Loading summary
Transcript77 lines
- [00:00]
Buzz CRM Representative
We get it. After all the frustration, the endless cycles of hoping for a system that actually works, you're ready for something steady, something that delivers without constant workarounds or headaches. That's why we're excited to introduce the 2025 redesign of the Buzz CRM. Built with you in mind, it's more intuitive, faster, and smarter than ever. Finally, a CRM that sees your worth, streamlines your workflows, and gives you the tools to thrive with without needing to prove yourself over and over again. Because you deserve a lifeline after all those outdated platforms. You deserve a system that keeps up with your goals and grows with your success. This isn't just a redesign. It's a revolution. Visit thebuzzcrm.com today. That's thebuzzcrm.com.
- [00:53]
Ross Dunn
Hello, and welcome to SEO 101 on WMR FM. Episod number 492. This is Ross Dunn, CEO of Stepforth Web Marketing, and my co host is my company senior SEO Scott Vanack. How's it going today, bud?
- [01:07]
Scott Vanack
It's a good day. I'm getting lots done this week. Usually do before month end, so it just makes you feel good. Accomplishing stuff is good for the soul. I think it is.
- [01:16]
Ross Dunn
Yeah, it does. It's a huge part of our psyche. I think at the end of the day, if we don't have a lot done, it's not good. One of the things I've noticed is that if I don't keep track of what I've got done, sometimes I don't feel like I got anything done too.
- [01:28]
Scott Vanack
Yeah, it's true. Yeah, I've had those days. Yeah.
- [01:32]
Ross Dunn
When you're being pulled in too many directions.
- [01:34]
Scott Vanack
And then at the end of the day, like, I didn't do anything today, but if you actually step back and take a look at all the little things, it's something. You've been sitting there for eight hours.
- [01:42]
Ross Dunn
It's one of the problems with my job. I find I'm constantly being in so many directions, pulled in so many directions. I don't really have a completion of something.
- [01:49]
Scott Vanack
Yeah.
- [01:50]
Ross Dunn
And yeah, it's got to look at it as a whole. I'm sure others out there are feeling the same thing sometimes. Anyway, let's jump into some SEO news. This first one is Google has removed breadcrumbs from the mobile search engine result pages. So tell us a little more about that.
- [02:06]
Scott Vanack
Yeah. So back in 2009, Google started adding breadcrumbs into the results. So where you'd see the URL normally You'd have additional breadcrumb links in that portion of the SERPs. Well, they are now removing that. So if you see it gone, that's why it's gone. It will remain. Remain in desktop. It's only being pulled from mobile only, mostly because they weren't providing much value, according to Google, and they just want to simplify how the URLs appear. So the main reason I'm bringing this one up, because it's not a big thing, but it might be for some if you're used to seeing your website with those breadcrumbs. And now they're gone. Don't panic. Nothing's wrong with your site. They're just not there for anybody anymore. So you don't have to go back and call your SEO and be like, my breadcrumbs are gone. What did you do? Because they didn't do it.
- [02:52]
Ross Dunn
So good to know. Yeah. And I think it's good that they tighten up the real estate on mobile. They're adding so many ads, they've got to do it.
- [03:03]
Scott Vanack
Got to fit the ads in somehow.
- [03:04]
Ross Dunn
Yeah, exactly. So one of the things I should have prefaced the show with is that I apologize this month being a little tight on shows. January, that is. We're at the end of the month already and this will be only our second episode. And that's due to a number of things. One of the main things being that I was a little sick in the early month and I've had some issues lately too. But the main issue is I've been getting a new roof. In fact, occasionally you might even hear a thump or something. And it's never ending. It's just wonderful. So not being able to record has been kind of. Well, it's just. It's just the way of life right now. So it's. It's okay. Got lots of other stuff done. And I hope you guys don't mind, we'll be back to at least three shows a month. Next month, hopefully back to weekly, but we'll play it by year anyways. Right back at it. Here, use Yahoo Search. What the. So there's an actual article here about Yahoo Search and AI. What is Yahoo?
