SEO 101 Episode 498 - Ranking Volatility, Reddit’s AI Advantage, Introducing LLM.txt

Summary

Podcast Summary: SEO 101 Episode 498 - Ranking Volatility, Reddit’s AI Advantage, Introducing LLM.txt

Release Date: April 9, 2025

Hosts: Ross Dunn (CEO of Step4Web Marketing) and Scott Van Achte (Senior SEO at Step4Web Marketing)
Podcast: SEO 101 by WMR.FM
Episode Title: Ranking Volatility, Reddit’s AI Advantage, Introducing LLM.txt

---

1. Introduction and Non-SEO News

Timestamp: 00:52 - 03:05

In the opening segment, Ross Dunn welcomes listeners to Episode 498 of SEO 101. He appreciates the audience's positive feedback regarding their straightforward format. Scott Van Achte introduces a significant piece of non-SEO news:

Quote:

Ross Dunn [00:52]: "Hello and welcome to SEO 101 on WMR FM. Episode number this is Ross Dunn, CEO of Step4th Web Marketing and my co-host is my company senior SEO Scott Vanack. Well, let's dive right in."

Google's $100 Million Settlement:

Scott explains that Google has agreed to pay $100 million to settle a 14-year-old class-action lawsuit concerning geographic ad targeting. Advertisers who used AdWords (now Google Ads) between 2004 and December 2012 experienced their ads appearing outside their specified geographic regions. Although the settlement is finalized, details on individual payouts remain unclear, with a substantial portion allocated to legal fees.

Quote:

Scott Vanack [01:37]: "Google is going to pay out $100 million to settle this suit and it evolves around having ads served outside of your designated geo target."

---

2. SEO News: Google Core Updates and Ranking Volatility

Timestamp: 03:05 - 04:16

Ross transitions into SEO-specific news, discussing potential new Google core updates. Barry Schwartz has indicated increased ranking volatility, suggesting another update may be imminent. The hosts note that Google has been releasing frequent updates over the past couple of years, causing fluctuations in search rankings.

Quotes:

Ross Dunn [03:13]: "Another core update? We're shocked. Okay, so about a week after the completion of the March core update, Barry Schwartz has posted this week that it appears there's a lot of new volatility occurring at Google, suggesting a new update may be underway."

Scott Vanack [04:16]: "They seem to be doing that lately. They'll have a core update and then days later have another core update or big update and then nothing for, you know, a week or so."

Despite the frequent updates, Ross mentions that their clients haven't been significantly affected, although local SEO rankings remain unpredictable.

---

3. Reddit’s AI Advantage and Google’s Content Policies

Timestamp: 04:16 - 07:26

A major discussion revolves around Reddit leveraging AI to translate and scale content, leading to improved rankings on Google. Reddit is using AI to translate existing English content into multiple languages, which is generating substantial traffic and better rankings. This strategy appears to contravene Google's content policies, which discourage mass translation and automated content generation without adding value.

Quotes:

Ross Dunn [04:16]: "Google and Reddit, they're buddies, so who knows?"

Scott Vanack [05:38]: "Reddit is doing it. They're mass translating content and they're getting rewarded for it."

Ross expresses curiosity about how AI translates their conversation, prompting a light-hearted exchange about AI capabilities.

---

4. Google AI Overviews and Important Info Disclaimer

Timestamp: 07:26 - 09:50

Ross and Scott examine Google's introduction of disclaimers in AI-generated overviews. These disclaimers prompt users to "Check important info" and encourage fact-checking, acknowledging that AI-generated summaries may not always be accurate.

Quotes:

Ross Dunn [07:26]: "Next in Google AI over Google AI Overviews is testing a Check important info disclaimer."

Scott Vanack [08:13]: "We could be wrong. We're probably wrong. So learn more about why we're wrong and fact check everything. Probably good to have there because I bet a lot of people take it for granted that it's 100% correct."

Ross questions the functionality of the disclaimer, noting the absence of examples showing what happens when users engage with it.

