Welcome to SEO Gurus!

This episode is brought to you by GHA Marketing! (https://www.ghapodcast.com/)

In today’s episode, we welcome Martha van Berkel

Martha van Berkel is the CEO of Schema App, an end-to-end Schema Markup solution provider. She focuses on helping SEO teams globally understand the value of Schema Markup and how they can leverage it to develop their content knowledge graph and drive search performance. Outside of Schema App, Martha is a mother of two and an avid rower.

Expect to learn:

1. The role of schema markup in enhancing AI-driven search experiences like ChatGPT and Bing's AI-powered results.

2. Why advanced schema markup can significantly increase click-through rates and improve user experience on websites.

3. The importance of collaboration between SEO, content, and IT teams to implement and maintain effective schema markup strategies.

You can find Martha Berkel's LinkedIn here:

https://www.linkedin.com/in/martha-van-berkel/

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