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- [00:00]
Zoe Saldana
Hi, Zoe Saldana. Welcome to T Mobile. Here's your new iPhone 16 Pro on us.
- [00:04]
Customer
Thanks. And here's my old phone to trade in.
- [00:07]
Zoe Saldana
You don't need to trade in. When you switch to T Mobile, we'll give you a new iPhone 16 Pro. Plus we'll help you pay off your old phone. Up to 800 bucks and you still get to keep it.
- [00:15]
Customer
There's always a trade in.
- [00:17]
Zoe Saldana
Not right now. AT T Mobile.
- [00:18]
Customer
I feel like I have to give you something in return for karma.
- [00:20]
Zoe Saldana
That's okay.
- [00:21]
Customer
I don't really have much in my purse. Oh, let's see. Hand sanitizer. It's lavender.
- [00:26]
Zoe Saldana
I'm good. Seriously.
- [00:28]
Customer
Let me check this pocket. Oh, mints.
- [00:30]
Zoe Saldana
Really, I'm fine.
- [00:31]
Customer
Oh, I have raisins. I'm a mom. Wait, wait one sec. I've got cupcakes in the car.
- [00:35]
T Mobile Representative
It's our best iPhone offer ever. Switch to T Mobile. Get a new iPhone 16 Pro with Apple intelligence on us, no trade in needed. We'll even pay off your Phone up.
- [00:44]
T Mobile Offer Announcer
To 800 bucks with 24 monthly bill credits. New line $100 plus a month on experience beyond finance agreement. $999.99 and qualifying. Ported for well qualified plus tax and $10 connection charge pay off via virtual prepaid card. Allow 15 days credits end in balance due if you pay off earlier. Cancel.
- [01:00]
ETF Advertiser
Why choose between the Nasdaq 100 and Bitcoin exposure when you can have both? For those seeking to combine traditional markets and bitcoin exposure without the complexities of digital wallets or direct token ownership, the OOQB ETF from Volatility Shares may provide a solution. Consider the investment objectives, risks, charges and expenses carefully before investing. Read the prospectus@volatilityshares.com OoQB does not invest directly in Bitcoin, but gains exposure through futures contracts. Foresight Fund Services LLC is the distributor.
- [01:33]
Ross Dunn
Hello, and welcome to SEO 101 on WMR FM, episode number 503. This is Ross Dunn, CEO of Stepforth Web Marketing, and my co host is my company senior SEO Scott Vanack. Yay. We're getting going here. We missed one episode last week, but we're getting going.
- [01:51]
Scott Vanack
Well, what do we promise? We promised two a month. Well, we're. We're at least exceeding that, so there we go. That's true.
- [01:59]
Ross Dunn
That's true. We didn't say it. Oh, no. I think I do say every week on my thing, but yeah, we should change that up because we're here. Yeah. Yeah, I shouldn't say anything. Okay, so let's just jump right into here. SEO News Yoast SEO WordPress plugin has added support for LLMs Txt. All right, so what is it? This stands for Large Language Models. This text file is designed to work similar to your robust TXT file, but focused on LLMs. It works to enable LLMs to access your content in a way that is easy for them, but it also provides them with the content you want them to see that may differ from humans. Now, I always thought I might not end that, but what I always thought was it was a way for you to show them content that you just preferred them to see. I didn't know if that it was anything different than human content.
- [02:57]
Scott Vanack
So, yeah, I've been. I've been trying to learn a little bit more about this, but honestly, I've been spending almost no time on it because it's not really mainstream yet. And I looked at some examples. Essentially what it is is you, in its most basic level, a link and a description of what content is on that link, and you can exclude. So. So it basically allows LLMs to see the content you wanted to see throughout that text file without seeing ads and other filler content. And really, you could put completely different content in there and it could theoretically appear in ChatGPT without it ever, ever actually appearing live on your real site. They could pull the content from that LLMs text file. So it's kind of shady or could be.