- [04:07]
Scott Vanack
I don't. It's that commercial where they scream Yahoo. That's all I remember.
- [04:11]
Ross Dunn
Right? That's right. That's right. Yeah.
- [04:12]
Scott Vanack
Welcome to 1988.
- [04:15]
Ross Dunn
Two years ago, Yahoo tweeted that it will make search cool again. Oh, yeah, yeah. We were all just bated breath. Anyway, a week later, fast forward to now, they explained Yahoo Search is Making a return or. No, a week later it's from then. I'm sorry. Yes. And then later that year in November 2023, Yahoo said we can expect something soonish then nothing. Crickets. Well this week Barry Sachin noted.
- [04:45]
Scott Vanack
Sorry, Barry noted. That's a typo on my. That's my.
- [04:49]
Ross Dunn
Oh okay.
- [04:50]
Scott Vanack
So Barry Schwartz actually noted that Sachin Patel. I don't know how that happened in there. Satchin Patel posted this to X if you want to continue.
- [04:58]
Ross Dunn
Okay. He posted X that Yahoo was showing a new banner across the top of search that reads we're building a new Yahoo.com to show more of what's interesting to you. No one knows what this means. It's of course not available in Canada at the moment. And you know they're, they're continuing to incorporate AI chat features with Yahoo search and AI answers. But you know, they're only powered by AI OpenAI. I mean so there's really nothing amazing about that. Interesting timing. I actually had a lunch with a former Yahoo employee just a couple of weeks ago and it was really interesting. Lots of just. I love talking about the fellow search engine nerd. He actually did some of the programming on it and that was just a wild. All the changes that went on there. Anyways, he didn't seem to have any, you know, positive things to say about where it's going. So I don't know like what is this? Are they just going to ride the coattails of someone else? That's what I expect. They really, they've been bought so many times. They've lost so much of their. Their mind share. I, I really don't know what they can do.
- [06:10]
Scott Vanack
Yeah, I don't think they're going to make a comeback but nothing would make me happier to see them make a comeback. Just to throw more into the competition out there but.
- [06:20]
Ross Dunn
And I always liked the brand that was kind of cool brand. I was really bummed when they, they sold out and stuff. It was, you know, I, I've had my issues with Yahoo over the Yahoos over the years. Yahoos and Yahoo. It's been noted on the PO many times way back when it was still running. But it's nice to have the differentiators now. One of the things we'll talk about in the AI segment is that it's becoming much easier for just about any company to launch a competing AI system to OpenAI. It's nuts in fact. So who knows, maybe they will have their own or maybe that will happen next. We don't know what's happening. But interesting that they've even come back on the radar.
- [07:01]
Scott Vanack
What Yahoo should do is they should create a directory and charge 300 a year to be listed in it. That would be revolutionary.
- [07:10]
Ross Dunn
It would, yeah. And open a directory project, too, to help run it.
- [07:15]
Scott Vanack
Perfect. Yes.
- [07:18]
Ross Dunn
They could call dmoz1.org or. I don't know.
- [07:22]
Scott Vanack
I miss those days. Well, I guess I don't, but I kind of do at the same time.
- [07:28]
Ross Dunn
The directories were so horrible.
- [07:29]
Scott Vanack
Yeah, they were. But they worked somehow.
- [07:32]
Ross Dunn
It did. It did. All right. Well, this is another big one that happened and got me a little nervous, I admit. Probably unreasonably nervous. But anyway, there was a big Google change that has that disrupted SEO tools earlier in January, resulted in data blackouts. Some of the major tools pretty much just lost any ability to do reporting. It was quite a mess. So I can tell us a little more about that.