---

5. Local SEO News: Google Business Profiles and AI Summaries

Timestamp: 11:58 - 18:02

AI Summaries in Knowledge Panels:

Ross discusses the implementation of AI-generated summaries in Google’s local knowledge panels. These summaries appear below business information and can be edited or reported if inaccurate. Both hosts express concerns about AI overriding business owners' control over their profiles.

Quotes:

Ross Dunn [12:55]: "Google AI summaries are now in local knowledge panels. ... if it's garbage, it's garbage. There's no point in why did they do it."

Scott Vanack [14:29]: "It should be something that the business owner fully controls or has an option to say create the summary for me rather than have it being automated."

Plepper Chrome Extension:

Ross highlights a Chrome extension named Plepper, which provides detailed information for Google My Business listings, aiding in SEO analysis by offering easy access to data like Business Page IDs and Knowledge Graph IDs.

Quote:

Ross Dunn [15:12]: "It's a Chrome extension and what it allows you to do is get detailed information for every Google My Business or Google Business Profile listing and Maps Local Finder Knowledge panel."

Google Business Reviews Bug:

A new bug has emerged where fake, old, and previously removed reviews are resurfacing on business profiles. Google acknowledges the issue and assures that affected reviews will be removed, but the recurring nature of such bugs frustrates the hosts.

Quotes:

Scott Vanack [17:02]: "Google has confirmed that fake, old and removed reviews are reappearing, resurfacing for some business profiles."

Ross Dunn [17:52]: "Always seems to consistently be a dumpster fire at local. At Google Local."

---

6. Introducing LLMs.txt: A Proposed Standard for AI Content Crawling

Timestamp: 18:02 - 22:03

Ross introduces the concept of LLMs.txt, a proposed standard analogous to robots.txt, designed to control how AI models crawl and utilize website content. This file would allow website owners to specify accessible areas and provide context on content usage, potentially enhancing SEO by guiding AI models to relevant information.

Benefits:

• Protects proprietary content by directing compliant AI models
• Enhances AI-generated response quality
• Improves content visibility in AI search results
• Offers competitive advantage through early adoption

Challenges:

• Uneven adoption by AI developers and website owners
• Potential conflicts with existing robots.txt and XML sitemap directives
• Exposure of content for competitor analysis

Quotes:

Ross Dunn [18:00]: "LLMs Txt is a proposed standard for AI website content crawling. ... It would allow website owners to provide context on how their content should be accessed by AI models."

Scott Vanack [19:26]: "It does protect proprietary content by directing AI models that comply with the usage directives. That's really important."

Ross and Scott compare the proposed standard to past implementations like canonical tags and schema, noting that widespread adoption may take time but could eventually provide significant benefits for content owners.

Quote:

Ross Dunn [20:06]: "I would say that there's a good chance this will be adopted or a variation of it, which is great if as you said, there's compliance and who knows if that will ever happen."

---

7. Conclusion and Final Thoughts

Timestamp: 22:03 - 24:20

As the episode wraps up, Ross mentions plans to explore another topic but needs to conclude the session due to a scheduling conflict. He encourages listeners to sign up for their show notes newsletter and engage with the community via their Facebook group. Ross also contemplates expanding to platforms like Reddit or Discord for further discussions.

Quote:

Ross Dunn [22:03]: "We've got one more thing but we have to run now because I've got yet another meeting."

Scott ends with a friendly sign-off, thanking listeners.

---

Additional Notes:

• Advertisements: The transcript includes advertisements for Buzz CRM, Kinsta, and Indeed. As per instructions, these segments have been omitted from the summary.

• Useful Tools Mentioned:

  • Plepper Chrome Extension: Enhances SEO analysis by providing comprehensive data on Google Business Profiles.
  • LLMs.txt Proposal: A potential standard for managing AI content crawling, similar to robots.txt.

• Community Engagement: The hosts invite listeners to join their Facebook group and consider alternative platforms for community interaction, emphasizing the importance of listener feedback in shaping future content.