- [03:41]
Ross Dunn
Could be probably well detected before then, but yeah, interesting. So the announcement states that it helps AI tools to understand your site better, guides large language models like ChatGPT and Gemini to your most relevant content, highlights your key content automatically. There's no need to decide what to include. Yoast SEO detects your most important and recently updated pages. No technical setup is required. The file is generated and refreshed weekly. No coding or manual work needed. They suggest this future proofs your website for AI search, making sure your site is ready for how people find information today and tomorrow. Built into Yoast SEO, it's free for everyone and available in one click without any upgrade needed. What did John Mueller say about this?
- [04:29]
Scott Vanack
John is not a fan of LMS Txt. He had said recently, as far as I know, none of the AI services have said they're using LLMs Txt and you can tell when you look at your server logs that they don't even check for it. To me, it's comparable to the keyword meta tag. This is what a site owner claims the site is about, is the site really like that? Well, you can check it, but at that point, why not just check the site directly is what he says. So, you know, I don't know. Is it going to take off? Maybe. The way I look at it, if it's integrated into Yoast, you really have nothing to lose. I'm not sure. I haven't seen it in Yoast yet. I wonder if it's actually live. I'll have to take a closer look. If you have to enable it, why not enable it and let it do its thing? I don't see any harm in it, but I also wouldn't enable it and then expect magic to happen, you know. But maybe down the road, as some of the bigger LLMs start to use it, if they do adopt it, you'll be already ready to go. You won't even have to think about it.
- [05:30]
Ross Dunn
The only hint in all that is it's available in one click. So maybe it's not enabled by default. Yes. I don't think it's a bad idea if it was even. But I'm glad that they just made it optional. Yeah. If it's automatically including your best quote, unquote, best content and most updated content, then it's something. I don't know. Way it stands, it's certainly not much, but if they want to look cutting edge, I guess this is one way to go. I can see why John's not too excited about it. It's gonna be more of interest to anyone who's trying to block LLMs from per particular areas of their site and that. And that's only gonna work if it's highly adopted and. Gosh, who knows what's. Where's where that's gonna go. I have no idea.
- [06:21]
Scott Vanack
I think it's pretty smart, though, for Yoast to implement this now because, I mean, I'm sure there are some other plugins out there already and. But that space is gonna be really small right now and, you know, it might just help with their, you know, attracting people that don't already use Yoast, or keeping people using Yoast that might switch elsewhere. So it makes sense for them to do it now. But I don't think it really is a big deal yet anyways, that's for sure.
- [06:44]
Ross Dunn
It's probably just me, but I always find it. I'm finding it really weird saying Yoast when I know that Yoastavo is not even involved anymore.
- [06:52]
Scott Vanack
Oh, right. I kind of forgot about that.
- [06:54]
Ross Dunn
It's just, it's. There must be examples of companies like that, like Here we have a big company called the Patterson Group, which practically owns everything in Canada. It seems a lot of dust, owns a lot of stuff, but he's still alive and he still owns it, I think, or still major shareholders. So it would be weird, though, if he passed. Fine, makes sense to keep it going. But if he's actually moved off and did another business and didn't even own it anymore, it'd be kind of weird having your own name running it. It's got to be a bit bizarre for Yoast.
- [07:27]
Scott Vanack
I saw an interview not long ago with Jimmy Pattison, and it's totally off topic, but if you're interested in that stuff, really interesting, look it up and find it. Hearing his history is. It was. It was just really interesting. I don't know what else to say about it.
- [07:40]
Ross Dunn
Yeah, yeah. Some of these guys have pretty incredible histories. All right, so what's next here?
- [07:46]
Scott Vanack
Yeah, so Google has dropped support for some structured markup. They've done this before. They enable support for certain things and then they take it away. And in the coming months, we can see that some structured data elements will no longer be applied to rich results. These include book actions, course info, claim review, estimated salary, learning video, special announcement, and vehicle listing. So these are pretty specific. Even Ross had said previously to me, I don't know if any of our clients use any of these. And I was thinking about it, and I don't think any of them do. We have had clients in the past that would have benefited from this, but none of our current clients really need these particular markups. Google says that they're removing them because their analysis shows that they're not commonly used in search. I probably could have told you that without an analysis, just by reading the bullet points. So what do you do if you do use them? Uh, keep using them. Google says this and. And it kind of goes without saying, you have no harm by using them. Google will simply just ignore it. And there are other search engines out there. There isn't just Google. So others, Bing may use it. Some of the LLMs may use it or use it eventually. DuckDuckGo. I don't know. Who knows? Ask Jeeves. Some others may use it. So. And it doesn't hurt. So don't go out and remove it. If you're manually adding it, you may want to stop doing that. It's up to you, of course, but you're not going to get any love from Google for them.