- [07:57]
Scott Vanack
Yeah, I had a bit of a panic attack. It was very brief, but I went to check rankings for a certain client and everything was gone. They just tanked. Minus 100. Minus 100. Minus100 for everything. Like, oh, God, what's going on? What happened? I thought they were banned or peeling. And I checked another client. I saw it happen to another client and then I panicked and that, well, that's unlikely. There's nothing we do that's bad that would cause a site to be totally destroyed like that. And then I quickly checked and all of them were like that and like, okay. So then I emailed the provider we use and like, something's going on here. They got back to me a couple days later, and that's how I first heard about this. And what happened is Google made a big change on January 15th. Impacted a ton of tools. You probably saw it if you use any of, like, any tools, really. And what they did is they were forcing users to have JavaScript turned on in order to use search. And a lot of these tools that scrape and report on rankings, they don't use JavaScript. So now that JavaScript's turned on, suddenly these tools don't work because they have to have JavaScript turned on. So most of the tools are fixed. I think it was by January 20th, almost everything was back online. So, you know, four or five days later. So that's good. I find it interesting that Google is. Why. I'll get into this in just a moment. Google says that about 0.1% of users search with JavaScript disabled. And if you do the math, that works out to about eight and a half million Searchers a day that can't use Google now without JavaScript. So that's a, this is, that's significant. I mean it's a small number compared to their eight and a half billion users daily. But you know, to cut out eight million plus users, that's crazy that they can just do that and not really get hurt by it. But anyway, assuming those are people, well that's, that's fair. That's fair.
- [09:44]
Ross Dunn
Yeah.
- [09:44]
Scott Vanack
I don't know how that breaks down.
- [09:46]
Ross Dunn
So there could be, who knows, you'd like to think that they know that those are people, but I don't know. Yeah.
- [09:52]
Scott Vanack
Do they know? So, yeah. So the, anyways, the main question was, you know, why did Google make this change? And Patrick Hathaway, who's co founder and CEO of Site Bulb, which is another SEO tool, says that the attack is not on keyword tools, but rather on LLMs, large language models. And so by making their data. This is actually a quote from Patrick. By making their data more difficult to access at scale, Google is protecting themselves against LLMs training their data sets. Based on Google's data. We know that almost all LLMs are not executing JavaScript. So in the short term this should mean they will struggle to access Google search results. In the long term, presumably it will just make their task, make the task more expensive and therefore less viable. Google does not want LLMs accessing their search results or their AI overviews and the queries that trigger them. And that's the main reason for the outage. They are not. Well, he says keyword tracking tools are just collateral damage. So one thing to note on this, things are working now. And I saw, I think it was Roger Monti in a different article said or speculated that we could see an increase in fees for these various tools because using JavaScript does require more computing power which makes it more expensive for the tools to gather the data that we're using. So if you do see tool prices go up, that could be why.
- [11:23]
Ross Dunn
I just hope Smrush doesn't think of updating, increasing their prices. It's already very high.
- [11:28]
Scott Vanack
Well, I think their rates are already the max that numbers go to, so I don't think they can go higher. There are no bigger numbers that exist yet.
- [11:37]
Ross Dunn
Yeah, so. All right, well let's take a quick break. When we come back, we're going to talk about some expansion of site reputation abuse enforcement.
- [11:51]
Buzz CRM Representative
As digital professionals and business owners, we understand the critical importance of a secure and high performing website. That's why I want to talk to you about kinsta, a managed WordPress hosting provider that delivers exceptional speed, security and reliability. Kinsta's infrastructure is optimized for WordPress, ensuring your site loads lightning fast and ranks well in search results. They utilize Google Cloud's premium tier network and CD3 virtual machines, which significantly boosts performance. In fact, Kinsta customers often experience up to a 200% increase in site speed just by migrating to their platform. Security is paramount and Kinsta provides enterprise grade measures to protect your valuable data. They are one of the few WordPress hosting providers with SoC2 certification guaranteeing the highest level of security for your website. Kinsta's Mykinsta Dashboard offers a user friendly interface with a comprehensive suite of tools to manage your site efficiently, from cache control and debugging to redirects and CDN setup. MyKinsta simplifies website administration for SEO101 listeners. Kinsta offers specific advantages. Their platform is optimized for speed, a crucial ranking factor in search engine algorithms. Their security measures protect your site from malware and hacking attempts that could damage your online presence. And their expert support team is available 24,7 to assist with any technical issues that may arise. Ready to experience Kinsta's hosting for yourself? Get your first month free when you sign up@kinsta.com today. It's the perfect opportunity to see why Kinsta is trusted by thousands of businesses worldwide to power their websites. Visit K I N S T a dot com to get this limited time offer for new customers on select plans. Don't miss out. Get started for free today.
