Podcast
Search Engine Roundtable Podcast
Hosted by Barry Schwartz · EN
This podcast includes weekly search news recaps and vlogs that Barry Schwartz of the Search Engine Roundtable produces. It covers SEO, SEM, organic and paid search topics, mostly around Google but also on Microsoft Bing and other search engines.
It is a quick way to catch up on the most important SEO and SEM topics of the week.
103episodes
Episodes
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It's New 7/9: Google Search Broke Usage Records, Generative AI Controls Expand & Google Ads Debate
Jul 900:14:42Tap to summarizeToday we covered how Google announced it had broken all time historical usage records after Argentina scored its winning goal at the World Cup. Google seems to be rolling out the search generative AI controls in Search Console to more. Google Merchant Center Next dropped Next, it is just Merchant Center. Google Ads fights back on budget bidding changes complaints.0:00 - Introduction1:15 - Google broke usage records during World Cup3:46 - Google Search Generative AI controls expands5:35 - Google Merchant Center Next6:34 - Google Ads Fights Back On Budget Bidding Changes14:28 - ConclusionA daily recap video summarizing a few of the top search marketing headlines covered at the Search Engine Roundtable.This recap is called It's New - A quick, daily dose of the latest in SEO with Anu Adegbola of Search Engine Land, Mordy Oberstein of SE Ranking and Greg Finn of Cypress North (and Marketing O’Clock) and Barry Schwartz.
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It's New 7/8: Google Search new goto tracking URLs, Business Profiles appeal update and AI Max FAQs
Jul 800:05:38Tap to summarizeToday we covered Google is testing google.com/goto tracking URLs in the search results and it might cause trouble for trackers. Google Business Profiles updated its appeal form. Google Ads added frequently asked questions to the AI Max help document.0:00 - Introduction0:42 - Google Tests /goto tracking URLs from search results2:50 - Google Business Profiles updates appeals form4:25 - Google Ads added FAQs to AI Max help document5:22 - ConclusionA daily recap video summarizing a few of the top search marketing headlines covered at the Search Engine Roundtable.This recap is called It's New - A quick, daily dose of the latest in SEO with Anu Adegbola of Search Engine Land, Mordy Oberstein of SE Ranking and Greg Finn of Cypress North (and Marketing O’Clock) and Barry Schwartz.
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It's New 7/7: Google Search Console social and video channel reporting, merchant listings updates and more…
Jul 700:05:41Tap to summarizeToday we covered Google Search Console releasing social and video channels reporting with platform properties. Google merchant listings structured data supports product categories and sale durations. Google is testing visit site buttons on sponsored results.0:00 - Introduction0:32 - Google Search Console reporting for social and video channels with platform properties3:02 - Google merchant listings has new product category and sale duration3:53 - Google visit site buttons on sponsored results5:08 - ConclusionA daily recap video summarizing a few of the top search marketing headlines covered at the Search Engine Roundtable.This recap is called It's New - A quick, daily dose of the latest in SEO with Anu Adegbola of Search Engine Land, Mordy Oberstein of SE Ranking and Greg Finn of Cypress North (and Marketing O’Clock) and Barry Schwartz.
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It's New 7/6: Google local reviews go missing, page indexing report is back, AI-generated ChatGPT Ads and more
Jul 600:10:09Tap to summarizeToday we covered how last week, Google reviews went missing in masses and Google is investigating. Google page indexing report is now back, after 3 weeks of delays. Google AI Overviews now show further explorations section. Google and YouTube Shopify sync app may cause a huge mess with your Google shopping campaigns. ChatGPT Ads can use AI to generate your ads.0:00 - Introduction1:17 - Google local reviews go missing3:04 - Google page indexing report is back3:43 - Google AI Overviews further exploration5:05 - Google and YouTube Shopify app sync will cause a mess7:48 - ChatGPT Ads generate ads for you9:50 - ConclusionA daily recap video summarizing a few of the top search marketing headlines covered at the Search Engine Roundtable.This recap is called It's New - A quick, daily dose of the latest in SEO with Anu Adegbola of Search Engine Land, Mordy Oberstein of SE Ranking and Greg Finn of Cypress North (and Marketing O’Clock) and Barry Schwartz.