- [09:19]
Ross Dunn
One of the ones I can't expose on very much here, but because I didn't really dig in. But the claim review was interesting as far as I well, on the cursory review I did of it, it was markup to claim a particular testimonial that you put on your site saying it's from you or something along those lines. That was really interesting again because I knew it was being deprecated. I didn't really dig in. But it's amazing just how many. I didn't even know that existed.
- [09:48]
Scott Vanack
I I know.
- [09:49]
Ross Dunn
Wow.
- [09:50]
Scott Vanack
Vehicle listing would have been handy a long time. We used to have a car sales client. This goes way back. That would have been a good one. We had a client that did job stuff, so estimated salary is probably a good one for him. But yeah, I think a lot of.
- [10:04]
Ross Dunn
Them had those built into their feeds that went to Google. Yeah. Or feeds coming from the vehicle platforms they were using were already had vehicle listings so we didn't have to really embed that in the site.
- [10:20]
Scott Vanack
With the vehicle example, I think that came before structured markup probably time is going by quick.
- [10:27]
Ross Dunn
Yep. All right. Google AI mode traffic data has finally come to search Console. But guess what? Only in the United States.
- [10:38]
Scott Vanack
And even more good news about it. You can't really tell which is AI mode content. It's just mixed in with all the regular stuff and there's no way to extract it. And no filters.
- [10:48]
Ross Dunn
Brilliant. How helpful.
- [10:50]
Scott Vanack
At least it's there. So at least instead of like a thousand visitors, you've got the true 1500 or whatever. So at least you know that the numbers are there even though you don't know what they're from. I guess that's better than it's just not being there at all. And actually, you know, it probably is because otherwise you see things trending downward as people transition, but you're still getting those clicks.
- [11:12]
Ross Dunn
I mean, yeah, it's better than nothing, but it's not far from nothing.
- [11:17]
Scott Vanack
It's close to nothing. It's on the cusp of nothing. Come on, Google. Non Americans also want this nothing. Can you release this elsewhere?
- [11:28]
Ross Dunn
Yes, please. And the thing I, I, I'm most annoyed about is when we get nothing from AI updates because again, they're only released in the States, so we have to wait for that. And that, that limits our ability to test again. That's not a big deal. Thank goodness it's not a big deal for us because we're not, we don't have to be cutting edge for small medium businesses who are our focus. They, they can, they don't have to be enterprise level. Implement next week kind of stuff. So we have a lot of time, but it's still nice. I'd like to have that time to work on it and get a better grasp of it. I guess the one big benefit though from waiting is we don't have to see all the changes as they're messing about with the first beta pretty much that they've released. So, hell, it's almost alpha when they put it out there. All right, well, speaking of Google, we have a whole section this time called Google Bugs because why not? So what's, what's first here?
- [12:35]
Scott Vanack
So I wasn't going to include any of these and because the first one I saw was just. It's just short. It's like a short. And then I saw another bug, I'm like, yeah, let's make a little bug section today. It's kind of. I like talking about when Google messes up or doesn't work properly because they're so big they should never break. But they break more than anybody, really. So the first one, which would be really annoying is some Google Knowledge Panel buttons are linking to the wrong place where they're finding that some of these blue buttons, which were introduced fairly recently, I want to say a few weeks, but it might be months or it might even be decades ago now, the way time's going by. Some time ago they introduced these buttons. They show up below the Knowledge panel and typically link to the website. Well, some of them link to absolutely nothing. There was one example of I can't remember the domain, but Instead of pointing to dot com, it pointed to MX. So that. That was a 404 error. There was one for John Deere tractors and their. Their blue Knowledge Panel button linked to some total random nothingness like hqr4828. Some extension that doesn't like it was just like. I think what it is, is. Well, I, I think I can confidently say is that AI is doing this and AI is not very smart. I can't confirm that it's AI doing it, but nothing seems to make sense to me unless there's a hack and hopefully Google's fixing this. So I don't know. But that's kind of fun.
