
Loading summary
Jerry Frasenda
Whatever, Captain, they're worth asking for a system that can alter its capacity based off the need. Why would you not want that in your home? Right, it's not 90 today, it's 80 or 70 and I want that system to respond accordingly. It's not 90, it's 100. I want it to respond accordingly. Right, it's not about the thermostat who's sensing a set point somewhere that shouldn't be sensing it and driving all the information, all the operation from that poor location.
Podcast Narrator
Are you looking for valuable business advice to reach that seven figure revenue mark? Do you want action tips to properly navigate through every business challenge you encounter along the way? Let Tersh Blissett and Josh Crouch be your guide in getting you to the top here at Service Business Mastery. Tune in as they sit down with world renowned authors in business leadership and personal growth who share valuable insights about management, marketing, pricing, human resources and so much more. Let their nuggets of wisdom gold guide you in owning a thriving, profitable and ever growing business. Here are your hosts, Tersh and Josh.
Tersh Blissett
Today's episode is brought to you by one of our show partners, upfrog.
Josh Crouch
Upfrog is the OG when it comes to pricing transparency online. They find system replacement leads through paid ads and have developed an entire system to drive those hard to find system replacement opportunities. Nurture the leads and book them into sold systems before your team arrives to.
Tersh Blissett
Help you grow your business. Learn more@upfrogio I want to give a huge shout out to Market Storm for sponsoring today's episode.
Josh Crouch
You've heard of Google Ads, Facebook ads and SEO, but did you know that there's an entire ecosystem like 80% of the Internet that ads can be served on that you've barely heard about?
Tersh Blissett
That's where Market Storm operates.
Josh Crouch
They leverage data science and AI to build customer profiles for your ideal customers and get your ads in front of prospects before they are ready to hire a pro, planting your brand in their minds early and often to chat with.
Tersh Blissett
A team about how they can help you grow your business, visit Marketstorm AI. If you're a contractor with multiple CSRs, check out this service Business Mastery podcast partner LACE AI. LACE uses cutting edge AI to analyze your phone calls, uncover lost revenue opportunities and empower your CSRs to convert more leads, you can significantly increase revenue without spending extra on marketing or or hiring. By using Lace AI to boost your conversion rates for the first time, you can gain deep insights into customer needs at scale with minimal effort. Elevate your call center to achieve industry leading booking rates and revenue. Visit www.lace.AI to book a demo today. Now back to the show. Hello everyone out there in podcast.
Philip Krettenbaum
We're up.
Tersh Blissett
Having a wonderful day. You're listening to or watching the Service Business Mastery podcast. I am one of your hosts, Ter Blissett, sitting next to Joshua Crouch, my co host. We are live and in person.
Josh Crouch
Yes.
Tersh Blissett
And we are at the LG Elevate event 2025 in Orlando. And we have the lovely guys from. What's the name of your podcast?
Philip Krettenbaum
The LG Procast.
Tersh Blissett
The LG Procast.
Jerry Frasenda
Yeah.
Tersh Blissett
Yeah. On here today. And I'm excited to talk to you guys and where the industry is going. Like in your opinion. Just shoot the breeze and see how things go.
Jerry Frasenda
Perfect. Yeah, it's kind of how we run the plan.
Philip Krettenbaum
Get it.
Jerry Frasenda
Perfect's good with drives. Some of the folks are interesting. Like what are you asking? Not really sure. Yeah, we don't know. How's it gonna go? Not for sure.
Tersh Blissett
That's usually the best new life coach.
Josh Crouch
Could you guys do a brief introduction on each of yourself so that way the audience knows who you are.
Jerry Frasenda
Jerry Frasenda, 16 years here at LG in the H Vac business since my teeth odd empire.
Philip Krettenbaum
Faster than the traders any. And then Scholar shared this business with his owners. Also his barrier manufacturer.
Jerry Frasenda
Everything that you can do in H Vac what I've been doing being a college a day now.
Philip Krettenbaum
Philip Krettenbaum, been a lot of Jeep for six years. Nearly as long in the H Vac industry as Terry. Not even as old as he has been in the industry. Yeah, I've been around it for a while. Started with a contractor, he won the sales side design allocations. So Terry runs our team now. I'm on that team. We do design and support soon educating throughout the country. Supporting the Cersei's team, slaying them in on tread bulletprojects.
Josh Crouch
So when I think LG for H Vac, I think dunks because that's when I was in tr. That's all I knew. And you guys have gone into unitary and central systems and stuff like that. Fairly recent.
Philip Krettenbaum
Yeah. Somewhat recently. I don't know how many years ago it was, but several years ago they came out with Darfur air handler that would work pretty much any residential style duct system. And it was always kind of a premium product when we had a cold crane at Versal or high efficiency. Just never had that piece of equipment that could be in the conversation for.
Josh Crouch
Entry lock the 60s, which is somebody just said a few drawers of the.
Philip Krettenbaum
63Rd or 13th and we'd never had a product that could be in that price tab of jewelry. And that's what's really challenging the game there versus interrogative receiving model which is that a little bit going into 16 tier system but it's still a full communicating inverter system. So you get all the fear benefits and quirks of you know that technology this diminish we should solve well now it's at a price point where we can have that conversation where it's don't we do something different why do we have to use the same technology that we've been using for 60 every years why aren't we losing along and it's always doing well. It's way too expensive. Remembering the market now we cover hey show me a good reason because the price objection is gone. Okay now this equipment's in the same price range but it's significantly better than just the six stage. So that's the big change I guess I would say in the last six months.
Jerry Frasenda
Yeah we'll call it 8 to 10. But you know your points valid because the contractors in the industry thinks of us as a ductus magnet in German tire. And then there's that whole mindset Persona around putting adaptless unit in other rooms in catastrophic failure like Korean and for the application I have for tender pearl movement fought hard to convince the current leadership team us leadership tone that really need we need something that addresses using inverter technology which is the best tool of the hidden tool but using something that addresses what we're doing then that's a gut work we have to have a depth of breath and you have to be able to bring us benefits the proofs changing to Russia the electronic expansion valve to the masses and change the way people hit the disposition we just don't have to do it the way it's always been done.
Tersh Blissett
How is it possible to be able to offer inverter technology at the same price point or relatively the same as like your fortunes or stuff that other manufacturers will offset.
Jerry Frasenda
So the good news is with the regulation and chamber those values efficiency drivers are coming up right. So even if I'm standing in they happen to meet that 141516 tool platform. So that took a few minutes and four 2000.
