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- [00:02]
Kelly Clarkson
It's Kelly Clarkson, here to talk all things Wayfair. The best place to buy furniture, decor and anything else you can think of to create a home you absolutely love. I know when I shop with Wayfair, I find options for every style. Whether I'm feeling boho or farmhouse, modern, traditional French country, I can find exactly what I need for my home and more. No matter your space, style or budget. Shopwayfair.com to make your home way more you.
- [00:28]
Wayfair Announcer
Wayfair.
- [00:29]
GoFundMe Announcer
Every style, every home. Imagine if today was the day your idea changed someone's life. Imagine if you could help someone pay for college, help your community build a new playground or help a child make it to that dream competition with GoFundMe. It's all possible. GoFundMe is the world's number one fundraising platform, trusted by over 190 million people every week. Ordinary people meet their goals and do extraordinary things. Your ideas matter. GoFundMe isn't just for emergencies. Want to raise money for your kid's soccer team or raise funds for a small business, a creative project or event? GoFundMe helps you turn ideas into reality and help adds up. Fundraisers you start for someone else raise up to five times more. So think right now, who could use your help? Change rarely comes from waiting. It comes from someone deciding, today I'll start. Don't wait for someone else to bring change today. Start your fundraiser in just minutes@gofundme.com that's, that's gofundme.com to start your fundraiser. Gofundme.com this is a commercial message brought to you by GoFundMe.
- [01:33]
Scott Van Eck
Hello and welcome to SEO 101 on WMR FM. This is episode number 510. My name is Scott Van Eck and I am the senior SEO at Step Worth Web Marketing. Ross has a crazy schedule this week, so I am hosting this episode. So solo. Hopefully that's okay with everybody. It's a bit of a quieter news week, so we're going to probably have a bit of a shorter show than normal, so we'll see how this goes. Yeah. So here we go. Let's dive into a little bit of non SEO news which is a little bit related to SEO. And it's about the top content management systems for core web vitals. So the open source HTTP Archive community ranks content management systems by how well they perform Google's core web vitals. Their July report shows that every major platform has improved between June and July. Month over month, they all gained, but of course not equally so here's sort of the rundown of the top six content management systems that they track and their improvements. So between June and July, Joomla. Saw an improvement of 3.23%, Wix saw an improvement of 2.61, Drupal saw an increase of 1.47, Duda, which I've never used and only heard of a few times, saw an increase of 1.33, Squarespace 1.27 and WordPress saw an increase of less than 1%, 0.9% increase. Now overall, how they these content management systems rank based on core web vitals? The order is a little bit different, but more or less the same. Duda actually performs the best at 84.96%, followed by Wix at just over 70, Squarespace at 68.9, Drupal at 60% Joomla.54 and WordPress 44.34%. Which is kind of interesting because WordPress is probably the most widely adopted content management system and they just don't do great when it comes to core web vitals. They are. They're just the slowest. Well, maybe not the slowest out of these six. They definitely are the slowest. So but why is WordPress slower? This largely has to do with something called technical debt. So what technical debt does is is it refers to things like accumulations of outdated code, various design decisions that make it harder to maintain, update and improve the platform. And this is largely related to how WordPress is built and how their ecosystem works, if you really want to dive into that. Roger Monti actually good job of going into far more detail than me over at Search Engine Journal. The link will be in the show notes if you're interested. You can go in and check all that out. But despite WordPress being slower than other content management systems, this doesn't appear to impact rankings much. You would expect, if speed is a big factor when it comes to organic rankings, that WordPress sites would perform worse. And they tend to perform better. So there probably are a lot of reasons to that there's more customization available for WordPress sites more that SEOs can do than opposed to say WIX or Squarespace where they are pretty SEO friendly, but you have some limitations on what you're capable of doing and what sorts of things you can manipulate on the website. So despite them being slower, they appear to be ranking pretty well. So this may suggest actually that site speed is a little bit less critical than we all seem to believe. But at any rate, interesting to know WordPress is the slowest but you don't really have to worry about it, so that's cool. And if you want something fast, check out Duda. D U D A I don't