- [13:58]
Ross Dunn
It is. And Google Search is. And we talked about this actually the last episode. I don't know, it's all blur. But Google Search previously visited links. So we saw a thing where it would say, you previously. This has been previously visited with a little tag that was being added. I believe it was a tag. Anyway. It used to be that it would just Be purple or some off color saying you've already been to the page. Well, there is now a bug for some users, not all, but where all links in Google search are being marked as previously visited, meaning that the blue links are all now are. Are all now appearing purple. Google is aware of this weird bug and is working to resolve it.
- [14:44]
Scott Vanack
Yeah, that would be. At first I'm like, ah, who cares? But then one of the comments in the article, it said they're doing a bunch of research and they're visiting lots of stuff right now. And now they don't know where they've been because everything's. Everything's purple. They've been everywhere.
- [14:57]
Ross Dunn
Oh, no.
- [14:58]
Scott Vanack
And I thought, yeah, I guess that's a real problem. I've never really thought about it because it's just always blue or purple and, you know, but I've never. I haven't seen this bug. So that's cool. That's one of the good things about, I guess, not being in the US we don't get the bugs either. They don't release them here. I don't know.
- [15:12]
Ross Dunn
Well, hopefully they can use their browser history. Unless they were using incognito to at least figure out where they've been.
- [15:20]
Scott Vanack
Yeah, either way, it's fun. I don't know.
- [15:24]
Ross Dunn
Indeed. Okay, well, let's take a quick break and we're going to come back to AI News and we've got lots to share. Welcome back to SEO 101 on WMR FM, hosted by myself, Ross Dunn, CEO of Stepforth Web Marketing, and my company, Senior SEO Scott Vanack. All right, so Google has launched a search live real time voice search in AI mode. Once again, only for us.
- [15:59]
Zoe Saldana
Hi, Zoe Saldana. Welcome to T Mobile. Here's your new iPhone 16 Pro on us.
- [16:03]
Customer
Thanks. And here's my old phone to trade in.
- [16:05]
Zoe Saldana
You don't need a trade in. When you switch to T Mobile, we'll give you a new iPhone 16 Pro. Plus we'll help you pay off your old phone. Up to 800 bucks and you still get to keep it.
- [16:14]
Customer
There's always a trade in.
- [16:16]
Zoe Saldana
Not right now. @ T Mobile.
- [16:17]
Customer
I feel like I have to give you something in return for karma.
- [16:19]
Zoe Saldana
That's okay.
- [16:20]
Customer
I don't really have much in my purse. Oh, let's see. Hand sanitizer. It's lavender.
- [16:25]
Zoe Saldana
I'm good. Seriously.
- [16:26]
Customer
Let me check this pocket. Oh, mints.
- [16:29]
Zoe Saldana
Really, I'm fine.
- [16:30]
Customer
Oh, I have raisins. I'm a mom. Wait, wait one sec. I've got cupcakes in the car.
- [16:34]
T Mobile Representative
It's our best iPhone offer ever. Switch to T Mobile get a new iPhone 16 Pro with Apple Intelligence on us. No trade in needed. We'll even pay off your phone up.
- [16:43]
T Mobile Offer Announcer
To 800 bucks with 24 monthly bill credits. New line $100 plus a month on experience beyond Finance Agreement 999.99 and qualifying ported well qualified plus tax and $10 connection charge. Payout via virtual prepaid card. Allow 15 days credits and imbalance due if you pay off early or cancel.
