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Content First In The AI Era With Zara Carbonell
00:42:13
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- [00:02]
A
This is the Unknown Secrets of Internet Marketing, your insider guide to the strategies top marketers use to crush the competition. Ready to unlock your business full potential? Let's get started. Howdy. Welcome now to another fun filled episode of the Unknown Secrets of Internet Marketing. I am your host, Matt Bertram. I can't Talk today. It's 8:30 in the morning when we're recording this podcast. I just got back from a last night, so excuse any words that merge together and you think I can't speak, but if you do listen, we're going to talk about some good things. We've been talking a lot about where things are going with AI. We went really deep on the last podcast of kind of orchestration, setup, agents, all that sort of thing. But the thing that I want everybody to remember is it's really about content. It's really about eat. It's really about, you know, expertise, authority, trust, experience. What you're putting out there about building your digital twin online with your brand, who you are, your connections, your association. So we're really like mapping the digital landscape with who you are and what's happening in person and trying to make those connections and PR and content is one of the great ways to do that. And so I wanted to bring on a content marketer that I was referred to that just has a lot to say about this and I'm excited to have a genuine conversation, looking at it from the content standpoint and getting away from a lot of the technical stuff. And Zara, welcome to the show.
- [01:44]
B
Hi. Hi, Matt. Good morning from that side of the world. I am taking this call at 9:30pm here from Manila, the Philippines. So I hope one of these days you make it to Asia. I'm very happy to be here, just
- [01:59]
A
not during hurricane season. Okay.
- [02:01]
B
Yeah, July and August.
- [02:05]
A
Yeah. So I, yeah, I am, I'm planning a trip through South Africa to Australia and I do plan on south, stopping by the Philippines and you know, so thank you so much for coming on the show. I think that we're in a really interesting time in the digital marketing landscape. I think things are changing a lot. I remember a lot of fear around content creators and you know, content writers that AI was like replace their jobs and you know, everything was going to change. And we've heard that a lot, right? SEO, like SEO is dead, Long live SEO. And it just kind of changes and evolves and transforms. So I'd like to hear kind of what, what you're seeing, what are you looking at? What are the trends that are out there that are on your mind today?
- [02:57]
B
Yeah, yeah, no. Very excited to have this conversation. So a bit of context. I grew up in publishing, like old school hardcore publishing. We used to own a newspaper here in the Philippines. And you can imagine how old school, old school can get right from the newspaper. It became a magazine, it became a digital magazine. And then eventually, obviously, we sold it, transitioned into tech, et cetera. REST was history. So I'm saying this because with that context, I've seen the fear being lived among members of the organization and even having the thoughts of maybe we are going to be fossils one of these days. You know, it might not make sense at some point, but for those of us who have embraced that journey through technology and innovation, what I'm seeing is just more free and creative people in the space. And it's more that. I don't think that AI is replacing anyone, to be honest. I think more than anything, it's a tool. Someone still has to pick it up, someone has to use it. You are basically its manager. So if you know how to leverage the platform or the software for yourself, then that's all well and great for you. Especially now with marketing. You've mentioned it, everyone's been talking about that. There's so many layers to it. And I'm sure you've heard it time and time again. There are two bits of marketing, right? There's the fun side is what I personally call it, because I'm a creative. So it's doing the strategy, creative work, brand storytelling, positioning and all of that. And then there's analytical side, which is also very, very important. This is where we make our projections, we make sure we hit our roas, we make sure that the money makes sense, the strategy is making sense. And while they're both very different and very important, they take up so much time. And I think where AI works best is really making sure that the humans in charge of those two tasks are not drowning in operational tasks for hours and hours a day. I think it's being able to offload the recurring tasks, the iterations, the. Please check this, Please scan for any patterns that you're seeing. How do I optimize my budget for this ad? How do I make sure my campaign is doing well, hitting the right people, etc. Etc. And shift the focus of the humans to the things that non humans can't do. Basically build relations, enter context, provide lived experience, insight. So it's pretty cool seeing everything come to life and just marrying those two worlds.
