Today’s topic strikes fear into the hearts of many clinicians. We are talking about branding, not in the sales-y way that feels icky, but with authenticity, heart, and grace. Whether intentional or not, you have a brand; why not make it one to be proud of? Want to be an influential thought leader? Your personal brand should reflect your heart and core values. Join us to learn more!

Our Featured Guest

Adrienne Wilkerson

Adrienne Wilkerson is a personal friend and the CEO of Beacon Media + Marketing, a marketing agency that works closely with practices and clinicians in the mental health field. Our conversation begins with the starting point in thinking of yourself as a “brand,” clarifying and communicating who you are and what you stand for, and how clinicians can become thought leaders. Adrienne shares insights about branding principles to follow in building a platform and sharing a message that feels true and genuine. We conclude with a look at how to stay authentic in branding and content in today’s AI-dominated world.

Beacon Media + Marketing

You’ll Learn:

To think of yourself as a brand, start by telling your story!
Clarifying and communicating who you are without being sales-y and fake
The intersection of social media content, branding, and authentic connection
Authentic vs. fake (“Perfect comes across as fake.”)
Heart and intention connect people through the know, like, and trust factor (Don’t be afraid to share!)
Things to consider in AI content vs. authenticity (AI is thought support, not a thought leader.)
Adrienne’s branding principles
Ways to stand out in a busy, crowded place
Adrienne’s book, Digital Marketing for Mental Health: From Complex to Clarity

Resources:

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