- [16:58]
ETF Advertiser
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- [17:28]
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- [17:58]
Ross Dunn
Users so we haven't even been able to test this, but these real time voice conversations are now live. They offer audio responses and web links. The feature is powered by a custom version of Gemini designed with advanced voice capabilities. The the author of the article at Search Engine Journal, Matt Southern says quote, web links still appear with AI voice responses. Marketers should test it out and consider how their content appears in conversational situations. This matters more as people ask follow up questions and explore topics through natural dialogue. Unquote. Yeah, I agree that's you know, the kind of thing that I would love to be testing. Thank you Google. I can't test that, but we'll we'll be able to see all the results from others who are testing it clearly.
- [18:51]
Scott Vanack
Voice search and stuff like that is big and growing. But what are your thoughts? Because I know for me personally I often go towards text instead of video because I don't want to have to watch a video and I the idea of talking to my phone to do stuff. I'd rather be quiet and type it in. Whereas like my wife dictates everything. She's like, hey, Siri. And now my phone's going to pick up and. And we'll send all our text messages by voice to text and. And I never do that because I just would rather not speak out loud. And in a lot of situations you maybe can't or shouldn't. Are you someone that uses text yet or do you think you would?
- [19:28]
Ross Dunn
I. No. If I look back on what I've been doing most recently, no, because I like to put a lot of thought into how I create my prompt, as you've. As I kind of alluded to. And also I'm. I'm not. I need to really think through what I'm going to ask because in AI, it's very unforgiven. Our voice is very unforgiving if you don't have a very clear picture of what you're saying.
- [19:50]
Scott Vanack
Yeah.
- [19:52]
Ross Dunn
That said, I'm probably remiss a bit. Like, I know my friend Chris Ward, she uses chatgpt voice and she has long discussions, like long questions, full of ums and as and she can even reframe it and all that stuff. And then she just lets the thing figure it out and then it answers an audio and it is pretty awe inspiring. It's pretty cool. I think the analyst in me though, wants to see the result, wants to dig into it more, create more of a response. Now if it's coming to search like just purely. I'm in a rush. I sometimes do because I don't want to type it into, you know, slowly and make all the mistakes. I am getting a little annoyed with how fast it takes for me to. Even with all of the little tricks I have to speed up my typing, it still takes time and if you're doing something or being distracted, it's easy to make a mistake. Whereas with voice, not so much if it's a simple query. So I'm probably using it more for simple queries than I did or did before.
- [20:58]
Scott Vanack
Fair. Yeah. Yeah. I was curious how much the voice world will really take off because I think there are a lot of people like me at least, who would rather not talk, would rather just text. And those people aren't going to change. Or maybe they will. I don't know. Maybe I will.
- [21:12]
Ross Dunn
I see my kids doing voice more.
- [21:16]
Scott Vanack
Yeah.
- [21:17]
Ross Dunn
Yours?
- [21:20]
Scott Vanack
Not really. Not at all. No.
- [21:23]
Ross Dunn
Are they. But they. Are they allowed to have phones? Do they have phones?
- [21:26]
Scott Vanack
Yep. Yep. Yeah, they're. They have their Phones. And they, they, they probably just don't want mom and dad to hear what they're saying into their phone. It's got to be what it is. Like, oh, mom, dad can't know I'm searching for that. And so he'll type it in. I don't know. But. But Lindsay uses it all the time, so who knows? Maybe we all will someday.