Tersh Blissett
This is very things that are going to break.
Philip Krettenbaum
Yeah what if you're in trouble stuck here you take that dust in your account with this in different.
Tersh Blissett
Yeah yeah yeah When I say that like things I feel like the more features we put on things then that's like my Wife's aviator. It's like fans. It's got ventilated seats and then next thing you know they went in and did a recall on something and wires hitting the fan. Now like every time you turn on this noise and I'm like what in the hell. The dash is rattling because they didn't connect something back. And it's because they're all about recalls on a screen that goes blank. It's like.
Josh Crouch
It's crazy. You gotta be like a computer engineer.
Philip Krettenbaum
To work on cars now, right?
Jerry Frasenda
Well you're talking to a guy runs a boat offshoot in 90 miles one way to fish. Right. So the more simple it is the better it is quicker I need to get to it.
Josh Crouch
That's right.
Jerry Frasenda
So yeah I get that whole strategy.
Philip Krettenbaum
One another piece to it is one we manufacture almost every chemical system we make our own use our own motors and things like LG Global. It is just massive.
Jerry Frasenda
We are the motor one Fusion.
Philip Krettenbaum
Where does we sell to Mostly in the train. You know most of those guys aren't making their own Fitpresso. They're buying it from Summer. We're making our own. We're manufacturing our ring.
Josh Crouch
Yes.
Philip Krettenbaum
We have a whole department that sells compressors to unitary which semi bar Everything that is granted as a LGH backed system here in the US is an.
Josh Crouch
Arm bur what have you guys. So the the name of this event is elevate to try to. I mean there's any. There's a lot of technology companies here. We helped out lace with a couple curry cows moi. What are you guys conversations what are you guys hearing seeing from contractors Diddy. Do you think they're focused on or does it sound like they're focused on as we head into 2000 and 20s.
Jerry Frasenda
Prior to joining this podcast I was on stage in silent with the group and addressing specifically was what are what can we do that's leading to the uppercurrent of their abilities in the future which is elevate or this separate them from the crowd. We are the almost death risk trauma at the lower Asian manufacturers that doesn't have a standard or the legacy manufacturer.
Tersh Blissett
What does that mean?
Jerry Frasenda
It means I'm not training Mitsubishi. I'm not carrying Toshiba whatever grand they have all day. I'm not Kareem Rude in Fujitsu. I'm all Juma. I don't have a us partner. I'm not regulated to do anything that they do legacy speaking. We're here to shell out pockets. We're here to make sure the people I'm trained in the Maroti village quest now electronic expansion valves. That's great.
Philip Krettenbaum
The other thing that I think of is and Cardi just put out some over very recently on skilled in residential H vac industry is not super hot. The equipment's not fine off the shelf since our business owners are having to stop and you know we're coming off of this high from COVID where I mean you could make money and hand over fist no matter you could almost try to not make money and you were still successful all day. Yeah. And now it's reality's kicking in and some of that's coming back down. These guys are going to have to go okay I need to figure out how to become more efficient that is how do I reduce some of my overhead how do I do more with less. And that's where some of the partners that we have around here and you know artificial intelligence with people truly they've got some of these guys that are they can answer the phone for you. They can text message with your customers and you know I've seen some demos recently and it just didn't anyway because it was you know I always thought well I would never want an AI to answer and I heard that conversation with so many pods only do it in call. Okay so fair enough. Maybe you don't want AI to answer your phone during the middle of the day. You'd be answering the phone 7 5, 9. Either a the business owner is taking those calls and sell which never gives them the ability to separate work from famous or they're going through an after hours answering service that knows nothing about your company, probably nothing about the industry at all. And all they're doing is taking some notes and giving it to you in the morning. And I've seen some of these demos where it can come in Customer calls at 10 o' clock at night. Hey man, my air's out. Okay, I can schedule you an appointment for 9:30 tomorrow with technician and Larry and he comes. That's cool. You know even if you lose a little bit of that social which AI has gotten really really good but even if you're losing some of that I think people would accept that at a 9 or 10 o' clock call.
Tersh Blissett
They're a lot rarer forgetting excited somebody answered the phone. Yeah, absolutely.
Josh Crouch
Yeah. Because that's I mean we did a. I can't remember who the guest was but we did a test. I was someone that trained CSRs and we call pre compass alive on here. I think only one or one answered or two Answered. But they all said that. And this was like the middle of summer in Phoenix. So we called Phoenix based companies. Not one of them asked the age of the equipment before they said that they were too busy. And Tertia's had this before. He was just sharing that story in the thing that we did with Lace today. Like his. His team won't even. Like his team was busy with maintenances so they were booked out. But a 15 year old nopool came.
Tersh Blissett
In with a tripping.
Philip Krettenbaum
With a trip.
Josh Crouch
Tripping breaker. So we know you typically know what that means.
Jerry Frasenda
Lock road and.
Josh Crouch
And oh, we're booked. You know, it's just. But there's things. The nice thing about AI, AI follows instruction. Humans sadly can get the instructions. They can follow them for the most part. But if we're having a bad day, probably broke out the wrong side of the bed, or we had a bad week or a bad weekend, we're like now whatever. It just, it just. Sometimes our brain just doesn't function or fire the right way. But it is crazy. Like we did a great. Lace has a thing where they did this CSR voice montage. So they had one customer call and every single section was a different. Yeah. There's 10 of 10 different accents, guys, burls, things like that. And we asked people like which one was.
Tersh Blissett
They were all AI and they're like.
Josh Crouch
Well, because some of them, some of them. I mean some of them sound a.
Tersh Blissett
Little bit more like.
Josh Crouch
Yeah. But some like. I was like. I think it was that one. I didn't even know the answer. And like none. So it's.
Podcast Narrator
But it's crazy.
Josh Crouch
But then you can even. Even for some of our ad reads on our podcast, we have cloned our voices. Yeah. So the ad reads are technically us, but not us. So we can have it say what we want instead of us reading a script. Church can't read good with pictures.
Tersh Blissett
Yeah.
Josh Crouch
He.
Jerry Frasenda
Big, big pictures.
Philip Krettenbaum
Right.
Jerry Frasenda
You know, it's interesting, but I literally heard he was talking about duck or something. No balls. If it's.
Tersh Blissett
Which is a lot sometimes.
Philip Krettenbaum
Oh yeah.
