Delanie Fischer chats with Yousuf Ahmed, founder and CEO of B-SIDES, about upcycling, sustainability, and building an ethical CPG brand—from origin story to sourcing, manufacturing, and growth. Yousuf also shares the routines and mindset practices that keep him grounded through the highs and lows of entrepreneurship, offering practical takeaways for anyone building a conscious business or looking for inspiration to upcycle in daily life.

Episode Highlights:

Inside the Evening Ritual That Keeps Yousuf Grounded
Where You Start Isn't Likely Where You'll End Up
2 Mindsets Every Entrepreneur Can Use as Needed
Releasing Perfectionism for the Sake of the Mission
Inside Scoop: Production in the U.S. vs. Canada

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Upcycling, Sustainability, and Getting Resourceful With What You Have with Yousuf Ahmed