- [13:39]
Ross Dunn
Welcome back to SEO101 on WMR FM hosted by myself, Ross Dunn, CEO of Stepforth Web Marketing and my company, Senior SEO Scott Van Achieve. Well, Google has expanded its site reputation enforcement to German sites. This is site reputation abuse, I should say. This is where people are using popular sites and they're trying to ride the coattails of them to get links and benefits to their own websites. And it's been a big issue and they're against it and they're trying to hammer it down. Anyway, they've started applying this enforcement to actually a lot of Europe, including France, Italy, Spain. Sorry, what was that?
- [14:25]
Scott Vanack
That's supposed to say Spain. I should have proofread these notes. Yeah, you're stumbling on my typos. This is not a good look for me.
- [14:34]
Ross Dunn
Okay. And Spain and others. And this week they further expanded into Germany. Christian Kunz, a German blogger, told Barry Schwartz, quote, Google has probably taken first manual actions in Germany against site reputation abuse. A SERP for coupon codes that previously showed many news websites is now free from third party content in the top rankings unquote. So anyways, it sounds like they're cleaning things up is what it got down to there. So yeah, you've written written down what reputation abuse is. I'll just say it anyway what you've written because it may be more clear than what I said. Essentially, site reputation abuse is a tactic where third party content is published on a host site mainly because of that host's already established ranking signals, which it has earned primarily from its first party content. The goal of this tactic is for the content to rank better than it could have otherwise on its own. The penalties are the result of a human imposed manual action. These are not given algorithmically Good points to note and I I think it's a good idea. And there's the stuff was getting crazy. Forbes. Oh my God, the garbage that was on Forbes. Oh yeah, it was getting ridiculous. And it was too bad because expert Forbes stuff was really something I enjoyed reading and not all of them were garbage, but there was some garbage. All right now in AI News, I'll let you take this next one. Google AI Overviews is now providing programming help. Woohoo.
- [16:08]
Scott Vanack
Yeah, so this is kind of cool. When performing a search in Google for programming help, you'll now start to see coding examples and help within AI Overviews. So Jeff Gibson, Sorry, Gibbons posted to X an example that after searching for extract title tag Python AI Overviews gave him a piece of example code. So I tried it myself and I did a search for FAQ page markup code example and it spat out a full chunk of code ready to go. And not that I need in that particular example to use it very often I do it separately, but it gave me the code exactly as I would need it. So that's really cool because often if I need a piece of code and I don't know exactly how to, even if I know exactly how to do it, it's so much easier to go to AI and say, hey, can you give me a template for this code? It spits it out. Or you can say here, all the variables. Can you add it into this code and it does it? Well, if Google's doing it right in search, it just makes it faster and easier. Sometimes I still need to be in Team GPT or whatever AI tool I happen to be using. But if you need something quick and dirty, that's I don't know, I think that's a big sell and I think I'll definitely use it. It's Just faster and easier really. So I think that's great. Barry does wonder though, what impact this is going to have on coding sites like Stack Exchange and other sites like that.
- [17:31]
Ross Dunn
Yeah, in time it might. I mean, not initially because a lot of people just don't trust everything they see in these results. Right. Whereas Stack Exchange, I mean, it's built trust for decades.
- [17:42]
Scott Vanack
Yeah, that's true. People know it. So like the big sites are probably gonna survive just fine. But yeah, anyways, it's. I like that. I mean we haven't had a lot of AI overview news lately that excited me. And this one is like, this is a, this is a good move I think for Google. I think it's a good move for. Yeah, like it's a great feature for anyone that does any kind of coding and you need a quick little snippet of code. It's going to make life easier for some people.