- [06:06]
A
You know, I would tell you that you hit on something that I've been hearing over and over again is that personal connection, that human connection? Actually, all day yesterday, I was meeting with clients. I was meeting with, you know, people I contractors, people I work with. Like, meeting people in person. Okay, Makes a huge difference, like, in this world since COVID like, you know, I'm just done with the meetings, and I feel like a lot of other people are too. And. And I think that meeting somebody in person, it. It. It's a different level now, right? And even sending stuff in the mail, it's a different level of just it being all digital and online. And I feel like there's a pendulum that. That swings back and forth and. And I love what you're saying about, like, the automation. So, you know, for those of that you listen to the show, I might be creating a vocabulary that you're familiar with, but people a lot of times that reach out to me have. Have a problem, and then they go online and they do a bunch of research, and then they. They like, binge listen to a couple shows and then they message me and they're like, I'm trying to solve this problem. And, you know, I just feel like everything's been accelerated. Okay. Like, the trend online, the trend of paid ads because of COVID like, what's possible, Automation. So a lot of those tasks that you can hand off. I feel like AI is a superpower to a degree because it just amplifies whatever you're really good at, but it also amplifies what you're really bad at. Right? And so data hygiene is becoming, like, I was joking halfway about starting a nonprofit about data hygiene because no one teaches it, no one talks about it. And, you know, people are talking about hallucinations. I'm like, if your data's not clean, like, there's going to be false positives, there's going to be bad data if you're not prompting things correctly and not telling it what to do, or even
- [08:13]
B
if you're miscommunicating on something. I mean, I know that everyone always says that communication is important, but now, literally more than ever, and it. It amplifies that. It actually shows if you are not able to communicate your thoughts clearly because you are its manager. So if you get garbage output, you know why?
- [08:38]
A
Yeah, well, I think it's a mirror, right? Like, I think it's a mirror. Like, okay, like, if you're trying to train somebody how to do something and you have literally, like, if you say, okay, this is a really, really intelligent, like, intern or person that doesn't Understand the industry, but they're super smart.
- [08:55]
B
Yeah.
- [08:55]
A
And you don't lay out your steps or your SOP or communicate clearly what you're asking for. The output you're going to get is not what you're looking for. And then you're like, well, why did I get this output? And it's like, there's nobody. It's like, oh, the model's bad. It's like, well, well, maybe it's human error to a certain degree of how you interact with the model. And, you know, when, when AI really came on the scene. Just a, A little backstory on me for those that listen. I didn't talk about AI initially, right. Like, I didn't want to start saying stuff that I didn't know. I was on, like, SE Rank, it's one of their first podcasts about AI. And I had just started to use it and I was like, here is what I'm doing with it, here's what I'm using. But I didn't really, I, I wasn't really talking about it. And I went back to school. Like, I went back, I took classes at Harvard, I took classes at Oxford. Like, I looked at the basics and built the foundation and understood it and then kind of moved through some prompt engineering and, And I think that, you know, everybody's starting to compress that knowledge and growing and now we're kind of in the world of agents and stuff like that. But this is a foundational technology like the Internet, right. And I. And it was funny joking with some, some clients that they used to say that on the resume, right? Like, when people are applying for jobs. They said it used to say experience with the World Wide Web on resumes,
- [10:28]
B
worldwide web is already a flag.
