’Clock) and Barry Schwartz.
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It's New 7/14: Google Merchant Center AI Performance Report, 7-11 Google Rank Volatility & ChatGPT Ads New Metrics
4w ago00:06:22Tap to summarizeToday we covered how Google Merchant Center has its own AI Performance report, for some. We saw Google search ranking volatility around July 11th. ChatGPT Ads has new metrics for Attributed Sales Value and Sales ROAS and added product level reporting.0:00 - Introduction0:50 - Google Merchant Center AI performance report2:42 - Google 7-Eleven ranking update4:32 - ChatGPT Ads gain Attributed Sales Value and Sales ROAS metrics and product level reporting6:00 - ConclusionA daily recap video summarizing a few of the top search marketing headlines covered at the Search Engine Roundtable.This recap is called It's New - A quick, daily dose of the latest in SEO with Anu Adegbola of Search Engine Land, Mordy Oberstein of SE Ranking and Greg Finn of Cypress North (and Marketing O’Clock) and Barry Schwartz.
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It's New 7/13: Bing Search penalties, Google canonicals, reviews disappear and AI labels on ads
4w ago00:12:02Tap to summarizeToday we covered how Microsoft said Bing doesn’t do one-off search penalties. Google updated its canonical documentation to say it takes up to two weeks and you should do self-referential canonicals. Google has a new reviews bug that says you have no reviews yet. Google fixed the hack for platform properties AI performance workaround. Google Ads new AI labels on ads. 0:00 - Introduction0:50 - Bing doesn’t do one-off search penalties2:20 - Google canonical updates; two weeks and self-referential3:35 - Google reviews bug again, you have no reviews4:49 - Google platform property AI performance hack reverted6:21 - Google Ads adds AI labels across ads11:31 - ConclusionA daily recap video summarizing a few of the top search marketing headlines covered at the Search Engine Roundtable.This recap is called It's New - A quick, daily dose of the latest in SEO with Anu Adegbola of Search Engine Land, Mordy Oberstein of SE Ranking and Greg Finn of Cypress North (and Marketing O’Clock) and Barry Schwartz.bing, Microsoft, seo, bing seo, google, canonical, google seo, google search console, google review, google performance reports, google ai performance reports, google ads, ppc, google ai, ai,
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Google Search Breaks Usage Records, Social & Video Platforms Show In Search Console & Google Ads AI, ChatGPT Ads & More
4w ago00:12:54Tap to summarizeThis week in search, we covered how Google’s Nick Fox announced Google Search broke all usage records when Argentina scored its winning goal in the World Cup. Google Search Console now shows third-party platform content performance data from Instagram, TikTok, X and YouTube. Google Search Generative AI controls are rolling out to more sites outside of the UK. There is a trick to see the AI performance reports for your new platform properties. Google Search Console’s page indexing report was fixed, for now. Google is testing google.com/goto tracking URL parameters in the search results. Google added Further Exploration to the AI Overviews. Google added product categories and sale duration to the Merchant Listings structured data. Google says it can take up to two weeks to fix canonicalization issues. Google Ads now has AI labels if the ad was created or edited using AI. Google Ads travel search campaigns expands its open beta for Things To Do and Events. Google is testing large visit site buttons on sponsored results. Google is also testing favicons on sitelinks in sponsored results. Google & YouTube Shopify sync app may cause a huge mess for your shopping campaigns after August 18th. ChatGPT Ads can now autogenerate ads for you and also added audience targeting. ChatGPT Ads has a new Overview tab and expanded to Japan and South Korea. Google Merchant Center Next is now just Merchant Center. Google Business Profiles appeals form added evidence to the workflow form. Google has another reviews bug, a scary one. And Bing is testing a new product detail overlay screen. That was the search news this week at the Search Engine Roundtable.Sponsor: This video is sponsored by Ahrefs. Have you checked out Ahref's Brand Radar? Brand Radar helps you track and grow your brand’s visibility across AI answers, YouTube and even Reddit. Uncover this immensely valuable data and learn more at https://ahrefs.com/brand-radar.0:00 - Introduction0:49 - Google Search Broke All Usage Records With Highest Usage Yesterday1:45 - Google Search Console Now Shows You Instagram, TikTok, X & YouTube Content Search Performance3:16 - Google Search Generative AI Controls Rolling Out Beyond UK Sites3:55 - Hack: Google AI Performance Reports For Platform Properties4:22 - Google Page Indexing Report Has Been Fixed & Updated4:40 - Google Tests google.com/goto Tracking URLs In Search Results5:32 - Further Exploration Found In The Wild Within Google AI Overviews5:48 - Google Adds Product Category & Sale Duration To Merchant Listing Doc6:42 - Google: Canonicalization Issues May Take Up To Two Weeks To Resolve7:11 - Google Ads Now Show AI Creation/Edited Labels7:59 - Google Ads Travel Search Campaigns Expands For Things To Do & Events Beta8:20 - Google Tests Visit Site Button On Google Ads Sponsored Results8:44 - Google Ads Tests Favicons In Sponsored Results Sitelinks9:11 - Google & YouTube Shopify App Sync May Cause Mess After August 18th10:07 - ChatGPT Ads Can Generate Ads For You10:27 - ChatGPT Ads Gain New Audiences Targeting10:43 - ChatGPT Ads New Overview Tab, Expands To Japan & South Korea10:59 - Google Merchant Center Next Is Now Just Google Merchant Center11:23 - Google Business Profiles Appeals Adds Evidence Uploads In Workflow11:48 - New Google Reviews Bug: You Have No Reviews Yet12:18 - Bing Tests Product Detail Overlay With Retailer Pricing, Price Insights & More12:42 - Conclusion
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