Asana Announcer (9:45)

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GoFundMe Announcer (10:15)

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Scott Van Eck (11:15)

Let's map out this week's amazing destinations and travel tips.

Will (11:19)

Honestly, Will, I didn't plan any trips, but I did switch to T Mobile with their new Family Freedom offer.

Scott Van Eck (11:27)

That's not the itinerary we're following.

Will (11:29)

Well, I'm departing from AT&T and embarking on a new journey with T Mobile. They paid off my family's four phones up to $3200 and gave us four new phones on house.

Scott Van Eck (11:42)

Bon voyage.

Wayfair Announcer (11:44)

Introducing Family Freedom. Our lowest cost will switch our biggest family savings all on America's largest 5G network. Visit your local T Mobile location or learn more@t mobile.com FamilyFreedom up to $800 per line via virtual prepaid card typically takes 15 days. Free phones via 24 monthly bill credits with finance agreement eg Apple iPhone16128 gigabyte $8,029.99 Eligible trade in eg iPhone 11 Pro for well qualified credits end and balance due if you pay off early.

Scott Van Eck (12:09)

Or cancel Contact T Mobile UMR FM hosted this week by myself Scott Van Ak, Senior SEO at Stepforth Web Marketing. Remember we do have a show notes newsletter that you can sign up for@seo101radio.com don't miss a single link and refresh your memory of a past show at any time. In addition, we do invite listeners to connect with Ross at LinkedIn. You can connect with him@LinkedIn.com in websitemarketer. You surely can also search for his name Ross Dunn and find him there. Great place to ask us questions. I am on LinkedIn as well. I don't use it as much as he does, so you could. You could find me in there as well and send questions that way. But Ross is your guy if you want to do that. So check it out. All right, well we've got a few AI news stories here, a few things to cover LLM traffic Large language model traffic converts the same as organic search, some research shows. So a digital marketing agency amsiv reports. According to some research they did, they found that LLM traffic is converting at about the same regular rate as organic results. So their Test it was a smaller test was based on 54 websites over a six month period with validated conversions of form fills and purchases. And their research basically showed this is an interesting stat here that organic traffic was converting at about 4.6% from search compared to about 4.87% for LLM. So conversion rates are actually marginally higher through LLMs than they were through regular Google search, which is kind of surprising for me. I would have expected AI based results to maybe be a little bit lower. But it is also worth noting that LLM traffic accounts for less than 1% of the total traffic. So it's a bit tough to compare when the data data is going to be a bit smaller. I did not see any indication of how many. I'm sure it's in the report link is in the show notes about how many visitors each of these sites had. So I don't know the total, the, the total sample size that we're working with from these 54 websites. But small samples, these, these reports, you know, we see a lot of them pop up and just nice to get a little bit of insight into what is going on out there. All right, we also have some news from AI mode over at Google. So this is just a really quick, quick little tidbit here. A few weeks back, Google expanded AI mode to 180 countries and territories which finally included Canada. Which is great. We can finally use it, we can test it, we can check it out. Love it. Well, I love aspects of it. I don't necessarily love how much AI is disrupting the SEO industry and search and adding all kinds of confusion and things. Aspects of it are great, but at least we can look at it in Canada instead of just talking about what other people are seeing. But now they have increased their functionality to work in some more languages. So as of September 8th, you will now find AI mode working for Hindi, Indonesian, Japanese, Korean, Brazilian and Portuguese. So there you go. No Spanish or French or, or all kinds of other languages in there yet. But I'm sure it's just a very short amount of time before it's branched out to every language in every country, or at least the majority of them. And probably because this next story Google AI mode may become the default search engine experience soon. Or will it? So lead product manager for Google, Logan Kilpatrick replied to a post on X on September 5 suggesting that AI mode will be the default search engine experience soon. This comes shortly after Google announced that google.comai leads you directly to Google's AI mode no longer Requiring you to click on the AI Mode tab in regular search. I guess that could have been a story in itself. Go to google.com AI and you will jump right into AI mode. Going to give it a test later on. Robbie Stein, who's VP at Google, said in a response to this. I wouldn't read too much into this. We're focusing on making it easy to access AI mode for those who want it. I think the day is coming where AI mode will likely become the main search used at Google. Oh, I screwed that up. That's my own note. I was reading it as if it was a quote from him. I should edit this out, but I'm not going to. So sorry. He said they're going to make it easier for AI mode for those who want it. I'm reading my own notes wrong here. So basically, from my perspective here, I think, you know, we are going to see the day, of course, where AI mode does fully take over the main results at Google. I think it's inevitable that day will come. I think we're a little bit further away from that than some people speculate. I mean, the original post from Logan Kilpatrick kind of suggests that we're like around the corner maybe in a few months or something, but I think we're still a few years away from that happening. But the way AI is accelerating, I'm not so sure about that. You know, it might be quicker, maybe within a year, two years, really hard to say. But that day will come, so be ready for it. It will happen. Just can't escape AI, can we? Then finally, the last story we've got here today is that nearly all ChatGPT users still rely on Google. This is some data that came from similar web and their Data showing that 95.3% of ChatGPT users have visited Google or continue visiting and using Google, while 14.3% of Google users visit Chat GPT. So there's definitely some overlap there. In August, Chat GPT had 5.8 billion visits compared to Google's 83.8 billion. ChatGPT's got a long ways to go, but if you think about it, you know, they're picking up speed here. They're at what, 5.8% or, sorry, 5.8 billion compared to 83 billion. What is that? That's maybe 7, 8%, 6%, something like that. Sorry, don't have the math worked out, but it's, it's a lot higher than it was a few months back. So ChatGPT does have a long ways to go to make a notable dent in Google. But in some cases they're finding it is, you know, outperforming Bing, at least not in terms of market share necessarily, but in terms of results that individual websites get. Search Engine Land noted that their ChatGPT referral traffic has been surging and in August it actually surpassed how much traffic they're getting from Bing. So you know, it can be a notable traffic source for your site. And as we said before, the conversion rates are about the same from LLMs and ChatGPT rather as they are for Google. So if you're getting data or getting visitors from there, that's a good thing. But for now, Google is still king. LLMs will become a major player. I think ChatGPT is going to continue to grow. They're all going to continue to grow and cut into Google a little bit. So we'll see what happens, I guess pretty quickly. Yeah, so that's it. It's a much shorter show than normal. I figured it was better to do a short show this week than no show at all, so hopefully you can appreciate that. So on behalf of myself, Scott Van Eck, Senior SEO at Sepworth Web Marketing, thank you for joining us today. Remember, we do have a Show Notes newsletter you can sign up for@seo101radio.com do not miss a single link and refresh your memory of a past show at any time. If you have any questions or you would like to share anything about search with us, please feel free to post it over at our Facebook group, easily found by searching SEO101podcasts on Facebook if you enjoyed the show. We do appreciate any feedback on Apple Podcast Stitcher or your favorite podcast stream. We are every bit everywhere and we do listen to what you have to say and I'd love to hear it too. I love feedback, especially questions. Lots of questions. Fire them over. So remember to have a great week and remember to tune into future episodes, which air every week on WMR fm. Thank you for listening everybody and have a great week.

Asana Announcer (20:51)

When too much work bogs you down, Asana helps you handle it. That's because Asana is where humans and AI coordinate work together. AI makes it easy to hand off routine tasks, streamline workflows, and keep everyone focused on the work that matters most. That's how work gets handled. That's Asana. Visit us@asana.com that's asana.com.