← Service Business Mastery for Skilled Trades: HVAC, Plumbing & Electrical Home Service
Service Business Mastery for Skilled Trades: HVAC, Plumbing & Electrical Home Service
TikTok Strategy for Contractors to Build Authority & Drive Organic Leads without Ads with Jen McKee
00:57:43
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- [00:00]
Jen
I think that there are some markets that are doing really well with TikTok as a lead generation source, but the markets that we tested it in were not. They were either like not getting leads or none of the leads were viable. You have to like make TikTok so it's the same thing. Like you still want to create content that's really native, otherwise it's like, well, like you don't want to. I think a lot of people like try to create an ad, you know, like oh yeah and like super.
- [00:28]
Podcast Announcer
Are you looking for valuable business advice to reach that seven figure revenue mark? Do you want actionable tips to properly navigate through every business challenge you encounter along the way? Let Tersh Blissett and Josh Crouch be your guide in getting you to the top here at Service Business Mastery. Tune in as they sit down with world renowned authors in business leadership and personal growth who share valuable insights about management, marketing, pricing, human resources and so much more. Let their nuggets of wisdom gold guide you in owning a thriving, profitable and ever growing business. Here are your hosts, Tersh and Josh.
- [01:14]
Josh Crouch
Today's episode is brought to you by one of our show partners, upfrog.
- [01:17]
Tersh Blissett
Upfrog is the OG when it comes to pricing transparency online. They find system replacement leads through paid ads and have developed an entire system to drive those hard to find system replacement opportunities. Nurture the leads and book them into sold systems before your team arrives to.
- [01:33]
Jen
Help you grow your business.
- [01:34]
Josh Crouch
Learn more@upfrogio. I want to give a huge shout out to Market Storm for sponsoring today's episode.
- [01:39]
Tersh Blissett
You've heard of Google Ads, Facebook ads and SEO, but did you know that there's an entire ecosystem like 80% of the Internet that ads can be served on that you've barely heard about?
- [01:47]
Josh Crouch
That's where Market Storm operates.
- [01:49]
Tersh Blissett
They leverage data science and AI to build customer profiles for your ideal customers and get your ads in front of prospects before they are ready to hire a pro, planting your brand in their minds early and often to chat with.
- [02:01]
Josh Crouch
A team about how they can help you grow your business. Visit marketstorm AI hello everyone out there in podcast world. Hope having a wonderful day. You're listening to Washington service Business Mastery. We are live at Epic 2025 in Orlando, Florida. You may hear a little bit of background noise. We apologize for that. There's breakout events going on all around us in there. The presenters about to get on stage. So with that being said, we've had Jen on the show before.
- [02:26]
Jen
I've never talked to Church on the show.
- [02:28]
Josh Crouch
Yes, I've Never talked to you on the show. So this is going to be great. Looking forward to this. It was actually epic. 2024 is when you rewarded last. So that's really cool. Yeah.
- [02:37]
Co-host (possibly Church)
We replaced you with yearly. Yeah, that's probably why it's the lowest download episode we've ever had.
- [02:42]
Josh Crouch
So welcome to the show. For those who don't know you explain what you've been. Because it's not just a marketing agency. Gives you a lot for you.
- [02:53]
Jen
Well or less. We do less than that. So our sole focus, I own keyhard Marketing. We are a social media agency. So we only do social media, mostly organic and. But we also do paid social. And then I also have a podcast that's produced by Service Business Mastery. So the Keen Growth podcast. We do talk about all things and we specialize in trees.
- [03:16]
Josh Crouch
Okay. So you don't do anything to like help dissolves it.
- [03:20]
Jen
We have a few clients that are not in the trades it but that is our main focus for sure.
- [03:25]
Co-host (possibly Church)
You know it's funny. So Leslie's been a client of ours for like four years ago, but that we are the first client she got in plumbing was one of our early clients too. And she introduced us and that sounded like it's funny how things work out cuz Leslie was like always one of those people that like she knew of everything coming.
- [03:42]
Tersh Blissett
This is really.
- [03:42]
Co-host (possibly Church)
She's like a connector. Just like Leslie.
- [03:44]
Josh Crouch
New for sure.
- [03:45]
Co-host (possibly Church)
We're always connected people. Soon she's like, oh, you got to meet my social media person on my class. Is this the proof? What is this?
- [03:53]
Jen
Yeah, Leslie was my first puppy client. She was actually given to me by a friend of mine who had Leslie as a client just doing some like really basic things for her. And then she was like getting a full time job. So she's like, oh, I need somebody to take over. You could take her on. And she wants way more than what I'm doing. And so then when I talk to Leslie, she's like, I want to be on video, I want to be care, I want to be there. And I was like, cool, I want to do that too. She was my first TikTok client that I ever had. And so at the time this was like January 2021. So TikTok was on everybody's mind, but no one really knew what to do with it.
- [04:28]
Josh Crouch
And so was it TikTok then or was it.
- [04:30]
Jen
Yeah, it was TikTok. TikTok blew up in 2020 with the pandemic. That's when it kind of like reached the millennial Crowd. And so once we started working with Leslie, a lot of people wanted what Leslie had. And so that's how I even got in the trades industry, because people were like, who's doing your social media? And so Leslie was able to. And at the time, like, I think it was just me. I may have had one other person on my team, but I was just doing social media for Leslie.
- [04:52]
Josh Crouch
What it definitely. Does it mean to do TikTok?
- [04:55]
Jen
What do you mean?
- [04:57]
Josh Crouch
Explain it to somebody like Josh, who. He can't even open the Tick Tock when I see him. A text message.
- [05:03]
Jen
You have videos out there. Who does these?
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Josh Crouch
Not.
- [05:07]
Not Josh.
- [05:08]
Co-host (possibly Church)
So if you want your TikTok to you. Gosh, yeah. Because if you send it to me, I will purposely.
- [05:16]
Jen
You know what? Send it to me. My brother sent me a tick tock yesterday and I was like, I swear to God, I've sent you this video before.
- [05:21]
Josh Crouch
Like, it's like, that's like every conversation I've ever. Josh, he'll send me a random one. I was like, yeah, I sent it to you like a few months ago.
- [05:28]
Co-host (possibly Church)
Yeah, but that's the few times I actually sit down like, oh, this is a good one.
- [05:31]
Jen
Hey, sure.
- [05:32]
Co-host (possibly Church)
Oh, yeah, I sent that one to you.
- [05:35]
Jen
So one thing that I love about Tick Tock and unfortunately for consumers, you don't know about how I'm gonna be here. One thing I love about it is the algorithm. So the algorithm is so different than any other. The other social platforms are really based on, like, hero. And so you connect with people on Facebook and then we see your content. And you can have people on Instagram when they see your content. On TikTok, you don't have to have any followers in order for people to see your content. And that's why it's so good at sending us things that we like, because it doesn't matter who the creator is. It's not like it. The algorithm is really based on what we consume, which could be weird, but that's like what we like. And then we get to seeing videos we can see. So we do creators. And that's what's so cool, is that if you're creating on site, no matter what industry you are at, the citizens that you're way more likely to get in front of people who actually care about what you're talking about because of.
- [06:26]
Josh Crouch
The way that the algorithm, it's different now, the algorithms. I feel like it's different now than it was conspiracy theorist last year. For real, though, because, like, there's certain, like, creators that I used to see all the time, love their content, and then I didn't see it. And then all of a sudden they, like, pop back up in my people. And then I'm like, where have you been for the past?
- [06:48]
Jen
Right. Well, so a lot of people say that the algorithm changed.
- [06:53]
Josh Crouch
Been outside window, change.
- [06:57]
Servers, just an.
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Co-host (possibly Church)
Excuse and give, like, ads and little medicine.
- [07:02]
Josh Crouch
Oh. Oh, my gosh. Live, sponsor, live. Then something I want.
- [07:08]
Jen
Yeah.
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Josh Crouch
I'm like, come on. Ignore, ignore, ignore.