- [21:43]
Ross Dunn
I think it's inevitable that we will, but obviously not all questions. Yeah, and we won't go down there. There's too many funny things we can say now. Okay, so I wanted to add a little note for myself. Kind of a good segue, actually, because I've been doing a ton of research on AI prompts and playing around with improving our AI prompts because, you know, I've got systems and processes in place, or as Chris Ward calls super toolkits, which are for my staff to. When. When, let's say we're, We're. We're redrafting some content or creating content for a press release or whatever it might be. And I've already created these prompts, and I've made it really simple for them to go and use and copy and paste and et cetera, et cetera. But then, you know, it's been six. No, gosh, time flies. It's probably been a year since I created those. Things have improved a lot in a year. So I'm going through them, and although the results are still good, there's nothing like they're broken or anything. There's ways to improve them. And while I've been doing this, I've been actually using Claude, which is my favorite from anthropic Opus 4, which is their most advanced and most expensive consumer available AI that I'm aware of. It isn't cheap, but it's, wow, it's just phenomenal to create and improve my prompts. So I'm putting in prompts and saying, look, I want this to be better. How can I do that? And then it gives me a result. And what I was getting, I don't know. I just get these tangents while I'm working. And I think, what is it about these prompts that always. I always feel like I need to verify with you. I'm like, literally talking to the AI, and I is there a way to make a perfect prompt where I don't need to do that? I really wanted to see what it said. So really the questions is, questions are, what if the prompt you use didn't really get everything you needed? Or just how much effort is too much for a prompt. Is a perfect prompt possible to avoid verification? This is what it said. Even the most detailed prompt can be interpreted differently by AI. Verification isn't a weakness, it's professional diligence. Think of it like proofreading important work. You're not doing it because you failed the first time, but because catching subtle misalignments early save significant time later. Your collaborative approach of crafting, verifying and refining is exactly how professionals should work with AI tools. Currently, it's not about perfect prompts, it's about effective iteration. So that's what AI said. That was just actually kind of a finale of this long explanation of how it thinks, which was really flipping cool. I totally nerded out. So what does this come to? Why am I bringing this up? I suggest everyone ask AI if they can think of any way to improve what they just wrote for you. If you're not already doing that, Verify. See how it handles it. So far, I'm. I'm gobsmacked. I always have been. I've been doing this for a long time because I never trust what I'm provided. Sometimes even say, are you hallucinating? Or whatever? But I'm just speaking of this one instance where I just ask it to verify and see if it can improve what it just wrote. And 90% of the time it can, and it's a pretty awesome result. So don't just go with the final result you get. Okay. And do consider too that there's different ways of verifying. You know, they always say that you need to verify what an AI says, but that doesn't just mean verifying the source material and any truths. You also want to do it based on the content, like, can it, improve it, verify it. And yeah, sometimes it's substantial just how much has changed and for the better. So little hard earned experience there to pass along to you. If anyone else is nerding out an AI, you should jump into our Facebook page and chat with me about it. It's always fun.
- [25:55]
Scott Vanack
I want to know why AI is sucking up to you. Because it said that your approach is exactly how professionals should do it. Like, what, did you bribe the AI? Did you bribe Claude to say that?
- [26:07]
Ross Dunn
Like, yeah, yeah, I think that's one of the.
- [26:10]
Scott Vanack
Ross.
- [26:10]
Ross Dunn
Yeah, it's one of the things that they're saying right now is that one of the actual problems is AI is far too positive and supportive to the point of it just being a bit ridiculous. And it's true. Now, in this case, I was justified, but.
- [26:26]
Scott Vanack
It'S it kind of comes back. I don't want to rehash old jokes from AI, but it does kind of rehash that. You really do have to be careful how you word questions to because it will give you the answer sometimes just to make you happy, like, why should I scribble all over my face with this pen? And it will say, oh, you should do that. That would be great. You know, it won't just say, well, you shouldn't do that because you'll get poisoned. I don't know, you know, like it doesn't give you both sides necessarily. It gives you the argument to support what you're saying.
- [26:54]
Ross Dunn
I actually, I literally say, please provide. Well, sometimes I say honest response and I chuckle like, why did I say honest? It's like, it's not going to be honest. But I say, you know, provide a response that's neutral. You know, don't color this with your concern for my feelings. Just tell me what you believe based on what I just said. And it does make a difference. You will see a different response depending on the quality of the AI you're using. I can't stress that enough. The different models out there, they can differ a lot. So, you know, if you're really concerned about something and you really want to get a genuinely good answer, invest the money in us in one of the higher end prompts. Not much money. I mean, one of the biggest prompts I did just Yesterday, I think used 30, took 38 cents. I mean, that's a lot for AI. It must have been a ton of work it did, but still it's not really anything and it comes down to our overall bills for a business.
- [27:54]
Scott Vanack
Very true.
