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Service Business Mastery for Skilled Trades: HVAC, Plumbing & Electrical Home Service
How to Fix Trades Marketing by Using StoryBrand to Boost Calls and Stand Out with Amber Gaige
00:35:48
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- [00:00]
Amber
The grunt test says if I can't convince you to do business with me in 3.5 seconds or less, you're going to bounce off my site. So how do I do that? I call out in that top section of the website clearly what I do and clearly what you get as a direct result of working with me.
- [00:24]
Podcast Narrator
Are you looking for valuable business advice to reach that seven figure revenue mark? Do you want actionable tips to properly navigate through every business challenge you encounter along the way? Let Tersh Blissett and Josh Crouch be your guide in getting you to the top here at Service Business Mastery. Tune in as they sit down with world renowned authors in business leadership and personal growth who share valuable insights about management, marketing, pricing, human resources and so much more. Let their nuggets of wisdom gold guide you in owning a thriving, profitable and ever growing business. Here are your hosts Tersh and Josh.
- [01:04]
Amber
Foreign.
- [01:11]
Josh Crouch
Is powered by Cira Systems.
- [01:12]
Sponsor Announcer
Sarah is all about removing the clutter and unnecessary touch points to run your home service business profitably.
- [01:18]
Josh Crouch
They use AI dispatching to get the right tech to the right call automatically and job time efficiency to ensure your entire team runs like a profit generating machine.
- [01:27]
Tersh Blissett
Get a tech upgrade for your business at Git.
- [01:29]
Sponsor Announcer
Sarah Tech Serial Service Business Mastery what's up friends?
- [01:36]
Tersh Blissett
Never miss a call again so our partners with free to grow their world class AI Voice CSR platform is designed specifically for trades businesses with industry leading integrations, dedicated onboarding team. You'll never have to worry about missing calls or losing leads again. Whether it's booking, rescheduling, answering customer questions or escalating to your internal staff. Their AI handles it all 247 and not only that, it can book directly into your fsm. So stop wasting time and money on leads that get fumbled. Let free to grow. Turn every call into a book job. Today's episode is brought to you by.
- [02:17]
Sponsor Announcer
One of our show partners, upfrog.
- [02:19]
Josh Crouch
Upfrog is the OG when it comes to pricing transparency online. They find system replacement leads through paid ads and have developed an entire system to drive those hard to find system replacement opportunities. Nurture the leads and book them into sold systems before your team arrives to.
- [02:34]
Sponsor Announcer
Help you grow your business.
- [02:35]
Tersh Blissett
Learn more@upfrogio hello everyone out there in podcast world. Hope you're having a wonderful day. You are listening to or watching the Service Business Mastery Podcast. I am one of your hosts Turch Blissett, sitting virtually next to my co host Joshua Crouch and today we're going to talk a little bit about the story brand framework as it pertains to the trades. If you're familiar with Donald Miller's story. I originally heard Donald Miller podcast. That's actually how I learned about building a story brand. And it was really cool. I love this podcast and then I love this book. So what I'm super excited to talk to you today about Amber is that whole framework and how it pertains to the trades. So you have a marketing background, but you've also, you grew up in the trades. Your parents have trade company. Um, and so it's going to be. I'm excited to have this conversation with you because there's so often a marketing company puts out content. Like, I see Josh put something out there and it's like, okay, we got this many leads from this much content and this, that and the other. And it's easy for us in the trades to go back and say, well, that works for a marketing agency. Or like the bananas, Savannah Bananas. Like, they're a baseball team, they're entertaining. It's easy to get content for entertainment like that. But whenever you actually implement this framework, it can actually work really well for a trades company. And so I'm excited to talk to you about that today. Josh, is there anything you want to say before we let Amber do her introduction?
- [04:11]
Josh Crouch
No. Let's learn more about Amber.
- [04:13]
Amber
Hey, guys. I'm really happy to be here. I'm Amber. I've been in the trade since birth. My dad started his first plumbing company in 1983 and I'm not.
- [04:22]
Josh Crouch
You didn't come out with a wrench, did you?
- [04:24]
Amber
I didn't, but I did play on my fair share of back.
