Podcast
The Best SEO Podcast: Defining the Future of Search with LLM Visibility™
Hosted by MatthewBertram.com · EN
The Best SEO Podcast: Defining the Future of Search with LLM Visibility™
With over 5 million downloads, The Best SEO Podcast has been the go-to show for digital marketers, business owners, and entrepreneurs wanting real-world strategies to grow online.
Now, host Matthew Bertram — creator of LLM Visibility™ and the LLM Visibility Stack™, and Lead Strategist at EWR Digital — takes the conversation beyond traditional SEO into the AI era of discoverability.
Each week, Matthew dives into the tactics, frameworks, and insights that matter most in a world where search engines, large language models, and answer engines are reshaping how people find, trust, and choose businesses. From SEO and AI-driven marketing to executive-level growth strategy, you’ll hear expert interviews, deep-dive discussions, and actionable strategies to help you stay ahead of the curve.
Whether you’re a C-suite leader, marketing professional, or founder building your brand, this podcast is your guide to understanding the evolution of SEO into LLM Visibility™ — because if you’re not visible to the models, you won’t be visible to the market.
83episodes
Episodes
Newest firstAll episodes
When PR Meets SEO With Jackie Zukerman Delory
1w ago00:55:02Summary readyWe dig into how podcasting, digital PR, and SEO now reinforce each other, especially as AI search tools pull answers from trusted third-party sources. We also share practical ways to turn press and interviews into long-term visibility while staying grounded when attention brings criticism. • why early podcasting works as a relationship builder and business flywheel • how press placements create credibility and authoritative backlinks • what “AI visibility” means for brands in ChatGPT style search • ways to repurpose podcast interviews into clips, blogs, email, YouTube, and niche groups • how to respond to bad reviews and shift the narrative without spiraling • why PR agencies and SEO agencies should collaborate for durable results • how to build a visibility roadmap through messaging, visuals, and personal brand consistency • common media pitching mistakes, especially generic AI written outreach without research • how a print on demand magazine can still be a smart networking channel Guest Contact Information: Website: nextonscene.comLinkedIn: linkedin.com/jaclyn-zukerman-deloryInstagram: instagram.com/jackiezukMore from EWR and Matthew:Leave us a review wherever you listen: Spotify, Apple Podcasts, or Amazon PodcastFree SEO Consultation: www.ewrdigital.com/discovery-callWith over 5 million downloads, The Best SEO Podcast has been the go-to show for digital marketers, business owners, and entrepreneurs wanting real-world strategies to grow online. Now, host Matthew Bertram — creator of the LLM Visibility Stack™, and Lead Strategist at EWR Digital — takes the conversation beyond traditional SEO into the AI era of discoverability. Each week, Matthew dives into the tactics, frameworks, and insights that matter most in a world where search engines, large language models, and answer engines are reshaping how people find, trust, and choose businesses. From SEO and AI-driven marketing to executive-level growth strategy, you’ll hear expert interviews, deep-dive discussions, and actionable strategies to help you stay ahead of the curve. Find more episodes here: youtube.com/@BestSEOPodcastbestseopodcast.combestseopodcast.buzzsprout.comFollow us on:Facebook: @bestseopodcastInstagram: @thebestseopodcastTiktok: @bestseopodcastLinkedIn: @bestseopodcastConnect With Matthew Bertram: Website: www.matthewbertram.comInstagram: @matt_bertram_liveLinkedIn: @mattbertramlivePowered by: ewrdigital.comSupport the show
SummarySEO Works When You Measure The Right Things With Maggie Swift