- [10:31]
A
Yeah, yeah, it was like World Wide Web, like, and this was like when no one wanted to put in their credit card online. And, you know, you're still kind of in dial up. I mean, AI is now something, a skill set that I believe employers are looking for. I believe agencies, like, you're getting, you're getting, you know, investigated on, you know, where are you using this? And I think there's a lot of lip service that's happening currently, and I do think people are starting to use it and catch up. But I mean, this is like as big or bigger, probably bigger, I believe bigger than the Internet, right? So, like, if you knew that the Internet was going to become what it was going to become, then, like, why would you not embrace this? And I think you already see the, like, product gains and you see what's possible. And going back to what you said, being a creative, you know, certainly I have a creative side as well. And, and it, it allows you to do so much more in, in other verticals and it lets you touch other things. And, you know, creatives can bridge that, that, like, you don't have to go learn Python, right? Like, like, I mean, there, there, there are, there are things that like, I wanted to do. I have this huge book on, like, I want to automate everything with Python, right? And I'm like starting to read it and now I'm like reading the book and I'm going, all right, let me get the gist of the overview. And then I'm like, all right, let's go like, Claude, you know, so, so I don't know. I'm curious also, from an interpretation standpoint for you, what, what are you seeing on how important content's becoming? What are you seeing with AI generated kind of slop versus, like content that's being created? Like, how are you seeing it show up in results, whether it be AI search or SEO, traditional search engines? Like, just curious kind of how you're viewing the world from where like human written writing fits into it. And you were sharing some examples of like, that, that, that, that lens of experience that you can provide, but a lot of that can, can be synthesized. Like, and there's synthetic audiences and there's actually a lot of tools where you, you can kind of test out a ad model and see how different audiences are going to interpret it. And I just am like going, what's real and what's not real? And that's kind of where, where I am today is like, okay, like, is that post real? Like, did that person really die? Did that person say this? Like, what hap. Like, I don't know, like, like verification of trust, I feel like, is like a huge issue right now.
- [13:18]
B
And I feel like that's where a lot of the fear of people come from when it comes to AI. They feel like it's just going to take over the world. We're going to have, I don't know, non humans who look like humans walking with us down the street or whatever. I mean, I don't know what you're
- [13:39]
A
like, that could happen, actually.
- [13:42]
B
Not quite there yet. But at least for AI, in terms of operations and businesses, it's just been very helpful. I think it's human nature that we want what we don't currently have. And right now it's that bigger layer of humanity. At least that's what it Feels like online because everyone's online. Everyone feels like they, they've curated a perfect feed, a perfect story to tell you. And so what now works are the less curated, the less thought out. At least how it seems, right? Yap videos are booming, they are thriving because it's just a person sitting down in their car blabbing. Literally. That's it, that's the content. And they sell your product, close the deal. It feels so real, it feels so personal and that's what people are looking for right now. And it's interesting because the younger generation or the Gen Z, the Gen Alpha, they've practically lived and breathed, you know, their whole lives in this space and it's them who are craving for that analog life. These kids are not even creating social media accounts anymore. I mean the Gen Zers, they have a social media account that they barely use. They don't even upload a photo apparently that's not cool. As per my 17 year old sibling, they don't do stories anymore. They just do that for private messaging and everything else is offline. At least what they think is offline. My younger sibling had just asked my mother the other day if she could have a non smartphone. Where am I gonna get this non smartphone?
- [15:32]
A
There's something called can't. I think it's called canned, it's called the can or something like that. But I, I have young kids and so like we're, we're having these discussions of like what, like what is like even Australia, right? They said is it 16 that you're not allowed to have a social media account or a phone? Like can, can you do you know what I'm talking about?
- [15:57]
B
The restrictions, I think it varies from per country also because in the Philippines I believe it's 18.
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A
Oh really? Okay.
- [16:05]
B
Yeah.
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A
So there, I mean social media does a lot to people and like there's actually, so there's a, there's a big lawyer here in Houston that just won a case against Meta about causing like depression and kids from social media and it's highlighting the risks of what, what's happening and you know, parents are responding and like, I mean this is a world that not, not everybody grew up in and I think that a lot of people in Silicon Valley kind of knew the, the concerns with it and didn't let their kids on social media and I mean they're competing with in the world. But to, to your point, from the influencer standpoint, I like it is, it is so natural just to listen to some and then someone's like oh, Biohack, like, just go take this salt. It's only like five bucks. And I look it up, it's like $50. And I was just like, okay. And then I like reverse engineer it and then I'm like going, okay, let's do some investigation with AI on this thing. And it's just like, no, don't take the salt. Just eat healthy food. You know, but, but I mean, it's very, you know, if you're listening to somebody and they casually mention something, then you go like the, like, this is kind of the dark social component that was going around a couple of years ago of what actually leads to a sale. Someone saw this, this happened, this happened. And they're building a mental map in their head and then they take action. I feel like Gary Vanderchuck has been talking a lot about this and, and it is coming from, from Asia and I am seeing it throughout America now and people are like talking about it and I, I hadn't heard it called. When you said yapping heads, like, I didn't know what you meant immediately, but then when you were talking about, I was like, oh, yeah, okay, that, that's definitely happen.