- [04:27]
Josh Crouch
Say you're. You're poor mother.
- [04:29]
Amber
I know, I know. It was terrible, right? But yeah, I did read on the back of a backo many days. Went to many new job construction sites. Brown Friday is a real deal for all my plumbers out there. Yes. Every Thanksgiving, our two way radios would go off. I am dating myself. I had the maps go. I knew how to dispatch by the maps go. And we had to deliver a water heater. On Thanksgiving Day, all our. All our two way radios went off. So Thanksgiving was a big day and so was Brown Friday. So, yep, grew up in the trades. Yep. Plumbing, electrical, H vac. Those are my people. I was definitely the smallest out of the three kids that they would send me through the culverts. You know, we're on a job site. They're like, here, give the sister the PVC pipe and go throw her underground.
- [05:17]
Tersh Blissett
But absolutely. It's funny, I actually yesterday afternoon we Were trenching through, like a foundation area for my uncle. He's building a house. And so I have. All my kids are on spring break and they all have friends over. So I was like, you know what? Let's all. Y' all can all come over here and take a field trip.
- [05:40]
Josh Crouch
Y' all want to hang out here? You want to be fed?
- [05:42]
Tersh Blissett
You want to going to the smallest ones were the ones that were like, digging the ditch underneath it. And I'm like, oh, yeah, I remember those days when I was the one stuck doing that.
- [05:52]
Amber
Yep, yep.
- [05:55]
Josh Crouch
I thought it was really cool when.
- [05:56]
Amber
My dad bought a takahoochi, because those things are really small. And so I would watch my brother, like, pull it off the trailer and then do 360s, you know, and lift the bucket up and down. Yeah, that was the kind of childhood we had.
- [06:07]
Tersh Blissett
Oh, yeah? Yep.
- [06:08]
Amber
Yeah.
- [06:08]
Josh Crouch
That's awesome. So how did you get into marketing? Yeah, what got you into marketing? Obviously, you're working, you have family business, been in the trades. Did you see a need there? Or was it just something that, like, you took to once you realized that you guys had to get more calls on the board and stuff? What. How did that happen?
- [06:24]
Amber
Yeah, it was kind of both, right? I was the girl. I was the token girl with two older brothers. So when the uncles and brothers and cousins are all, you know, the license holders, you know, what are you gonna do with the girl? You put her in the office and you put her on the phones. And so when I was running our call center at the time, it was the 24 seat, 24 hour call center for all of the business entities. I started paying attention to what calls to action were working and what coupons were working, and I just really took to it. And eventually, you know, we're a family owned business. And my mom came to me with all of her yellow page reports and her marketing contract and she goes, I'm not doing this anymore. You're doing it. And I went, okay, totally school of hard knocks. And then developed a process of doing marketing for one of our businesses, which was a franchise, and then ended up doing marketing for a co op of other fellow franchisees and H vac plumbers and just figured out how to apply marketing for a return on investment and realized really quickly that marketing for the trades is a totally different ballgame than marketing for another kind of company. I mean, it's just. It's its own thing and you have to approach it differently. So that's what I did. Learned how to cut my teeth on it.
- [07:35]
Tersh Blissett
Very cool, Very cool. So tell us a little bit about building a story brand and how you got into that.
- [07:42]
Amber
Yeah. So at the time, I was the chief marketing officer and chief information officer for a manufacturing company up in Wisconsin. And we had 90 different builders in 10 different states and we had no consolidated marketing program at all. And the company had not made a profit in over eight years. And they brought me and two other executives in to turn the company around. So I went to my boss at the time and I said, look, I just finished reading this phenomenal book by Donald Miller. And this is a marketing system that literally would help us to brand not only the company as a whole, but every single subsidiary consistently. And we need to make this investment. So the company graciously allowed me to go and get certified. That was over five years ago now, and I've maintained my certification ever since. I think there's only a few hundred of us in the world that are still certified. But what I love about storybrand is that it puts the customer as the hero and the company as the guide, which works perfectly for the trades. It's perfect for what we do.