- [07:11]
Jen
It's. I think that it's an easy, like, easy algorithm to kind of play with because it's really based on what you're watching. So, yes, like, sometimes, like, I just saw a creator that I haven't seen a while that my husband and I think is so funny, and I was like. She's like. And I go. I look at. She's actually been posting. I don't know why I'd say your content. But it's also just like the algorithm. It's sensitive. Right. So, like, if you start. If you start watching something, then all of a sudden you're going to see a bunch of stuff about that same topic. Right. And so you have to be intentional. Like, if I, like, right now I'm seeing so many, like, inter. Marketing. I'm like, where did y' all come from? I don't care. Like, go, go, go. Like, to try to swipe them away. So I don't see it anymore. But you kind of have to play with the algorithm and, you know, whether or not Meta bought the whatever.
- [07:56]
Josh Crouch
Like, I don't know, go unfollow Facebook. Why was I following Facebook? I don't know. Block Facebook. And all of a sudden my feed goes back to normal.
- [08:06]
Jen
I know, but everyone's like, oh, go. You got put on this list and now you're following these people. And like, I went and list. I'm like, no, that didn't happen to me. So I don't know.
- [08:14]
Josh Crouch
It definitely happened to me. I went and unfollowed Facebook, which I've never followed before, and I blocked them. And all of a sudden I'm seeing all these creators that I've seen before, and I'm like, okay, that was the problem. Yeah.
- [08:26]
Co-host (possibly Church)
Do you see success on pain? I know, obviously, like, like Facebook kind of. People think, like, contractors think paying for social.
- [08:35]
Jen
Yeah.
- [08:36]
Co-host (possibly Church)
So. But I know some people do at least put some link here in tik. I don't know if that's helpful.
- [08:41]
Josh Crouch
Not help.
- [08:42]
Jen
So we've actually tested it in a few different markets, but it's actually it's been a few months because we just were getting the results of every market is really different on how. Which I don't know if you experienced this on your side, but like for us that not only like does the content differ through markets, it's like what people actually engage with and convert with. But also the offers are so different throughout markets. Even like markets that are close together. Like you think like Florida will probably everyone in Florida like the same thing. But like, no, it's so different on what people really engage with. And so it's the same on TikTok that I think that there are some markets that are doing really well with TikTok as a lead generation source. But the markets that we tested it in were not. They were either like not getting leads or none of the leads were viable. You have to like make tick tock. So it's the same thing. Like you still want to create content that's really native because otherwise it's like, well, like you don't want to. I think a lot of people like try to read that, you know, like, oh yeah. And like it created and then you're like, so. So I like no one wants to see that. I mean I think honestly.
- [09:46]
Co-host (possibly Church)
Yeah, but it's obvious there decided to swipe past. But there's one. The ones that do the best when I actually do get on the platform are the ones that are like, I couldn't really tell.
- [09:54]
Tersh Blissett
It wasn't ad.
- [09:55]
Jen
Yeah, right.
- [09:55]
Co-host (possibly Church)
And it was like, it was kind of engaging. It's like, oh yeah. Then this thing or they share a story about something and it's made some more real. Just like, hey, buy my product.
- [10:04]
Jen
See a lot in TikTok advertising is done with TikTok shop and influencers. So that's what we see a lot of. And probably what you're talking about, the Tik Tok shop. Yeah.
- [10:15]
Josh Crouch
Like I. I will say one on one hand, I do buy things. Oh, I would say I buy a lot but I do buy things off shop. Man, I am so sick of seeing everybody and their brother like buy this product.
- [10:31]
Co-host (possibly Church)
It's funny, it's like certain ones go viral. It's like, good lord. Like everybody's got the same.
- [10:35]
Jen
No, but what happens is that if you click on it. So like sometime. Because it does get you right. It's good advertising. I really, I buy all the TikTok shops. I'm time. That is legit. Which is everyone's question. Like, is it legit? Yes, it's legit. It'll send to you but like once you click on it and then you like add it to cart, if you don't buy it like every single video you see, it's going to be every person else.
- [10:53]
Josh Crouch
Sometimes I will buy it and then for the next few weeks I see until I like hit not interested about four times and then it goes away.
- [11:02]
Jen
Yeah. So it's really a great place for products and not just say that services can't work there, but it's something that's worth testy. If we're testing a lot of different creatives. I definitely recommend like having a good understanding of what makes a good Tick Tock video organically before you just start trying to like run ads on Tick Tock. Like if you don't understand the platform so you might not run on Tick Tock and you can own your seats.
- [11:28]
Co-host (possibly Church)
I throw some money at sometimes for the podcast and stuff. I have no idea what I'm doing.
- [11:32]
Jen
Don't do that. That's like casinos of Vegas.
- [11:35]
Co-host (possibly Church)
That's.
- [11:37]
Like, well, let's see what happens. Are we gonna get some followers?
- [11:40]
Jen
Yeah, that's like when me and Jason wait.
- [11:42]
Co-host (possibly Church)
Well then we get followers and I'm like, I can't pronounce your name. Like I don't think you're in the Asia. I don't think you're real plumbing electric.
- [11:47]
Jen
Do they get followers for the podcast or you just get followers off Tick Tock?
- [11:51]
Josh Crouch
What do you mean?
- [11:52]
Jen
Well, I don't know. I mean I like all, all of it's important but like do you get more like subscribers or just followers on Tik Tok?
- [11:59]
Josh Crouch
So for the podcast?
- [12:00]
Jen
Yeah.
- [12:01]
Josh Crouch
Already TikTok? Yeah, I think so. I don't know. I don't know. I don't know that we can directly correlate the. Could we have an 18,000 subscriber?
- [12:10]
Co-host (possibly Church)
Yeah, but I don't know that there's.
- [12:13]
Josh Crouch
I don't.
- [12:14]
Jen
Who is watch?
- [12:16]
Josh Crouch
Not either one of us because we're.
- [12:18]
Co-host (possibly Church)
Doing like stuff like this, like video in.
- [12:20]
Josh Crouch
In.
- [12:21]
Co-host (possibly Church)
I mean our hack is we do take long form content and they chop it up and this, this will create. It could take 10, 15 different clips and then they all get hosted. So we. They just were posting them in. I will say we do, we do see the numbers but like getting deep. I think that's probably. I was gonna ask that social media analytics.
- [12:43]
Like it's like, it's just noise. Like to me it's like because we put. You put together something for our partners. Yeah, well actually Carol for podcast manager does and she puts all this in this, like, fantastic.
- [12:53]
Josh Crouch
Like, we don't know if it's.
- [12:54]
Co-host (possibly Church)
I don't know if that's good.
- [12:56]
Tersh Blissett
Not good.
- [12:56]
Co-host (possibly Church)
I'm like, looks like a lot of people want your stuff.
- [13:00]
Josh Crouch
If you're looking at. You're looking at, like, engagement and class.
- [13:05]
Jen
Yeah.
- [13:06]
Josh Crouch
All that on Facebook, is it the same as Tick Tock and is it the same as Instagram and is it. It's like Instagram reels. Yeah. Engagement the same as your Instagram or post and same with Facebook post versus Facebook stories or YouTube stories or.
- [13:24]
Jen
Yeah, I mean, that's a lot. But are you asking, like, is it weighted the same as in, like, people that are. Doesn't matter.
- [13:29]
Josh Crouch
But is it.
- [13:31]
Co-host (possibly Church)
Okay, what. What metrics should we.
- [13:33]
Jen
Yeah, okay. If we're talking about the podcast, like, in. We're looking at it from abroad, like, we're looking at this overview. Right. And so all visibility matters because in. In, like, obviously it does because you guys continue to have more as the podcast and the two of you have been able to grow your personal brands and. And start these other businesses with this level of expertise because of the visibility that you have. So across all the platforms down to. If you're not selling anything, like, you.
- [14:04]
Co-host (possibly Church)
Know, it's been a challenge. Church is seven or eight years doing this, and for the first three doing them, like, we started doing presentations with conversation. I was like, standing up here giving away anything and everything, and then they're like, well, you have a call to action.
