This week, we covered new heated Google search ranking volatility. Google’s Danny Sullivan spoke about commodity versus non-commodity content. Google now wont use spam reports with personality identifiable information. Google said you can do a lot of SEO that doesn’t work and still do fine. Google said no one knows everything about SEO. Google posted documentation on the read more deep links. Google Search Console confirmed a bug with job listing reporting. Google Ads Advisor added some new AI safety features. Google Ads API version 24 is out. Google Ads has new AI-qualified call conversions. Google Local Search Ads tests immersive video ads. Microsoft Advertising also released a bunch of AI features. ChatGPT’s ad manager seems to be rolling out. OpenAI launched a new bot for ads, OAI-AdsBot. Google local review replies now seem to be moderated. Google Business Profiles now sorts photos by recently uploaded. Bing tests less clickable links in the Copilot search box. Google posted a job listing to hire an GEO, generative engine optimization, partner manager. That was this past week in search at the Search Engine Roundtable.

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0:00 - Introduction

0:30 - Google Search Ranking Volatility Heating Up April 23rd

0:55 - Google On Publishing Commodity Content

1:52 - New: Google Won't Use Spam Reports With Personally Identifying Information

2:43 - Google: You Can Do A Lot Of SEO That Don't Work & Still Do Ok

3:02 - Google: When It Comes To SEO, Nobody Knows Everything

3:35 - Google Documents Read More Snippet Links Best Practices

4:21 - Google Search Console Performance Report Job Listings Reporting Bug

5:09 - Google Ads Advisor Gains Troubleshooting, Security Monitoring & Instant Certification

5:23 - Google Ads API Version 24 Now Available

5:30 - Google Ads New AI-Qualified Call Conversions

Heated Google Ranking Volatility, Commodity Content, Getting SEO Right, Search Ads