---

Conclusion

Episode 498 of SEO 101 delves into critical updates affecting SEO professionals, including legal developments with Google Ads, the impact of AI on content translation and ranking, emergent Google policies on AI-generated summaries, and the proposal of LLMs.txt for AI content management. Hosts Ross Dunn and Scott Van Achte provide insightful analysis, blending technical knowledge with practical implications for beginners and seasoned marketers alike.

For those keen on staying updated with the latest in SEO without the overwhelm of technical jargon, this episode offers valuable discussions and actionable insights to navigate the evolving digital landscape.

Transcript

[Marketing Representative]

We get it. After all the frustration, the endless cycles of hoping for a system that actually works, you're ready for something steady, something that delivers without constant workarounds or headaches. That's why we're excited to introduce the 2025 redesign of the Buzz CRM. Built with you in mind, it's more intuitive, faster, and smarter than ever. Finally, a CRM that sees your worth, streamlines your workflows, and gives you the tools to thrive with without needing to prove yourself over and over again. Because you deserve a lifeline after all those outdated platforms. You deserve a system that keeps up with your goals and grows with your success. This isn't just a redesign, it's a revolution. Visit thebuzzcrm.com today. That's thebuzzcrm.com.

[Ross Dunn]

Hello and welcome to SEO 101 on WMR FM. Episode number this is Ross Dunn, CEO of Step 4th Web Marketing and my co host is my company senior SEO Scott Vanack. Well, let's dive right in. I actually saw some comments from people who liked the show and I was really happy to see them. Many of you really like our no mincing around, no messing around format. We like to just jump right in. So let's just get to it. First, some non SEO news. Google is going to have to pay $100 million to settle an old ad lawsuit on clicks outside geo target. What's okay, that title just lost me. What's this all about?

[Scott Vanack]

I did not write it. So there you go. So if, okay, so this is like a 14 year old class action lawsuit. It's finally come to a close. Google is going to pay out $100 million to settle this suit and it evolves around having ads served outside of your designated geo target. So if you had an AdWords account, it was AdWords at. It's just Google Ads now, but at the time it was AdWords. If you had an account between 2004 and December 2012 and you served ads on a geographic basis. So let's say you're in Seattle and you only want your ads to be shown in Seattle. Well, there were a lot of people who had ads that were shown outside of that predefined area and those are what's essentially subject to this lawsuit. So 14 years it took to get this settled, which is absolutely ridiculous, but it's done. And so if you are one of those advertisers that is part of the class action lawsuit, you'll get some amount of money. Actually I couldn't find anywhere which shows how much people are getting. So it must be based on what they submitted. If you did not submit to it, well, it's too late. Sorry. You're not going to get any. The lawyers, of course, will get their $37 million cut. Out of the 100 million, they get 33% plus, I think it was 4.5 million in fees. So they're doing okay, those lawyers. $33 million just for them.

[Ross Dunn]

Yeah.

[Scott Vanack]

So there you go. Just some non SEO news there. And that's all I had for that.

[Ross Dunn]

Wow. All right, well, that's rare. We've had a lot of non SEO news lately, so that's a. We're going to be able to jump right in now into the SEO news.

[Scott Vanack]

What?

[Ross Dunn]

Another core update? We're shocked. Okay, so about a week after the completion of the March core update, Barry Schwartz has posted this week that it appears there's a lot of new volatility occurring at Google, suggesting a new update may be underway. And gosh darn it, it's probably happening. There's a lot of chatter in the forums. We pretty much say this every month, but yeah, there's a lot of chatter. There's probably another update. But you know what, we got to keep you informed. Right. There is no official update posted, though, so who knows? It could just be a lot of changes happening at once. Although there have been a lot of updates. It could just be yet another one.

[Scott Vanack]

They seem to be doing that lately. They'll have a core update and then days later have another core update or big update and then nothing for, you know, a week or so. And then they don't. Maybe a few months. And then they have another core. Like they're. They're really hitting us hard with these updates. I feel like the last year or two.