- [14:23]
Jen
Right, to subscribe. Yes, it's important. So then it's like, what is that next level? So when you look at social media as like the top of your marketing funnel, and there's a lot of it that then, you know, you can move people down even on social media in your marketing funnel. But that top level, you do want to get, like, some sort of contact information from people so that you can take something to the next level. So, yes, you might not have anything to sell today. And I mean, y' all do have some things to sell, but, like, when you started, you might not have anything to sell, but you just start building some sort of list that you can come back to.
- [14:55]
Josh Crouch
And so, like, for years people were telling me, you need to be collecting everybody's email address. And for years I was like, why? I don't have anything to sell and I don't want to write a newsletter.
- [15:07]
Jen
Yeah.
- [15:07]
Josh Crouch
So I don't want to promise a newsletter. Yeah, yeah, we started doing it.
- [15:13]
Co-host (possibly Church)
We had the Facebook group and I had. I mean, we asked for that stuff, but Then we weren't.
- [15:18]
Josh Crouch
Yeah.
- [15:19]
Co-host (possibly Church)
So now all of our groups, we have one. We want to make sure it's like a leaf person.
- [15:22]
Jen
Yeah.
- [15:23]
Co-host (possibly Church)
But then we usually give them some kind of like lead magnet in exchange for their email and then they'll get on an email list and they can decide against the even.
- [15:30]
Jen
Right.
- [15:31]
Co-host (possibly Church)
But.
- [15:31]
Jen
But then that's like a warmer audience. So like when you look at social media even, even all the followers like it somet hard to get views or sometimes your content doesn't reach very many people or sometimes you know, like it's. It's insane. Like how you can, you can have an offer that no one knows about. You know, like even as much visibility as Service Business Mastery has. Like how many people know about your offer? You know, so then it's like you have to keep it. You have to keep coming at them from these different angles of like.
- [16:00]
Josh Crouch
That's a good point. And then we should probably be doing post or, or TikTok videos on the benefit of like Fontap and trade automation pros and things. Like I will say I created some videos for the automation foundation inside of our school platform and chopped up those videos in. I think it was like OPEX clips or something. And they. The first one, I was like, okay, that's actually a good little clip. I probably would watch that. And then like the second video, like it was a full length video, 20 minutes long and focused flip. Like every video I was like this is terrible. I would not.
- [16:38]
Jen
First time I used Opus I was like, yes, this is amazing. And then it's like never given me that quality again.
- [16:43]
Co-host (possibly Church)
I'm like yeah, like crack time. I tried it.
- [16:46]
Josh Crouch
I feel like I can get it.
- [16:48]
Co-host (possibly Church)
Sometimes it's like okay, that's not bad. But sometimes I'm like.
- [16:51]
Jen
And it's like gives itself an A.
- [16:52]
Josh Crouch
Plus on like I'm like, oh, this is terrible. There's no context. And that's the worst. Like that that will tick me off so bad if I'm watching a video whether it's a TikTok or a short real that there's no context. And all of a sudden they just start talking about things. I'm like, like I'm supposed to know what the hell you're talking about.
- [17:10]
Co-host (possibly Church)
Like that brief expl.
- [17:12]
Jen
You can, you can do that as a. Like if you could pull somebody in. But then it's always good. Like sometimes I'll tell our video editor like even with a train spit video, you know, like if someone's doing something really gross like they pull this big Root out or something. But they like the video will start with them just like staring at a hole and like no one, no one cares. Like we gotta start the video with the crazy thing and then come back to the story. So like you can start with a hook but then you like need to explain what it is that you're testing.
- [17:41]
Josh Crouch
Like hooks and stuff.
- [17:42]
Co-host (possibly Church)
Cuz how do you look outside? I was creating content, whatever. Even I know, I'm like what a hook was. Now I, now I know and I'm like, okay, that first three seconds like super important to get them into the video so that we can. That way more people will see it.
- [17:54]
Jen
There's so many different ways that you can do a hook. But yeah, a hook is like the first three seconds of a video or something. One to three seconds. Like something that's actually going to hook somebody's attention and make them stop and watch your video. Which I think a lot of contractors struggle with this and a lot of people started videos like hey, I'm Jen and I work ass all about like, okay, nobody cares about that. No one's going to watch your video if that's how you started.
- [18:16]
Josh Crouch
So unless you're like already famous.
- [18:19]
Jen
But even Gary, these videos don't start like that. Like he starts telling you something but so you want to start with something. So something that is going to grab somebody's attention and it could be something in the video. Like it could, it could be somebody falling, something gross out or it could be like water flowing or something that's going to catch somebody's attention. In a talking video. It's like the most important thing or like something that is it crazy or like an open loop, right? Like that someone wants to see what the answer is or the beginning of a story that's something shocking or crazy or something. There's all different ways.
- [18:55]
Josh Crouch
How do we do it, what it is. Because like as a person that works in the trades, there's so many things that we see all the time. Yeah, that's so.
- [19:06]
We see it all the time. And it's like that's not impressive, that's not interesting. But then like I have spent so many nights watching pole barns being built, right? And it's like, are you planning on building a pole barn?
- [19:22]
Jen
No, it's just so.
- [19:24]
Josh Crouch
But I spent 27 hours watching pole barn.
- [19:27]
Jen
Oh yeah, I know. In like process videos are super interesting to people and so you can especially like you can start. And here's the thing, like how do you know, like you have to start testing things and and that's the part that.
- [19:39]
Josh Crouch
That's the hard part. Yeah. Because if you don't get results the first time, you're like, I guess you just don't have them on.
- [19:44]
Co-host (possibly Church)
And I think that's the thing. Like, we have so much content out there. But Church and I never go back and analyze and look at.
- [19:50]
Jen
Right.
- [19:50]
Co-host (possibly Church)
This video did really good. Now why did this one do really good and this one didn't do so good?
- [19:54]
Josh Crouch
Now, we did have one with Ms. Ruth that did something like 270,000 impression.
- [20:00]
Jen
Yeah, yeah.
- [20:01]
Josh Crouch
On TikTok, I think it was Tik Tok. And I don't remember why I heard it so good. Now, we did spend money. We. We put money behind it initially for just a minute. I mean, like five lows, not much at all. And then.
- [20:16]
Jen
Do you have engagement or just views?
- [20:19]
Josh Crouch
It's a good question. I think it's a mis. Engagement.
- [20:21]
Co-host (possibly Church)
Could be.
- [20:22]
Josh Crouch
Yeah.
- [20:22]
Co-host (possibly Church)
And it could be because maybe their network or something. Because Rich, really well known for an HVCR somebody. There are a lot of people that did something cheer, whatever.
- [20:29]
Jen
Yeah, well, okay.
- [20:30]
Josh Crouch
Well, she didn't say it because she didn't even know she had it. She didn't know that we had that. That video.
- [20:37]
Jen
Sometimes there's like inflated views on things. I'm not saying this is the case, but sometimes there's inflated views. And so I like to look at engagement at that point. Like, aren't people actually commenting on it? Because that'll give you a lot more insight into why the video was interesting. So is it something that people are answering a question that was asked? Are they giving their own experience based on whatever the video is? Are they telling you you're wrong? Which, like, in some cases can be okay. And in a lot of like contractor videos, especially when people are doing things, you'll get a lot of other contractors like commenting their opinion about whatever it is.
- [21:08]
Josh Crouch
One guy that I follow and all he does is put in water heater and like he shows like tearing out a water heater, putting another one here back. And then there's so many comments that are like, oh, that doesn't pass code. That doesn't pass code. And then the guy, he'll respond like one time, and then the rest of them he doesn't respond to really. And. Or he'll say, well, what's code? Or something like that. And I'm like, if it doesn't pass, what is. Like, why don't you just share that? But I. I get on there and I'm like. And you're idiots. Like, but then you're engaging with an idiot. So yeah, then you're like, as the content creator, do you even humor someone who's an idiot?