- [18:00]
B
Yeah, yeah, it's personalization. But again, so AI, if you know how to use it, can take your favorite influencers, put slap their links on your platform, have AI, you can have Claude do that perplexity analyze all that for you and it tells you which ones are the outliers, which are the best performing content pieces, and why did they perform. And then it breaks all of those factors down for you so that you know how you can actually create content that works well with your personality. And I feel like again, as creatives, yes, there are moments of magic, but there are also moments of I'm stuck. And I feel like AI is such a great balancing, you know, like a person, a thing and it to bounce your ideas with just so you can hear. Sometimes you just need it to hear it out loud or you just need to see it from another perspective for it to make better sense to you. So yeah, and you see that. You see a lot of creators have, have also embraced that online and even marketing campaigns. You see viral marketing campaigns of these big life, not even larger than life bags on certain streets in the States and you'd think that it's real, you'd go there, people are looking for it and then voila. It was just AI all along, but they've already brought, brought in so much traction to their brand. So it's, it's. How do you use it. How do you one up it?
- [19:39]
A
You know, in that vein, I saw, I guess it was like the anniversary of the Fire Festival, like that fake festival on the island. Like, I'm sorry to say, I'm like, oh my gosh, if they tried to do that now, like, how many, like how far could you take it? I mean, there was, you know, I was like reading some of the stories about like, I think it was like, like two pieces of bread is like what you got to eat. That was all the food and you were stuck. So I mean, it's just a crazy world we live in. I would. Let's bring it back to the people that are listening to. Let's talk about some use cases of kind of. When you're looking at content, you. You talked a little bit about some. Some use cases of LLMs. From an analysis standpoint of a social media post, there certainly is a mathematical algorithm of what works and why it works. And all these different platforms do work a little bit differently. Look at different kind of components and certainly mastering the different channels. There's a lot to say for that. And a lot of, well, like Facebook and other posts are starting to get indexed in Google, not just YouTube. And so your entire presence online is the entity of you as a person is being built out and all the associations and PR is incredibly important. And content creation is in this. And you certainly don't want to turn it over to the AI and have it drive your personal brand or your company's brand if it's not going in the right direction. Right. It's like you have a lawnmower going and you jump off it and it just keeps going. And yeah, I'm thinking back to the time where a riding lawnmower went into the lake when we were mowing when I was younger. Like, it just keeps going and you gotta, you gotta pay attention to what's happening. But I would love to hear some use cases of how you're using AI to leverage what you're doing as well as what were you not doing before AI and now when you're utilizing the AI versus maybe just human. Done. Have you done any comparisons to see how that's showing up across the Internet?
- [21:54]
B
Okay. Three major points to it, I think the first one being to your point, with us being so integrated into the Internet, nobody is no longer a brand. Basically, whether you like it or not, you are building a brand. You are a brand. So if you don't write that narrative, the Internet will. Because before, for example, Instagram was used to show off where you were today, what you had for lunch, you know, all those flat lay photos, that's what it used to be. For cute selfies. Here's this filter. Voila. Right? But these days that's not the case anymore. You are branded based on the content that you post online. Oh, you're the sports girl. Oh, you're the SEO guy. Oh, you are the mountaineering person. If you have a bunch of just random things on your Instagram, even AI won't be able to make sense of it because again, no lived experience. So it won't understand yet that, oh, just random things on your feed, Right? So again, and this works for people who are employees who have corporate careers because they think that they're just, oh, I'm just working the 9 to 5, this doesn't really matter, but it does. So I think that's the first thing point to make, that no matter who you are, what you're doing, you are inevitably already building yourself up as a brand. So you really have to think that through. How would you like to be known as? Because everything that you post online will not just be immortalized, but will be highly associated to you. That is you, that is your brand. Right? The second one, as for use cases, insighting is one of the most guiding principles when it comes to content creation. Understanding your insights. Right? So every content piece that you put out there, you see your impressions, your engagement, the time that people started engaging when you posted it, which one works, which parts of your audience, your followers resonated with that certain piece of content. There's now a reshare icon that you see, okay, how well does this land with the people that I'm talking to? Are they confident enough to share it with other people? Are they confident enough to repost it or reshare it on their own feed, on their own timeline? Because those two say so much about the content that you've posted. And with AI, you get to really deep dive into the details of, okay, here's my feed. Out of 100 posts of mine, which ones work the best and what do they have in common? Is there a pattern that sometimes you're also sporadic. You just do it because you're passionate, have a great idea today. I record it, I shoot it, I can't wait. So I just post it. Right? So yeah. And then again, automation is there. You can now schedule things, whether that's natively through a third party platform. You can do that. And then the third layer to it is now with AI, you don't just measure Your own content. You can do that across the content of other people too. So as I've mentioned earlier now, for example, with Gary, this whole time I thought it was Vaynerchuk. So it's Vaynerchuk.