[Ross Dunn]

Yeah, fortunately, knock on wood, we haven't been hit hard from our client's perspective, but. Well, the local SEO stuff hasn't, you know, not from any fault of our own, but just in general, those have been a mess. Like, rankings are all over the place for everyone. Yeah. But from an organic, classic ranking SEO perspective, it's just nuts. But thankfully, hasn't been too bad for us, so fingers crossed that continues. All right, well, we all know how Reddit is a big part of Google these days, for better or worse. Well, it's been potentially revealed. Again, this is just. Just the facts, ma'am. It's all. All that people have been able to see. So it appears as though Reddit is getting translated pages into Google as well. So they're taking Their existing stuff that's in English, translating it, and those are starting to rock the Kasba 2 in rankings. So let's dig in a little bit more. Essentially, it's been using AI to translate the pages and mass scale the content to other languages while being rewarded by Google. Is this an accident? We don't know. What else do we know about this, Scott?

[Scott Vanack]

No, sorry, I'm like joking on. Nothing happens when you get in your 40s. Just choke. I'm breathing. We don't really know a lot, but yeah, they are using AI to translate everything into multiple languages and they're getting a lot of traffic and a lot of new rankings as a result. It does. It is interesting that Google is rewarding this because it is against Google's own content policy. Their content policy says scraping feeds, search results or other content to generate many pages, including through automated transformations. Like I was gonna say synchronizing. What is that word? Synonymizing. Synonymizing caught me off guard. Sorry, I should have read it more closely. And also translating pages or other. Oh, I told Ross is going to remove this word because my brain is most hit. Or other obfuscation techniques. Yes. Yeah, I can't say synonymizing, but I can say that where little value is provided to users. So you probably didn't get any of that because I bungled it up so bad. But essentially Google says you can't do that. Reddit is doing it. They're mass translating content and they're getting rewarded for it.

[Ross Dunn]

So I want to see how AI translates what we just said transcribes it.

[Scott Vanack]

It's gonna be awesome. It's gonna be awesome. You're welcome for the fun that will bring. So, yeah, this tactic seems to be working. You know, maybe there'll be potential consequences in the future for it and Google will demote it all. Like really they should if it's going against their own terms. But Google and Reddit, they're buddies, so who knows?

[Ross Dunn]

They are buddies.

[Scott Vanack]

Yeah.

[Ross Dunn]

Yeah. Just imagine them having a beer together. But I don't know what Reddit looks like. I can imagine Google being a total nerd tastic. I don't know. Weenie.

[Scott Vanack]

Reddit would be a hipster.

[Ross Dunn]

Yeah, Reddit could totally be a hipster. Maybe a smarmy one. Like just one that's always like got lame gossip all the time. Yeah, I know people like that. That's something I'm going to have to recreate with AI image work, I think.

[Scott Vanack]

Oh, that could be fun.

[Ross Dunn]

That would be fun. Yeah. Anywho. All right. So next in Google AI over Google AI Overviews is testing a Check important info disclaimer. Wow. What? It's. It's a short disclaimer at the start of AI Overviews that reads check important info. Learn more. What is the important info?

[Scott Vanack]

Well, I think this is what I liked about this. I think the idea is AI Overviews is wrong. Like all the time it feels like. And if you're trying to look up something and AI Overviews is spitting something out and you deem it, you need to know the correct answer. You deem it to be important. At least it's just a disclaimer, you know, hey, we could be wrong. We're probably wrong. So learn more about why we're wrong and fact check everything. Probably good to have there because I bet a lot of people take it for granted that it's 100% correct 100% of the time. And that can only be bad.

[Ross Dunn]

It's funny, I'm looking at the example from Search Engine Roundtable Barry, and it shows a picture of the screenshot. How do stocks work? Is the search he did. And then it says AI Overview and it talks about it. And below the AI Overview title it says check important info. Learn more. But did he click it? Like I don't see an example of what happens when you click it.

[Scott Vanack]

I don't think he clicked it just.