Jerry Frasenda
You literally made this fun bachelor spark people in order to buy.
Tersh Blissett
Why is that? Because it's time. Depending.
Jerry Frasenda
They're afraid of the technology. I mean they won't take a moment to learn or listen as user resources that are available to them. And like if you open up my laptop, they have billboard waves around the country that I created and says I fix mini splits licensed from the phone. And I'm in front of these young kids going, man, if I'm 30 years old, about 69 or 68. How freak old I am. This billboard's on your interstate and your towels, and I own your business, Right? Because there's so much. This product installed and so simple to fix and so simple to correct. It's child's play on this. But it just takes a few things to be done correctly. And this summer, for the first time, I had a kid call me from, like, North Dakota. He said, I did it. He said, what's that?
Josh Crouch
What you do?
Jerry Frasenda
What you do? I put the be. What I'll fix mini splits. And I'm like, dude, you're the bomb. You're the.
Philip Krettenbaum
That's awesome.
Josh Crouch
That fun. That's great.
Jerry Frasenda
Well, once you.
Philip Krettenbaum
Once you learn how. Once you learn how they work.
Jerry Frasenda
Yeah.
Philip Krettenbaum
And you realize that it's not all that different. It's still the refrigeration cycle.
Tersh Blissett
I feel like that's like, that's how it is with refrigeration. Like, you walk in cooler, walk in freezer, and then technicians are like. I'm like, it's actually pretty simple. If you just stop.
Philip Krettenbaum
Slow down. Yeah. Just bigger.
Tersh Blissett
Yeah.
Josh Crouch
100%.
Philip Krettenbaum
Well, it's like cars back in the 90s, you know, they quit using carburetors. Well, we're transitioning away from TXVs and constant speed compressor. Or, you know, your mechanic plugs into your part, find out what's going on. And now you're plugging into a condenser. You're getting all the same information, plus a lot more than what you're getting for gauges. And you know, looking at it from that way, it's. But it's still just like the combustion engine is the same. So is the refrigeration site. We're still progressing refrigerant. She just happened to expand in it and moving. Heath.
Tersh Blissett
Well, what do you say when people are talking about refrigerant that's flammable, Mostly that.
Jerry Frasenda
We did a podcast episode, done Guitars Canola's chemist. Some work.
Tersh Blissett
Yo. Yes.
Jerry Frasenda
It was probably one of the best rooms that controversy had been a part of. And he's like, listen, man, you. Everything's my room. The songers.
Tersh Blissett
Yeah.
Jerry Frasenda
Yes. Good news is if this stuff gets by with Justin, he goes, I could walk faster than the flame spread like, I'm sold.
Tersh Blissett
Have you seen the video of the kids on the.
Josh Crouch
Or the kid that they get the man working on the mini split, and.
Tersh Blissett
It'S obviously like Europe or something like that. And he hits it and then all of a sudden explodes. And I'm like, I've not seen it.
Philip Krettenbaum
So it was not fully for a birdie job.
Tersh Blissett
Oh yeah, no, I, I, I have no idea. There's no context in the video or anything. And it's like, oh gosh. And then there's like fear mongering comments.
Jerry Frasenda
Absolutely.
Philip Krettenbaum
Yeah, I'll do it.
Tersh Blissett
Yeah.
Jerry Frasenda
Well, I can tell you I went on the job and Sarah's hopper was here for the four conditioner routes on the infrastructure job one. And so there's two. This one and then one to its right. This one caught on fire and burned to the ground. The two beside it had a little smoke damage there. One on the other side. And their concern was that this one spontaneously combusted. Okay. I'm like, boys, I gotta tell you that 32 does not spontaneously combust.
Tersh Blissett
These are 32 systems that you're looking at.
Jerry Frasenda
Right? Okay. Yeah. So he used to buy. So I'm, I'm not like five Marshall. Hopefully he's on the way. But I'm not five marshal anything like that. But I see this balcony that's directly above here and I see all these cigarette butts and all this stuff that's on the ground right here. Also see this contract was very conscientious. He would turn the bots upside down and put another connection. Once he did a stone up and once he did there quickly set so that stucco and, and hard ass does it doesn't get hurt.
Tersh Blissett
Right. Best swell of him to do that.
Jerry Frasenda
Right. So unfortunately when it rains and cardboard dries down, when you rain your cardboard dries out. It has a tendency to spontaneously combust when the guy's smoking cigarettes on the back of the drop, flips it on the box. Oh yeah. So that work? We didn't think of that arm. Marshall comes out and goes, boys, look. Plaque cigarettes causes fire.
Josh Crouch
Probably took him about 30 seconds to figure that out.
Jerry Frasenda
It was light up. His report was flash.
Philip Krettenbaum
Oh yeah. And I hear it less and less. But originally when the whole atria, you know, what are we going to do with this propane dish refrigerant. I finally think, at least within the trade as that was beginning to diminish, guys are realizing there is never freight me now they're not going to burn a lot. Such a house at fire. I have a gas stove in my house that's a whole lot more flammable because that is propane. And we don't think twice about having a stove or having a gas furnace or anything like that. That's just so I feel like a lot of the fear is finally diminishing. Among these great missions, there's still problems some of it. But most of the guys have realized this physician necessarily what I was afraid it might be when I first read about this bit. That does bring up a good point. Did you look at like Europe? Europe's been on R32 for decade of saying is that air now moving the lace in all 32. We tend to follow down the tengu behind in a lot of ways in this industry. Soon we are already seeing R290 being developed for Europe. You know, we make an air to water heat pump.
Tersh Blissett
So in Europe that's exactly what I.
Philip Krettenbaum
Was getting ready to ask about.
Tersh Blissett
Yeah, and that's. But that's going to stay all outside and then the water is going to go correct.
Philip Krettenbaum
I'm really looking forward. So we've introduced an air to water heat pump and R32 for the US so it all has your refrigerant outside that you get all the benefits of heating and cooling water instead of with refrigerant. And I think as guys understand that technology and I'm from the south so I'm not a hydronics guy. I've never put in same here. I've never put in in floor radiant heat. But everything I'm told is that is absolutely the most comfortable heat you could have. But what I do know is humidity and I do know that the colder you can get your coil, the slower you can slow your air down, the more latent you can remove. Outlook. The thing about when you have 41 degree water running through your coil, you can turn the fan off and it's not going to freeze. So it's basically, you know, to some degree it's limitless on how slow you put that fan speed. So in those shoulder seasons when you're in Savannah, I'm in Georgia, I grew up in Florida, Terry's in Florida. So I mean humidity is all we really really worry about. Well, when I can slow that fan speed down as much as I want in the shore season the almonds. So I really think once guys start to understand the hydronic side of it, it's hard to install. You're putting basically a package unit outside and you're running pex. You can make it complex. You can do heating through the floor and air conditioning through a fan foil and you can do your potable hot water with it as well. Or you can just do it simple and just run the water straight to a fan coil, heat and cool out of that fan coil. Keep it really simple. It doesn't have to be a complex system, but it can be.