- [21:50]
Jen
Just depends. Like, and like, you have to think with any comments. So if you're a residential home service company and you get comments about things that you're doing. So, like, if it's coming from, you know, you guys deal with reviews. So, like, if it's coming from a place of like, honest feedback. Right. Like, that's something that you probably need to address. And you need to address it. It's good to address it publicly. Even though it's uncomfortable. It's good to address that publicly. It's good to also address it privately. It's good to use it as a learning experience. If somebody is just trolling you, then you get to decide, like, am I going to respond to this in a way that could be valuable to other people? If this person is just being a jerk? Like, I could explain something that other people might find valuable.
- [22:31]
Josh Crouch
Yeah.
- [22:32]
Jen
Or do we need to block them? Because, like, that's the other thing. Like, if they're. This is like a personal attack on somebody because either they know them or they don't know them and they're just being ugly. Like, at that point we could block them because we also don't need. Like, especially if I'm running ads and someone starts trolling me. Like, absolutely not. Like, I'm spending money here.
- [22:51]
Co-host (possibly Church)
You know, it's funny. Run ads. The people that comment on the ads, like, I won. I made a new, like, Google AI video, like, to search and stuff. And people were like, I don't want.
- [23:02]
Tersh Blissett
To see the show.
- [23:02]
Co-host (possibly Church)
Like, well, don't comment thing idiots. Because now you're going to see the next post.
- [23:07]
Josh Crouch
Moron.
- [23:08]
Co-host (possibly Church)
Like, the common, common sense with that stuff. It's like, why are you commenting? Yeah, just scroll really fast. Like, the algorithm will say, hey, I don't want to see this again.
- [23:17]
Jen
People don't understand how social media works. Like, get off my newsfeed. Like, I didn't put myself here.
- [23:22]
Co-host (possibly Church)
Yeah, but they did. I know, that's. It's so funny when I see the comments like that. I'm like, don't comment.
- [23:28]
Josh Crouch
Yeah, there's so many times where, like, you'll see somebody, like, trolling and then the response is, okay, bot. What? You're just a troll. I mean, you're just a troll. So we're not going to engage with you, but I'm going to say you're a bot. Could be it's probably not, but right then that fires up somebody who's actually a troll.
- [23:49]
Jen
But like, can you imagine what kind of life you have that you spend your time just like being mean to people that you don't know on the Internet?
- [23:54]
Co-host (possibly Church)
I swear some people, they get off of like how they weird. It's like how they get through their day almost. It's like they just go and decide they argue with everybody.
- [24:03]
Jen
But you know what, there was a time where Jason would do that with sports. Like it was a few years ago where he would like argue with people in the comments about sports. And I kept telling him like why are you doing this? Like this is not. It like makes you so angry and then you're in a bad mood even though it like that's not. You don't even know this person.
- [24:21]
Josh Crouch
Like you want to fight them and.
- [24:23]
Jen
They'Re like, I know.
- [24:24]
Sponsor Voice
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- [25:50]
Tersh Blissett
Today's episode is powered by Ciro Systems.
- [25:52]
Sponsor Voice
SIR is all about removing the clutter.
- [25:54]
Josh Crouch
And unnecessary touch points to run your.
- [25:56]
Sponsor Voice
Home service business profitably.
- [25:58]
Tersh Blissett
They use AI dispatching to get the right tech to the right call automatically and job time efficiency to ensure your entire team runs like a profit generating machine.
- [26:06]
Josh Crouch
Get a tech upgrade for your business at Get Sarah Tech Service Business Mastery I Have a friend of mine who is, he's a troll, but he's not a troll. Like, like super harmful way. But his is more of just let's see how funny this can be.
- [26:24]
Jen
Yeah.
- [26:24]
Josh Crouch
And so like there's actually a content creator I follow on TikTok and he trolls next door. So he literally like somebody will post something inside next door in his neighborhood and his response is just, I mean he's just trolling these people but like.
- [26:43]
Jen
Seriously being serious with them. Well, responding to them.
- [26:46]
Josh Crouch
They feel like it's serious, but he's not serious at all. The ones he picks out are the people who are just being Karen's.
- [26:54]
Jen
Yeah. Yeah. So it's not legit creators like that. Yeah, I think I've seen stuff like that. It's been a few years. Probably going to show up now on my tick tock. Yeah, yeah.
- [27:03]
Josh Crouch
Apple's listening to you, the algorithm.
- [27:06]
Jen
Right. My Android.
- [27:07]
Co-host (possibly Church)
So what kind of analytics do we, we look for? Like how do we know? I mean obviously we get views and stuff so we know those does well. But like is there something specific or things that we should like make a couple KPIs? Like maybe we should do a little bit more like this.
- [27:21]
Jen
Yeah.
- [27:22]
Co-host (possibly Church)
Because this one's working, this one's not. And how, how we know it's actually helping our grand versus just like spaghetti on a wall.
- [27:28]
Jen
Yeah. So we look at engagement. That's like our number one analytic to look at. Because if people are engaging with the front end, it's more likely you get into the news feed and then you're also able to kind of like engage more of what's happening in general. We're always looking to create content that's going to encourage engagement because it, if you don't get engagement on your content, it's likely not going to get in front of very many people. That's when it kind of stops and you can't do it like that day, you know, like if you're like create like okay, so a lot of people create this piece of content and they put it out and then they're like watching it. Like, like a whole like how is it doing? Nobody liked it. Or like someone liked it. Who was that person?
- [28:09]
Josh Crouch
My daughter was creating some tik toks and like they, they're like cooking tik toks or whatever and she would like check it or she post it in about five minutes later she's like, I got two views.
- [28:19]
Jen
Yeah.
- [28:19]
Josh Crouch
And she go back to I got 35 views, I got two likes. And it's like, 20 minutes later, I had 10 likes, right? And I'm like, you sit here and watch this all day.
- [28:29]
Jen
I know. And the reason I say don't do that is because it's. There is some content that's not gonna perform well, and that's okay. Like, as a business owner, you need to be creating a lot of content. I'm sorry to say that, but you need to be putting.
- [28:42]
Co-host (possibly Church)
Nobody wants. Nobody wants.
- [28:43]
Jen
No, nobody wants to hear that. I'm sorry to say that. But, like, you should in. So you can do hacks, like, take a long video and turn it into a whole bunch of stuff. And honestly, like, we talk about opus and sometimes just, like, put the stuff out there that isn't that great, because at least you're getting content out there. You're getting in front of people. There still could be some in that.
- [28:59]
Josh Crouch
Is there a point to where you're putting out content that is getting. Is not getting engagement and it's hurting you?
- [29:07]
Jen
Yes.
- [29:07]
Josh Crouch
Okay.
- [29:08]
Jen
Yeah. I think it's like, okay, so one thing that we see a lot is that. So we'll work with people sometimes. And this isn't say anything against y', all, but a lot of digital marketing companies will be like, oh, yeah, we'll do your social media. There's like, an afterthought. I don't even think. I don't know if y' all do that. We don't, but there are some. A lot. There's not just stuff. There's a lot of digital marketing agencies that do that, like, a little to your social media. And what they really mean is like, we'll post your blog post to your Facebook, whatever. We put them out there, and we'll.
- [29:37]
Co-host (possibly Church)
It's pretty weak stuff, but I've.
- [29:39]
Tersh Blissett
I've said.
- [29:39]
Co-host (possibly Church)
I know what you're talking about. We tried doing it.
- [29:44]
Three, three and a half years ago, and it was like, service the way it is isn't, like, up to my standards.
- [29:49]
Jen
Right.
- [29:50]
Co-host (possibly Church)
We're just gonna not do this.
- [29:51]
Jen
Yeah.
- [29:52]
Co-host (possibly Church)
And then I knew. Then I met you, and I'm like, oh, Jen, guess what? You're gonna get some referrals from us because you're way better at this than we are, and I don't want to touch this.
- [30:00]
Jen
Yeah. And. And so when that happens, and so now you've got, like, six months of putting out content, you know, a couple times a week or a couple times a month that no one is engaging with. They're containing outside links. Like, they're really boring. And not for social media at all. It's hard sometimes to pull an account out of that. Like really?