- [25:35]
A
I think he goes by both. Like, I think he's just like, it's me. Yeah, Vaynerchuk, yeah, yeah.
- [25:44]
B
You can get insights from his posts, from his content. If you have specific content pieces that you want to follow or that you think you can pull off, you can grab those links from different key opinion leaders out there, put them on AI and then that scans it for you. It even tells you, okay, this is best posted at this hour because the people who want to see this content are awake, alive and engaged at this hour. Right? Or even create your talking head scripts for you. Because sometimes you have, for example, me, I'm literally rambling on because I have so much to say, but I can put all of this into an AI platform and have it trim it down to 30 seconds, make it sound like me for as long as you taken the time to again sit down with it, teach it the skill that you want it to learn, then it makes your life easier. But again, you still have to make that initial investment of sitting with it. One thing that I super love doing is creating skills on perplexity. So we choose the Claude Co work as the back end support of it, but just creating skills that you need for content creation, the creative iterations that you make for every content piece it does, the revisions for you to, to create your scripts to see how you can better place this, to even brand every content piece. Because at the end of the day, for yourself as a person, your branding might be a lot more subtle. But if you're working with a brand, for example, for yourself, if you have clients that need to be better branded because they're corporate or they're a fast moving consumer good or whatnot, then you might have to think up, rethink that strategy and figure out a way, okay, how do I lessen the time that I spend behind the screen and, and still come up with the same output? And that's where AI is very helpful.
- [27:49]
A
Okay, so you hit on a couple things that, that I wanted to highlight and get your opinion on. Certainly I have my, my own opinions on it. So building a personal brand is important for employee for a business. That's what a spokesperson used to be. Now you have kind of like, you know, CEOs, right? Raising money, leading, landing deals, driving the business, depending on any size you're at who you are. Like, we have celebrity CEOs all over the place now, right? Like, like, just look at Elon Musk. Look at Nvidia. Like, you, you just, you have these people that, that can create a huge amount of influence, whether it be social media or other, but you have to have a brand. People need to know who you are and, and they make judgments on that. That has always been around, like, from the spokesperson to the celebrity CEO. And anytime you move anywhere, you want to make yourself as if you're working with a company invaluable. Like, I'm even seeing kind of like, you know, private equity people, like, they don't want to post because they don't think it's important. But, but it is important if you're, if you're putting deals together now, if you make that connection to, to growing a business or a brand. And that's where we're really seeing it is like, okay, your company's an entity, your self is a personal entity. And then you have all these kind of associations of different things that you're associated with that, those are all kind of, where's that connection on the knowledge graph? And so, you know, content, whether it be social media content or blog content or where, you know, video, wherever you're at, you're, you're building that story, like you said. And I think that Facebook, you know, a lot of times people are posting random stuff or, or even Instagram, so it's very hard for the AI to categorize it because, like, you know, you're kind of all over the place and the people that. Yeah, and so, so, but if you're a business and you know, years ago people were like, well, oh, Instagram's not important. TikTok's not important. Like, that keeps changing, changing, but it's just like this is where people are and you need to understand who your target Persona is and, and how you're reaching them and, and what kind of content do they engage with and interact with, and, and that doesn't matter. And now I think it's just like you have access to everybody from their phone to, to, to, to whatever they're doing from all these different platforms have opened up, like, paid, like, you can run ads on Disney now espn. Like, you can reach people anywhere. You can form that message however you, you like doing it. And I think there's just more options today. But, but having, like, a good understanding of what you're trying to do. But what would you say to businesses that are not engaging in social media? That they're not engaging on building content. Like, there's kind of this transitional switch of like, oh, I get all my business from referrals and now, well, those referral sources are retiring or moving on to something else. And now they're going, okay, like, I actually need to digitally transform my business and my growth strategies and you know how to do that. And it, it lands in content in my mind. Like that's the engine to all this, the messaging. And that's critically important. I mean, how are, how are you talking to businesses about that, that conversation? Like, what are those conversations you're happening and how are you showing them value? And like, okay, you really need to be doing, you know, xyz, like when you're building maybe, you know, packages for people or you're doing an audit on, on, you know, what they're trying to achieve versus where they're at. Give me some of those in the conversation. What's happening. It would be interesting to get those insights.