- [08:51]
Tersh Blissett
Yeah, that's it. Whenever Josh and I do our presentation, one of the things that, that I got from the building the story brand concept was that Josh and I are the guides. We're, we're not the hero of the story. And so when we're doing our what are you going to get out of this presentation slide, that's one of the main points, is, hey, you're going to come away from this presentation with a guide or two, depending if you want to put with Josh or not. So.
- [09:22]
Josh Crouch
Yeah.
- [09:23]
Tersh Blissett
And so then honestly, that's where it came from, was from the Don Miller concept, that story brand.
- [09:28]
Amber
Yeah. I mean, I think what's so common is that we put, we wrap our trucks and we put our phone number on our websites and we think, okay, customers are just going to call us. But the bottom line is our industry has become so saturated and the competition has gotten so fierce with private equity picking up so many different trades based businesses that if you don't have a consolidated message that psychologically works across your website, across your branding, and across all your other marketing tactics, you do get lost in the mix. So our job as trades people is to make sure that people understand the problems that we solve on behalf of our homeowners is more than just tactile. Yeah, you can fix the toilet. Yeah, you can replace the coiler or a coil. But at the end of the day, what is the emotional component that you are actually solving for your homeowner, that's going to keep them coming back to you again and again and again. And I think that's what story brand is so great about defining.
- [10:29]
Tersh Blissett
Can you break down that concept, like the. The framework a little bit so that people understand why that. Why it works?
- [10:37]
Amber
Yeah. So every blockbuster movie follows the same script, whether it's the Godfather or the Hunger Games, I don't care. You start with a guide or, excuse me, you start with a hero who is reluctant. They don't want to be put in the situation that they're in. And then they find a guide that gives them a path forward that literally spells out for them how to overcome this problem that they are facing. And if they don't have some salt and something that they're going to lose, then they're not going to take the risk. Right. So every single hero is reticent. And we have to look at this from the perspective of our clients. If we, as the contractors are the guide, then what we're trying to do is allow our clients to be the hero in their own story, get them back to normal.
- [11:33]
Tersh Blissett
That's hard because you have the hero complex. Because I'm coming in to save the day.
- [11:39]
Josh Crouch
Well, I've had text when. When they're on call, when. When I was in the. In H vac, they. They literally, like, that's. I don't say they got off on, but like, they. It made it feel like they were. They were wearing a superhero cape. Like they would get on call, they would help, you know, Mrs. Jones, elderly lady with a problem, and feel like a million bucks. And they felt like they were the hero of the story. And it's definitely different to. To bring in the trades because we think of plumbers and technicians and all these. The people that come out and. And solve these complex problems, they're the heroes. So it's. It is definitely a flipped thing, especially the marketing piece. Now, they're still the heroes, right? They're still fixing. They still have to have the knowledge to do that stuff. But from the marketing perspective, it's. It's not the same thing.
- [12:23]
Amber
It's not. And I think it's completely fine to feel like the hero when you are in the home and you're taking great pride in work. But what you realize is that what makes you the hero is the problem that you're solving. You're protecting that elderly widow from being taken advantage of. You're helping that baby have a comfortable home when it's a hundred degrees outside. And when you're solving those problems, that's what really makes you that, that hero. But really what you are is the guide who is allowing the customer to take care of their family and their home. And that does require a mind shift, for sure.
- [13:06]
Tersh Blissett
Yeah, it really does. If you have someone who is a business owner now who originally, like, they came in, they were originally a technician, and they had that mindset of like, not the hero complex, but, but almost like a hero complex. And you, you now know, like, hey, I need to transition from this mindset to like, now I'm the guide. How does that even happen? Like, how do we do that? Like, if, if say I, I have the hero complex and I want to be the guide. And so, like, I actively want to, to make this transition. It's not an easy one to make because you've been doing it for probably 10, 15, 20 years the way you've been doing it. So now all of a sudden, I need to change. Have, have you experienced that, having to do that or deal with that?