- [30:24]
Josh Crouch
What would you do? Like, do you restart?
- [30:26]
Jen
No, we just start posting engaging stuff. But it is, it just depends. Like sometimes it's really hard. Like we've taken over TikTok accounts even that have low views because of the quality of video that's being put out. Like sometimes videos are over edited and if you over edit videos for TikTok, like they, they a lot of times they won't get a lot of views and so we've had to kind of pull stuff like that out. Sometimes you can use ads and you can spend like you were saying, like a couple of dollars a day just to like start getting traction on content. For home service companies, that's a really easy way to get your brand in front of people by using targeting zip codes. I don't recommend boosting. Like boosting, I feel like is kind of like Vegas too, where Facebook is like, hey, if you give us 15, we'll put this in front of 10,000 people.
- [31:13]
Co-host (possibly Church)
That's literally what I did. But the AI one I did because it was on my personal page, it wasn't a business page. Yeah, like I'm just gonna throw some money behind this one because I, you know, new video they put out, like I had some. They're supposed to comment AI one guy was like, you know, intelligent, like stupid stuff people are.
- [31:28]
Josh Crouch
I'm like, y.
- [31:29]
Co-host (possibly Church)
Like people like, yeah, I just rolled my eyes cuz I'm like, I know.
- [31:34]
Josh Crouch
You know who's killing it with these videos?
- [31:36]
Jen
Who?
- [31:37]
Josh Crouch
Derek.
- [31:38]
Jen
I knew you were going to say Derek.
- [31:40]
Co-host (possibly Church)
Literally he's like the one trades company that I always watch because their stuff is.
- [31:45]
Josh Crouch
Have you seen his filter? Yeah, you know, that's a base filter, but it's an air filter. He was like, with the filter without a filter? Yeah, I was like, oh. Like I was looking for like a filter to pop up or something. Like a Snapchat filter.
- [31:59]
Co-host (possibly Church)
Oh, you didn't.
- [32:00]
Josh Crouch
And it was his air filter. Oh, I got it. So it was like without filter. And then I was expecting to see like some sort of like crazy facial filter or something. And all of a sudden he has an air filter beside him. I'm like, oh, Derek, you got me.
- [32:13]
Co-host (possibly Church)
I know if I was in the trades and I want to create content, honestly, I would like find somebody like that. And because especially you're in a different market. Yeah, I probably copy it. Like, dude, I'm gonna do the same. Derek, you're a starving.
- [32:28]
Josh Crouch
I told this, I asked Derek last week we were in Vegas together, and I was like, derek, where did you. Where do you come up with this content? He's like, man, I'm just a psychic.
- [32:40]
So I was like, dude, this hilarious. Keep doing whatever you're doing.
- [32:44]
Jen
Yeah. Here's the thing, okay. And this is actually really good because I was just talking to a couple here who owns a heating and air company, and they were like. I was talking to her about whatever, and I started asking her about their social media, and she was like, oh, yeah, my husband wants to do all these fun things. But, like, who. What are we gonna do? Just, like, spend a Monday creating video? And I'm like, yes. Like, that's what Derek does. Derek. Derek does that. Oh, there's somebody else who I can't think of in my head, but they'll literally schedule people for that day or for the first four hours, and that is their job for that day. So, yes, if there's somebody who works on commission, you're gonna have to pay them for that time. But, like, it's so worth it. And Derek, actually, I've been in his video meetings before, and they're like. They're thought out. This isn't just like, oh, well, they are thought out.
- [33:33]
Co-host (possibly Church)
I think that's the hardest part is because, like, we don't.
- [33:36]
Jen
We know we need to be trained ideas from TikTok. Like, a lot of them are, like.
- [33:41]
Co-host (possibly Church)
They're just, like, less trending or something.
- [33:42]
Jen
Yes. A lot of his ideas are not just, like, things he's thinking up. And not to say that he's not like, he's definitely.
- [33:48]
Co-host (possibly Church)
I'm sure at some point you just come up with new ideas on your own.
- [33:50]
Jen
He sees this stuff.
- [33:51]
Josh Crouch
Oh, the video of him with.
- [33:57]
The song that I'll lift you up or.
- [33:59]
Co-host (possibly Church)
Picked up the office guy.
- [34:00]
Josh Crouch
They picked up the office. Like, there was a Derek, you're doing a great job.
- [34:05]
And everybody knows. Is it.
- [34:06]
Jen
Yeah, no, it is. It's so good. And here's the other thing that I will tell you guys about Derek, is that when he started doing that, nobody was watching him. Like, and. And he also went through a lot of iterations to where he found this. And so he. He was working with a. A video editor, a video production team who did a really great job for him. And then they ended up figuring out they could do some of this on their own. But there was, like, there was a whole iteration, and there was a lot of time where his videos weren't getting as much attention, but it was like, over time, he continued to Develop something that worked for him and for his team and something that really showed, like, their personality in a way that was like, very relatable to people. And it turned into this.
- [34:46]
Josh Crouch
So watching Derek's progression, as far as like, we. We interviewed Derek, I don't know if you were on that interview. I think it was just me. I interviewed Derek two years ago now. And then we met each other at Rilla's event in Miami.
- [35:04]
Jen
That's the first time you've been in person. Oh, at the yacht.
- [35:07]
Josh Crouch
At the yacht club. Yeah. Or the yacht party. And he was like, you remember me? And I was like. Because we interview people online.
- [35:14]
Jen
Yeah, yeah.
- [35:14]
Josh Crouch
And you see him in person, you're.
- [35:16]
Jen
Like, they like, don't match the same. Yeah, that is so weird.
- [35:19]
Josh Crouch
But then watching his progression, like his workout progression, like, so, like when he first started doing, now he's like. I'm like, derek, dude, what are you doing?
- [35:28]
Jen
It all just together, though.
- [35:30]
Josh Crouch
It's hilarious.
- [35:30]
Jen
Like, you see people now and you're like, man, I want to be where Derek's out. Well, he didn't start there. Like, you start at the beginning and you start.
- [35:38]
Co-host (possibly Church)
I think that's the hardest part. You can't hammer into someone's head long enough. Like you mentioned batch. Like what's called batch creating. Yeah, that's what I do for my relentless. I like, I can't. I know some people that will create a video a day. I'm like, no, no. I can't get in the right head space for that. Like, because for me, I have to.
- [35:53]
Josh Crouch
Like, be in the mood.
- [35:54]
Co-host (possibly Church)
I have to be in the mood.
- [35:55]
Tersh Blissett
And once I.
- [35:56]
Co-host (possibly Church)
Once I go, I'm good. Like, I'll go for a couple hours. But it's like getting there.
- [36:00]
Josh Crouch
The worst thing there, the worst is when you go, like, you have this full script created or. Or then the idea, a concept created and then you go to record it and you think you've recorded a really good video and the audio didn't record.
- [36:15]
Jen
That is horrible.
- [36:16]
Josh Crouch
Or like, dude, I'll do a moon video where I'm doing like a full on training loom video. And then the audio's not there. Or I have like four monitors on my computer.
- [36:28]
Jen
It'll be recording a different monitor.
- [36:30]
Josh Crouch
And I'm like, I'm on this monitor. My bubbles on this monitor. Everything I'm doing is on this monitor. Why'd you record that one over there?
- [36:38]
Jen
Sucks that literally there was someone I was responding to on Tick Tock and it was like such a good question that they Asked me. They asked me because I was. I give. Like, I felt like it's tough because I'm not a black and white person. I'm like, a very great person. So someone asked me a question, and it's really hard to give you.
- [36:53]
Josh Crouch
Like, you don't want to hear.
- [36:54]
Jen
That's.
- [36:55]
Co-host (possibly Church)
That's marketing.
- [36:55]
Sponsor Voice
Hit the period.
- [36:57]
Co-host (possibly Church)
Literally. It's like, it depends on this, this, this, and this. So sorry, can't answer you directly.
