Podcast
Search Engine Roundtable Podcast
Hosted by Barry Schwartz · EN
This podcast includes weekly search news recaps and vlogs that Barry Schwartz of the Search Engine Roundtable produces. It covers SEO, SEM, organic and paid search topics, mostly around Google but also on Microsoft Bing and other search engines.
It is a quick way to catch up on the most important SEO and SEM topics of the week.
108episodes
Episodes
Newest firstAll episodes
It's New 4/23 - Google on commodity content, Google hiring a GEO, ranking volatility and ChatGPT CPCs
Apr 2300:11:09Tap to summarizeToday we covered Danny Sullivan of Google’s slides on commodity content. Google has a job listing to hire a GEO. We are seeing more Google search ranking volatility. And ChatGPT is allowing CPCs.0:00 - Introduction0:55 - Google on commodity content6:12 - Google is hiring a GEO8:29 - Google search ranking volatility9:38 - ChatGPT using CPCs10:40 - ConclusionA daily recap video summarizing a few of the top search marketing headlines covered at the Search Engine Roundtable.This recap is called It's New - A quick, daily dose of the latest in SEO with Anu Adegbola of Search Engine Land, Mordy Oberstein of SE Ranking and Greg Finn of Cypress North (and Marketing O’Clock) and Barry Schwartz.
Transcribe →It's New 4/22 - Google Ads Advisor updates and OpenAI ad management tools
Apr 2200:04:31Tap to summarizeToday we covered Google rolling out new AI safety features for Ads Advisor. OpenAI’s ChatGPT ad management interface is out there in the wild. OpenAI also has a new ads bot.0:00 - Introduction0:40 - Google Ads Advisor updated features2:10 - OpenAI’s ChatGPT ad interface leaked3:45 - OpenAI new ads bot4:23 - ConclusionA daily recap video summarizing a few of the top search marketing headlines covered at the Search Engine Roundtable.This recap is called It's New - A quick, daily dose of the latest in SEO with Anu Adegbola of Search Engine Land, Mordy Oberstein of SE Ranking and Greg Finn of Cypress North (and Marketing O’Clock) and Barry Schwartz.
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It's New 4/21 - John Mueller on SEO, Search Console jobs bug and read more link best practices
Apr 2100:07:16Tap to summarizeToday we covered a couple statements from John Mueller on doing SEO. Google Search Console has a bug with the jobs data in the performance report. Google added read more deep link best practices documentation. Microsoft Advertising released new AI features. 0:00 - Introduction0:35 - John Mueller on SEO3:00 - Google Search Console jobs reporting bug 3:55 - Google read more deep links best practices5:22 - Microsoft Advertising new AI features7:09 - ConclusionA daily recap video summarizing a few of the top search marketing headlines covered at the Search Engine Roundtable.This recap is called It's New - A quick, daily dose of the latest in SEO with Anu Adegbola of Search Engine Land, Mordy Oberstein of SE Ranking and Greg Finn of Cypress North (and Marketing O’Clock) and Barry Schwartz.
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It's New 4/20 - Google Maps & Google Ads safety reports, ChatGPT ads and more
Apr 2000:08:53Tap to summarizeToday we covered the Google Maps safety report and the Google Ads safety report. Google has videos in local ads. We also covered some ChatGPT ads news.0:00 - Introduction0:37 - Google Maps safety report1:45 - Google Ads safety report 3:10 - Videos in Google local ads5:03 - ChatGPT ads news8:00 - ConclusionA daily recap video summarizing a few of the top search marketing headlines covered at the Search Engine Roundtable.This recap is called It's New - A quick, daily dose of the latest in SEO with Anu Adegbola of Search Engine Land, Mordy Oberstein of SE Ranking and Greg Finn of Cypress North (and Marketing O’Clock) and Barry Schwartz.
