Podcast
Search Engine Roundtable Podcast
Hosted by Barry Schwartz · EN
This podcast includes weekly search news recaps and vlogs that Barry Schwartz of the Search Engine Roundtable produces. It covers SEO, SEM, organic and paid search topics, mostly around Google but also on Microsoft Bing and other search engines.
It is a quick way to catch up on the most important SEO and SEM topics of the week.
108episodes
Episodes
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It's New 5/7: Bing On Indexing For AI Grounding vs Traditional Search, Google Ads Call Recording On & GA4 Data API Update
May 700:09:38Tap to summarizeToday we covered Bing’s blog post on indexing for traditional search versus grounding for AI. Google Analytics Data API added cross-channel conversion reporting. Google will be bringing content and titles related exclusions to the account level to Google Ads AI Max later this year. Google Ads will have call recording on by default. Bing Places for Business finally its mobile friendly.0:00 - Introduction0:59 - Bing on indexing for search versus AI grounding 3:28 - Google Analytics Data API adds cross-channel conversion reporting4:22 - Google Ads AI Max content and title exclusions coming5:37 - Google Ads call recording on by default5:59 - Bing Places for Business finally mobile friendly6:55 - ConclusionA daily recap video summarizing a few of the top search marketing headlines covered at the Search Engine Roundtable.This recap is called It's New - A quick, daily dose of the latest in SEO with Anu Adegbola of Search Engine Land, Mordy Oberstein of SE Ranking and Greg Finn of Cypress North (and Marketing O’Clock) and Barry Schwartz.
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It's New 5/6: Google Improves Links In AI Experiences, ChatGPT Ad Manage Officially Live, UCP-checkout expands
May 600:14:27Tap to summarizeToday we covered breaking news that links and citations were updated in Google AI Mode and AI Overviews. OpenAI officially launched ChatGPT Ads ad manager self serve, you can sign up in the US. Google expands UCP-powered checkout to core search. Google Search tests letting searchers pick the Gemini 3 model.0:00 - Introduction1:05 - Google AI Overview and AI Mode link citation updates6:43 - ChatGPT Ad Manager is officially live10:25 - Google expands UCP-powered checkout to core search11:52 - It’s New Slogan: Putting The New In Search News, Unless It Is Not13:20 - Google Search with Gemini 3 options14:10 - ConclusionA daily recap video summarizing a few of the top search marketing headlines covered at the Search Engine Roundtable.This recap is called It's New - A quick, daily dose of the latest in SEO with Anu Adegbola of Search Engine Land, Mordy Oberstein of SE Ranking and Greg Finn of Cypress North (and Marketing O’Clock) and Barry Schwartz.
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It's New 5/5 - Bing’s 1 Billion Human MAU, Google Web Bot Auth, Google Ads Data Retention & ChatGPT Ads CTR
May 500:10:12Tap to summarizeToday we covered that Bing’s one billion monthly active users metric are humans, not bots. Google is experimenting with Web Bot Auth to validate AI bots. Google Ads updated its data retention policy. Similarweb published data on ChatGPT ads click-through rates.0:00 - Introduction2:04 - Bing’s 1 Billion Monthly Active Users Are Human3:32 - Google Ads new data retention policy 6:07 - ChatGPT ads click-through rate data8:15 - Google’s new Web Bot Auth9:34 - ConclusionA daily recap video summarizing a few of the top search marketing headlines covered at the Search Engine Roundtable.This recap is called It's New - A quick, daily dose of the latest in SEO with Anu Adegbola of Search Engine Land, Mordy Oberstein of SE Ranking and Greg Finn of Cypress North (and Marketing O’Clock) and Barry Schwartz.
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It's New 5/4 - Google AI Isolated Systems, Search Console Logging Bug, Ask.com Shuts Down & AI Products
May 400:10:19Tap to summarizeToday we covered how Google AI Overviews and AI Mode are isolated systems on top of search, plus more. Google Search Console said the data logging issue that lasted 50 weeks is now fixed going forward. Google is testing fresh updates labels. Ask.com shuts down after almost 30 years. Google Ads new use AI to add products. 0:00 - Introduction1:07 - Google AI Overviews & AI Mode As Isolated Systems (Black Box)3:40 - Google Search Console logging issue kinda fixed5:02 - Google tests fresh updates label5:21 - Ask.com shuts down after 30 years7:37 - Google Ads new use AI to add products10:00 - ConclusionA daily recap video summarizing a few of the top search marketing headlines covered at the Search Engine Roundtable.This recap is called It's New - A quick, daily dose of the latest in SEO with Anu Adegbola of Search Engine Land, Mordy Oberstein of SE Ranking and Greg Finn of Cypress North (and Marketing O’Clock) and Barry Schwartz.
