The Best SEO Podcast: Unlocking the Unknown Secrets of AI, Search Rankings & Digital Marketing
Episode: The New Era of Digital Strategy & AI-Powered Growth with Matt Bertram
Host: Matt Bertram
Release Date: April 28, 2025

1. Introduction and Agency Evolution

In this episode, Matt Bertram opens by discussing recent changes within his agency, EWR Digital. He highlights the rebranding journey from E Web Results to EWR, emphasizing the homage to the agency's long-standing history since its inception in 1999.

"We did the KFC thing, we combined it and now it's EWR as kind of homage to the long history and origin of our agency that supports this podcast." [02:30]

Matt also touches upon the technical challenges faced with podcast storage, hinting at future content adaptations like turning episodes into shorts and potential name changes for the podcast.

2. Integrating SEO with Modern Marketing Channels

A significant portion of the discussion centers on the evolution of SEO in tandem with other digital marketing channels such as PPC, social media, and AdWords. Matt reflects on his journey from affiliate marketing and PPC into a broader understanding of SEO and its interplay with various algorithms.

"SEO algorithms have now expanded... everything's coming together." [04:15]

He underscores the importance of a holistic approach, where SEO is not isolated but integrated with paid social and other marketing strategies to create a unified digital presence.

3. The Imperative of AI in Digital Marketing

Matt delves deeply into the transformative role of Artificial Intelligence (AI) in digital marketing. He warns businesses about the accelerating pace at which AI is being integrated and the necessity for companies to adopt AI-driven strategies promptly to maintain competitiveness.

"AI is the next thing... you have to start the process to moving in that direction to be able to keep up." [15:45]

He discusses AI governance, the potential of AI agents, and how AI can automate decision-making processes, thereby reshaping marketing strategies and operational efficiencies.

"These algorithms... can make decisions. It's already kind of happening in the stock market, chat bots are getting a lot more agency." [22:10]

Matt emphasizes that businesses must not only understand AI but also implement it effectively to enhance their marketing flywheel and overall growth.

4. EWR’s Managed Marketing Services and Future Initiatives

Highlighting EWR's offerings, Matt introduces their managed services tailored to help businesses grow by providing comprehensive marketing packages. These packages aim to free up business owners' time, allowing them to focus on core operations while EWR manages their digital marketing needs.

"One of the major things that we're doing at EWR is building like managed services of marketing packages to help businesses grow their business or give them the time back to grow their business." [09:50]

He also announces upcoming projects, including the acquisition of the domain matthewbertram.com and plans to expand consulting services, particularly focusing on digital strategy and brand refreshes for clients.

5. Strategies for Accelerated Business Growth

Matt outlines strategies that businesses can adopt to attract ideal customers, build a robust online presence, and increase organic traffic. He emphasizes the significance of understanding customer personas, optimizing the customer journey, and leveraging various platforms beyond the traditional giants like Google and Meta.

"How do I attract my ideal customer online? How do I build a strong online presence? How do I increase my organic traffic to my website?" [18:20]

Platforms such as Reddit and Pinterest are highlighted for their untapped potential in organic reach and targeted marketing, especially for e-commerce and home services sectors.

6. Building Brand Authority Through Reviews and Trust

Understanding the importance of trust in the digital ecosystem, Matt advises businesses to prioritize obtaining online reviews. He explains how reviews enhance local visibility, improve conversion rates, and lower acquisition costs.

"Reviews are the number one thing you can do to drive your local visibility, to increase your conversion rate, lower your conversion costs." [25:00]

Matt advocates for a comprehensive approach to building brand authority, including FAQs, comparisons, case studies, testimonials, and video reviews to facilitate smoother customer decision-making processes.

7. Launching Mastermind Programs for Enhanced Learning and Collaboration

Responding to audience demand, Matt introduces plans to launch a Mastermind program aimed at small businesses. This program is designed to provide access to advanced marketing tools, strategies, and expert insights in a collaborative group setting.

"One of the things that I've been talking about for a long time... is MatthewBertram.com I was able to buy matthewbertrum.com... I would encourage you... to start doing it." [30:10]

He emphasizes the value of collective learning and leveraging expert knowledge to navigate the rapidly changing digital marketing landscape, especially with the advent of AI.

8. The Urgency of Digital Transformation and Staying Ahead of Trends

Closing the episode, Matt stresses the critical need for businesses to undergo digital transformation proactively. He draws parallels with historical shifts, such as the transition from Blockbuster to Netflix, to illustrate the potential consequences of inaction.

"The landscape's going to look very different in 18 months to 36 months. Dramatically different." [35:50]

Matt urges businesses to adopt a proactive stance, integrate AI into their operations, and continuously update their marketing strategies to stay competitive.

"Do it now, do it now, do it now. You don't want to wait." [38:30]

He concludes with a passionate call to action, encouraging listeners to engage with the podcast, connect on LinkedIn, and utilize available resources to harness the full potential of AI and digital marketing.

Key Takeaways:

• AI Integration: Embrace AI early to gain a competitive edge and streamline marketing efforts.

• Holistic Marketing Approach: Combine SEO with PPC, social media, and other channels for a unified strategy.

• Managed Services: Utilize specialized marketing packages to focus on core business activities.

• Leverage Diverse Platforms: Explore platforms beyond Google and Meta, such as Reddit and Pinterest, for targeted reach.

• Build Trust Through Reviews: Prioritize obtaining and showcasing reviews to enhance brand authority and conversion rates.

• Continuous Learning: Participate in mastermind programs and stay updated with the latest trends and tools in digital marketing.

• Proactive Digital Transformation: Act swiftly in adopting new technologies and strategies to stay relevant in the evolving landscape.

Connect with Matt Bertram and Stay Ahead:

For more insights and strategies on leveraging AI and digital marketing to grow your business, subscribe to The Best SEO Podcast and follow @bestseopodcast on your preferred platform. Visit bestseopodcast.com and ewrdigital.com for additional resources and support.