- [37:04]
Jen
I like to give people. It's things that are easy. Right? Like, I'm. I'm asking. I'm asking companies who are used to working in the field to make content. Like, that's not an easy thing. And I want this to be something that they could actually do. And so I was sharing some different video ideas, and they were all videos that I feel I don't have to pay well. But this person was, like, asking me, how is. Why is this industry different than other industries? Like, don't you need to be, like, entertaining or all these things or whatever? And I recorded the video three times, and every time, like, for whatever reason, it was turning green and my face wasn't there and I had to, like, have private ing it. And the guy's like. The guy's like, I can see you responding, but I don't see the video. I'm like, I know. And I still haven't gotten back to it because I did it three times. And so, like, you know what?
- [37:49]
Co-host (possibly Church)
I know.
- [37:50]
Josh Crouch
You're just like, I just.
- [37:51]
Jen
I don't care that much anymore. Like, I should respond to this.
- [37:55]
Josh Crouch
I've done that before, too. And then the worst is like, well, not. Not the worst. But another example is like, inside of Facebook Messenger, I'll have, like. Because, you know, you can hold the button down and say something. Yeah. And you start talking and, like, I'll do a video one. And then it's like, half my head's cut off when I'm recording it. It's. I can see my whole head. But then whenever it tries to send to the person, half my head's cut off. And then. And the background sounds terrible. Like, there was no noise at all. And then you send it, and they're like, I can't hear a word you're saying. Like, never mind.
- [38:29]
Jen
It wasn't that important.
- [38:30]
Josh Crouch
Yeah, yeah, whatever. Let's just transcribe it and send it to you. Text.
- [38:34]
Jen
Yeah.
- [38:34]
Co-host (possibly Church)
And read it. I was. I was going to ask you, Dan, before we wrap up, like, tools or like, things for people that want to get started. Like, things that they can use. I know Church and I are big tool nerds.
- [38:44]
Jen
Yeah.
- [38:44]
Co-host (possibly Church)
A lot of tools and ideas and stuff, but sometimes, like, I was talking to. I was talking to someone two weeks ago. Oh, Asif from. Oh, yeah, from Canada.
- [38:57]
Josh Crouch
Yeah.
- [38:57]
Co-host (possibly Church)
And he's like. Because he recorded that Lennox live. It was part of their thing. They could record there and they had like a teleprompter. I'm like, oh, you know, he does.
- [39:04]
Josh Crouch
Like teleprompter after your phone. He's like, the big V. How do you do that?
- [39:07]
Co-host (possibly Church)
I'm like, yeah. I'm like. But I get. If you're not in the space, you just don't know that that stuff's available to you. So, like, what kind of tool recommendations do you have for people?
- [39:14]
Jen
I don't have, like a teleprompter. One that would be good.
- [39:16]
Josh Crouch
Like, you tv.
- [39:19]
Jen
One thing that I like to recommend is that. That you should be scheduling your content out. Like, the idea of like recording a video posting, it is not sustainable for business owners.
- [39:33]
Co-host (possibly Church)
Don't you get penalized if you do that?
- [39:35]
Jen
No, no, I. I think the penalty. And. And like. Okay, I say no. But like, we. We.
- [39:42]
Co-host (possibly Church)
You natively schedule or do you.
- [39:44]
Jen
Okay, so we natively post everything on YouTube because YouTube does seem to penalize our videos if we schedule them on a third party tool. But.
- [39:55]
So what?
- [39:55]
Josh Crouch
It's weird there. No, why would it.
- [39:58]
Co-host (possibly Church)
Yeah, good content. Your content back content.
- [40:00]
Jen
I know, but it's like zero views. Like, no, it will not. It will not. It will not show it to anybody. Like, there's no chance. I don't know. And we tested it a couple of times, like in different time periods, so we could test it again and see if it continues to make a difference. But so I think what happens a lot is that when people create content in the future, it's just not as good like it. And like, we. We know this from when, so we know that the content that performs the best is like more natural storytelling content. So, like, you know, when we're like, posting about being at this event, that's going to do really well. Well, honestly, it would do well if I did it, if I posted it today or if I posted it next week or like, you know, Colleen posted next month. Like it's gonna do well no matter.
- [40:41]
Josh Crouch
What you're looking at.
- [40:42]
Sponsor Voice
Kyrie.
- [40:43]
Josh Crouch
Yeah. What you're referring to is she made a post, what, yesterday.
- [40:50]
Co-host (possibly Church)
Like the last month.
- [40:51]
Jen
Yeah, What I'm saying it. You were in our story. What I'm saying is that what happens is that people get on Canva and they make these like fancy graphics that aren't engaging no matter what. So if you post them today or you post them next week, it's not going to be engaging. So what you have to do is just have more strategy in your content and then if you schedule it out, it doesn't matter.
- [41:11]
Tersh Blissett
Okay, folks, listen up. Pricing transparency is taking over the home improvement industry. More and more of your competitors are now offering instant online estimates and price ranges on their websites. So why is this happening? For one, homeowners are demanding this transparency. Every shopper today wants at least a cent of what they're going to pay for your services. Two companies that add a pricing estimator see a 300 to 500% jump in leads. And three AI tools like ChatGPT are now more likely to recommend contractors who show pricing online instead of hiding behind a call for quote button. Still skeptical. So were a lot of folks until they tried Price Guide, the tool my friend Marcus Sheridan built specifically for home improvement companies. The results, More trust, way more leads.
- [42:00]
And more AI visibility. You can have your estimator live in under an hour. Less than $30 a month. This is the future. Check it out at www.Price Guide AI. Now back to your episode. Thank you to Company Cam for supporting today's episode.
- [42:18]
Josh Crouch
These guys are changing the game for contractors with their smart photo app.
- [42:22]
Tersh Blissett
Keep your projects documented and streamline your team's communication with even your most complicated jobs.
- [42:27]
Josh Crouch
Try that for free for 14 days and get 25% off of your first two months@companycam.com SVM the next post rest on LinkedIn. And they're good. And they, he has they. Those have the most engaging their infographics. Some of them are about right. Go back and fix him and tell him like, hey, dude, like I stopped.
- [42:49]
Co-host (possibly Church)
Just in case something like it's not quite what I would have said.
- [42:53]
Josh Crouch
Now he starts sending me to prove before he posts them. But they, those, some of them are extremely engaging and they're educational content.
- [43:01]
Jen
Yeah, yeah, yeah. So, okay, so tools, scheduling tools. I we use Metricool. Metricool is Zephyr.
- [43:08]
Co-host (possibly Church)
Use it for analytics for some of these business.
- [43:10]
Jen
We use it for analytics. We use it for scheduling it. What I love about it is that you can put it on all platforms. And I think that omnipresence is really important right now. I think if you're creating content, you should be posting it on every platform.
- [43:21]
Josh Crouch
No matter what you need to engage on. Right?
- [43:24]
Jen
Yeah. I mean, yes. And I think that, I think that's.
- [43:28]
Co-host (possibly Church)
The challenge, I think, because, like, I think because I've been using Facebook for so long, Facebook's just really easy for me.
- [43:33]
Jen
Yeah.
- [43:33]
Co-host (possibly Church)
And then I go to TikTok. I'm like, I don't even know where to see.
- [43:35]
Josh Crouch
Oh, my gosh. Tick Tock is so much easier than Facebook.
- [43:38]
Co-host (possibly Church)
See, that's funny because I'm like, I don't know where it is. I go to Instagram, like, really confused.
- [43:43]
Jen
Okay.
- [43:43]
Co-host (possibly Church)
So I'm just like, nah, I'm just gonna stay up Facebook.
- [43:46]
Jen
I think that this, like, this comes from a couple different places. But, like, then you need somebody to help you with it because. And that's like, what.
- [43:53]
Josh Crouch
So what are you doing?
- [43:55]
Jen
I'm not saying that. What I'm saying.
- [43:57]
Josh Crouch
I am.