know if it's Duda. Duda. Duda. I actually don't know. Drop me a message on Facebook and our SEO101 podcast group and and correct me if I'm wrong, which I very well might be. Okay, so let's dive into a little bit of actual SEO news now. Google back in June announced that they would be removing support for some structured data types. Well, that time has come and now they have done it. So these are six data types that Google has removed support for. These include course info, claim review, estimated salary, learning video, special announcement, and vehicle listing. So you might ask, well, why are they removing them? They actually did a batch earlier this year. I can't remember the ones they removed. We did talk about it on the show and they just do this periodically and so why they're removing them. Google says we're phasing out these specific structured data types because our analysis shows they're not commonly used in search. And we found that these specific displays are no longer providing significant additional value to users. Where are they being removed from? Where will you not see this anymore? So within Google Search console in the Rich result reporting, you won't see those ones mentioned anymore. You will see them removed from rich result tests. So if you are using those markups on your site and you run the validator, the Google Rich result test on your site, you won't see those markups appear. Which is why I also use the older schema markup validator as well, because it shows different information and you will no longer see them in lists of search appearance filters. So a few places are gone. And finally, one important note here, this does not mean all search engines and sources will stop using these markups. So there really is no harm in continuing to use them. But just know they'll have no impact on Google results whatsoever. You know, they'll just do nothing for Google. So don't run out and remove them if they're there, leave them. Keep adding them if you want. Bing may use them, some of the LLMs might use them. Maybe DuckDuckGo uses them. So it's all good to know there. So there we go. And this next one, I'm kind of bummed a little bit that Ross isn't here. So for those of you that don't know Ross, he is not a fan of AI or AI. He's a big Fan of AI. He's not a fan of Apple. He does not like Apple. He makes fun of me because I use an iPhone. He didn't like that John Carkett was an iPhone guy. Ross is Android all the way. Well, Apple is planning to launch an AI search with Siri in 2026. They're building their own AI powered search engine. Currently internally they're referring it to as World Knowledge Answers. I have a feeling that name will change when it becomes mainstream. I hope so. It's kind of a handful or mouthful. Their goal is to transform Siri into an answer engine. It will be similar to how Google AI overviews and Chat gp, Jet Chat GPT works essentially. But it will not be like the Siri we know today. The new system will generate summaries blending text, image, video and local results. They are also planning on expanding it into Safari as well. So it will sort of give Safari, maybe give Apple a bit more of a foothold in search, a bit more foothold in browser market share, possibly. The overhaul essentially relies on Google's Gemini AI model. So there we have it. Apple is going to get into the show here a little bit. Let's see what happens with Apple. And yeah, it's a quicker show, like I said. So we're going to take a quick break now and when we get back, we'll jump into a little bit of AI news. Hello and welcome back to SEO 101 on WWE.
- [09:46]
Asana Announcer
When too much work bogs you down, asana helps you handle it. That's because asana is where humans and AI coordinate work together. AI makes it easy to hand off routine tasks, streamline workflows, and keep everyone focused on the work that matters most. That's how work gets handled. That's Asana. Visit us@asana.com that's asana.com Imagine if today.
- [10:16]
GoFundMe Announcer
Was the day your idea changed someone's life. Imagine if you could help someone pay for college, help your community build a new playground, or help a child make it to that dream competition with GoFundMe. It's all possible. GoFundMe is the world's number one fundraising platform, trusted by over 190 million people. Every week, ordinary people meet their goals and do extraordinary things. Your ideas matter. GoFundMe isn't just for emergencies. Want to raise money for your kid's soccer team? Or raise funds for a small business, A creative project or event? GoFundMe helps you turn ideas into reality and help adds up fundraisers. You start for someone else. Raise up to five times more so. Think right now. Who could use your help? Change rarely comes from waiting. It comes from someone deciding. Today I'll start. Don't wait for someone else to bring change today. Start your fundraiser in just minutes@gofundme.com that's gofundme.com to start your fundraiser. Gofundme.com this is a commercial message brought to you by GoFundMe.
