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The Best SEO Podcast: Defining the Future of Search with LLM Visibility™
Thriving Through Unforeseen Challenges with Internet Marketing Trends in 2025 (Pod You Can Skip Without Guilt)
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Matt Bertram
Foreign welcome back to another fun filled episode of the Unknown Secrets of Internet Marketing. I am your host Matt Bertram and It is the first podcast of 2025. Hope you're doing well. I actually had a podcast scheduled with someone across the pond that was doing sports influencing marketplace. Pretty cool stuff. So stay tuned. I had to reschedule that interview due to the power outages that are happening in Houston. Houston cannot handle the cold weather around me. We have people without water, people without power. Our Internet was restored, I was told that yesterday. But it looks like it is still a little shaky. So hopefully I can use this time to get this podcast out and you can find value in it. So I'm already looking at some additional housekeeping stuff that I need to do. As far as you watching on YouTube, I need to get my new intro uploaded for this podcast. We are going to be releasing a number of shorts. The new channels going to be called Internet Marketing Secrets at Internet marketing secrets on YouTube as well as Internet marketing secrets.com shocking that that domain was available, but it was so stay tuned for that. I wanted to talk about some of the emerging trends and kind of my opinion on those as we move into this. I think everybody's trying to clean up their marketing right now. We're extremely busy. We have had a number of of really big brands that have reached out to us as well as a lot of local brands and then just a great portfolio of different kind of companies across the industry from different kind of private equity stuff that's moving as well as E Commerce. We're doing a lot of stuff with Schema and E Commerce and that's kind of leading into working with some bigger brands that are finding us based on our work and yeah, so some of the trends and then I'll kind of give, give my input there. I as far as some housekeeping goes, we are going to be really starting to grow the the brand on social media. For the podcast we've been really in. If you're listening to us on well Google Podcasts has moved over to YouTube but if you're listening on Spotify or itunes, we have a lot of listeners on itunes. We are going to have some other formats and I've been getting really good feedback for the guests that I've been bringing on and kind of what we've been discussing. So I really appreciate that. Thank you for that. If you are getting value, please leave a review. It really helps. We're gonna, I'm gonna set up whatever where you could like donate you know, five bucks or something a month to help support the podcast. I want to get some full time people to really help that grow. I have built out a coaching program for like a CMO insights program for oil and gas executives and we're launching that and then I'm working on tailoring that to launching it for small businesses and EWR clients and that should be launched here in the first quarter. That's going to be over@Matthewbertram.com if you do come on as a client at EWR Digital, we're going to give you like, you know, access to that program. So that's going to be really pretty cool value add because we are going to be charging for this program. But I think that there's a lot of people out there, access to the knowledge and strategies and maybe even resources and capabilities and vendors of bigger brands but they don't have the budget for it or there's just too much information out there or they don't have those relationships. So really@matthewbertrom.com I'm going to help coach you to help you grow your business through predictable marketing growth and help keep you out of the ditch and help you get you to your goals for 2025. But AI powered marketing search strategies AI search people using Chat GBT to ask it questions 4% of all growth. Google's gotten worried. They've implemented the AI overviews. They're losing money per search. How do you show up in the AI overview? How do you show up in chat GBT? Can you train ChatGPT to know about you? You can actually continue to put data in ChatGPT of things that you wanted to know. It does get pulled into the larger data set but it is a lot like Google where there's a long term retention or memory and that gets updated I don't know how often actually but. But it will be updated at some point and I don't know how much they filter of the searches, but they are using our searches to train what's going on. Now I believe if you pay for the paid version of ChatGPT, which you can do a lot more really cool things, that data is private. I could have that wrong, but that's as I understand it. But 4% of all searches growing at, well, you know, whatever that that tier is per year, if you project that out, it could quote unquote overtake Google search. I don't think that that's to happen. I was told by, well, my mother who was one of the first employees of Microsoft that like Redbox and companies like that were going to be non existent as soon as well Netflix and streaming and like Amazon services. And while I believe that that's been very disruptive and taken over a large part of the market share, there's still a very long tail historically of that. Right. So it's still around like I go to like a, you know, a pharmacy, like a CVS or a Walgreens or something like that. I still see Redbox out there and still see people using it. So that adoption curve is going to take a lot longer than you think. But it is something to be focused on. Like I said we, we've had two clients. One was an international company that, that found us that way. So I, I do think it's reshaping search and the importance of search. Right. So in, in influence marketing, like I said before, the person I was going to interview and social media platforms and, and the evolution there is, is another huge trend that we've been really hiring for and increasing our skill sets in because we really are known as like one of the best search marketing companies out there in the United States and we do have some clients in North America and English speaking countries but, but primarily in the United States. And, and you know, we're not like a social media marketing company first. And so we've been trying to level up in that area and try to balance that out because it is a huge way to generate leads and you know, if you're doing 360 brand management and reputation management, it's, it's a big area, it's a big opportunity of, of influence and there's a lot of shifts that are going on YouTube, TikTok and Instagram are where it's at now as of this podcast. And I just reached out to one of my friends that works at TikTok. She said she's going to tell me Friday if she has a job. There's a lot of big changes going on there now if that goes away, which there's a number of countries that chat or sorry, TikTok is not in. And like India for example, TikTok's banned in India. So if it becomes banned in the United States, everything's going to flow over to Instagram. So Instagram's really, really important. And then YouTube is the