2w ago00:45:28Summary readyWe get brutally honest about why traffic is a vanity metric and how SEO only earns budget when it ties to real business outcomes. We lay out the data and reporting foundation you need to walk into the C-suite with confidence, even when attribution is messy and timelines are long. • separating vanity metrics from revenue-driving KPIs • building the business case for SEO with CFO-ready numbers • fixing data quality in Google Analytics and conversion tracking • enforcing CRM hygiene so leads can become pipeline and revenue • choosing KPIs for lead generation vs ecommerce models • setting expectations with leading vs lagging indicators for SEO • funding the messy middle and mapping the full buying funnel • aligning sales and marketing to improve lead quality and content Guest Contact Information: Website: unframeddigital.comLinkedIn: linkedin.com/magsswiftMore from EWR and Matthew:Leave us a review wherever you listen: Spotify, Apple Podcasts, or Amazon PodcastFree SEO Consultation: www.ewrdigital.com/discovery-callWith over 5 million downloads, The Best SEO Podcast has been the go-to show for digital marketers, business owners, and entrepreneurs wanting real-world strategies to grow online. Now, host Matthew Bertram — creator of the LLM Visibility Stack™, and Lead Strategist at EWR Digital — takes the conversation beyond traditional SEO into the AI era of discoverability. Each week, Matthew dives into the tactics, frameworks, and insights that matter most in a world where search engines, large language models, and answer engines are reshaping how people find, trust, and choose businesses. From SEO and AI-driven marketing to executive-level growth strategy, you’ll hear expert interviews, deep-dive discussions, and actionable strategies to help you stay ahead of the curve. Find more episodes here: youtube.com/@BestSEOPodcastbestseopodcast.combestseopodcast.buzzsprout.comFollow us on:Facebook: @bestseopodcastInstagram: @thebestseopodcastTiktok: @bestseopodcastLinkedIn: @bestseopodcastConnect With Matthew Bertram: Website: www.matthewbertram.comInstagram: @matt_bertram_liveLinkedIn: @mattbertramlivePowered by: ewrdigital.comSupport the show
SummaryTraffic Times Conversion Equals Customers With Irwin Hau
Jun 2200:54:36Summary readyJoin us for a special episode hosted by Geoff Campbell who is standing in for Matt Bertram, we focus on the part of marketing most teams ignore: turning existing traffic into real phone calls, form fills, and sales. We break down a simple conversion framework, why dynamic website messaging works, and how to think about proof, positioning, and AI search as buyer behavior changes. • traffic times conversion rate equals customers as the core lens for SEO and CRO • treating an agency website as proof of competence and a trust signal • the “practice what you preach” mistake that costs agencies better clients • the reality of wearing every hat and why teams and cash flow matter • productizing a service into SaaS by solving our own lead generation problem • fixing the “blocked toilet” problem before buying more traffic • answering four questions fast: who you are, what you do, why choose you, how to contact you • using dynamic messaging by time, intent, and customer situation to lift conversions • adding specials, testimonials, video, and clear calls to action without clutter • building attribution with codes and tracking to learn what really drives leads • scaling SaaS with proof first, then outbound, ads, and partner channels • narrowing the ICP to high-traffic, lead-driven, high-value businesses • using design and presuasion to match the buyer you want • simplifying pages like a movie teaser so skimmers become readers • watching AI search emerge as a new visibility layer on top of SEO Guest Contact Information: Website: irwinhau.comLinkedIn: au.linkedin.com/in/irwinhauInstagram: instagram.com/haudoyoudoMore from EWR and Matthew:Leave us a review wherever you listen: Spotify, Apple Podcasts, or Amazon PodcastFree SEO Consultation: www.ewrdigital.com/discovery-callWith over 5 million downloads, The Best SEO Podcast has been the go-to show for digital marketers, business owners, and entrepreneurs wanting real-world strategies to grow online. Now, host Matthew Bertram — creator of the LLM Visibility Stack™, and Lead Strategist at EWR Digital — takes the conversation beyond traditional SEO into the AI era of discoverability. Each week, Matthew dives into the tactics, frameworks, and insights that matter most in a world where search engines, large language models, and answer engines are reshaping how people find, trust, and choose businesses. From SEO and AI-driven marketing to executive-level growth strategy, you’ll hear expert interviews, deep-dive discussions, and actionable strategies to help you stay ahead of the curve. Find more episodes here: youtube.com/@BestSEOPodcastbestseopodcast.combestseopodcast.buzzsprout.comFollow us on:Facebook: @bestseopodcastInstagram: @thebestseopodcastTiktok: @bestseopodcastLinkedIn: @bestseopodcastConnect With Matthew Bertram: Website: www.matthewbertram.comInstagram: @matt_bertram_liveLinkedIn: @mattbertramlivePowered by: ewrdigital.comSupport the show