[Ross Dunn]

Seems like that's the other half of the article. What's missing here.

[Scott Vanack]

I know and I can't recreate this. It's not because Canada. So it's not showing up for me.

[Ross Dunn]

But I, I wonder if it's similar to like sources or whatever it is when you click on anything, any of the paper clips that are within the AI Overview that leads you to where they got the information from? I don't know.

[Scott Vanack]

I suspect it's just pointing to a generic boilerplate of why you should check or what the disclaimer means. But I, I like. Yeah, like I said, I can't recreate it, so I can't check it.

[Ross Dunn]

Okay, well, let's jump into some local SEO news in a minute, but first we're going to take a quick break. Welcome back to SEO101 on WMR FM, hosted by myself, Ross Dunstan.

[Marketing Representative]

As digital professionals and business owners, we understand the critical importance of a secure and high performing website. That's why I want to talk to you about kinsta, a managed WordPress hosting provider that delivers exceptional speed, security and reliability. Kinsta's infrastructure is optimized for WordPress, ensuring your site loads lightning fast and ranks well in search results. They utilize Google Cloud's premium tier network and CD3 virtual machines, which significantly boosts performance. In fact, Kinsta customers often experience up to a 200% increase in site speed just by migrating to their platform. Security is paramount and Kinsta provides enterprise grade measures to protect your valuable data. They are one of the few WordPress hosting providers with SoC2 certification guaranteeing the highest level of security for your website. Kinsta's MyKinsta dashboard offers a user friendly interface with a comprehensive suite of tools to manage your site efficiently, from cache control and debugging to redirects and CDN setup. MyKinsta simplifies website administration for SEO 101 listeners. Kinsta offers specific advantages. Their platform is optimized for speed, a crucial ranking factor in search engine algorithms. Their security measures protect your site from malware and hacking attempts that could damage your online presence. And their expert support team is available 24, 7 to assist with any technical issues that may arise. Ready to experience Kinsta's hosting for yourself? Get your first month free when you sign [e-mail] today. It's the perfect opportunity to see why Kinsta is trusted by thousands of businesses worldwide to power their websites. Visit k-t a.com to get this limited time offer for new customers on select plans. Don't miss out. Get started for free today.

[Kinsta Advertiser]

You just realized your business needed to hire someone yesterday. How can you find amazing candidates fast? Easy. Just use Indeed. Stop struggling to get your job posts seen on other job sites with Indeed sponsored Jobs. Your post jumps to the top of the page for your relevant candidates so you can reach the people you want faster. According to Indeed data, Sponsored jobs posted directly on indeed have 45% more applications than non sponsored jobs. Don't wait any longer. Speed up your hiring right now with Indeed and listeners of this show will get a $75 sponsored job credit to get your jobs more visibility@ Indeed.com podkatz12 just go to Indeed.com podkatz12 right now and support our show by saying you heard about Indeed on this podcast. Terms and conditions apply. Hiring Indeed is all you need.

[Ross Dunn]

CEO of Stepforth Web Marketing and my company, Senior SEO Scott Vanac. All right, so Google AI summaries are now in local knowledge panels. I've seen a little bit of this, you know. Okay, so essentially we'll get to the meat of this AI summaries. We already talked about AI overviews. Well, this is the same idea, except they're summaries of your business. If you have one in the knowledge panel summary is appearing below the buttons for website reviews, et cetera and above the address information. Clicking the ellipsis beside the description provides two options. One is about the summary and the other is report summary. If it's garbage because you know it's AI so it's very possible, who knows, right? I. I guess this is a good thing. I mean if there's not a lot of information there, it could be good. It really depends on just how. Obviously there's no question that if it's garbage, it's garbage. There's no point in why did they do it. But if it's good, I would prefer it something that I controlled or the person who's, you know, if it's about me as a knowledge panel or about my business, I'd prefer to have control over that. I'd rather not AI create it. So I'm hoping it's not overriding anything that the people have already implemented because you can claim your knowledge panel, you can supplement it with more information or correct issues. So again, I'm just a little concerned that they're going to start throwing AI at everything and just make a mess.