- [11:15]
Scott Van Eck
Let's map out this week's amazing destinations and travel tips.
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Will
Honestly, Will, I didn't plan any trips, but I did switch to T Mobile with their new Family Freedom offer.
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Scott Van Eck
That's not the itinerary we're following.
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Will
Well, I'm departing from AT&T and embarking on a new journey with T Mobile. They paid off my family's four phones up to $3200 and gave us four new phones on house.
- [11:43]
Scott Van Eck
Bon voyage.
- [11:45]
Wayfair Announcer
Introducing Family Freedom. Our lowest cost will switch our biggest family savings all on America's largest 5G network. Visit your local T Mobile location or learn more@t mobile.com FamilyFreedom up to $800 per line via virtual prepaid card typically takes 15 days. Free phones via 24 monthly bill credits with finance agreement eg Apple iPhone16128 gigabyte $8,029.99 Eligible trade in eg iPhone 11 Pro for well qualified credits end and balance due if you pay off early.
- [12:10]
Scott Van Eck
Or cancel Contact T Mobile UMR FM hosted this week by myself Scott Van Ak, Senior SEO at Stepforth Web Marketing. Remember we do have a show notes newsletter that you can sign up for@seo101radio.com don't miss a single link and refresh your memory of a past show at any time. In addition, we do invite listeners to connect with Ross at LinkedIn. You can connect with him@LinkedIn.com in websitemarketer. You surely can also search for his name Ross Dunn and find him there. Great place to ask us questions. I am on LinkedIn as well. I don't use it as much as he does, so you could. You could find me in there as well and send questions that way. But Ross is your guy if you want to do that. So check it out. All right, well we've got a few AI news stories here, a few things to cover LLM traffic Large language model traffic converts the same as organic search, some research shows. So a digital marketing agency amsiv reports. According to some research they did, they found that LLM traffic is converting at about the same regular rate as organic results. So their Test it was a smaller test was based on 54 websites over a six month period with validated conversions of form fills and purchases. And their research basically showed this is an interesting stat here that organic traffic was converting at about 4.6% from search compared to about 4.87% for LLM. So conversion rates are actually marginally higher through LLMs than they were through regular Google search, which is kind of surprising for me. I would have expected AI based results to maybe be a little bit lower. But it is also worth noting that LLM traffic accounts for less than 1% of the total traffic. So it's a bit tough to compare when the data data is going to be a bit smaller. I did not see any indication of how many. I'm sure it's in the report link is in the show notes about how many visitors each of these sites had. So I don't know the total, the, the total sample size that we're working with from these 54 websites. But small samples, these, these reports, you know, we see a lot of them pop up and just nice to get a little bit of insight into what is going on out there. All right, we also have some news from AI mode over at Google. So this is just a really quick, quick little tidbit here. A few weeks back, Google expanded AI mode to 180 countries and territories which finally included Canada. Which is great. We can finally use it, we can test it, we can check it out. Love it. Well, I love aspects of it. I don't necessarily love how much AI is disrupting the SEO industry and search and adding all kinds of confusion and things. Aspects of it are great, but at least we can look at it in Canada instead of just talking about what other people are seeing. But now they have increased their functionality to work in some more languages. So as of September 8th, you will now find AI mode working for Hindi, Indonesian, Japanese, Korean, Brazilian and Portuguese. So there you go. No Spanish or French or, or all kinds of other languages in there yet. But I'm sure it's just a very short amount of time before it's branched out to every language in every country, or at least the majority of them. And probably because this next story Google AI mode may become the default search engine experience soon. Or will it? So lead product manager for Google, Logan Kilpatrick replied to a post on X on September 5 suggesting that AI mode will be the default search engine experience soon. This comes