- [31:36]
B
Yeah, I mean, just to show them how much money they could potentially be making just by engaging in social media is almost already a yes from there. Right. I mean, we've seen and worked with clients who have been very conservative with their approach on marketing and within the first six, seven months of, of launching online, they get what, an almost 97% online revenue growth. Because they, they, they're surprised that there are so many people who would rather purchase on TikTok. They are shocked that there's a lot of purchase power out there because they think that when you want to sell on TikTok, you're just selling to the kids. But really there are so many people out there who just want a different kind of sales experience. Really, it's just a matter of. So I do tell them that think of people this way, right? The way that you want to experience a purchase and I want to experience a purchase are very different. The way that we consume content are also very different. Some people want to hear it, some people need to see it, some people just want to read it real quick. Some people want to live it. And that's just the reality of life. And what I'm offering is not, is not. You have to do this, this and this. What I'm saying is there are millions of people who experience things differently. Why would you not want to meet them where they are? It's basically the same thing that you're already doing. I'm just bridging you to a whole set of new people. And usually when they see that it's not Such a scary new age idea. Because usually we get pushback from companies that either started as mom and Pop's companies or are already built with time and tradition, which absolutely we respect. It's just we gotta start exploring how to move forward with the times. And again, with a background in publishing, I also know how it feels like to sit down in a, you know, board meeting and just be like, well, what if we just try it? And you can cancel it if it doesn't work, but it almost always works. So here we are.
- [34:12]
A
I, I think that's a perfect way to kind of bring it full circle. The thing that I think about when what you said is, I, I can't remember who was the author of this quote, but it was something like, you gotta get, from an advertising standpoint, this is kind of a Mad Men era of getting into the conversation that's already going on in their head. And that conversation is happening all kinds of different places, all kinds of different ways. But that's what, well, today allows you to do is so many different ways to get in that, like. And I think that that's why the younger generation has been hit so hard with all this stuff. It's just like, turn it off. Because it's so many slack messages, so many emails, you know, text messages are now getting out of control with spam. Like, it's just like, I, I want analog, right? Like, I need a break because I'm overstimulated with this stuff. But if you are trying to reach people today, there's been no better time ever in history that you can reach people and effectively talk to them and you can use all these different tools to help you do that. And you just need to become a master in understanding what the problem is you're trying to solve for your target audience and then how to get in front of that message. And that's really what it boils down to. So, Zara, tell us a little bit about your agency, what y' all do, what you specialize in, like, kind of packages you offer just to give everybody an idea of how they should be thinking about stuff.
- [35:46]
B
Yeah, absolutely. So at Stock Admin Company we are a growth marketing agency. We take pride in being expert led AI natives, but also human. First, we want to make sure that, you know, we treat the clients that we have as if we care for the businesses as if they're our own. We want to help sell, see them thrive. We want to extend opportunities to them and we want to not just be there to do the task that we're Supposed to do, but we go above and beyond. So for those of you who are trying to figure out a way to navigate this new world of AI, we are here for you. You can just head over to our site, I.e. stockadmin Co, and reach out to us there.