[Scott Vanack]

Of really should be something that the business owner fully controls or has an option to say create the summary for me rather than have it being automated. The example that was posted just. It was for a dog walking company I think and it said fully insured and bonded company offering dog walking and pet sitting services in Monmouth County. So just a real simple little blurb about that business. So in the example posted, yeah, that's fine but maybe you want to tweak it and have it your own and I don't think at this point there's a way to do that or a way to remove it. Like you should be able to opt out of it really because it is specific about your business, it's in your knowledge panel. It's not just a generic but well.

[Ross Dunn]

It'S so new that we probably don't have examples of anyone seeing it on their own profile and wanting to do anything to it. That'll come soon though. And who knows, if you report the summary, is it going to a dead air? I would hope not. So this is kind of cool. One of the extensions that I've checked out and been pretty impressed with this thing called Plepper don't give me. I don't even know why they named it this but it's probably a different language thing, I don't know but P L E P E R. The link will be in our show notes, but it's a Chrome extension and what it allows you to do is get detailed information for every Google My Business or Google Business Profile listing and Maps Local Finder Knowledge panel. And it also allows you to implement four different analysis based on those results. It's amazing. The list of details that it gets are awesome. Very useful for when you're doing any kind of analysis. I guess this is more so an SEO tool for SEOs, but it's so worth noting in case you're trying to find one thing which is always annoying to find and that is the link to your or your Google Business Page ID or your Knowledge Graph id. All of this stuff is there. Your place, ID verification, status coordinates even. There's a ton of data there and it's very useful to be able to just click on it and get that right away. I find I go down little rabbit holes trying to remember where those are and then of course they've moved or knows what. So this is nice.

[Scott Vanack]

Awesome.

[Ross Dunn]

Yeah. What's next?

[Scott Vanack]

We have another bug. Can you believe that? A bug with Google Business. So this is a new bug where Google has confirmed that fake, old and removed reviews are reappearing, resurfacing for some business profiles. So if you see your old reviews from in some cases many years in the past that have been removed for whatever purpose, they're showing up again. Google does say they will be removed, so you can relax. But for now, yeah, they're. They're bugging out a little bit over there at Google Business again. So.

[Ross Dunn]

And yet, what was it two weeks ago, maybe three weeks ago? I think they just finished an absolute nightmare of issues where reviews weren't even showing up.

[Scott Vanack]

Yeah, that's right.

[Ross Dunn]

It's just.

[Scott Vanack]

Oh, always. This bug is related to them fixing that. They fixed it wrong.

[Ross Dunn]

Yeah, because they haven't had enough time.

[Scott Vanack]

Just show everything there it's fixed.

[Ross Dunn]

Wait, it's so frustrating. I. Yeah, Dumpster fire. It is. Always has, always and seems to always will be. I can't use English. What always seems to be consistently a dumpster fire at local. At Google Local. So I guess I just don't know. Do they have just a few staff? I really don't understand it. Anyway, all right, into AI news. LLMs Txt. That's LLMs Txt is a proposed standard for AI website content crawling. I love the idea. If you're familiar with the robots. TXT file, this is going to be kind of the AI answer to that. It'll allow you to control where you will allow AI to crawl and to what information it's allowed to use. Here, I'll just read it here. The file would work in a manner similar to the robots. Txt file, using simple markdown language, allowing website owners to provide context on how their content should be accessed by AI models. It would allow website owners the ability to specify which website areas should be accessible, potentially benefiting SEO by guiding AI models to relevant content. So with this comes some obvious benefits and challenges. Let's start with the benefits. What do we got there, Scott?

[Scott Vanack]

Yeah, so you know, it does protect proprietary content by directing AI models that comply with the usage directives. That's really important there because at least currently, probably very few do. But in time, hopefully that will grow. It can enhance interaction with AI, improving the quality of AI generated responses. It may improve content visibility in AI search results and it may offer, at least for a while, a competitive advantage through effective AI readiness. So, you know, as more and more people use it, you'll lose that edge. But if you're an early adopter now, might be a bit premature because I don't know that it's really going to do anything but you know, something to.