- [18:08]
Ross Dunn
Yeah, very cool. One of the things that got me kind of excited was as I tracked down what's going on in AI. Deepseek is the latest news. It's been around for a little bit, maybe at least on my radar for a few weeks now, but it's really taking hold in the news realm for us geeks. It's not really out there. Well, I guess it's mainstream. It's on some of the major networks and stuff. But it's such a disruptor. It's a LLM like OpenAI, it's 100 out of Beijing, China. It's large language model which is essentially what any of these systems are like chatgpt and stuff. It's based on a. Not a new architecture. Well, maybe it is. I don't even know this new but it's called a mixture of experts architecture which is like ensemble learning. So the description here, it's a machine learning technique where multiple expert networks or learners are used to divide a problem space into homogeneous regions. It's so they can take multiple, multiple experts and they can pull together opinions and ideas and make it into something. And it's what the reason that's really cool is. It's a managed to speed things up. But what's really disrupting about this for the AI market are a few things. First of all, cost efficiency. If this is true, this is nuts. The company has, has said that in an AI paper they wrote last month that the training of deep seq version 3, which is on par with OpenAI and actually surpasses it massively in the mathematical area, required less than $6 million worth of computing power from Nvidia H800 chips. So that's mind boggling because we're talking hundreds of millions of dollars to create OpenAI and it can beat or match OpenAI for 6 million. Wow, that's mind boggling. And it is talking about an upset. And one of the biggest upsets, I've actually got a note at the bottom, I haven't finished writing it but and I thought this was a chuckle is these big AI companies are becoming mega companies of bureaucracy or people even that have these cushy jobs with big paychecks. And this company is fairly small still. I mean comparatively it's dramatically small. And yet the people who run it are making huge salaries, way bigger than the other guys and they're keeping tight. That's so not the American way. As soon as something is successful like OpenAI things just get out of control. They just hire higher, higher, higher, higher. And it gets become this monster and it costs more and more and they keep asking for more money from lenders. Well these lenders are going what the hell, 6 million. And the craziest part about this, it's open source. So what? This is something like first of all, I never thought I'd see, and I apologize for being close minded I guess, but that Beijing or China would allow something this powerful to be open source, that's pretty amazing. I'm really impressed with that. Not to say that whatever you put in there isn't being reviewed. That's the thing. I looked at the privacy statement for deep seek and there's none. There's no privacy at all. I mean everything you put in can be used. Don't expect any privacy. Don't put anything in that's very private or anything at all.
- [22:11]
Scott Vanack
So, so don't type. My name is Ross Dunn and I have a rash and I. Oh, sorry, sorry. Don't say that, Talk about it.
- [22:20]
Ross Dunn
Yeah, so anyway, they've lowered the financial barrier to developing advanced AI models and that. You just can't say enough about how big that deal that is because all these other systems are using crazy amounts of power. I mean how Google's going to build three nuclear power plants, not themselves, but they're having them built just to run these, their networks. I mean that's so much power and yet they may not need even remotely that much. Who knows? This is, there's so many unknowns because of course it is in China and there's only so much we can learn, but we'll see what happens. Again, the huge caveat here is privacy and censorship. We don't know what's being taken from this information, but I think it's pretty amazing. I would love to use it. Except for some reason they've got the noticing that they're being, I don't know, maliciously attacked or something. And for some reason everyone can log in or sign up. I'm not even sure if I'm allowed to from Canada. Not saying that governmentally I can't or anything or like against the law, but maybe they're not allowing Canadians. Maybe it's only just the us I don't know. There's just not enough information. I just know that I can't seem to do it. I tried logging in and creating an account with stepforth.com with my email. Nope, no, it just said this domain's not approved. I've tried it with my Gmail account. Obviously wouldn't be an issue, but it's just said, sorry, try again later kind of thing. So I don't know what's going on. I'd love to be testing it. One of the things that I wanted to share though, which blew my mind, from what I understand, from my very basic understanding, it's because of this ensemble architecture, this, this expert architecture they're using in math, it's nuts. So I don't know whether they're cherry picking which these math tests they're using, but there's a math 500 test that they do a review of a sort of a benchmark across the different AI tools and you know, OpenAI was 74.6. They're at 90.2. I mean $6 million. So that's the power of. It's way higher. CN this is crazy. CNMO 2024, for all I know that's a Chinese one and maybe it doesn't apply, but there is benchmarks. For OpenAI they had 10.8, whereas Deep Seq had 43.2. That's pretty nuts. The biggest, the changes in it and for coding, it's not quite as good, but it's not far off. A lot of the stats aren't quite as good. Like in English, not quite as good, but again, not far off. So pretty impressive actually. It's mind blowing for the price that they put out there.