SummaryTraffic Times Conversion Equals Customers With Irwin Hau
Jun 2200:54:18Summary readyJoin us for a special episode hosted by Geoff Campbell who is standing in for Matt Bertram, we focus on the part of marketing most teams ignore: turning existing traffic into real phone calls, form fills, and sales. We break down a simple conversion framework, why dynamic website messaging works, and how to think about proof, positioning, and AI search as buyer behavior changes. • traffic times conversion rate equals customers as the core lens for SEO and CRO • treating an agency website as proof of competence and a trust signal • the “practice what you preach” mistake that costs agencies better clients • the reality of wearing every hat and why teams and cash flow matter • productizing a service into SaaS by solving our own lead generation problem • fixing the “blocked toilet” problem before buying more traffic • answering four questions fast: who you are, what you do, why choose you, how to contact you • using dynamic messaging by time, intent, and customer situation to lift conversions • adding specials, testimonials, video, and clear calls to action without clutter • building attribution with codes and tracking to learn what really drives leads • scaling SaaS with proof first, then outbound, ads, and partner channels • narrowing the ICP to high-traffic, lead-driven, high-value businesses • using design and presuasion to match the buyer you want • simplifying pages like a movie teaser so skimmers become readers • watching AI search emerge as a new visibility layer on top of SEO Guest Contact Information: Website: irwinhau.comLinkedIn: au.linkedin.com/in/irwinhauInstagram: instagram.com/haudoyoudoMore from EWR and Matthew:Leave us a review wherever you listen: Spotify, Apple Podcasts, or Amazon PodcastFree SEO Consultation: www.ewrdigital.com/discovery-callWith over 5 million downloads, The Best SEO Podcast has been the go-to show for digital marketers, business owners, and entrepreneurs wanting real-world strategies to grow online. Now, host Matthew Bertram — creator of the LLM Visibility Stack™, and Lead Strategist at EWR Digital — takes the conversation beyond traditional SEO into the AI era of discoverability. Each week, Matthew dives into the tactics, frameworks, and insights that matter most in a world where search engines, large language models, and answer engines are reshaping how people find, trust, and choose businesses. From SEO and AI-driven marketing to executive-level growth strategy, you’ll hear expert interviews, deep-dive discussions, and actionable strategies to help you stay ahead of the curve. Find more episodes here: youtube.com/@BestSEOPodcastbestseopodcast.combestseopodcast.buzzsprout.comFollow us on:Facebook: @bestseopodcastInstagram: @thebestseopodcastTiktok: @bestseopodcastLinkedIn: @bestseopodcastConnect With Matthew Bertram: Website: www.matthewbertram.comInstagram: @matt_bertram_liveLinkedIn: @mattbertramlivePowered by: ewrdigital.comSupport the show
SummaryHow LLM Search Changes SEO And E-Commerce With Andrew Higgins
May 3100:51:37Summary readyWe talk through what “AI visibility” really means and why marketers are racing ahead of the data, even as consumer behavior shifts toward AI search and AI assistants. We connect SEO fundamentals to GEO and agentic commerce so you can take practical steps instead of getting stuck in paralysis. • AI visibility tools and why the industry lacks a baseline standard • How context and personalization change AI search results • Why LLM analytics is immature and often modelled on simulations • The importance of data hygiene when AI tools disagree • How AI assistants compress the customer journey into one surface • Google AI Mode, AI Overviews, and why SEO still matters • Agentic commerce and what it means when AI buys for people • Simple starting steps like tracking, schema, and product feed readiness • Avoiding low-value AI-generated content and focusing on usefulness Guest Contact Information: Linkedin: linkedin.com/in/andrewmhigginsWebsite: parsnipp.comMore from EWR Digital and Matthew:Leave us a review wherever you listen: Spotify, Apple Podcasts, or Amazon PodcastFree SEO Consultation: www.ewrdigital.com/discovery-callWith over 5 million downloads, The Best SEO Podcast has been the go-to show for digital marketers, business owners, and entrepreneurs wanting real-world strategies to grow online. Now, host Matthew Bertram — creator of the LLM Visibility Stack™, and Lead Strategist at EWR Digital — takes the conversation beyond traditional SEO into the AI era of discoverability. Each week, Matthew dives into the tactics, frameworks, and insights that matter most in a world where search engines, large language models, and answer engines are reshaping how people find, trust, and choose businesses. From SEO and AI-driven marketing to executive-level growth strategy, you’ll hear expert interviews, deep-dive discussions, and actionable strategies to help you stay ahead of the curve. Find more episodes here: youtube.com/@BestSEOPodcastbestseopodcast.combestseopodcast.buzzsprout.comFollow us on:Facebook: @bestseopodcastInstagram: @thebestseopodcastTiktok: @bestseopodcastLinkedIn: @bestseopodcastConnect With Matthew Bertram: Website: www.matthewbertram.comInstagram: @matt_bertram_liveLinkedIn: @mattbertramlivePowered by: ewrdigital.comSupport the show
SummaryBad Data Causes More AI Failures Than Models Do with Richard Valentine
May 1801:03:14Summary readyWe talk about the real shift happening as AI moves from chatbot to teammate, and why persistent memory is the make or break layer for useful automation. We dig into governance, data hygiene, and practical workflow design so AI output gets better over time instead of turning into expensive noise. • moving the show toward YouTube and a more educational format • why memory matters when AI becomes a partner or agent • how regulated industry thinking exposes weak spots in business data • crystallization theory and remembering the path to the answer • coding agents, vibe coding, planning, and scaling constraints like throughput • governance basics including permissions, API calls, token usage, and QAQC • hallucinations as a human and data problem more than a model problem • using decay and forgetting to make memory useful • the agency paradox of standardized delivery with client specific outputs • domain expertise plus AI fluency as the new competitive advantage Guest Contact Information: Website: https://richardvalentine.dev/LinkedIn: https://www.linkedin.com/in/richard-l-valentine/More from EWR and Matthew:Leave us a review wherever you listen: Spotify, Apple Podcasts, or Amazon PodcastFree SEO Consultation: www.ewrdigital.com/discovery-callWith over 5 million downloads, The Best SEO Podcast has been the go-to show for digital marketers, business owners, and entrepreneurs wanting real-world strategies to grow online. Now, host Matthew Bertram — creator of the LLM Visibility Stack™, and Lead Strategist at EWR Digital — takes the conversation beyond traditional SEO into the AI era of discoverability. Each week, Matthew dives into the tactics, frameworks, and insights that matter most in a world where search engines, large language models, and answer engines are reshaping how people find, trust, and choose businesses. From SEO and AI-driven marketing to executive-level growth strategy, you’ll hear expert interviews, deep-dive discussions, and actionable strategies to help you stay ahead of the curve. Find more episodes here: youtube.com/@BestSEOPodcastbestseopodcast.combestseopodcast.buzzsprout.comFollow us on:Facebook: @bestseopodcastInstagram: @thebestseopodcastTiktok: @bestseopodcastLinkedIn: @bestseopodcastConnect With Matthew Bertram: Website: www.matthewbertram.comInstagram: @matt_bertram_liveLinkedIn: @mattbertramlivePowered by: ewrdigital.comSupport the show
SummaryHow A Marketing Agency Uses Podcasts For Growth And Team Alignment With Chris Burres
May 1100:59:38Summary readyWe reconnect with Chris Burres to talk about the real mechanics of podcast marketing, brand legacy, and why consistency beats quick wins when you are trying to earn attention. We also zoom out into AI governance and longevity, from building AI-native workflows to the accelerating science behind ESS60 and “longevity escape velocity.” • the origin story behind EWR and what a rebrand really costs • podcast cadence as a growth strategy and a team alignment tool • why interviews build relationships and distribution faster than solo shows • what it can cost to buy a premium podcast appearance and when it pays off • AI governance basics for