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Google June Spam Update Done, Fraud DMCA Takedowns Breaks Google, Costly Google Ad Budget Changes & More
Jul 300:18:12Tap to summarizeThis week, I covered that Google’s June 2026 spam update completed last Friday afternoon. Fraudulent DMCA takedown requests are breaking Google Search and no one seems to be doing anything. Google AI Mode improved links for recipes again. Google also started putting top stories carousels in AI Overviews. Google AI Overviews can show markdown files in snippets, but it doesn’t mean anything. Google is now sending searchers to publisher hosted AMP pages versus Google hosted cached pages. Google Search Console had its first data logging issue for the AI performance report, specifically with Discover. Google’s Liz Reid was interviewed and she wants your great content to shine in Google. Bing Webmaster Tools backfills data continuously, which is interesting. I posted the monthly Google Webmaster report. Google reviews are disappearing from Google Business Profiles. Google Trends added trending data with previous period comparison. Google Ads is making changes to bidding for campaigns limited by budget and it will cost you big time. Google Ads is testing AI generated summaries under descriptions. Google AdSense ad intents is adding AI generated content with Gemini. Google Ads added channel diagnostics for Performance Max campaigns. Google Ads is testing open in a new window icons. Google now lets you unsubscribe from those pesky and annoying Google Ad Expert consult booking emails. Microsoft Advertising has new beta experiment types for PMax. Fabrice Canel has announced he retired from Microsoft after almost 30 years. And the industry deeply mourns the passing of Bruce Clay, the Father of SEO. That was the search news this week at the Search Engine Roundtable.Sponsor: BruceClay 𓍲 one of the founding fathers of the SEO space, doing search marketing optimization since 1996. Bruce Clay is big into SEO training, check out seotraining.com to learn more and check them out at bruceclay.com. Also, check out their new product, Prewriter.ai - this tool empowers writers to write better and more efficiently, so check it out.0:00 - Introduction1:40 - Google June 2026 Spam Update Has Finished Rolling Out3:08 - Fraudulent DMCA Takedowns Wreak Havoc In Google Search5:07 - Google AI Mode Improves Links For Recipes, Again6:00 - Google Begins Rollout Of Top Stories Carousel In AI Overviews6:30 - Google AI Overviews Showing Markdown Files In Snippets Unexpectedly7:14 - Google Sends Searchers To Site-Hosted AMP Pages Instead Of Cached Page8:03 - Google Search Console Has First Generative AI Reporting Bug On June 248:36 - Google's Head Of Search - Liz Reid: We Want Great Content To Shine9:34 - Bing Webmaster Tools Backfilled Data For AI Performance Reports On June 1st10:25 - July 2026 Google Webmaster Report10:45 - Google Local Reviews Go Missing For Many Businesses11:28 - Google Trends Adds Comparison Over Time Data & Chart11:48 - Google Ads Makes Changes To Bidding For Campaigns Limited By Budget12:55 - Google Ads Tests AI Generated Summaries Under Descriptions13:48 - Google AdSense Ad Intents To Add AI-Gemini-Generated Content14:26 - Google Ads Performance Max Channel Diagnostics14:48 - Google Ads Tests Open In New Window Icon15:01 - You Can Now Unsubscribe From Google Ads Expert Book Call Emails15:39 - Microsoft Advertising Performance Max Experiments Beta Types15:57 - ChatGPT Ads Drops Sponsored Label For Ad Label16:13 - Fabrice Canel Retires From Microsoft After Almost 30 Years Of Service17:12 - The Industry Mourns The Loss Of Bruce Clay: The Father Of SEO18:08 - Conclusion
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It's New 7/2: Google Ads budget bidding changes, AMP changes, Bing backfilling data and more
Jul 200:12:16Tap to summarizeToday we covered how Google Ads is making changes to bidding for campaigns limited by budget. Google Ads is testing a new Channel Diagnostics feature for Performance Max campaigns within Channel Performance. Google Ads updated the all campaign drop down. Google Ads now lets you unsubscribe from those pesky ad expert emails. Google Search makes changes to the behavior of AMP pages. Bing Webmaster Tools continuously backfills data, for some reason.0:00 - Introduction0:37 - Google Ads changes to bidding for campaigns limited by budget5:33 - Google Ads Performance Max channel diagnostics6:34 - Google Ads all campaign drop down update7:23 - Google lets you unsubscribe for those pesky ad expert emails8:47 - Google Search changes with AMP pages10:48 - Bing Webmaster Tools backfills data all the time11:53 - ConclusionA daily recap video summarizing a few of the top search marketing headlines covered at the Search Engine Roundtable.This recap is called It's New - A quick, daily dose of the latest in SEO with Anu Adegbola of Search Engine Land, Mordy Oberstein of SE Ranking and Greg Finn of Cypress North (and Marketing O’Clock) and Barry Schwartz.