- [25:09]
Scott Vanack
Yeah. And. And to think how new they are, you know, what are they going to be capable of in a year?
- [25:15]
Ross Dunn
Yeah, well, and if they can truly shrink the power required and the time required to bring something like this to market, it's flipping everything on its head because we were really. Well, I was actually Hoping for a bit of a slowdown. But now with something like this, that's managed to speed things up and use less power, that's not likely. So maybe this will just keep getting out of control. I feel like our brain's going to blow up. There's so much going on with all this AI, it's hard to keep track of any of it. All right, let's jump into some Mueller files. What have we got here?
- [25:53]
Scott Vanack
Yeah, we got a nice little simple one. Something a little lighter fare after Ross's main course there. So John Mueller was asked a question on Blue Sky. The question was basically regarding dynamically updating robots. Txt files in order to limit crawling during busy times. And, and the question he the person wanted to block Googlebot in the morning and then update robots. Txt in the afternoon to allow it again so that it wouldn't crawl in the morning, which there's a lot to unpack there, I guess. I don't think that's a good idea. Anyways, Google's main or sorry, John's main response was that this is a bad idea because Google caches the robots TXT for up to 24 hours, so they wouldn't see that change every day anyways. Google. Well, Google and John recommend if you want to limit bots to use a 503 service unavailable header or a 429, which means too many bad requests. Too many requests.
- [26:49]
Ross Dunn
Sounds like the best one.
- [26:50]
Scott Vanack
Yeah. Status codes instead. And even Google's documentation says they do not recommend doing this for an extended period of more than one or two days. It's best used only if you need to urgently reduce the crawl rate for a short period of time. So I don't think there's any real reason why you'd ever want to block Google unless you don't want your stuff indexed. You used to be able to use a crawl delay in robots. Txt that is no longer supported by Google, so you could put it in your robust txt and Google will ignore it. My recommendation is let Google do Google. You know, let them do what they want and crawl unless you really desperately need them to stop. I have not personally seen a situation where Googlebot was causing major problems. Not to say it can't happen or doesn't happen sometimes, but I can't think of a specific instance where in 22 years now where I've sat back and said, oh man, we have to block Google for part of the day because it's killing our system resources. So. But if you absolutely have to use a 503 or 429.
- [27:58]
Ross Dunn
Little technical, but I was just trying to remember. This is showing how bad my memory is, which is rather notorious. Was the crawl delay meta ever respected or was it just fufu?
- [28:12]
Scott Vanack
It definitely was by Bing and some others. I assumed it was by Google. Like I've never actually used it because we've never had to use it. I believe it was used back in the day by Google, but I might be mistaken. Maybe Google's never paid attention to it.
- [28:29]
Ross Dunn
I don't know. Anyway, it's certainly old. I was just curious. I know one of the ones we always used to laugh at and I can't remember what that is anymore. Oh, dear.
- [28:39]
Scott Vanack
There's so much old stuff. We should do a show. SEO 101, 2002 edition. And that would be hilarious. That could be fun. April 1st.