regulated industries and privacy risk • building an AI-first company with workflows, access and accountability • longevity escape velocity and why medical knowledge is accelerating • ESS60, mitochondria, oxidative stress and why users report focus plus sleep Guest Contact Information: Linkedin: linkedin.com/chrisburresWebsite: myvitalc.comMore from EWR and Matthew:Leave us a review wherever you listen: Spotify, Apple Podcasts, or Amazon PodcastFree SEO Consultation: www.ewrdigital.com/discovery-callWith over 5 million downloads, The Best SEO Podcast has been the go-to show for digital marketers, business owners, and entrepreneurs wanting real-world strategies to grow online. Now, host Matthew Bertram — creator of the LLM Visibility Stack™, and Lead Strategist at EWR Digital — takes the conversation beyond traditional SEO into the AI era of discoverability. Each week, Matthew dives into the tactics, frameworks, and insights that matter most in a world where search engines, large language models, and answer engines are reshaping how people find, trust, and choose businesses. From SEO and AI-driven marketing to executive-level growth strategy, you’ll hear expert interviews, deep-dive discussions, and actionable strategies to help you stay ahead of the curve. Find more episodes here: youtube.com/@BestSEOPodcastbestseopodcast.combestseopodcast.buzzsprout.comFollow us on:Facebook: @bestseopodcastInstagram: @thebestseopodcastTiktok: @bestseopodcastLinkedIn: @bestseopodcastConnect With Matthew Bertram: Website: www.matthewbertram.comInstagram: @matt_bertram_liveLinkedIn: @mattbertramlivePowered by: ewrdigital.comSupport the show
SummaryHow SEO Grew Up With Cameron LiButti
May 401:00:13Summary readyWe get real about what AI search changes and what it does not, then map SEO back to fundamentals like attribution, buyer intent, and revenue. We also share how agency teams can use agent workflows and governance to move faster without turning the business into chaos. • Matt’s return, agency ownership changes, and why the timing matters • Cameron’s path from engineering to SEO through referrals and Google Business Profile wins • AI search as a conversation starter with CEOs while fundamentals stay critical • Why brand traffic and last-click attribution mislead decision makers • Cutting low-value traffic through pruning to drive more calls and leads • Agent harness basics using folders, instructions, APIs, and automation • Getting teams into IDE workflows, avoiding chat-only memory limits, and protecting .env keys • Data privacy for regulated industries, self-hosted models, and AI governance policies Guest Contact Information: Website: www.bidviewmarketing.comLinkedIn: www.linkedin.com/cameron-libuttiMore from EWR and Matthew:Leave us a review wherever you listen: Spotify, Apple Podcasts, or Amazon PodcastFree SEO Consultation: www.ewrdigital.com/discovery-callWith over 5 million downloads, The Best SEO Podcast has been the go-to show for digital marketers, business owners, and entrepreneurs wanting real-world strategies to grow online. Now, host Matthew Bertram — creator of the LLM Visibility Stack™, and Lead Strategist at EWR Digital — takes the conversation beyond traditional SEO into the AI era of discoverability. Each week, Matthew dives into the tactics, frameworks, and insights that matter most in a world where search engines, large language models, and answer engines are reshaping how people find, trust, and choose businesses. From SEO and AI-driven marketing to executive-level growth strategy, you’ll hear expert interviews, deep-dive discussions, and actionable strategies to help you stay ahead of the curve. Find more episodes here: youtube.com/@BestSEOPodcastbestseopodcast.combestseopodcast.buzzsprout.comFollow us on:Facebook: @bestseopodcastInstagram: @thebestseopodcastTiktok: @bestseopodcastLinkedIn: @bestseopodcastConnect With Matthew Bertram: Website: www.matthewbertram.comInstagram: @matt_bertram_liveLinkedIn: @mattbertramlivePowered by: ewrdigital.comSupport the show
SummaryContent First In The AI Era With Zara Carbonell