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Google Ranking Volatility, Back Button Hijacking Notices & AdSense Triggers, Bing Webmaster Tools Teases AI Reporting & More
May 100:10:22Tap to summarizeThis week in search, we are seeing yet again more Google search ranking volatility. Google sent out notifications about back button hijacking penalties to those sites that have the problem. Google AdSense vignette ads may trigger the penalty, so be careful. Bing Webmaster Tools teased new AI reporting features but no ETA on when it will launch. Google may be deindexing pages at a higher rate says many SEOs, but Google’s John Mueller says no. Google AI Overviews tests a sticky Ask Anything box. A new report says the click-through rates from AI Overviews are improving. Google’s preferred sources now works in all languages. I posted a two month Google Webmaster report. Bing is testing less clickable links in its Copilot results. Google local panel has a show more action button. Google in Germany can show how many reviews were removed. Google now lets you edit your videos in the mobile app for your Business Profile. Google Ads has new AI reporting features like AI brief, text disclaimers and expansion with AI Max for Shopping and Travel. Google tests AI labels on its search ads. Google Ads has this preview impact of negative keywords. Google reported earnings and so did Microsoft, we got the ad numbers for you. That was the search news this week at the Search Engine Roundtable.Sponsor: BruceClay one of the founding fathers of the SEO space, doing search marketing optimization since 1996. Bruce Clay is big into SEO training, check out seotraining.com to learn more and check them out at bruceclay.com. Also, check out their new product, Prewriter.ai - this tool empowers writers to write better and more efficiently, so check it out.0:00 - Introduction0:50 - Google Search Ranking Volatility Heating Up April 27th & 28th1:17 - Google Sends Warning Notices On Back Button Hijacking Spam Penalty1:54 - Google AdSense Vignette Ads Setting May Trigger Back Button Hijack Penalty3:07 - Bing Webmaster Tools New AI Reporting Features3:46 - Google Search May Be Deindexing URLs At Higher Rates4:24 - Google AI Overview Ask Anything Box Sticks As You Scroll4:43 - Google Click Through Rates Improving For Organic Results With AI Overviews5:17 - Google Preferred Sources Now Available For All Languages Globally5:38 - April & May 2026 Google Webmaster Report5:59 - Bing Tests Less Clickable Links In Copilot Search Results6:22 - Google Local Panel With Show More Action Buttons6:52 - Google Showing How Many Reviews Were Deleted7:15 - Google Maps Video Editing Within Google App7:53 - Google Ads AI Max: AI Brief, Text Disclaimers & Shopping & Travel Expansion8:20 - Google Tests AI Label On Search Ads8:40 - Google Ads Preview Impact Of Negative Keywords (& More)9:03 - Google Ad Revenue Up 15.5% With Overall Revenue Up 22%9:38 - Bing Ads Revenue Up 12% - 1 Billion Monthly Action Users Milestone10:02 - Conclusion
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It's New 4/30 - Google & Microsoft Earnings & Milestones, AI Mode with more links & Microsoft Ads PMax publisher report metrics
Apr 3000:12:01Tap to summarizeToday we covered both Google and Microsoft earnings reports, and Bing hit 1 billion monthly active users. Google may be showing more links within AI Mode. Microsoft Advertising has added conversion and spend metrics to the PMax Website Publisher URL report. Google announced a number of new updates for AI Max within Google Ads. 0:00 - Introduction0:26 - Google earnings report and ad revenue surges2:30 - Microsoft Ads PMax publisher URL report new metrics4:55 - Microsoft Bing earnings report with 1 billion MAU6:20 - Google AI Mode with more links8:59 - Google Ads AI Max updates10:50 - ConclusionA daily recap video summarizing a few of the top search marketing headlines covered at the Search Engine Roundtable.This recap is called It's New - A quick, daily dose of the latest in SEO with Anu Adegbola of Search Engine Land, Mordy Oberstein of SE Ranking and Greg Finn of Cypress North (and Marketing O’Clock) and Barry Schwartz.
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It's New 4/29 - AdSense Vignette Ads Trigger Google Penalty, AI Mode Gets Sticky & Preview Impact Of Negative Keywords
Apr 2900:09:04Tap to summarizeToday we covered how Google AdSense vignette ads can potentially trigger a Google search penalty for back button hijacking. Google tests a sticky Ask Anything button for search and Enter AI Mode call to action. Google Ads tests preview impact of negative keywords tool. 0:00 - Introduction0:59 - Google AdSense Vignette ads trigger search penalty3:26 - Google AI Mode Ask Anything sticky test4:42 - Google Enter AI Mode button5:55 - Google Ads preview impact of negative keywords7:38 - ConclusionA daily recap video summarizing a few of the top search marketing headlines covered at the Search Engine Roundtable.This recap is called It's New - A quick, daily dose of the latest in SEO with Anu Adegbola of Search Engine Land, Mordy Oberstein of SE Ranking and Greg Finn of Cypress North (and Marketing O’Clock) and Barry Schwartz.
