Most podcasts never make a dollar.

Not because the host isn’t talented.

Not because their strategy is bad.

But because they quit too soon, or they measure ROI the wrong way.

In this episode, I break down what 11 years of podcasting (and nearly 2 million downloads) have taught me about building a podcast that actually pays off.

The 3 Forms of Podcast ROI

1️⃣ Trust – Deep relational credibility that compounds quietly over time

2️⃣ Longevity – Most quit early; sustainable rhythm wins

3️⃣ Assets – Turn episodes into evergreen SEO infrastructure

Podcasting is not about going viral.

It’s about building something that compounds.

If you’re a therapist building a podcast (or considering it), this episode will help you think beyond downloads, and design something sustainable, profitable, and aligned.

Resources:

Building and managing the practice you truly want can feel overwhelming. That’s why Alma is here—to help you create not just any practice, but your private practice.

With Alma, you’ll get the tools and resources you need to navigate insurance with ease, connect with referrals that are the right fit for your style, and streamline those time-consuming administrative tasks. That means less time buried in the details and more time focused on delivering exceptional care to your clients.

You support your clients. Alma supports you.

Learn more at sellingthecouch.com/alma and get 2 months FREE–an exclusive offer for STC listeners.

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412: How to Create a Podcast That Actually Pays Off