[Ross Dunn]

Watch for sure for challenges. It's very similar to what you've just read, except the opposite. Adoption by the AIs and website developers is not going to be uniform. It currently isn't anyway, and some may just ignore the standard. There's also potential conflicts with existing robots Txt and XML sitemap directives. They could completely rebuff each other and make a mess of things. Exposes content to competitors for analysis. And this used to be the thing too. We would have a whole bunch of stuff is don't, don't crawl this directory and robots Txt and all this. And people go, ooh, what's this? Well, we would do it too when we're doing competitor analysis. What's this? And it was interesting and it was useful and sometimes anyway, well, this will open that up again. But you know, I was thinking about in the last 28 years, you know, robots TXT has always been there but as far as I can remember anyway, have we seen anything like this before where there's been an adoption and it's taken time to come through and I think there have been, there's ones that come to mind are the canonical tag. It took a long time for adoption to come through. There was also the schema, although I don't think that took very long to be adopted. It just took a long Time for people to be aware of it. I think out of the gate that was a pretty uniform system the engines.

[Scott Vanack]

Use it just Website owners took a.

[Ross Dunn]

Long time but as like a standard. Yeah. Anyway, can you think of anything else?

[Scott Vanack]

I'm trying to think about XML sitemaps, but they were introduced by Google if I remember correctly. They've been around for so long, who can remember all this stuff? So Google would have adopted it immediately. Website owners took a while. I think it was quite a while before Bing. Oh, I don't. I could be mistaken. It's been so long now.

[Ross Dunn]

Href Lang tags as well. I believe those took a little while but none of them were very controversial. So I think it just took time for everyone to agree. Browser, browsers, you know, they all just have egos in a way that companies are running. So that are like, well fine, we'll adopt that. Yeah. So the good news is I would say that there's a good chance this will be adopted or a variation of it, which is great if as you said, there's compliance and who knows if that will ever happen. Right now there's been some issues with content being like blocked to spiders, being crawled by AI and being. And surfacing within AI overviews and AI, well, just AI responses. So that's nerve wracking for many, many content owners out there. And I'm sure that this will be a welcome change if it does get compliance and becomes everywhere. Ubiquitous. That's the word I was going to use, ubiquitous. Okay, well, at this point I think we have one more thing but we have to run now because I've got yet another meeting. So on behalf of myself, Ross Dunn, CEO of Stepforth Web Marketing, and my company, Senior SEO Scott Vanack, thank you for joining us today. Remember that we do have a show notes newsletter that you can sign up [e-mail] that actually harkens back to the days when we did the podcast like a radio show back in 2009 and we had. It was live and yeah, people could just jump in on the call. It was very much like a radio show and I thought it was really cool. But anyway, that's the side note there. So if you have any questions you'd like to share with us, please feel free to post them on our Facebook group, easily found by searching SEO101podcast on Facebook. And also let us know should we get a Reddit or not Reddit, A what's the other one? A discord, maybe a discord chat area to talk about this stuff if you don't want to be on Facebook. It's very controversial these days after all. So do let us know. I'd love to know that. Thanks for listening and I hope you.

[Scott Vanack]

Have a great thank you everybody.

[Marketing Representative]

We get it. After all the frustration, the endless cycles of hoping for a system that actually works, you're ready for something steady, something that delivers without constant workarounds or headaches. That's why we're excited to introduce the 2025 redesign of the Buzz CRM. Built with you in mind, it's more intuitive, faster and smarter than ever. Finally, a CRM that sees your worth, streamlines your workflows and gives you the tools to thrive without needing to prove yourself over and over again. Because you deserve a lifeline after all those outdated platforms. You deserve a system that keeps up with your goals and grows with your success. This isn't just a redesign, it's a revolution. Visit thebuzzcrm.com today. That's thebuzzcrm.com.