- [13:59]
Amber
Yeah, absolutely. I mean, look at any of the cheesy commercials that are on the 6 o' clock news, and you look at the commercials that are really compelling, and you look at the commercials that are not. Like, I hate the commercials with the attorneys that are like, oh, I'm, I'm the attorney that's going to get you millions of dollars. And they spend the whole time talking about themselves. And if I'm the one injured and at home, you talking about me, I want to understand what kind of money you're going to get for me and what steps you're going to take for me. And so when you're making this transition from being the technician into the owner of the story, I think you have to really examine for yourself, why are you in business? Are you in business to serve your community and to fix problems that you know you can fix better than anybody else? Because if you are, then when you step into the problems that you can solve for your customers, you automatically attract those who appreciate what you do and will trust you again and again and again, thereby giving you the opportunity to sell a membership or an upsell. Because what you're saying is, yeah, I can fix your problem, but what I'm really doing is empowering you to have the kind of home that you want.
- [15:17]
Josh Crouch
I feel like when, because you asked this question when we do this on our kickoff calls, is we want to know what makes a contractor different right from the rest of their market. And I feel like most, most business Owners in the trades, and maybe this is outside the trades too, but they just don't, they don't know how to answer the question, like, well, we have great customer service. We got five star reviews where we had a nice warranty same as everybody else. And it's like everybody else has the same thing, but they don't, they don't think that the other person does. And, but they're all saying the same thing to the homeowner. So they don't actually, they can't speak a language that the homeowner's like, well, I don't know who to pick. And to me it's just like, I don't know if this one looks good, you know, so how do they start developing? Like, how do they actually look internally at their organization? Be like, what does make us different?
- [16:04]
Amber
Yeah. So I actually have a quiz on my website that they can take for free that allows them to ask themselves these questions to see what aspects of their marketing needs to be developed out. And it's called the Entrepreneur's Toolkit. So they can go and click on that and see what areas are missing. There is an entire process for making sure that your website is story branded. There's an entire process for talking through your follow up email drips that you're going to send out through whatever platform, like service titan or whatever it is. But it's the way that you talk to your customers that has to flow together psychologically that makes you stand out and be different.
- [16:48]
Tersh Blissett
Are, are you still teaching, like, what.
- [16:50]
Sponsor Announcer
Did they call it?
- [16:52]
Tersh Blissett
The grunt test? I think.
- [16:54]
Amber
Yeah.
- [16:55]
Tersh Blissett
So like explain what that is.
- [16:58]
Amber
Yeah. So most people spend, how long do you think they spend on a website?
- [17:02]
Josh Crouch
Like what, not long, 30 seconds?
- [17:06]
Amber
Three.
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Josh Crouch
Three?
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Tersh Blissett
Yeah.
- [17:08]
Amber
3.5 to 4 seconds. So think about it. You're looking for a plumber, looking for an H vac guy. You're on your phone, you're spending three to four seconds. The grunt test says if I can't convince you to do business with me in 3.5 seconds or less, you're going to bounce off my site. So how do I do that? I call out in that top section of the website clearly what I do and clearly what you get as a direct result of working with me.
- [17:37]
Tersh Blissett
Hello, home service professionals.
- [17:39]
Sponsor Announcer
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- [18:24]
Josh Crouch
You've heard of Google Ads, Facebook ads and SEO, but did you know that there's an entire entire ecosystem like 80% of the Internet that ads can be served on that you've barely heard about?
- [18:32]
Sponsor Announcer
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- [18:34]
Josh Crouch
They leverage data science and AI to build customer profiles for your ideal customers and get your ads in front of prospects before they are ready to hire a pro. Planting your brand in their minds early.
- [18:45]
Tersh Blissett
And often to chat with a team.
- [18:46]
Sponsor Announcer
About how they can help you grow your business. Visit MarketStorm AI if you're a contractor with multiple CSRs, check out this service Business Mastery podcast partner LACE AI. LACE uses Cutting Edge AI to analyze your phone calls, uncover lost revenue opportunities and empower your CSRs to convert more leads. You can significantly increase revenue without spending extra on marketing or hiring. By using LACE AI to boost your conversion rates for the first time, you can gain deep insights into customer needs at scale with minimal effort. Elevate your call center to achieve industry leading booking rates and revenue. Visit www.lace.AI to book a demo today. Now back to the show.
