Here we are at the last episode of 2025, our 10th year of the podcast. For the last episode of the year, I usually try to focus on reflections about lessons learned, tough decisions, and pivots that are happening. My intent today is to be transparent and share in a “fireside chat” format. Take a pause with me, sit back, and think about your business as we approach the end of 2025.

You’ll Learn:

The underlying question to ask: “How do I build something that lasts without losing myself in the process?”
Announcement about closing STC Elite, our mastermind that has lasted for 4 years
Closing the mastermind, all related to my stress level, focus, and mental clarity
“Sometimes, the highest ROI decision we can make in our businesses is subtraction.”
Feedback about concerns over the $9K investment
Highlights of a new membership site, Haven, launching in January 2026 (A much more affordable option!) Find out more and join the interest list.
The Quiet Builder Newsletter: How this movement resonates with so many people
What’s coming up for me in the form of courses, books, and new platforms to create space for my clinical skills
My tip: Create your first course to support your enduring identity.
Factors in life that go beyond business
Choosing clarity over complexity
Legacy, stewardship, and charitable giving
My passion to help those who’ve been rescued from sex trades
Thank you for your support over these past 10 years!

Resources:

Learn more at sellingthecouch.com/alma and get 2 months FREE–an exclusive offer for STC listeners.

Want to launch your online course?

Please check out our free 7-Day Course Creator Starter Kit for Therapists at https://sellingthecouch.com/coursekit.

If you are a seasoned therapist looking to transition from clinical to online course income, we have a specialized mastermind for you. We meet together to build, grow, and scale our online courses. You can learn more at https://sellingthecouch.com/mastermind.

Check out our new membership site that’s launching in January! Find out more and join the interest list for Haven.

Mentioned in this episode:

Try Alma!

Building and managing the practice you truly want can feel overwhelming. That’s why Alma is here—to help you create not just any practice, but your private practice. With Alma, you’ll get the tools and resources you need to navigate insurance with ease, connect with referrals that are the right fit for your style, and streamline those time-consuming administrative tasks. That means less time buried in the details and more time focused on delivering exceptional care to your clients. You support your clients. Alma supports you. Learn more at sellingthecouch.com/alma and get 2 months FREE—an exclusive offer for STC listeners.

405: I’m Shutting Down Our $9K Mastermind. Here’s Why.