- [28:49]
Ross Dunn
Oh, crap, there we go.
- [28:51]
Scott Vanack
We just gave it away, but maybe we'll do it anyway.
- [28:53]
Ross Dunn
No way.
- [28:53]
Scott Vanack
Who cares?
- [28:54]
Ross Dunn
It'd be funny just to do it. Yeah, we'll go back and find our archives from 2001 or something. That would be great.
- [29:01]
Scott Vanack
I kind of want to do that now. I want to write a show as if it's 2002. I don't know if the listeners would want to. Do you want to listen to it? Hit us up on Facebook. Do you want to hear a show like that for fun? I want to make it. I feel like that'd be super fun to make that episode.
- [29:14]
Ross Dunn
It would. It'd be hilarious. We'd have to have a really cheesy soundtrack too.
- [29:19]
Scott Vanack
Oh, oh, yeah, we, we. We could.
- [29:21]
Ross Dunn
We'll cheese it up a little more.
- [29:22]
Scott Vanack
Anyway, I'm excited. Oh, and before we go though, I just want to just. This is sort of a little side note. I was having some issues with Semrush. I was trying to do something. I didn't know how to do it. I was super confused. I was having a. A real dumb day. And so I, I used their chat, online chat, tech support, and I. I connected with a guy named Nico within under a minute and the customer service blew me away. And I don't normally rave about this sort of thing and you know, we're not paid by Semrush. They're not an advertiser on SEO101.
- [29:55]
Ross Dunn
I don't think.
- [29:56]
Scott Vanack
Hint, hint. They should be. Come on, guys, call us. But this is just me personally. Within probably 15 minutes in the chat, they had solved all my problems. He had gone into our account. He figured out what my problem was. We shared screenshots back and forth. Nico was just totally awesome. I actually told him, I'm going to give you a shout out on the next episode because I was. I've never been that impressed with a, an online chat tech support person before. They're just, they were really great.
- [30:25]
Ross Dunn
So I wonder if Nico.
- [30:29]
Scott Vanack
I'll tell you right now, if Nico is AI, My mind is completely blown away. And because I had no hint of Nico being AI, like, that was like, oh, man, SEMrush. If Nico's AI please let me know and I'm going to move into a yurt in the woods and give up on technology because it's terrifying. Absolutely terrifying.
- [30:49]
Ross Dunn
That would be so awesome. It's probably not far off. Well, no, it isn't. On behalf of myself, Ross Dunn, CEO of Stepforth Web Marketing, and my company, senior SEO Scott Vanack, thank you for joining us today. Remember that we have a Show Notes newsletter you can sign up for@seo101radio.com and yeah, have a great week. Remember to tune into future episodes, which air every week on WMR fm.
- [31:14]
Scott Vanack
Thanks for listening, everybody.
- [31:37]
Buzz CRM Representative
We get it. After all the frustration, the endless cycles of hoping for a system that actually works, you're ready for something steady, something that delivers without constant workarounds or headaches. That's why we're excited to introduce the 2025 redesign of the Buzz CRM. Built with you in mind, it's more intuitive, faster, and smarter than ever. Finally, a CRM that sees your worth, streamlines your workflows, and gives you the tools to thrive without needing to prove yourself over and over again. Because you deserve a lifeline. After all those outdated platforms, you deserve a system that keeps up with your goals and grows with your success. This isn't just a redesign, it's a revolution. Visit thebuzzcrm.com today. That's thebuzzcrm.com Ladies and gentlemen, we are.
- [32:26]
Scott Vanack
Now boarding Group A. Please have your boarding passes ready to scan. If your phone is cracked, old or was chewed up by your Chihuahua travel companion, please refrain from holding up the line and instead simply go to Verizon and trade in any phone in any condition from one of their top brands. For the new Samsung Galaxy S25 plus with Galaxy AI on Unlimited ultimate and watch or tab. Also on now service plan required for Watch or Tab. Trade in and additional terms apply. See verizon.com for details.