- [19:33]
Tersh Blissett
Yeah it's so I built a website in 2014 or 15 and I only used the Donald Donald Miller's framework on his websites. Like I I that's the really between him and Josh Nelson back whenever he was publishing so much stuff on YouTube. It that website has not been updated since 2016 or 17 and it still ranks in the top four or five and it's literally like there are pages in there that's been that have been updated and it's got IPS and lorem all over it and stuff and it still ranks and it's and I I attribute it to the fact that initially it was set up correctly and it did pass the grunt test. Like it literally and it was hard to get the page speed there like the weight down but have all the information above the fold and to even learn what above the fold even meant to start with. Like I I was like I'm completely lost here but I mean to be able. Because like I was looking at, at like example websites. And this is back whenever Don Miller didn't have a gazillion billion people following him. So like he was giving small, almost one on one. Like there was a group of us, like 20 or 30 people where like he was like, okay, somebody give me your website. And of course everybody, everybody's like, oh, hell no, I am not giving you my website so that everybody can see how terrible it is. But he actually, he did a version of my website and he was like, you know, you did a really good job. And I was like, well, I literally copied and pasted almost everything that you said to do. And so like, I'm glad you like it.
- [21:30]
Josh Crouch
I'm glad I showed you that I could follow instructions.
- [21:34]
Tersh Blissett
Yeah, yeah, right.
- [21:36]
Amber
Well, you know, the funny thing is back in the day when we were all doing tons of marketing for the trades and Google Business was just coming out and there was all this conversation about do you need a big website or do you need many sites or do you need this or that? You know, there's been such a shift in that now Google Business Profile is what matters. You can get away with a very basic website.
- [21:56]
Josh Crouch
Thank you, Josh. I've been saying that for five years. That's literally so Amber. I don't know. I, I, so I know we, we, we work, we have some mutual connections and work together a little bit on a couple clients and stuff. But literally that's why Relentless Digital started because nobody was talking about Google Business Profile five years ago. And I started talking about, I started sharing these like heat map things and people are like, what is this? And that's literally all we did for the first 18 months. We didn't touch websites, we didn't do LSA, we didn't do marketing on me. We didn't do any of the stuff that most marketing companies do. And it's because it's the shift. Now the website plays a part in some of that, but it still matters, especially because people will still land on and you're going to drive traffic to it and stuff. But I appreciate you acknowledging that the Google Business profile is the, is the king of like the digital page one now. I appreciate that you can send me.
- [22:46]
Amber
A bottle of vodka later, Josh, as a thank you. Yeah, that, that's no problem.
- [22:49]
Josh Crouch
Yeah, I didn't, you, I didn't even tee you up for it. So that was perfect. Thank you.
- [22:53]
Amber
But I mean, the truth is the truth, right? If people can figure out where you are that you are concerned about Their problem that you're local, that you can, that you can put their problem first. You're gonna win the day. Otherwise you run the risk of sounding like every other competitor out there. You, you gotta brand yourself differently and you don't need to spend tons and tons of money on massive behemoth websites. Don't get me started on it.
- [23:19]
Tersh Blissett
So like, how about lsa? Because so often LSA gets wrapped up into your GBP or whatever it's called now.
- [23:35]
Josh Crouch
You can tell who the marker is and who it says.
- [23:37]
Tersh Blissett
Now I'm trying to like it. I'm so used to saying gmb. But of course, as soon as you get used to it, they change it up. Is. Is it. What's your take on lsa? And it was awesome when it was free. Now it's not free.
- [23:54]
Amber
So yeah, it was also awesome before they could stop deprecating you on your GBP and turn off your leads for whatever reason because of algorithmic updates too. Right. So, I mean, look, I think it's always going to be a part of online strategy for home services. We're going to need Google Local search ads. But the danger comes in when you are not diversified. Because I've worked with many a home service company that was getting only their leads through Google local services. And when those leads fell off, their leads, I mean, their, their call boards just went empty. So you've got to have a well diversified lead generation funnel.