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It's New 7/1: Fraud Google DMCA takedowns, Google AI ad text, AI Mode recipe updates & Fabrice Canel retires from Bing
Jul 100:12:47Tap to summarizeToday we covered how the fraudulent DMCA takedown requests on Google are causing a huge mess. Google Ads is testing AI-generated summaries. Google AdSense ad intent ads with AI-generated text. Google AI Mode updates recipe links, but is it enough. Google Trends added the ability to see previous period comparison data. Google Search Console had a data bug for Discover and AI Discover reports. Fabrice Canel has announced he retired from Microsoft today, after 30 years of service. 0:00 - Introduction0:58 - Fraudulent DMCA takedowns causing big Google Search issues2:41 - Google Ads testing AI-generated summaries7:03 - Google AdSense ad intent AI-content7:34 - Google AI Mode updates recipe links10:07 - Google Trends comparison over previous period10:39 - Google Search Console AI Discover reports data bug11:22 - Fabrice Canel retires from Microsoft12:41 - ConclusionA daily recap video summarizing a few of the top search marketing headlines covered at the Search Engine Roundtable.This recap is called It's New - A quick, daily dose of the latest in SEO with Anu Adegbola of Search Engine Land, Mordy Oberstein of SE Ranking and Greg Finn of Cypress North (and Marketing O’Clock) and Barry Schwartz.
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It's New 6/30: Google on meta descriptions, shocking content in Google Ads is cool, customer match uploads and new windows
Jun 3000:09:55Tap to summarizeToday we covered how John Mueller said Google does not require meta descriptions but they can be useful. Shocking content in Google Ads are now allowed for kids. Google Ads and Merchant Center now let you upload your customer match data via the Merchant API. Google Ads is testing open in new window icon.0:00 - Introduction0:54 - Google on meta descriptions2:58 - Google Ads drops shocking content from violating ads4:21 - Google Ads Customer Match Uploaded Via Merchant API 6:29 - Google Ads tests opening in new window0:00 - ConclusionA daily recap video summarizing a few of the top search marketing headlines covered at the Search Engine Roundtable.This recap is called It's New - A quick, daily dose of the latest in SEO with Anu Adegbola of Search Engine Land, Mordy Oberstein of SE Ranking and Greg Finn of Cypress North (and Marketing O’Clock) and Barry Schwartz.