- [36:39]
A
Awesome. So I'm going to take the other side of this just to be playful. I'm going to say at EWR Digital, who's sponsoring this podcast, we are a AI first agency. We talk to the AIs, we speak to the AIs. You know, we believe in the agent economy is on the rise and agents talk to agents and, and we want to be in that conversation. And if humans want to get involved, great. You know, I, like, I'm joking, but I'm kind of serious. Like, I feel like there's this agent in the loop kind of agent on the loop, kind of human or. Sorry, Human. Human in the loop because in the loop and then human on the loop and then like humans kind of there, but AI doing everything. And like I, I mean there's still
- [37:36]
B
gotta be a person doing that for you.
- [37:38]
A
Yeah, well, yeah, yeah. So I'm, I'm being, I'm being facetious here. But, but also, like, we don't know what the future holds. Like, I, my personal belief is there's gonna be like everybody's gonna have their own little agent. Okay. And they're a, they're gonna talk to their agent and their agent's gonna tell them whatever it is, what to buy. You know, you got to go. Whatever you got to do, like anything physical, like, oh, go pick up the kids or go, go, you need to buy this at the grocery store, like whatever it is. Like, but the literally agent's going to remember everything and then like a lot of even that responsibility again. I'm thinking in the future where this is going, then, then the agents is going to talk to another agent and they're going to do it all without you. And you're just going to be like, oh, this just showed up at the house. Like this.
- [38:24]
B
Yes, you can do that. That already happens. You can have your agent purchase, you know, re up your grocery list and it just kind of shows up and
- [38:32]
A
well, and now you got drones dropping. I don't know, like I've seen it online, I haven't seen it here yet. Like it's going to freak me out when like an agent just drops, you know, stuff off Amazon's just drop in Walmart. I guess Walmart has drone swarms. I don't know if You've seen this online. Like, like, I don't, I don't know. Like, I guess they're testing it in some areas, but I, the, I actually have a picture. I don't think you can see it here. I, I, I, I bought it recently of the Jetsons. Okay. Did you ever watch the Jetsons? Did you know what the Jetsons is? See, look. Okay, for all of you listening, making her head. She doesn't know what the Jetsons is. Okay? She is ubiquitous. She grew up. It's like she swims in water in social media. So you should definitely hire Zara and her team because she doesn't know what the Jetsons and that, that the, okay, so the jets, you should go look at this. The Judsons was a promise. I feel like it was a social contract in the 80s. And then I, I like to find these weird connections. Like I just did this crazy post about how I think the Matrix and Terminator are connected. I don't know why, but anyways. But I feel like the Jetsons and the Flintstones. Do you know the Flintstones?
- [39:54]
B
Yes.
- [39:55]
A
Okay.
- [39:55]
B
Gamma and Pebbles.
- [39:56]
A
Okay, like my theory here, like fun theory here is they were happening at the same time the Flintstones were on the ground after, like maybe something happened to the world and the Jetsons lived up. Okay, okay, okay. So ships, right? Like flying cars. Like I, I, you know, I just feel like the social contract, like that was supposed to happen already. I still think it's on the roadmap to happen, but I, I've been waiting for this future for, for a while and, and I feel like it's accelerating now. So. Anybody still listening? Thank you for listening. Hopefully you've enjoyed this conversation. I ask that you leave comments and you know, a lot of times I know you tell me to stay on track, you're trying to learn stuff and, but, but leave those comments. Hopefully the audio is better. Leave us a review. Follow us. Like us share it. Shaiko. We used to say Shaiko share. Like follow us. It helps and you know, leave a comment about something you want to hear about and we'll, we'll talk about it. I'm going to start doing some different series. I have a lot of requests. I just finished this like accelerated MBA program and so I'm going to have a lot more time and you know, so thank you so much everybody for listening. Go check out Stockadmin Cozara. How do people follow you on social media? Where do you post your, your ideas and thoughts and that sort of thing?
- [41:35]
B
Yeah, on socials I personally am Zara Carbonell and of course Doc Admin Co on socials as well.
- [41:43]
A
Awesome. Well, thank you so much for being on the show, everyone. Thank you so much for listening. If you want to grow your business with the largest, most powerful tool on the planet, the Internet and LLMs right now, and who knows what the new AI is going to be in the future, stay tuned to the unknown secrets of Internet marketing. I'm your host, Matt Bertram. Bye bye for now.