Tersh Blissett
Hello Home service professionals. Do you want to maximize your marketing budget? Then you need to be using call tracking from CallRail. Let's say you've noticed a spike in new leads this month. To find out what's driving them, you just log into your CallRail dashboard. Is my new Facebook ad outperforming my other ads or is paid search knocking it out of the park? Or maybe it's time to retire those newspaper ads. Since CallRail assigns a unique phone number to each of my marketing efforts, I know where my best leads come from and which efforts to scrap. CallRail shows you your most cost effective marketing channels so you can get back to business. Go to CallRail.com sbmpod and try it for free.
Josh Crouch
Today's episode is powered by Ciro Systems.
Tersh Blissett
Sir is all about removing the clutter and unnecessary touch points to run your home service business profitably.
Josh Crouch
They use AI dispatching to get the right tech to the right call automatically and job time efficiency to ensure your entire team runs like a profit generated generating machine.
Tersh Blissett
Get a tech upgrade for your business at Get Sarah Tech Service Business Mastery Slowing the fan down that much, is that going to cause duct work sweating.
Philip Krettenbaum
Issues potentially in the wrong environment. You know you've got to look at that is your, is your ductwork in an attic? What's your attic temperature in a gazillion degrees hopefully. Honestly, you know to some degree if you, if you cool your attic down, a lot of guys are putting these radiant barriers. They're bringing their attic temps down and then their machinery and their stuck sweating. Crazy. You did that with that foil you stuck up there on like your roof. If you're having a vented attic, it has to be hot. It needs to be hot. And then you need good insulation on your ceiling to keep that heat away from your house.
Tersh Blissett
That's a good boy.
Josh Crouch
Yeah. A lot of times people will have.
Tersh Blissett
Like I've seen it go, we go in there and you put like, like I have a range style house and having a massive exhaust fan just in the. You would have it just like whipping air through the attic. Whereas it used to be 135 degrees, now it's like 90 degrees in the attic.
Philip Krettenbaum
But you have airflow too which also helps getting duct dirt and all that.
Tersh Blissett
Yeah, exactly.
Philip Krettenbaum
Get rid of the moisture as it does evaporate 100%.
Jerry Frasenda
More and more homes are especially new.
Philip Krettenbaum
Homes are going to adapt. Now your golf port is in a conditioned space and if done properly you shouldn't grab Nick. Right.
Tersh Blissett
Yeah. What's your take on spray foaming the builders.
Philip Krettenbaum
Have you seen that? He liked that question. I'm not sure I have an opinion so I'll let. I'll let Terry answer.
Jerry Frasenda
I got an opinion. It's not very popular.
Tersh Blissett
Okay. What is this?
Jerry Frasenda
There's a quote from spray bombing general.
Tersh Blissett
Like closed cell open still doesn't matter.
Jerry Frasenda
It off gases so on. And the problem that our industry works back in the story is seeing carrier.
Tersh Blissett
Yeah.
Jerry Frasenda
Not form corrosion or not having a proper ventilation.
Tersh Blissett
Yeah. HRV erv. Yeah.
Jerry Frasenda
Listen it's this simple. We started taking selecting condensation chances send third party habits up. You can't leave for 10 days. All right. Once we started doing that we should be getting back your reports from the condensate cream assistant. We will stick them to the homeowner a burger with him said you tell.
Tersh Blissett
Me what did the report show? I mean a lot of not nothing.
Jerry Frasenda
Just from now I have just off lasting for long.
Tersh Blissett
Long we had one an entire neighborhood in Richmond Hill like a suburb or Savannah talking about tearing down the houses.
Philip Krettenbaum
Yep.
Tersh Blissett
Because of that it just it was off gassing for like six years and it was fine like if the doors were open and everything. Like if you if you were really active like if you had kids you didn't really notice it as much.
Jerry Frasenda
But if.
Tersh Blissett
If you left that thing for the weekend and you came back instant headaches and you couldn't walk in the house early.
Jerry Frasenda
The best thing they did was look.
Philip Krettenbaum
At those out And I came through.
Jerry Frasenda
Somebody outside Ramsey saying hey listen, this stuff I'm you'll be a reflector through the condensate.
Tersh Blissett
Not only don't duck don't spray foam houses but don't spray the coal on the ductwork.
Jerry Frasenda
We went there all muster air and I saw the flexar spray foam.
Tersh Blissett
Yeah I've seen it before. Yeah.
Jerry Frasenda
It's not going to sweat.
Philip Krettenbaum
And in this application it was actually the duct work was going from a home out to this cool house bath separate. So the the parts that they spray foam was actually outside of them.
Tersh Blissett
Well we've seen them on like rooftop units where like they would spray foam like exposed ductwork that's outside on the.
Philip Krettenbaum
Roof and everything has a time place. And I'm not a foam expert but I agree with Gary on a lot of that. My understanding is some of it comes down to the spray for an application mixture. The mixture the temperature done properly maybe it's not a problem but done wrong it can be a problem. So to me it's kind of like Carrie, it's like, I don't know, the transit, Would I put it in my house? Probably not. You know, there's other ways to air seal your house. You know, there's zip walls and there's fiberglass or rockwool insulation where you can achieve those same levels of insulation. You can see achieve the same for tightness without having to have that off.
Josh Crouch
Gas in your house.
Jerry Frasenda
The problem is. So I'm trying to build a couple bonnet menus. My boy jumps from the hands. And a couple of houses.
Tersh Blissett
Yeah.
Jerry Frasenda
Family compound. That's compound.
Tersh Blissett
Yeah. We have one of those.
Jerry Frasenda
And every barnuminian wants spray ball. Absolutely.