- [24:38]
Josh Crouch
It's, it's such a great topic because branding and the trades. We talked about this a little bit before we jumped on here. A lot of people think they go buy a nicely designed wrap or a, a logo or something and like their branding is done and that's part of it, but it's, it's a part, because it tells part of the story. But like, even, even the social media posts, like I hosted a social media webinar yesterday and like getting people to talk, like have a voice, I literally told them to have a spine and have an opinion. Because, because I think that's one of the reasons why some of the stuff that we don't. Relentless. And some of the stuff we do on the podcast, we have, we have opinions about stuff. We're not just, we think it's a logo, we think it's a truck wrapper. I think it's a sign on the door. You know, it's a, it's a, it's a wall mural. It's, you know, it's like we, we don't conceptually think about branding as far as like the words we use, the tone we use, how we talk, how we present ourselves with our uniforms. Like how all of the things become part of the brand story and the brand.
- [25:41]
Tersh Blissett
Consistent uniforms.
- [25:45]
Josh Crouch
Yeah. Guys showing up with clothes full of. I don't have a consistent uniform. It's.
- [25:52]
Tersh Blissett
It's very consistent. Inconsistently consistent.
- [25:55]
Josh Crouch
Well, it's consistent. It's shorts and T shirts because it's hot here, and my office has terrible air conditioning, so.
- [26:03]
Sponsor Announcer
I wish we knew an AC guy.
- [26:05]
Josh Crouch
Yeah. Maybe Church wants. Maybe you want to come hang out one day and help me?
- [26:09]
Tersh Blissett
I've offered, but I guess my rates are too expensive.
- [26:13]
Josh Crouch
Yeah, you're a little pricey.
- [26:18]
Amber
Someone that could solve that problem for you, right?
- [26:20]
Tersh Blissett
Yeah.
- [26:21]
Josh Crouch
Yeah. You know, it's funny. I was in the trades for nine years, and I definitely. I can talk a good game, Amber. I was an H vac, but I cannot fix a damn thing. Like I had to. I had to help Britney this morning because her. I just hook up jumper cables because they're in Terse was giving me crap. He doesn't think I can use jumper. Like, he. He thinks very lowly of my skills.
- [26:41]
Tersh Blissett
I do. Very low.
- [26:43]
Josh Crouch
He's like, do you even know what jumper cables are? Honest.
- [26:46]
Tersh Blissett
Are you gonna hook them up correctly?
- [26:48]
Josh Crouch
Like, I put. The red goes with the black, right?
- [26:51]
Tersh Blissett
Like, right. Exactly. That's exactly right. Burn up her car.
- [26:57]
Josh Crouch
Yeah. As long as it's not. As long as it's not my truck, I'm good.
- [27:00]
Sponsor Announcer
Yeah.
- [27:00]
Tersh Blissett
That's all that matters. So as we're kind of coming to a close here, can you tell us, like, a trend, a marketing trend that you see coming in the next year or so that every business owner should know about?
- [27:18]
Josh Crouch
Thank you to companycam for supporting today's episode.
- [27:21]
Sponsor Announcer
These guys are changing the game for contractors with their smartphoto app.
- [27:24]
Josh Crouch
Keep your projects documented and streamline your team's communication with even your most complicated jobs.
- [27:30]
Tersh Blissett
Try that for free for 14 days.
- [27:32]
Sponsor Announcer
And get 25% off of your first two months at companycam.comsvm yeah, get off.
- [27:39]
Amber
Of regular TV and radio. 99% of people are watching television online. Now.
- [27:45]
Josh Crouch
You're not saying like, you're saying maybe move some budget like OTT and connected TV and stuff like that. Maybe still or. No.
- [27:51]
Amber
Yeah, yeah. You need to be on ctv ott.
- [27:54]
Tersh Blissett
For those of us who are in the marketing world. What do those mean?
- [27:59]
Amber
Online streaming television. You need to put your. Your digital dollars into, like, your Hulus, your Roku's, your online banner ads, your audio ads. Maybe start Thinking about advertising on podcasts. But most people are not watching television via satellite or cable. They are watching television through your Roku's and your. In your disconnected TVs.
- [28:25]
Tersh Blissett
Man, we. We thought we were so, so slick when we cut the cord several years ago.
- [28:31]
Josh Crouch
And now more for subscriptions than we were before for cable.
- [28:35]
Tersh Blissett
Yes, way. I double. We're paying double now. And. And every one of these little stations wants to come out with. You know what kills me? And I'm just going to talk about this little tangent for a second. Why are you going to try and charge me 2.99 to watch the episode a day early? That is dumb in my opinion. I don't care.