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Google Back Button Hijacking Penalty, Spam Reporting Change, Google Ads AI Max Replacing DSAs & More
Apr 1700:07:31Tap to summarizeThis week we covered a new Google Search spam penalty for back button hijacking. Google also updated its spam report, it may now be used for manual actions. Google is aware of self-serving listicles and warns not to manipulate LLMs. Google Search Console seems to be testing an AI contribution report. Google Ads is retiring Dynamic Search Ads in place of AI Max. Google Ads removed 8.3 billion ads according to its safety report. Google Ads is simplifying by consolidating enhanced conversions with an off/off switch. A new study shows there are issues with accuracy for AI Overviews. Google Maps blocked 292 million reviews and removed 13 million back Google Business Profiles. Google Posts repeat option is now live. Google updated its reviews policy to restrict staff mentions and solicitations. Google Business Profiles also updated the identity change policy. Google updated the Merchant Center product specs for 2026. And Google Ads and Google Analytics updated its data controls. That was the search news this week at the Search Engine Roundtable.This episode is brought to you by Yahoo Scout. Yahoo’s take on AI search is pretty interesting—it’s an answer engine that doesn’t hide the sources. You get clear, AI-powered answers with context, but also strong citations and links so you can dig deeper and verify for yourself. It’s built around trusted sources and the idea that the open web still matters. Check out Yahoo Scout at scout.com.0:00 - Introduction1:00 - Google Search Goes After Back Button Hijacking With New Spam Penalty1:49 - Google: We May Use Spam Report Submissions For Manual Actions2:26 - Google Is Aware Of And Warns Against Self-Serving Listicles3:00 - Google Search Console Testing AI Contribution Report3:30 - Google Ads Retiring Dynamic Search Ads For AI Max3:53 - Google Ads Removed 8.3 Billion Ads - Up Over 60% (Most Before Serving)4:18 - Google Ads Consolidating Enhanced Conversions With On/Off Switch4:30 - New Study Points to Holes In AI Overviews4:58 - Google Maps Blocked 292 Million Reviews & Removed 13 Million Fake Profiles5:16 - Google Posts Repeat Posts Feature Now Live5:38 - Google Updates Reviews Policy To Restrict Staff Mentions & Solicitations6:08 - Google Business Profile Updates Identity Change Policy Language6:43 - Google Updates Some Merchant Center Product Specs For 20266:51 - Google Ads & Google Analytics Data Controls Update7:17 - Conclusion
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It's New 4/15 - Google Ads AI Max replace DSAs, Spam reports for manual actions and Search Console bug
Apr 1500:09:16Tap to summarizeToday we covered that Google Ads Dynamic Search Ads are being replaced by AI Max. Google spam reports may now be used for manual actions. Google Search Console had an unfortunate email bug. Google Ads is simplifying enhanced conversions with a new on and off toggle.0:00 - Introduction0:38 - Google Ads DSAs deprecating to AI Max2:58 - Google spam reports used for manual actions 5:01 - Google Search Console email bug6:25 - Google Ads enhanced conversions toggle.7:50 - ConclusionA daily recap video summarizing a few of the top search marketing headlines covered at the Search Engine Roundtable.This recap is called It's New - A quick, daily dose of the latest in SEO with Anu Adegbola of Search Engine Land, Mordy Oberstein of SE Ranking and Greg Finn of Cypress North (and Marketing O’Clock) and Barry Schwartz.
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It's New 4/14 - Google back button hijacking spam penalty, listicles, ads and analytics and more
Apr 1400:13:06Tap to summarizeToday we covered the new Google search spam penalty for back button hijacking. Google said don’t try to manipulate LLM results. Google Ads updated its analytics sources and more. Plus, did you see the PMax channel reporting insights page.0:00 - Introduction0:47 - Google back button hijack spam4:18 - Listicles and other LLM manipulation7:56 - Google Ads updates analytics usage9:01 - PMax reporting update view10:14 - Wikipedia deleted me12:56 - ConclusionA daily recap video summarizing a few of the top search marketing headlines covered at the Search Engine Roundtable.This recap is called It's New - A quick, daily dose of the latest in SEO with Anu Adegbola of Search Engine Land, Mordy Oberstein of SE Ranking and Greg Finn of Cypress North (and Marketing O’Clock) and Barry Schwartz.
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It's New 4/13 - Google AI Contribution report, AI Overviews holes and Google Ads enhanced conversions
Apr 1300:07:56Tap to summarizeToday we covered how we spotted hints of a new Google Search Console report for AI contribution. Google AI Overviews study shows there are problems with accuracy. Google Ads enhanced conversion lets you toggle to a single switch. Google Chrome reusable skills.0:00 - Intro0:31 - Google AI contribution report1:56 - Google AI Overviews have accuracy problems4:12 - Google Ads simplifies enhanced conversions into a single switch5:36 - Google Chrome reusable skills 7:47 - ConclusionA daily recap video summarizing a few of the top search marketing headlines covered at the Search Engine Roundtable.This recap is called It's New - A quick, daily dose of the latest in SEO with Anu Adegbola of Search Engine Land, Mordy Oberstein of SE Ranking and Greg Finn of Cypress North (and Marketing O’Clock) and Barry Schwartz.
Transcribe →It's New 4/9 - March Core Update is Over, Carousel Location Assets in Ads & AI Mode Delight!
Apr 900:08:31Tap to summarizeToday we covered the conclusion of the March 2026 Core update, new location assets spotted in Google Ads and AI Mode takeover from the "show more" button in AIOs.0:00 - Intro0:46 - The March 2026 Cord Update is over2:30 - Swipeable Location Assets in Google Ads?4:43 - Major test with AI Mode taking over the AIOs7:10 - ConclusionA daily recap video summarizing a few of the top search marketing headlines covered at the Search Engine Roundtable.This recap is called It's New - A quick, daily dose of the latest in SEO with Anu Adegbola of Search Engine Land, Mordy Oberstein of SE Ranking and Greg Finn of Cypress North (and Marketing O’Clock) and Barry Schwartz.
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It's New 3/30 - ChatGPT Ad Revenue, Google AI Overview Tests, Bing AI Tests & Core Update
Mar 3000:06:40Tap to summarizeToday we covered ChatGPT hitting $100 million in ad revenue and ads are showing up very often. Google is testing AI Overview changes with the background. Bing is testing larger product ads. Google released the March 2026 core update - seems quiet so far. 0:00 - Intro0:34 - ChatGPT ad revenue3:16 - Google tests new AI Overview citations4:08 - Bing tests larger product ads5:32 - Google March core update6:18 - ConclusionA daily recap video summarizing a few of the top search marketing headlines covered at the Search Engine Roundtable.This recap is called It's New - A quick, daily dose of the latest in SEO with Anu Adegbola of Search Engine Land, Mordy Oberstein of SE Ranking and Greg Finn of Cypress North (and Marketing O’Clock) and Barry Schwartz.
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