Apr 2700:42:13Summary readyIn this episode of the Best SEO Podcast, hosted by Matthew Bertram, Zara Carbonell joins the show to talk about why AI makes content more important, not less, and how real trust now comes from human context and clear communication. We share practical ways to use AI to analyze performance, sharpen your personal brand, and reach buyers where they already spend attention. • AI as a tool that frees humans from repetitive marketing ops • The creative side and analytical side of marketing and where AI fits • Why in-person connection and “less curated” content feels more real • The growing trust problem with synthetic media and fake virality • Personal branding as unavoidable for employees and businesses • Using AI to analyze your posts for patterns in engagement and reshares • Studying influencer content with AI to learn timing, structure, and hooks • Helping traditional businesses see the revenue upside of social media Guest Contact Information: instagram.com/thesocialstartup.cofacebook.com/TheSocialStartup.CoMore from EWR and Matthew:Leave us a review wherever you listen: Spotify, Apple Podcasts, or Amazon PodcastFree SEO Consultation: www.ewrdigital.com/discovery-callWith over 5 million downloads, The Best SEO Podcast has been the go-to show for digital marketers, business owners, and entrepreneurs wanting real-world strategies to grow online. Now, host Matthew Bertram — creator of the LLM Visibility Stack™, and Lead Strategist at EWR Digital — takes the conversation beyond traditional SEO into the AI era of discoverability. Each week, Matthew dives into the tactics, frameworks, and insights that matter most in a world where search engines, large language models, and answer engines are reshaping how people find, trust, and choose businesses. From SEO and AI-driven marketing to executive-level growth strategy, you’ll hear expert interviews, deep-dive discussions, and actionable strategies to help you stay ahead of the curve. Find more episodes here: youtube.com/@BestSEOPodcastbestseopodcast.combestseopodcast.buzzsprout.comFollow us on:Facebook: @bestseopodcastInstagram: @thebestseopodcastTiktok: @bestseopodcastLinkedIn: @bestseopodcastConnect With Matthew Bertram: Website: www.matthewbertram.comInstagram: @matt_bertram_liveLinkedIn: @mattbertramlivePowered by: ewrdigital.comSupport the show
SummaryAgentic AI For Marketers With Sebastian Chedal
Apr 1900:55:14Summary readyWe map the shift from chat-based AI to real agentic systems that can run workflows, manage memory, and publish results without constant human babysitting. We break down how to design AI agents like jobs so they stay grounded, cost-controlled, and useful for marketing, SEO, and software work. • tiering AI use from assistance to automation to full agents with memory and tools • writing a clear job description with input, process, and output formats • building an SEO research agent that generates briefs and scores novelty • grounding agents with state, scripts, and tight context management to cut errors and token waste • why models ignore guardrails and how system design fixes repeat failures • plan mode tradeoffs and where to focus review time: planning, code, or tests • orchestration patterns like dispatchers, specialist sub-agents, and clean bridges between systems • security and scalability realities for enterprise-ready software built with agents Guest Contact Information: linkedin.com/sebastianchedalchedal.orgMore from EWR and Matthew:Leave us a review wherever you listen: Spotify, Apple Podcasts, or Amazon PodcastFree SEO Consultation: www.ewrdigital.com/discovery-callWith over 5 million downloads, The Best SEO Podcast has been the go-to show for digital marketers, business owners, and entrepreneurs wanting real-world strategies to grow online. Now, host Matthew Bertram — creator of the LLM Visibility Stack™, and Lead Strategist at EWR Digital — takes the conversation beyond traditional SEO into the AI era of discoverability. Each week, Matthew dives into the tactics, frameworks, and insights that matter most in a world where search engines, large language models, and answer engines are reshaping how people find, trust, and choose businesses. From SEO and AI-driven marketing to executive-level growth strategy, you’ll hear expert interviews, deep-dive discussions, and actionable strategies to help you stay ahead of the curve. Find more episodes here: youtube.com/@BestSEOPodcastbestseopodcast.combestseopodcast.buzzsprout.comFollow us on:Facebook: @bestseopodcastInstagram: @thebestseopodcastTiktok: @bestseopodcastLinkedIn: @bestseopodcastConnect With Matthew Bertram: Website: www.matthewbertram.comInstagram: @matt_bertram_liveLinkedIn: @mattbertramlivePowered by: ewrdigital.comSupport the show
Summary