- [28:58]
Josh Crouch
Which service is that?
- [28:59]
Tersh Blissett
All of them. Like literally all of them. If you want to watch. If you want to catch the episode a day early, pay 299.
- [29:08]
Amber
Because people want it now, bro. They want it now.
- [29:11]
Tersh Blissett
That's.
- [29:11]
Josh Crouch
Although it does. So I'm watching. I'm watching Daredevil right now on Disney plus and the season.
- [29:19]
Tersh Blissett
You would be watching Disney plus.
- [29:21]
Josh Crouch
Well, I only. I, I like the Marvel stuff, but you can only watch like, what. They only release one episode a week and it drives me crazy. And then they have second commercials like five times through the episode. I'm like, I.
- [29:34]
Tersh Blissett
You can pay.
- [29:35]
Josh Crouch
You can pay the money. I can pay the money. It's like I'm paying like 699. I'm like, I don't want to pay 9.99 to not watch commercials. Like, just, you know, I, I get it. But it's. Anyway, that's a whole nother.
- [29:46]
Amber
And that's exactly why we need our commercials on these platforms.
- [29:49]
Josh Crouch
Well, and that there's. How you get on those platforms is because they still. There's a lot of people like me want to be a cheap ass about it. And like, yeah, I'm just.
- [29:55]
Tersh Blissett
I'll just sit there, save $3. But I'm gonna melt the entire internals of this Lincoln Navigator because I'm gonna hook it up the jumper cables backwards.
- [30:07]
Amber
I feel like it's time for me to go, guys.
- [30:09]
Josh Crouch
$3.
- [30:10]
Tersh Blissett
Yeah. This is literally every conversation.
- [30:13]
Josh Crouch
You have Britney's. You have Britney's information. You can ask her if I did a good job.
- [30:16]
Amber
I do. I've already texted. I've already texted Brittany.
- [30:19]
Josh Crouch
Yeah, we're okay. Well, she was commenting over on the side over here. I was holding it off.
- [30:25]
Amber
Hey, Brittany, I love you.
- [30:26]
Josh Crouch
Yeah, real quick. Yeah, a couple minutes left, but you're in the middle of a frame or like a Framework, a workshop of building these things out. Do you, do you hold those regularly for people? If somebody's interested, they listen to this. Like, man, I really need to like really approach my entire marketing from a holistic view and start over or start fresh and they want to learn, like really build this framework the right way. Do you guys, do you hold those regularly or.
- [30:54]
Amber
I do, yeah. I have an online mastermind class for business owners and business leaders, especially in the trades where we walk through your marketing. It's an hour once a month and we do homework, but we literally take you through seven part framework. Here you go. There's your SB7. How to story brand your business, what tactics to put into place, how to look at your roi. We base it on my international best selling book, the Four Cs of Effective Marketing. Ten people per class max. But yes, we take people through on a monthly basis and help them to build their marketing strategy from the ground up.
- [31:32]
Tersh Blissett
Where can they sign up for that if they're interested in it?
- [31:34]
Amber
Far beyond marketing dot com.
- [31:36]
Tersh Blissett
Okay, so it's on your website.
- [31:38]
Josh Crouch
I really, I really think we should bring Brittany on and ask if she read your book because I know she ordered it. I really want to put her on the spot and I'm hoping she's listening. Why?
- [31:49]
Amber
That's not fun.
- [31:50]
Tersh Blissett
Yeah.
- [31:51]
Amber
I'm trying to protect you, Brittany. I love you.
- [31:54]
Tersh Blissett
Yeah. Oh, gosh.
- [31:56]
Amber
I know she did because I have total faith in Britney. I know that she. I know she read, but I have confidence.
- [32:01]
Josh Crouch
No, she's totally like a Cliff Notes kid. Like, you know, back in the day when we used to have like the Cliff Notes before AI could just tell us the answers to everything. Yeah, she was totally a Cliff Notes kid for book reports.
- [32:12]
Amber
Oh, hey, that's what my book is. It's a back page. It's a back pocket guide for trades people. It's like a hundred pages. Come on.