Philip Krettenbaum
Well, it's easy. Yeah. They get their scores with relative. You know, they may not understand or they may not care. I don't, I don't know which it is. I would, I would like to think it's that they just don't understand that it's a problem. Because on paper it's fantastic. You know, your, your arm is tight, it's well insulated. Your ductwork is now in encapsulated area. So all of that looks great.
Tersh Blissett
Most of the times it's this like 6 inch thick walls because you have the, the barndominium and then you have your, your two by fours inside of that. So you have a big old cavity there to fill in.
Philip Krettenbaum
Yeah. So when you're doing that, I mean it, there's a lot of good benefits to it.
Jerry Frasenda
I don't know if I would want.
Philip Krettenbaum
It for my fans.
Tersh Blissett
Yeah.
Philip Krettenbaum
And maybe I would. I don't know. I've never lived in spray fountain. So.
Tersh Blissett
So my dad, he built a spray, he built a barndominium and spray foamed it. And it's, it's wild how cold it stays in that house. I mean granted it's a walk in box.
Philip Krettenbaum
It's.
Tersh Blissett
It literally is like a walk in freezer. It. Because it's sealed tight. I mean it's extremely tight. I've made sure not to oversize the system. Like that's the big issue with spray foam is oversizing it. And I thought it was undersized because I was like, man, based on these calculations this thing's gonna run a lot. Yeah. And that's what it felt like too. I mean it's literally it like I don't know, don't quote me on this, but it's something like 4, 500 square foot total. And it's got a three ton system, I think. And I'm like, this ain't her cheap, but this is what I'm being told. Like, I did the measurements and. But man, you go in there now, it never misses a beat, and it's always freezing cold in there. But you're right. I mean, if whoever was doing the spray foam wasn't very good, wasn't knowledgeable. I mean, and they have to change chemicals depending on the temperature. A lot of people don't realize that they have cold weather and then warm weather and they can't cross over. And at what point in South Georgia do you determine that it's time to swap over chemicals? Oh, I have like half a drum of this 55 gallon drumlets. Like, let me just go ahead and finish this off and then I'll use this other stuff.
Philip Krettenbaum
Yeah. So then fresh air is a big deal.
Josh Crouch
Yeah.
Philip Krettenbaum
How are you bringing in fresh air?
Tersh Blissett
Are you using the ERV or are you using a dehumidifier?
Philip Krettenbaum
Like, the guys don't even know how to calculate how much fresh air should I bring, you know, And I look at the ASHRAE codes and I'm like, if I were building my house, I would want more than what I've figured. But even then, hoping guys are even bringing in the minimum amount. And then a lot of them are for just opening a duck straight to outside. And I'm like, I'm really expecting the system to dehumidify when you're bringing in 100 humidity.
Tersh Blissett
Yeah, it's raining outside. And yeah, you got rain in your ductwork.
Philip Krettenbaum
And I took a psychrometric spot twice from an instructor out May as you have an hyper. I worked out there and 90% of it went over my head. What I remember from him was based on South Louisiana, even erv. They're like, it's so human. You know, he went through the math and the science and he's like, if you're bringing in fresh air, it has to.
Tersh Blissett
Yeah, 100%. That's what I. It's like we have a six inch. A six inch or eight. I'm pretty sure it's a six inch. That comes right into the back of our dehumidifier. And then the dehumidifier, you know, goes into our ductwork. And so the, the first time I was talking to and I cannot remember her name. She's always at the H Vac School symposium and she is a whiz when it comes to dehumidifiers.
Philip Krettenbaum
Santa Fe.
Josh Crouch
Yeah, Santa Fe.
Tersh Blissett
Yeah, yeah. I remember he was talking about, yeah, I'm having a brain fart. But she was like, oh, here's your problem. You did this wrong or you did that wrong. I was like, but it makes sense if I do it this other way. And she's like, yes, but I'll explain to you why it doesn't work. And she explained to me. I was like, okay, that makes a lot more sense now. And I changed up the way the ductwork was routed instantly. Way more comfortable in the house. I was introducing super hot air into an evaporator coil. And she was like, no, you need to bypass the evaporator coil, dump it into your supply side. But then also, you have to make sure you have a backflow prevention so it doesn't backflow onto your, your blower when your air handler's running. And I'm like, oh, God, I didn't think about any of this stuff. And it's funny how all those things.
Philip Krettenbaum
Yeah, if you're going to build a complicated house, you're going to have a more complicated H vac system to do a problem. The guys are wanting to use the way that their Daddy taught them 40 years ago in modern homes which are being built bit. So, yeah, and that's where the tradesmen, the contractors have to stay educated. Your podcast, our podcast, other industry trainers to, to learn this, to go to whatever her name is. And I hate that we can't remember it because I've, I've sat in on that same class symposium. And you're right, you know, we, we've got to keep learning.
Tersh Blissett
There was a time period there of like six or eight months where I was kind of. I was so involved in the I in artificial intelligence and automation and stuff that I completely ignored the A2L so stuff. And then all of a sudden I go to a supply house and I'm like, give me that, that yellow refrigerant hose. And, and then, then I take it and I'm like trying to put it on a drum. I'm like, dude, there's something matter with the refrigerant. Hose is crap. And he's like, did you try and put it on an A2O refrigerant? I was like, no, I'm trying to put on 410A. And he's like, well, that's because it's a backwards thread. I was like, well, that's stupid. I guess I didn't pay attention to any of that stuff for a while. And you're right, though. I mean, if, if you're not on top of it, like, this is defin can stick your head in the sand and just like, hope for the best.
Josh Crouch
And there's so many changes. It's not just equipment. It's the refrigerant, it's the houses, the way they're being built. And then it's all the technology and everything else that's being. I mean, this stuff's happening fast.
Philip Krettenbaum
The rate of change is. I mean, just like with everything, computers, phones, cars, you know, we were very, very slow to progress. And then about 10 years ago or something like that, technology really started to get implemented in our everyday life, and that curve just skyrocketed, you know? Who was I talking to? Somebody I was talking to yesterday. They're like, yeah, we talked six months ago and everything's totally different or stuck now. Well, we. We have. Oh, it's moody logistics. It's a race.
Josh Crouch
Yeah.
Philip Krettenbaum
Company that does marketing, advertising and stuff like that. And we had him on our podcast and he goes, if I. If I did your podcast today, I would have a holding conversation with you in six minutes.
Josh Crouch
Thank you to Company Cam for supporting today's episode.
Tersh Blissett
These guys are changing the game for contractors with their smart photo app.