second largest search engine globally. Right. And so they've changed their algorithm as well to show it to people who want to see the content, not necessarily your audience. So now is like probably the second best time to get into social media marketing. And you don't have to think about I don't have a huge following, I don't have a huge audience that you'll get that because the content is going to find who it is, it's not going to just show it to your friends, right? So that, that's super, super interesting. Now voice and like image search or visual search is a huge opportunity that I don't think a lot of people are seeing. And actually the same strategies that you can use for AI or the large language models play into voice search. And that has to do with schema markup and like rich snippets and the knowledge graph and, and how to tie, tie into that. There's a really, a lot of opportunity. We're, we're doing some schema projects for some pretty big clients and that helps create entities that Google can better understand associations with and it's just quite powerful and I encourage you to look into that. Something that's been around for a long time that people are maybe not aware of is image search and video search, right? And so Google has an option on the tabs and probably 30% something maybe I, I might be a little off. People just are searching for images. So getting brands associated with keywords, getting them indexed in Google can drive a lot of traffic. And now with Avenue AI, every video, every image you make is completely unique. So, so really, really powerful when you combine some of these strategies. Some of the stuff with bigger clients that we're starting to see, I'm not gonna spend too much time on it, but you know, I love what's going on with the blockchain, but that plays in the metaverse and augmented reality. We're seeing all the like Google glasses or Ray Ban glasses, Apple stuff come out. Augmented reality is actually a lot harder than virtual reality because you gotta, you gotta overlay and map it. But I think on the shopping side of things, I think on the information side of things, there's gonna be huge strides in that area. Meta's already invested a ton in that area. I know people that are spending like five hours in the metaverse, so being able to advertise to you and to shop in that area. Now certainly, um, I, I'm also seeing the, the pay per usage like what Twitter is doing with the check box or sorry X as well as Facebook starting to do it. And that's starting to fight a lot of the spam and, and that's like the last big trend that I am absolutely seeing that's affecting how you're going to be running advertising is privacy centric advertising. You know, adapting cookie list tracking and adhering to the privacy regulations are changing what's going on. There's certainly ways around it, but there's some big changes happening. So I just wanted to kind of share that with you and tell you there's some other big things that are happening with emails and performance, max advertising. There's some really big Google updates that are coming. So I'd encourage you to stay tuned to this podcast and I'll start to check in with you every few episodes and let you know what I'm seeing and provide like maybe a news update. One of the things that we're focused on here, like I shared before, is storytelling. I'm doing a lot of storytelling. I have some other podcasts that are, that I'm actively doing as well. So that's why I need need some help on this podcast and would appreciate any support that you have or that you've gotten from Value over the years. Would certainly appreciate that. So when, when I set up a way to be able to donate, please think about it. But, but storytelling and using customer stories, building brand loyalty, go to market strategies or something I'm really passionate about and having a lot of fun with. And then, you know, short form video is just absolutely dominating. And that's something that we're trying to bring that Kool Aid internally because I like to test stuff out on our brands and then I test stuff out on Chris's brands and then we have a couple clients that have been with us a long time and love to be guinea pigs for new strategies because typically early adoption you get huge results or you know, maybe it's just flat, but. But sometimes we get some really huge results. So clients actually raise their hand to be interested in that. And, and we've really seen some opportunities there. So we're doing a lot of stuff on Reddit and Quora with community building based on the Reddit relationship. And then you know, really the, the magic happens with the interactive content. Right. So I really consider you to create quizzes or polls or create content that adds value to your user and is not just talking about you maybe talk about the industry, really try to change how. How from others. And the last. Well, I have so much gosh, I don't want to just. It's weird to just talk right where I don't have you interacting with me on the other end or talking to somebody. But there's some really cool localization strategies. I've connected with somebody that used to run the Google, my business department and he's working on some strategies for us and a few niche clients and really learning a lot about the technology of how it was set up. And once you understand the blueprint, you can figure out how to, I'm not going to say game it, but understand how it works to, to amplify what you're doing. So really excited about some of those things. I got all my team going through certifications with GA4. I encourage you to do it. It can do a lot of cool stuff, but it's different and it's hard and so really jump into it. You can always use search console, which is all the data that's coming to your website. But if, if all this is overwhelming and SEO has changed for you and you know you've maybe been dropping in the rankings or you're not getting as many leads, give me a call. Reach out to us. Set up a consulting session. We can help. We've been staying on top of it. I've been going to a lot of conferences. I'm going to a conference next week. It's moving fast and if you need some kind of direction or I'm calling it kind of insights to what's going on, I, I get to see a lot of data from different industries with a lot of clients and I'm always staying on top of what's going on. I read some books over the holidays that are just phenomenal. You know, tap, tap into the mind share that we have. Reach out for some consulting. I have a great team. If you want to focus on really doubling down on your business and investing in it. I've built a great team over@ewr digital.com I would encourage you to go check it out. You know, hopefully you found this overview helpful and you know, reach out to me, connect with me. I'm gonna have some new content coming out. I am also working on a new book and so super excited about 2025. Hope you are as well and I wish very best. Have a great January. Talk to you later or your company with the largest, most powerful tool on the planet, the Internet. Reach out to EWR Digital for more revenue in your business. Check out matthewbertrom.com for some consulting coaching and until the next time, my name is Matt Bertram. Bye bye for now.