shortly after Google announced that google.comai leads you directly to Google's AI mode no longer Requiring you to click on the AI Mode tab in regular search. I guess that could have been a story in itself. Go to google.com AI and you will jump right into AI mode. Going to give it a test later on. Robbie Stein, who's VP at Google, said in a response to this. I wouldn't read too much into this. We're focusing on making it easy to access AI mode for those who want it. I think the day is coming where AI mode will likely become the main search used at Google. Oh, I screwed that up. That's my own note. I was reading it as if it was a quote from him. I should edit this out, but I'm not going to. So sorry. He said they're going to make it easier for AI mode for those who want it. I'm reading my own notes wrong here. So basically, from my perspective here, I think, you know, we are going to see the day, of course, where AI mode does fully take over the main results at Google. I think it's inevitable that day will come. I think we're a little bit further away from that than some people speculate. I mean, the original post from Logan Kilpatrick kind of suggests that we're like around the corner maybe in a few months or something, but I think we're still a few years away from that happening. But the way AI is accelerating, I'm not so sure about that. You know, it might be quicker, maybe within a year, two years, really hard to say. But that day will come, so be ready for it. It will happen. Just can't escape AI, can we? Then finally, the last story we've got here today is that nearly all ChatGPT users still rely on Google. This is some data that came from similar web and their Data showing that 95.3% of ChatGPT users have visited Google or continue visiting and using Google, while 14.3% of Google users visit Chat GPT. So there's definitely some overlap there. In August, Chat GPT had 5.8 billion visits compared to Google's 83.8 billion. ChatGPT's got a long ways to go, but if you think about it, you know, they're picking up speed here. They're at what, 5.8% or, sorry, 5.8 billion compared to 83 billion. What is that? That's maybe 7, 8%, 6%, something like that. Sorry, don't have the math worked out, but it's, it's a lot higher than it was a few months back. So ChatGPT does have a long ways to go to make a notable dent in Google. But in some cases they're finding it is, you know, outperforming Bing, at least not in terms of market share necessarily, but in terms of results that individual websites get. Search Engine Land noted that their ChatGPT referral traffic has been surging and in August it actually surpassed how much traffic they're getting from Bing. So you know, it can be a notable traffic source for your site. And as we said before, the conversion rates are about the same from LLMs and ChatGPT rather as they are for Google. So if you're getting data or getting visitors from there, that's a good thing. But for now, Google is still king. LLMs will become a major player. I think ChatGPT is going to continue to grow. They're all going to continue to grow and cut into Google a little bit. So we'll see what happens, I guess pretty quickly. Yeah, so that's it. It's a much shorter show than normal. I figured it was better to do a short show this week than no show at all, so hopefully you can appreciate that. So on behalf of myself, Scott Van Eck, Senior SEO at Sepworth Web Marketing, thank you for joining us today. Remember, we do have a Show Notes newsletter you can sign up for@seo101radio.com do not miss a single link and refresh your memory of a past show at any time. If you have any questions or you would like to share anything about search with us, please feel free to post it over at our Facebook group, easily found by searching SEO101podcasts on Facebook if you enjoyed the show. We do appreciate any feedback on Apple Podcast Stitcher or your favorite podcast stream. We are every bit everywhere and we do listen to what you have to say and I'd love to hear it too. I love feedback, especially questions. Lots of questions. Fire them over. So remember to have a great week and remember to tune into future episodes, which air every week on WMR fm. Thank you for listening everybody and have a great week.
- [20:52]
Asana Announcer
When too much work bogs you down, Asana helps you handle it. That's because Asana is where humans and AI coordinate work together. AI makes it easy to hand off routine tasks, streamline workflows, and keep everyone focused on the work that matters most. That's how work gets handled. That's Asana. Visit us@asana.com that's asana.com.