This week in search I covered, yep, heated Google search ranking volatility kicking in the middle of this week. Google updated its spam policies to say it also applies to Google’s AI responses in Search. Google Discover performance report is missing data from May 7th and May 8th. Google Search drops FAQ rich results from the search results completely. Bing Webmaster Tools does not distinguish between http and https. A new study says schema does not influence AI citations. Google Discover publisher pages are testing new links and featured posts. Google Ads teases new AI-powered dashboards. Google Ads search terms report shows the best approximation of a user’s intent. Google Ads posts a help document on site visits assets. Google Ads to automatically link your YouTube channels. Google Ads API version 24.1 is now out. Google Merchant Center tests Merchant Advisor. Google Merchant Center has new out-of-stock options. Google Merchant Center for Agencies is now globally available. Google Analytics has a new AI assistant traffic to track ChatGPT, Gemini and Claude. That was the search news this week at the Search Engine Roundtable.

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0:00 - Introduction

0:57 - Google Search Ranking Volatility Heated May 13th & 14th

1:53 - Google: Spam Policies Apply To AI Responses (AI Overviews & AI Mode)

2:36 - Google Discover Performance Report Missing Data May 7 & May 8

2:55 - Google Search Drops FAQ Rich Results In Search & Search Console

3:42 - PSA: Bing Webmaster Tools Does Not Distinguish Between http and https

4:12 - Study: Adding Schema Did Not Improve AI Citations On Google, ChatGPT & More

4:47 - Google Discover Publisher Pages To Get Links & Featured Posts

5:04 - Google Ads Teases New Dashboards Powered By Gemini

5:29 - Google Ads Search Terms Report Shows Best Approximation Of User's Intent

6:27 - Google Ads Posts Site Visits Assets Documentation

6:49 - Google Ads To Automatically Link YouTube Channels