Josh Crouch
Keep your projects documented and streamline your team's communication with even your most complicated jobs.
Tersh Blissett
Try that for free for 14 days and get 25% off of your first two months at companycam.com forward/svm. Yeah, that's us when we're talking AI. Oh, yeah, man, it's like, that's not evergreen content. As soon as we release it, it's probably going to change the next day. Like, and that's. That's kind of like of a. Almost a disclaimer that we have to give. Like, if you're listening to this and it's been two years, so just. James, double check just to make sure.
Josh Crouch
It'S still good, you know, when it comes to, like, AI, because AI, like I was telling tertiary, I had to analyze my customer list for our digital marketing company, my program, monthly recurring revenue, all this stuff. And I threw it in Claude. And because Claude, in my opinion, does a little bit better job staying on task. But the analysis, it came back, man, if I did this as my Eskiman, like sat down and manually did this, put in the tables and made it all pretty. I'm like, three days and it did it in like 30 seconds. And while I was literally, like on the plane doing this with terrible wi fi and when it comes to like the equipment side, I mean, I'm guessing from a manufacturer level and stuff, like, there's. The analysis of the data is there, has to Be something that manufacturers or really smart engineers are taking because they're able to analyze things a lot faster. Now you guys do anything as far as you know with the data you get back from the equipment or the contractors and distribution is unique. What does it look like from a manufacturer side for AI and analysis and what you guys are doing.
Jerry Frasenda
See the beard and that we eat since we're in a new level of serviceability to you? Yeah, absolutely.
Philip Krettenbaum
What all can you learn from that?
Jerry Frasenda
Anything you want to know. You get this temperature like the intel output. Just anything that you can think of that you've been using in your circ history is available via that plugin. And all I can narrow number units, I can chose things, I can do different things with that tool. I can run data logging. I can just. There's so much. And then I can share that file. Share that file with the kid that made this. I call with the kid that made this in Seoul and he or she can go, huh? Well, you need the blitz it valve, you know, and whatever the case they'll be and they know exactly what they're looking at, right? That's the fear that keeps this technology held back in their country.
Tersh Blissett
Why? What do you mean?
Jerry Frasenda
They're old timers. They're scared of her.
Tersh Blissett
All right, now that you guys look.
Jerry Frasenda
At me, you are an old timer. Listen, I wasn't that old dog that didn't want to learn something here, right?
Tersh Blissett
Yeah.
Jerry Frasenda
And. And when I understanding what I knew about refrigeration and principles and the sort of, I'm like when I see this technology 35 years ago, Viking, right? I say the Lord, this is a better way to manage BTUs, right? This is a better way. This is what every captain they're earth and asking for a system that can alter its capacity based off the need. Why would you not want that in your home? Right? It's not 90 today, it's 80 or 70. And I want that system to respond accordingly. It's not 90, it's 100. I want it to respond accordingly. Right. It's not about the thermostat who's sensor in a set point somewhere that shouldn't be sensing it and driving all the information and all the operation from that full location. But it should be on this interpretation of information. It's all that computer gives you indoor sensor, outdoor sensor, pressure computers and all the stuff that we built in. And I tell contractors all the time, listen, if I go buy a medium temp refrigeration system for a walk in box to put potatoes or tomatoes or whatever, then it's a price.
Philip Krettenbaum
Okay.
Jerry Frasenda
But if I wanted to operate at a low ambient temperature, I got to add a little ambient control. If I needed to do this out all for a fan cycling controller. If I wanted to do this, I put a little pressure control and all of a sudden I've taken this price and now it's this big price, right? Yeah. Guess what? We've been building all that in, right. Since we've been building H vac systems for the residential world. Low pressure, high pressure, ambient sensors, everything, they're building into this so that you get all this finite control from this consumer.
Tersh Blissett
Is that offered on all of them or like high end stuff?
Jerry Frasenda
No, that's the way we manage this technology. That's why I'm trying to help folks understand. Listen, really interesting. It's a better way to heat and cool because we're taking all the information that's available for managing refrigerants, cycle and circuit and using it to manage it via the most efficient.
Philip Krettenbaum
That's cool. And the service abilities is really a big deal. You know, I had a homeowner who only in the winter and it would only happen in a really cold, which was 3:34, 12 in the morning. They would experience this one anomaly and it would just have this wild temperature. I'm working with the contractor, trying to hike into a little bit and we said, okay, well let's just record what it's doing all night. And so we did that. We left an iPad or computer. They left a piece of equipment hooked up to it at the homeowner's home. It recorded all night long. And then they took the section that was messed up and they sent it into our tech support team. I don't recall if I'm ahead with the problem or but they were able to isolate it and go, oh, now we'll see what it's doing because that app is going to show you. Oh, here's the outdoor fencing, here's the outdoor foil temperature. Here's the indoor foil temperature. I mean, so much stuff. It'll tell you the temperature of the coil, of the gas going in and coming out. So you're seeing what the drop is over because there's multiple sensors on some of our tall outdoor units. There's three coil temp and bin mid temp, mid coil temp and upwind. So you can see what's happening as the refrigerant flows through the foil. You know, you got a big drop in temp here and then no drop there. Whipped her on sided or stitched. You know, all this stuff that we can use. The skills that we've developed as technicians, you just look at a little bit different. You know, we're not looking at analog gauges when we're just reading it through it on our phone.
Jerry Frasenda
Obviously not, you know, visual, but it's an app. Use an app made, you know. And like I punch up an error code 62. So if I'm a technician in the field and I've got phone service, I don't even get that phone service once I download the app. This guy. It's here, right?
Philip Krettenbaum
Yeah.
Jerry Frasenda
I punch up an air code 62 and it's a flowchart. What am I doing to fit the error code 62? And listen, I slide down, guys. I get cola pictures. Nice, right? To say, oh, that's what I do. All right. And that's what it should read. And if that doesn't fix it. Here's the art order. It shouldn't be scary basis news.
Josh Crouch
I think that's good to bring you. Can you trade too? Because a lot of stuff you used to have to remember or just learn through experience and found this schematic and that scares people away from getting into the trade, you know, because everything else in our life, like literally now with Google lanes and some of these other. You take a picture or something and literally it'll take you to a shopping page. Like, you don't even have to know what you're looking for. Be like, I don't know. I want this thing, whatever this. Whatever this box is right here. I just want another one. And it will pop. Pops it up and you can search by just an image. So being able to see the pictures, all of the. The fact the visual. Nobody I'd mention I was joking. Tersh has dyslexia. So I make fun of Nate. Can't read. He can read. I just need to make the words really big. But like to read through something like.