- [43:57]
Jen
What I'm saying is, like, you guys talk a lot about using AI to do all of these things so that you're not depending on yourself to do it. And it is like engagement bond. Right. But it's like the Steve, it's. Don't.
- [44:08]
Co-host (possibly Church)
Don't start. Turn around a rabbit hole.
- [44:10]
Jen
It's the same thing is that if that is. That shouldn't be your excuse of why you're not doing it. So you have to figure out how to do it. So yelling at.
- [44:19]
Co-host (possibly Church)
It's the second time you yelled.
- [44:20]
Josh Crouch
Pointing. Pointing. Right.
- [44:21]
Co-host (possibly Church)
You're not invited anymore. Killing it.
- [44:23]
Jen
I'll be back next year.
- [44:24]
Josh Crouch
Yes.
- [44:25]
Jen
So using a tool like Metricool can make it really easy to. If you're going to post something on Facebook, then you can also click LinkedIn, Instagram, like these other.
- [44:34]
Co-host (possibly Church)
So like, all the comments and stuff come in there too.
- [44:36]
Jen
The comments do, but we use it. Yeah, but we use. We just use like business facebook.com to answer things on all of what Meta.
- [44:47]
Josh Crouch
Yeah, yeah.
- [44:50]
Yeah.
- [44:50]
Co-host (possibly Church)
Talk about being my existence. I get it, like every once in.
- [44:53]
Jen
A while these are being really traumatic.
- [44:55]
Co-host (possibly Church)
Yeah, we're.
- [45:00]
We don't mind doing what I consider like the hardest part. It's like we. We don't mind creating content, like, at all. That's like, not our issue. It's the other stuff. We're like, just somebody.
- [45:12]
Josh Crouch
Engagement.
- [45:12]
Co-host (possibly Church)
Like, just do that part.
- [45:13]
Josh Crouch
Well, not only that, like, why are you gonna send me a notification in Facebook that forces me to go to Meta.
- [45:21]
Jen
Yeah.
- [45:24]
Josh Crouch
The correct meta.
- [45:25]
Jen
And then it's like, that is so confusing. I know.
- [45:28]
Josh Crouch
It's not confusing.
- [45:29]
Jen
I know what you're saying. But engagement should be a part of your strategy. 100. Like, we actually intentionally engage on Instagram and LinkedIn from our clients accounts because that.
- [45:41]
Co-host (possibly Church)
That's what our guy.
- [45:42]
Jen
It's like visibility.
- [45:43]
Co-host (possibly Church)
He's got like.
- [45:43]
Jen
Yeah, I know. We know. We're like, is that Josh?
- [45:46]
Co-host (possibly Church)
You know, it's funny. So somebody asked us that, like, rilla or hr.
- [45:49]
Josh Crouch
They're like, man, yeah.
- [45:50]
Co-host (possibly Church)
It's so weird because, like, you and Tersh know each other so well, but you guys, like, engage on each other's LinkedIn posts. Like you don't know each other.
- [45:57]
Josh Crouch
It's like, well, just so you know.
- [45:59]
Co-host (possibly Church)
That'S not a. Yeah, well, what about.
- [46:01]
Jen
When we were at. At villa and they. They like asked you if you were.
- [46:05]
Josh Crouch
Here.
- [46:07]
And the guy, the same guy, he was like, no, I'm not gonna make it to that event. I'm standing next to be like, show it to you.
- [46:15]
Jen
No, we took a picture.
- [46:16]
Josh Crouch
We took a picture of selfie and.
- [46:17]
Jen
Then he posted it on.
- [46:18]
Josh Crouch
Responded as comment.
- [46:20]
Jen
Yeah, no. Okay. Okay. So there is.
- [46:22]
Co-host (possibly Church)
So you may need a social media manager. Just make sure you don't roll.
- [46:25]
Jen
Like, there is some drawbacks. And I will say, like, even, like, even with what we do, like, no, we are not you. It's the same as anything that you offload. It's not going to be exactly right. And it's like, is the price that you pay for that, like, the minor mistakes that get made, really honestly, it made for more engagement and made for somebody to come and talk to you. Like, there really wasn't anything terrible that came from that.
- [46:48]
Josh Crouch
Exactly.
- [46:49]
Co-host (possibly Church)
That's why the stuff that got. We both use the same guy on LinkedIn. It's like, really good. Like, it is way better content than we would create. LinkedIn's like a different type of content where, like, it's very educational how to type stuff. Very business, where it's like the other one.
- [47:03]
Josh Crouch
We share the same exact con. So he now shares the same exact content on Facebook. Because I have a Facebook business pro profile that's not personal one.
- [47:13]
Jen
Yeah, yeah.
- [47:14]
Josh Crouch
And he shares the content there. And on LinkedIn. On LinkedIn, tons of engagement.
- [47:20]
Jen
Facebook, we take a different strategy. I mean, so, okay, when we post on LinkedIn for contractors, we don't take a different strategy because that isn't a priority for them. The priority for us is just like giving them a presence so that, like, when they're building their own personal brand and they're in anything, they have a presence and it's like, there. But if we're looking at, like, because we work with people on personal brands, we work with a lot of, like, support for the trades. And so for that, like, Especially for personal brands. Like we post differently on the beauty on Facebook and Instagram. And not to say that like you shouldn't because like for Jim McKee. Jim McKee, LinkedIn is the same content as keyboard marketing.
- [47:59]
Josh Crouch
So like, so you're seen as the marketing expert, right.
- [48:05]
Co-host (possibly Church)
Your clients that want to post stuff on there. Because we all know personal pages. So you get a lot more, at least Facebook specific, like personal. I can post on everyone's digital thing and I'm getting like no one is seeing.
- [48:15]
Jen
Right.
- [48:15]
Co-host (possibly Church)
One, like, well that's what I post the same thing. Well, that's why I feel like all the algorithms they want for Sprint because then the creates creators want to create more content.
- [48:23]
Jen
Right.
- [48:24]
Co-host (possibly Church)
And see that, that, that growth. But it's at the same time, some people don't want to post on personal page, you know, otherwise their whole fee is like, you'll miss it.
- [48:33]
Josh Crouch
Create two personal pages.
- [48:35]
Jen
No, here's what I think. So we work with people not only doing personal branding masterminds, but we also band for some personal brands in, in those cases, like we have some access to their account because you can't skip a lot content and it is like a little bit different.
- [48:51]
Josh Crouch
Oh, personal.
- [48:52]
Co-host (possibly Church)
Yeah, you can't. There's no, like they can't. There's no API connection.
- [48:57]
You can do it all day.
- [48:58]
Jen
You want to build that for me?
- [49:01]
Co-host (possibly Church)
Yeah, that would be probably really helpful.
- [49:03]
Josh Crouch
Yeah, I don't, I don't know that that API is good. Oh, we can do it the same way we do the keyword search with tap recount. Yeah, a Chrome.
- [49:11]
Jen
That's gonna be amazing. Okay. But so personal branding.
- [49:17]
Like people ask like two different pages or how do you separate that? And I think that you have to decide like if this is something that's important to you and it's just what it is. Like I don't, I think at that point you're like, what else are what else strategizing it.
- [49:30]
Co-host (possibly Church)
Or like post on business page, share personal with more fox. Or is there like any strategy or.
- [49:36]
Jen
Help there that I personally only post on my personal brand page. And then the keyword marketing content that's created, you fire a team internally and then that content is what goes to LinkedIn. So then if I'm posting, I need a different LinkedIn. Like personally, but just like LinkedIn is a hardware, but there's a lot of women there. There's a lot of.
- [49:53]
Co-host (possibly Church)
Sure. Well, there's a lot of like manufacturers, distributors, like other types of networking that you can do there. But for like Contractors are trying to do things. No, they're not as valuable unless you're in commercial.
- [50:03]
Jen
Yeah, they're mostly on Facebook. But.