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It's New 4/28 - Google Spam Penalty Notices, Bing Webmaster Tools Teases AI Reporting & Ranking Volatility
Apr 2800:09:15Tap to summarizeToday we covered how Google is now sending out notices about the upcoming back button hijacking penalty. Bing teases some new AI features coming to Bing Webmaster Tools. We are seeing more Google search ranking volatility. Google shows the number of deleted reviews in Germany. Adthena launches Google Ads-to-ChatGPT conversion tool0:00 - Introduction0:54 - Google spam penalty notices3:16 - Bing Webmaster Tools AI reporting updates coming4:50 - Google Search ranking volatility5:52 - Google showing number of deleted reviews7:31 - Adthena launches Google Ads-to-ChatGPT conversion tool9:00 - ConclusionA daily recap video summarizing a few of the top search marketing headlines covered at the Search Engine Roundtable.This recap is called It's New - A quick, daily dose of the latest in SEO with Anu Adegbola of Search Engine Land, Mordy Oberstein of SE Ranking and Greg Finn of Cypress North (and Marketing O’Clock) and Barry Schwartz.
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It's New 4/27 - Google AI Overview Clicks Increasing, Spam Reports Change Again & AI Ad Labels
Apr 2700:11:41Tap to summarizeToday we covered an updated report on click-through rates from search results with Google AI Overviews. Google spam reports now won’t process if there is personally identifiable information. Google Ads Demand Gen campaigns have some review delays. Bing Copilot results test less clickable interface. Google is testing an AI label on its sponsored ads.0:00 - Introduction0:28 - CTR report on Google AI Overviews2:00 - Google spam reports PII4:50 - Google Ads Demand Gen review delays6:06 - Bing with less clickable Copilot results7:23 - Google Ads with AI label 9:20 - ConclusionA daily recap video summarizing a few of the top search marketing headlines covered at the Search Engine Roundtable.This recap is called It's New - A quick, daily dose of the latest in SEO with Anu Adegbola of Search Engine Land, Mordy Oberstein of SE Ranking and Greg Finn of Cypress North (and Marketing O’Clock) and Barry Schwartz.
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Heated Google Ranking Volatility, Commodity Content, Getting SEO Right, Search Ads
Apr 2400:09:11Tap to summarizeThis week, we covered new heated Google search ranking volatility. Google’s Danny Sullivan spoke about commodity versus non-commodity content. Google now wont use spam reports with personality identifiable information. Google said you can do a lot of SEO that doesn’t work and still do fine. Google said no one knows everything about SEO. Google posted documentation on the read more deep links. Google Search Console confirmed a bug with job listing reporting. Google Ads Advisor added some new AI safety features. Google Ads API version 24 is out. Google Ads has new AI-qualified call conversions. Google Local Search Ads tests immersive video ads. Microsoft Advertising also released a bunch of AI features. ChatGPT’s ad manager seems to be rolling out. OpenAI launched a new bot for ads, OAI-AdsBot. Google local review replies now seem to be moderated. Google Business Profiles now sorts photos by recently uploaded. Bing tests less clickable links in the Copilot search box. Google posted a job listing to hire an GEO, generative engine optimization, partner manager. That was this past week in search at the Search Engine Roundtable.Sponsored by Duda... The Professional Website Builder You Can Call Your Own0:00 - Introduction0:30 - Google Search Ranking Volatility Heating Up April 23rd0:55 - Google On Publishing Commodity Content1:52 - New: Google Won't Use Spam Reports With Personally Identifying Information2:43 - Google: You Can Do A Lot Of SEO That Don't Work & Still Do Ok3:02 - Google: When It Comes To SEO, Nobody Knows Everything3:35 - Google Documents Read More Snippet Links Best Practices4:21 - Google Search Console Performance Report Job Listings Reporting Bug5:09 - Google Ads Advisor Gains Troubleshooting, Security Monitoring & Instant Certification5:23 - Google Ads API Version 24 Now Available5:30 - Google Ads New AI-Qualified Call Conversions6:01 - Google Local Search Ads With Videos Ads6:19 - Microsoft Advertising Releases New AI Features7:20 - ChatGPT Ad Manager Interface7:45 - OAI-AdsBot - New OpenAI Ads Bot7:58 - Google Local Review Replies Are Now Moderated (ReviewReplyState)8:22 - Google Business Profiles Sorts Photos By Most Recent8:36 - Google Job Listing For Generative Engine Optimization (GEO) Partner Manager8:58 - Conclusion
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