Philip Krettenbaum
That, you're like, I did like two.
Jerry Frasenda
Years, right by two or five to say yeah, in okay. There's a storage people coming down to trades the work. I think these kind of tools go. My artist gangster might have some luster.
Philip Krettenbaum
To bring some younger people who's open.
Josh Crouch
I do feel like. And maybe it's just. I'm talking about confirmation bias in the thing. Like, you know, your kids and my son and my stepson, they all want to get trade stuff. I. I feel like it's changing and like they're all. All different trades, but they're like looking for that now instead of like having to go to college they're looking to go to like a tech scare. My stepson wants to go to UTI Arizona for auto mechanics. My son is doing an electro electrical apprenticeship program as part of his senior year and I know his kids are into that stuff too and I mean Ivy's. Ivy's alone is really into cars and stuff too but oh yeah it's just good to see because we've needed it for so long and and not to blame any side of the governor the loop push college so hard for so long like well you're gonna be an idiot. You're never gonna make any money you don't go to college if you don't get that four year degree which of.
Tersh Blissett
Course everyone got a four year degree.
Josh Crouch
And they were worthless.
Philip Krettenbaum
Yep it's just a piece of paper.
Josh Crouch
That nobody even like I look at applications all the time my team does. I don't care can you do the job are you good at do you have experience? That's what I care about you know like I don't care if you learned it from watching 60 hours of YouTube videos like that's how digital marketing I taught myself I need to slide I've learned everything to ebooks multi I don't take a fast on it you know it's just so at some and honestly some of that's the brass content because you get like the wheel stuff not the exploit Russian stuff that actually happens in the real world. My CSMR has a good in the interview I've been I'm sure she loves having that's great.
Philip Krettenbaum
Yeah I finished my fitness 5 actually 3 years ago final went back and you can get online classes and joking say you know those professors got data on a bunny to simply send me links to YouTube videos like it's classes worries just watch this video and write a paper Watch this video and write this. You're not actually teaching me anything. You're just sending me curating a link a group of links but you know the point my generation when he came out high school you know if you were you were expected to go to college and if you didn't or couldn't you would definitely look to happy corner and I think we've damaged ourselves and we're now reaping what was sowed 20 years ago or so. Yeah and we finally drew guys like Mike Rowe on TV and all these things like we're realizing that it's not socially taboo anymore to not go back you know Charlie Kirk, you know, God bless everything. He would go on called campus and say, this is a scam. You know, you're gonna go put her $50,000 in bet and come out of a degree where you're gonna make $40,000, where a tradesman can go and make six, 12, 18 months worth of training, and if he's making 60, 70, 80 grand, who's in the bet?
Josh Crouch
I'm just glad you just didn't say six figures. I hate when they do that and they're like, man, in 12 months you'll be making six figures.
Philip Krettenbaum
And I'm like, yeah, yeah.
Tersh Blissett
I don't know if you're in California.
Jerry Frasenda
Well, that, that includes a decimal, too.
Philip Krettenbaum
In reality, there is the potential to make six figures in the trade.
Tersh Blissett
Oh, yeah.
Jerry Frasenda
Oh, yeah.
Josh Crouch
Just not screen up school. Sometimes I make it sound like that.
Tersh Blissett
Yeah. Like right out of tech school, you're going to do this, or right out of your apprenticeship, you're going to do this. I'm like, two hours.
Philip Krettenbaum
He's got my experience. He's really, really good at chillers or PRF or controls, and he shouldn't specialize like that. My nephew, he's that guy, he went straight into the trades. And I told him, I said, listen, you need to figure out what you like, whether it's chillers Bureau, whatever, and just go hard at it. You know, he's now past the point where he was the guy pulling the wires and crawling through the crawl spaces. He did that. And now he's like, I just sit there all day on the computer and type along. And he's in his Twitter 20s.
Jerry Frasenda
Yeah, $2 set.
Philip Krettenbaum
Just keep learning. But per set.
Jerry Frasenda
Yeah, $2 and then 25 cents an hour. That's right.
Tersh Blissett
I think I started at $15.
Jerry Frasenda
I was proud on it. I. I did the math. I went, let's see, I'm doing 40.
Josh Crouch
You could actually still do that math in your head. Now it's like, hang on.
Philip Krettenbaum
What?
Jerry Frasenda
They give me one.
Josh Crouch
That's awesome. Oh, it's such a culture thing now with the, the schooling. Because, like, even the. Remember seeing them, I don't know if it was like Fox 6 or wherever. When I was in Wisconsin, they shouted out seniors. And all of them were like, well, they all put. What school they're going to. Every single one had a college.
Jerry Frasenda
Everyone.
Josh Crouch
So I'm like, you're literally just. It's like we're training the younger generation. Well, you got to go to school.
Tersh Blissett
You just got to. My thing is like, if you're gonna force me to do tennis as an elective.
Josh Crouch
Don't charge me for it. Right.
Tersh Blissett
I don't.
Josh Crouch
I don't want to pay eighteen hundred dollars to play tennis. And out of one anchor it's like people that get the poli sci degree or the liberal arts degree and I'm like you can just do in the real world.
Jerry Frasenda
So I'm gonna pick up my oldest son. If he hears as he's in my dad, that's it for me. I'm not fishing with you or anything. Where was the US Navy's or Georgia Russian arrow reason I said to Adder Grizzly did very well. And then the uber vault business, they're how they moved over. They moved into a region sort of lost coaster. Great job, great career. Whether those two in my family have a college educated kids which was good for me unfortunately I mean for them probably unheard of familiars would be fair to say.
Josh Crouch
Sure.
Jerry Frasenda
But they're good boys and people see them succeed. Oh yeah. Those two boys, they can turn. Reacher there, he's proud of this. How's the sauce? This they can do something on their own without now they are YouTube freaks. Like you're my old grandson right now. He knows every freaking piece of heavy equipment that's out there, but not even three. He's like Grandpa, that's a DS225 John Deere, isn't it? He's so cool.
Tersh Blissett
But that's awesome.
Jerry Frasenda
Yeah, that's Google messenger. I'm trying to spread on the whole country. Jasper and all. I'm at the end of the local.
Tersh Blissett
Josh, you're about at the end of your career.