- [27:55]
Ross Dunn
All right, what's next here?
- [27:57]
Scott Vanack
Yeah, Chat GPT is getting smarter. So these are just a few updates at ChatGPT that rolled out on June 13th that are kind of worth sharing here. So now Chat GPT will be more reliable at following instructions, especially across extended chats. It will now be less prone to repeating itself. That happens so often for me. I'll ask it to do something, it does it wrong. I'll say, no, you did it wrong. It needs to be this way. Now do it again. And it does the exact same thing.
- [28:27]
Ross Dunn
That comes down to AI model quality, I find.
- [28:30]
Scott Vanack
Yeah, absolutely right. It can also automatically do multiple searches behind the scenes to answer complex questions. And it can now search based on users uploading an image, which is kind of cool. That's new. And that could be like, I've had things where like I had like a Camera. What? It was something I found in my shop. It was like a thing. I don't know what it was and I couldn't figure out what it is. But now even Google Image Search couldn't find other versions. But maybe AI could help me figure out what these things are. Some weird tool for my Dad's toolbox. Anyways, OpenAI notes that often responses can be much longer than necessary, especially for quick, simple answers. And they're working to fix that. Thank you. I've had times where I want a basic piece of code, like give me an empty shell for an FAQ page markup. That's all I want. And they'll give me a full HTML page with title tags. It'll craft content for it. It's like, I don't want any of that. And that happens all the time. Like, it's so often my stuff is in there. But it gives you more, right? And they have, they have warned also that the model does still make mistakes and encourages users to verify results. And we know that, but it's nice to hear OpenAI actually say that as well. So, you know, they acknowledge that it's not perfect, which clearly is true. But.
- [29:48]
Ross Dunn
Yeah, definitely. Okay, so another bit here. Uh, here are some, some things. And this is important. Well, this. I shouldn't say this is definitely important for SEO, because that's debatable. But it is important if you're concerned about showing whether or not you're using AI or not. So these are things to check out when you're pasting any content from AI. There is a footprint. In general, most cases, it leaves identical footprints in the HTML code you want to look for. Oh, gosh, how do I do this on a podcast? But anyway, a paragraph HTML start. So, and then it says data Dash start and then Data Dash end. You might even see AI Dash optimize as part of the code. So search engines like Google and Bing can detect this code, indicating AI generated content. This. So just not just em. Not just EM dashes. The identifold markers are now in the raw HTML code, not just stylistic elements. If you want to find and see whether or not this is an issue on your site or competitors, use Screaming Frog SEO Spider search for Data Start and Data End in the HTML to clean this up. Just edit each affected page to delete that code and replace it with. To replace it with cleaner HTML. Now, what's the debate here? That I was saying it's not the end of the world that you're using AI. It's the quality that Comes out. Now, I believe it was Bill Harcher who responded to someone who said pretty much what I just said. And he said, well, yeah, they don't care about it now, but what if they care about it later and you just left these footprints? That's valid. It's not something you can't fix later, but just the same, why not get to it now before you paste this content into your site and hopefully protect yourself a bit better in the future. That's fair. Okay. What do you think there, Scott? Anything else to add?
- [31:56]
Scott Vanack
No, No, I. I don't.
- [32:00]
Ross Dunn
All right, well, now we have question. And this is from an anonymous member on our Google. Sorry. On our Facebook SEO 101 podcast page. This is our group, I should say. I'm not sure quite how to phrase this, but I've been researching small niches lately. Betta fish, for example. What I've noted is that there are not many websites dedicated solely to beta. Beta. Beta fish. Most of the content comes from larger sites that only have a few articles on the topic, and some only have two out of five. So my question is, would it be better to create a blog about tropical fish in general with 10 to 20 articles on each species, or to build a site focused entirely on one fish, like betas, and cover every possible aspect with 400 to 500 articles? I kind of always thought one website dedicated to one topic would always do better than one that just touches on everything in that topic, but maybe I'm wrong. All right, I've got my ideas here, but what do you. You go first here, Scott.