- [32:18]
Tersh Blissett
Oh, that is, that's great. There is actually an app Deep stash. It is a Cliff Notes version of all of your books. Like any kind of book that you or information that you want learned about and it, you can just. It gives you the highlights. And if you're really interested in it, you can go back and read the whole book. But I love that it's a, it's really good. It's a really good for people like myself and Brittany.
- [32:46]
Amber
I love that. Yeah, I'm a big audio book person. I listen to audiobooks all day long.
- [32:52]
Josh Crouch
I try, but I like, I get distracted. Like it's, it's all like a. Like, somebody asked me, I was recording a podcast. Somebody was like, have you ever checked out the show? I said, honestly, I don't listen to podcasts because if I start listening, I'm not paying attention. I'm focused on something else. And I'm like, okay, 15 minutes in, I'm like, shoot, now I gotta go back and listen.
- [33:11]
Sponsor Announcer
Rewind, rewind.
- [33:12]
Josh Crouch
Yeah, that's exactly what I do. That's how you gotta know. You gotta know yourself and your best learning methods. Right?
- [33:18]
Amber
So you do.
- [33:19]
Tersh Blissett
Very true. That is very true.
- [33:20]
Amber
Yeah.
- [33:21]
Tersh Blissett
Amber, we appreciate you hanging out with us. And. And we. If. For anybody who missed your best point of contact, if they want to reach out to you, is it your website or LinkedIn or what's. What's the best way to get in touch with you?
- [33:38]
Amber
You totally reach out to me on LinkedIn, that's fine. Or you can reach out to us on the website. We're on all the platforms, so we are very easy to get in touch with. Like I said, been in the trades a long time. So far beyond marketing.com or Amber Gage on LinkedIn.
- [33:51]
Tersh Blissett
Who would have thought you, as a marketing company would be on all the platforms?
- [33:56]
Amber
I know. Shocking, right? I mean, it was a really hard decision. We thought about it long and hard.
- [34:00]
Josh Crouch
But the real question is, do you have, like, a link tree? I mean, because that's.
- [34:04]
Amber
Do I have a link tree?
- [34:05]
Tersh Blissett
Yeah.
- [34:06]
Josh Crouch
Do you have a link tree?
- [34:08]
Amber
No.
- [34:09]
Josh Crouch
Oh, okay. Well, see that. We found a point where Amber. Amber.
- [34:15]
Tersh Blissett
Yeah.
- [34:15]
Josh Crouch
Hasn't gotten to that level yet.
- [34:17]
Tersh Blissett
Josh has a link tree. Ask Josh who set up his link tree.
- [34:21]
Amber
Huh. I'm guessing Josh probably had the link bush. I'm guessing his link tree is, like, all integrated.
- [34:27]
Tersh Blissett
You're right. It's short.
- [34:30]
Josh Crouch
Honestly, I couldn't even tell you how to access it.
- [34:33]
Amber
Yeah, see, that's a problem, Josh. I may not have one.
- [34:37]
Josh Crouch
I have really smart people that know how to do all that stuff, and I'm just like, hey, can you help me with the link? And Kirsch helps me with some of that stuff.
- [34:43]
Amber
Tersh is. Is right there.
- [34:46]
Josh Crouch
He'll nerd out on that stuff.
- [34:48]
Amber
Hey, if offering Tershi, apparently I need one.
- [34:52]
Josh Crouch
That's what the cool kids do, right?
- [34:53]
Tersh Blissett
Okay, well, with that being said, you're not.
- [34:57]
Josh Crouch
You're not busy enough anyways, so.
- [34:59]
Tersh Blissett
No, absolutely not. We appreciate everybody hanging out with us. If you have any questions at all, don't hesitate to reach out to Amber. We hope you enjoyed this episode. Until we talk again, next time, I hope you have a wonderful and safe week. We'll see you.
- [35:20]
Podcast Narrator
Thank you for listening to this episode of Service Business Mastery. Now that you are equipped with essential business advice from this impactful conversation, you are one step closer to becoming the successful owner of your dreams. If this episode has been helpful to your business journey, don't forget to subscribe to the show, leave a rating and share it with other owners as well. Visit servicebusinessmastery.com to learn more.