Josh Crouch
You couldn't help your son.
Jerry Frasenda
He paid me to sit down.
Josh Crouch
He couldn't wait too. It was a softball. He loves making fun of me.
Tersh Blissett
Cool guys. Well, we appreciate y' all hanging out with us and, and sharing this and by taking time out of the event. I know that y' all are super busy guys and we appreciate y' all hanging out and sharing this Josh Gay thing.
Josh Crouch
Their podcast, LG Procast. So if you guys want to check that out, some of the technical stuff you guys talked about like way over my head. So if, if you guys are into that stuff, that's definitely a better place to go because I have no idea what they were talking about the whole time. I heard spray foam, I'm like, I think I know what that is.
Philip Krettenbaum
We cover a variety of topics. I mean we've done everything from just hang out and interview distributor people all the way to like the sim upper allgood. They're from Morris, and. And we've had guys on whose load counts on tetrahat, so it's kind of all over the map as to what to flip through it. You'll find episodes they hopefully enjoy.
Josh Crouch
I heard your next guests are the best smuts yet.
Philip Krettenbaum
Oh, yeah, that's good.
Josh Crouch
I've heard that's the Lord on the street at this event, that the best guests you've ever had are coming in next.
Philip Krettenbaum
We're about to find out.
Jerry Frasenda
Yeah. Awesome.
Josh Crouch
And just in case you're not catching the reference and I need to spell it up for you, that's us. Yeah.
Jerry Frasenda
Yeah.
Philip Krettenbaum
So, yeah, it's our turn to ask the questions here in a couple minutes.
Jerry Frasenda
Yeah.
Tersh Blissett
There you go. That's cool, guys.
Josh Crouch
We appreciate y'. All.
Jerry Frasenda
Thank you.
Philip Krettenbaum
Thank you, thank you.
Tersh Blissett
Thank you for.
Podcast Narrator
Listening to this episode of Service Business Mastery. Now that you are equipped with essential business advice from this impactful conversation, you are one step closer to becoming the successful owner of your dream. If this episode has been helpful to your business journey, don't forget to subscribe to the show, leave a rating, and share it with other owners as well. Visit servicebusinessmastery.com to learn more.
Podcast: Service Business Mastery for Skilled Trades: HVAC, Plumbing & Electrical Home Service
Episode: How Inverter HVAC Systems Help Contractors Kill Price Objections & Replace Tech with Terry & Phillip
Date: November 12, 2025
Hosts: Tersh Blissett & Josh Crouch (Skilled Trades Syndicate)
Guests: Jerry Frasenda & Philip Krettenbaum (LG Procast / LG HVAC experts)
Recorded Live: LG Elevate Event 2025, Orlando
This engaging episode dives deep into how inverter-driven HVAC systems are transforming the industry by overcoming price objections, boosting serviceability, and leveraging modern tech and AI for the skilled trades. It covers product innovation, the evolution of home HVAC, the adoption curve for technology by contractors, and how AI is reshaping both technical work and customer interactions.
Quote:
“We do design and support, soon educating throughout the country. Supporting the Cersei's team, slaying them in on tread bulletprojects.” — Philip Krettenbaum (03:48)
Quote:
“The price objection is gone. Okay now this equipment’s in the same price range but it's significantly better than just the six stage. So that's the big change I guess I would say in the last six months.” — Philip Krettenbaum (05:39)
Quote:
“They're afraid of the technology. I mean they won't take a moment to learn or listen as user resources...There’s so much. This product installed and so simple to fix and so simple to correct. It’s child’s play on this.” — Jerry Frasenda (14:19)
Quote:
“AI follows instruction. Humans sadly can get the instructions. ... But if we’re having a bad day ... sometimes our brain just doesn’t function or fire the right way.” — Josh Crouch (12:38)
Quote:
“Good news is if this stuff gets by with Justin, he goes, I could walk faster than the flame spread like, I'm sold.” — Jerry Frasenda (16:33)
Quote:
“...once guys start to understand the hydronic side of it, it's hard to install. You're putting basically a package unit outside and you're running pex...but it can be [simple].” — Philip Krettenbaum (20:09)
Quote:
“We had one ... neighborhood ... talking about tearing down the houses. Because of that it just it was off gassing for like six years and it was fine like if the doors were open…if you left that thing for the weekend and you came back instant headaches...” — Tersh Blissett (24:38)
Quote:
“I was introducing super hot air into an evaporator coil. And she was like, no, you need to bypass the evaporator coil, dump it into your supply side....” — Tersh Blissett (30:23)
Quote:
“The rate of change is...just skyrocketed you know... some of them said if I did your podcast today, I would have a whole new conversation with you in six months.” — Philip Krettenbaum (32:41)
Quote:
“You get this temperature like the intel output...I can run data logging...I can share that file with the kid that made this in Seoul... Fear keeps this technology held back.” — Jerry Frasenda (35:10)
Quote:
“I think we've damaged ourselves and we're now reaping what was sowed 20 years ago or so. ... It's not socially taboo anymore to not go back [to college].” — Philip Krettenbaum (42:50–43:12)
“This product installed and so simple to fix and so simple to correct. It’s child’s play on this.”
— Jerry Frasenda (14:19)
“AI follows instruction... humans can get the instructions, but if we’re having a bad day ... sometimes our brain just doesn’t function or fire the right way.”
— Josh Crouch (12:38)
“I could walk faster than the flame spread like, I’m sold.”
— Jerry Frasenda quoting expert commentary (16:33)
“You get this temperature ... Everything that you can think of that you’ve been using in your circ history is available via that plugin.”
— Jerry Frasenda (35:18)
“The rate of change ... that curve just skyrocketed...we talked six months ago and everything’s totally different.”
— Philip Krettenbaum (32:41)
“If you were, you were expected to go to college and if you didn’t or couldn’t you would definitely look to happy corner and I think we’ve damaged ourselves ... it’s not socially taboo anymore to not go back [to college].”
— Philip Krettenbaum (42:50–43:12)
Conversational, candid, and technical, the hosts and guests toggle between deep industry knowledge and accessible, real-life anecdotes. The episode is a must-listen for contractors and service business owners seeking concrete strategies for adopting new HVAC tech, fighting outdated objections, and future-proofing their operations through education, embracing AI, and developing the next wave of HVAC professionals.
This summary provides an actionable, in-depth recap for listeners or anyone seeking to transform their HVAC or service business for today’s fast-moving landscape.