- [33:03]
Scott Vanack
This is one of those questions that I feel is really hard to answer because it falls under the it depends umbrella. You know, we don't know really what their goals are. Are they setting up a business to sell these fish? Are they, you know, a consult? A fish consult? I don't know. I don't know what his role is or why he wants this content if his focus is beta fish. And that's it? Well, yeah, don't create a tropical fish site. Just create a site about beta fish and have your 400 to 500 articles. We were joking before. Like, I don't know. Is there that much content on the top? Like, I don't know. I'm not an expert. Maybe there is. Just make sure that all those four to 500 articles, you know, are justifiable. They have a purpose to exist. And it's not just rehashing the same things over and over and over again. Which 500 articles? I feel like on Any topic. It would be hard to write 500 unique articles that are independent. But maybe. Right. If your goal is to create a website that's about tropical fish in general. Yeah. Have a tropical fish and beta could be a section of that site with. You could still have your 4 to 500 articles if you want. But whatever it may be. Right.
- [34:12]
Ross Dunn
So there are 70, 76 recognized species of betta fish. There you go. Really pretty easy to do 500. I suppose.
- [34:19]
Scott Vanack
I thought there was one.
- [34:20]
Ross Dunn
Me too. I thought to check and I'm like oh wow.
- [34:23]
Scott Vanack
Ok. My. My dad was a big aquarium guy and he'd probably be embarrassed that I didn't know this so.
- [34:31]
Ross Dunn
And. And an anonymous member must be getting a chuckle here because he's just using this as an example. Maybe it's nothing to do with that, but. Yeah. Sorry, I didn't mean to cut you off. Anything you want to finish there? No. Yeah.
- [34:41]
Scott Vanack
So bas. Yeah. I would just say basically do what feels right to you. Just make sure everything you put out there is quality and there's enough of it. If you only got one article on beta fish. Well, obviously you need a. I don't know. I. I kind of settle that. It's. I don't have a hard firm answer either way.
- [34:59]
Ross Dunn
Yeah. And be totally leery of running it all with AI.
- [35:05]
Scott Vanack
Yeah.
- [35:05]
Ross Dunn
You really. If you really want this to succeed with a higher. A good degree of success, you're going to want to be close to an expert in the field you're writing about. That way you can provide true, valuable, unique content. And that's not. You know, that's what Google's looking for. That's what all search engines and all AI is going to be looking for. And then follow the models that are out there. You know, starting off with a TLDR too long didn't read at the beginning. Just sort of a very succinct explanation of what the article's about. Answering the question that someone might be using to get to that page and then get in the detail on the page. Add multimedia if you really want it to succeed. I'm going to keep harping on this every episode. Probably do YouTube do video of this stuff. Then you can use video to blog or some tools like that to immediately create it into something very useful, complete with images, complete with the embedded video, et cetera. Lots to do. And ensuring that it's. It's universal now. Universal search. It's got all these different multi. It's got. Multimedia is such a perfect word, isn't it? It's got all the multimedia in the page. It's. Yeah, that there. It's just the way it's going to work and I think it's the way it's going to. You're going to have legs into the future with this site, even if you've got betta fish without legs. But anyway.
- [36:42]
Scott Vanack
If they have legs. Oh, that's a whole other thing. You're going viral, my friend.
- [36:46]
Ross Dunn
Yes, you are. You are. Yeah. If you somehow spliced that. I want to see it.
- [36:51]
Scott Vanack
Yeah.
- [36:52]
Ross Dunn
Maybe not how you did it. That'd creep you. But anyway. Well, on behalf of myself, on that note. Behalf of myself, Ross Dunn, CEO of Stepforth Web Marketing, and my company, Senior SEO Scott Van Eck. Thank you for joining us today. Remember, we have a show notes newsletter you can sign up for@seo101radio.com if you have any questions you would like to share with us, please feel free to post them on our Facebook group, easily found by searching SEO101podcast on Facebook. Have a great week and remember to tune into future episodes which air every two weeks, sometimes every week on WMR fm.
- [37:29]
Scott Vanack
Awesome. Thanks for listening, everybody.
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