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It's New 6/29: Google spam update done, content shine, top stories in AI Overviews, Google Ads & ChatGPT Ads
Jun 2900:12:18Tap to summarizeToday we covered the Google June 2026 spam update completing late Friday. Google’s Liz Reid said it wants your content to shine in Google Search. Google is testing top stories in AI Overviews. Bruce Clay, an SEO pioneer, and the father of SEO, has passed. Google Ads makes changes to Display & Video 360 API and Structured Data Files. The Google Ads API version 21 will sunset soon. Google Ads is adding new reporting to Performance Max campaigns for product reporting by asset group and also a report to view audience segments by spend ChatGPT Ads have changed the sponsored label to ads label.0:00 - Introduction1:25 - Google June 2026 spam update done2:26 - Google wants great content to shine5:30 - Google top stories in AI Overviews6:30 - Google Ads API version 21 will sunset soon 7:10 - Google updates Display & Video 360 API and Structured Data Files8:46 - Google Ads Performance Max Product Reporting By Asset Group and view Audience segments10:10 - ChatGPT Ads label changes11:12 - Industry pioneer, Bruce Clay has passed12:15 - ConclusionA daily recap video summarizing a few of the top search marketing headlines covered at the Search Engine Roundtable.This recap is called It's New - A quick, daily dose of the latest in SEO with Anu Adegbola of Search Engine Land, Mordy Oberstein of SE Ranking and Greg Finn of Cypress North (and Marketing O’Clock) and Barry Schwartz.
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Google June 2026 Spam Update Hits Hard, Google Ads Strength Match Labels, AI Reporting Access & More
Jun 2600:12:58Tap to summarizeThis week, Google released the June 2026 spam update, Google said it was a normal spam update but it does feel like this one started a bit earlier and was a big one. Yes, we covered on Sunday what we thought was a Google update that focused on black hat techniques. Google Search Console’s AI performance report is rolling out to more users. Google’s John Mueller explained when an impression is counted in that AI report. Google also posted a big help document on how the AI controls work in Search Console. Google’s page indexing report is delayed over two weeks. Google said when it comes to site moves, it is impossible to know the outcome ahead of time. Google AI Mode ask anything box now is testing autocomplete. Google AI Overviews is testing a button to send searchers to the web only tab. Google Ads is testing strongest match and strong match labels on sponsored results. Google Ads has new data named unique search categories with clicks, conversions and impressions. Google Ads will soon allow some final URLs to redirect to different domains. Google Ads expands financial advertiser verification across 24 EU markets. Google Ads rolls out text disclaimers to all advertisers. Google Ads is rolling out Maximize Conversion Value bidding for Standard Shopping campaigns. Google Ads API version 24.2 is out with new features and security. Google AdSense Multiplex ads ad request reporting is changing. Google Business Profiles has this new Collected info action button. Google added a messages button that has an AI agent to Business Profiles. Google created a new policy document for Subscription linking for news publishers but then removed it. That was the search news this week at the Search Engine Roundtable.SPONSOR: This week's video recap is sponsored by Duda, the Professional Website Builder You Can Call Your Own.0:00 - Introduction0:29 - Google June 2026 Spam Update Has Been Released1:41 - Google Search Ranking Update Hits Friday June 19th Impacting Black Hats?2:58 - Google Search Console AI Performance Report Rolling Out To More3:55 - Google: When AI Performance Reports Count Impressions4:43 - Google's Deep Dive On Google Search Generative AI Controls5:28 - Google Search Console Page Indexing Report Delayed By Two Weeks Again5:54 - Google: Site Move Outcomes Impossible To Fully Know Ahead Of Time6:21 - Google AI Mode Ask Anything Box With Autocomplete6:47 - Google AI Overviews Tests Button To Go To Only Web Results7:10 - Google Ads Tests Strongest & Strong Match Labels On Sponsored Results8:28 - Google Ads: Unique Search Categories With Clicks, Conversions & Impressions8:51 - Google Ads Will Soon Allow Some Final URLs To Redirect To A Different Domain9:19 - Google Ads Expands Financial Advertiser Verification Across 24 European Markets9:44 - Google Ads Rolling Out Text Disclaimers To All10:00 - Google Ads Maximize Conversion Value Bidding For Standard Shopping10:24 - Google Ads API Version 24.2 Now Available10:43 - Google AdSense Multiplex Ads Changes Ad Request Reporting11:16 - Google Business Profiles New Collected Info Actions11:43 - Google Business Profiles Adds Message Button With AI Agent12:23 - Google Creates Subscription Linking For News Publishers12:45 - Conclusion
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