- [50:07]
I, I think that when it comes to building your personal brand, rather than like having pages is just like make that the priority and don't worry about that mess up. If you want to send a picture that you don't want to post to your 5,000 followers, I'm like, Send in the group chat. Second of this. You don't need to post it on, on Facebook. So I think that that's what it ends up being is that you just manifest.
- [50:28]
Make it your personal brand. And your personal brand is some personal things and it's some business things. It's just like a combination of both and how you want to show us.
- [50:35]
Co-host (possibly Church)
So whatever's up.
- [50:36]
Josh Crouch
Design say years ago on my Instagram I was like, all right, I'm gonna find you. I'm gonna create a personal brands. But then I don't want, like stop posting kids soccer stuff. And then I was like, I need to, I need, if I'm gonna post anything about work, you know, I need to post that and not proves anything about soccer. And then I was like, I should post only about soccer because I'm a soccer dad, like that type of thing. And I'm literally a soccer player every five days, you know, $5 a week, you know. And so I was like, which is it hurting me? Because like for me there's, there's people that I followed that like they push cars and like I want to see their cars, but they don't seeing their cars. They have really cool cars. They, they have friends who have really cool cars. The moment they start posting about their.
- [51:27]
Jen
Family, unfollow you unfollow them are cars.
- [51:31]
Josh Crouch
I don't know. Listen, I don't, I don't care about your family.
- [51:34]
Co-host (possibly Church)
I tell you the last time I unfollowed somebody, but unless it was like there were certain people that talked, I.
- [51:40]
Josh Crouch
Got to keep that ratio left, right?
- [51:42]
Jen
You are crazy. I do not unfault like that. But you know what? Some people do.
- [51:46]
Co-host (possibly Church)
I am assuming you're in like the very one percentile people.
- [51:50]
Josh Crouch
No, I don't think so.
- [51:51]
Jen
Everybody has their own way.
- [51:52]
Josh Crouch
Honestly, I, because I, I, I did notice that whenever I started hosting more about one thing than the other, I, I had less engagement and I, my following account dropped.
- [52:05]
Jen
Okay, so let's talk about this. Like what is the important thing?
- [52:09]
Josh Crouch
Right?
- [52:09]
Jen
Okay. So it's the same as when somebody unsubscribes from Your email. It's like, if they don't care about this stuff that you're talking about, then they don't need to be following you or subscribe to your email, because they're not.
- [52:20]
Josh Crouch
So if they. If they do care about AI and automation in the trades. And I've created, you know, our several TikToks on. Here's some cool automations you can do. Build. And then I start talking about soccer, and they're like, I don't give a.
- [52:33]
Co-host (possibly Church)
Crap about bits like that.
- [52:34]
Jen
Many people unsubscribe that quickly or unfollow. I really don't. Because bringing that part in, it helps. Okay, so number one, well, it humanizes you, but it also creates content that's, like, way less. Like, it doesn't. It doesn't. What is the word? Like, people will engage with it without feeling like they're having to commit something. Like, it's low. It's a low commitment. And you'll also reach a lot more people, a broader audience, which will then push your engagement up. And so then now you're like, a.
- [53:05]
Co-host (possibly Church)
Really engaging personal thing. And then him.
- [53:07]
Jen
Right, right.
- [53:07]
Co-host (possibly Church)
Then you're like, right away, like, boom, boom.
- [53:10]
Jen
That's. No, he's not joking.
- [53:12]
Co-host (possibly Church)
I'm sure. I have actually thought about that before, like, because it was brutal workout stuff. And I see the views on the workout stuff. I'm like. I'm like, that got a lot of views. Like, now business. We're gonna pump up your business with it. I know. I mean, like.
- [53:24]
Josh Crouch
Like, I have some friends who are.
- [53:26]
Jen
Why do you think I put pictures on all my sales posts? Like, you put pictures just to pull people in. Like, it hasn't, you know, Like, I.
- [53:32]
Co-host (possibly Church)
Know I gotta get better taking more pictures because I have to read pictures over and over again because.
- [53:35]
Josh Crouch
Yeah.
- [53:36]
Jen
Oh, yeah. Like, you're on the airplane. You're like, we're not actually going anywhere. Like, no, that's.
- [53:41]
Co-host (possibly Church)
Post it on last week, I said, I want to be able to picture. She's like, well, I gotta share them with me.
- [53:45]
Josh Crouch
And then, like, Julie will take a gazillion cases uploaded to Google Drive. And then all of a sudden she's like, wait a minute, I took that picture. I took that picture. And it's like four different people's posts with Julie's pictures on it with people that we don't like. Yeah. I don't even know how they got the pictures. Oh, they're in the photos. Oh, but they just, like, swipe and deploy. Julia's like, oh, yeah. That's our boat for sure. That's my picture.
- [54:08]
Jen
I feel like I.
- [54:09]
Josh Crouch
There is a picture.
- [54:10]
Jen
Well, I'm gonna do that. I don't know if I've done it. Yes, that's my plan.
- [54:12]
Josh Crouch
What?
- [54:13]
Jen
I might have the photo.
- [54:14]
Josh Crouch
What?
- [54:15]
Jen
Of me and Julie.
- [54:17]
Josh Crouch
Well, just ask her for it. Because we have 12 terabytes of photos.
- [54:21]
Co-host (possibly Church)
And videos, so it's hard to like, sometimes go for.
- [54:25]
Josh Crouch
Yeah, it is. That's a. Organizing photo is a challenge. Photos and videos.
- [54:30]
Jen
I have this idea. Her an ass tends to shimmer. Probably.
- [54:36]
It's probably too late, but anyways, it basically can go through photos and see the ones that are similar and pull out the best one. And I want it to be on your phone because, you know, like when.
- [54:45]
Josh Crouch
You have a desktop. Desktop program for that, that'll do that.
- [54:49]
Jen
And just be like, this is the best one. Do you want me to delete these? And what I want it to do is on your phone. So like, especially when you have little kids, you know, and you have to take like 30 pictures and then you're like trying to figure out you find the best one of the kid. And then like, my dad is not looking at the camera or something, you know? And so what I wanted to do is be able to pull all of those every single night and be like, oh, this group. This is the best one.
- [55:09]
Co-host (possibly Church)
Should I delete this? You know what storage you save on.
- [55:12]
Josh Crouch
Your phone.
- [55:14]
Dude, we had six terabytes of cloud storage and I guarantee you 90 of them are screenshots.
- [55:21]
Jen
Yeah.
- [55:21]
Josh Crouch
Or right. Duplicate.
- [55:23]
Co-host (possibly Church)
It takes multiple screenshots a day and something like, I only use it for one thing and I'm like, two delete that. But I don't want to go and physically delete it.
- [55:31]
Jen
That's a really great tool for AI, but it needs to just do it automatically and be like, do you need this? Yes or no? Yes or no? Yes or no?
- [55:37]
Co-host (possibly Church)
Someone will give me a lot of.
- [55:39]
Jen
I put another.
- [55:39]
Co-host (possibly Church)
Just put together a little slide deck.
- [55:41]
Jen
To tell you about after this.
- [55:42]
Co-host (possibly Church)
Put together a quick slide deck. You can get in front of billionaires and they'll probably look at your table.
- [55:47]
Jen
Well, I just keep.
- [55:48]
Co-host (possibly Church)
That's what all the kids do.
- [55:49]
Jen
I know, dude.
- [55:50]
Josh Crouch
Just don't be weird.
- [55:52]
Jen
Seriously though, I go to Rilla and I'm like, I clearly need to find an UI tech business, like right now.
- [55:59]
Josh Crouch
Literally what Jonathan.
- [56:00]
Tersh Blissett
I did.
- [56:00]
Jen
I know. I have an idea. Actually. Chai CBC help me question out the other day. So I'll tell you all. Maybe you guys know nice too okay.
- [56:08]
Josh Crouch
Now people want to get in touch with you.
- [56:11]
Jen
Social media.
- [56:13]
Co-host (possibly Church)
What's plato?
- [56:14]
Josh Crouch
Meet your fur.
- [56:15]
Jen
So I'm super active on Facebook. You can find me Jimmicky or as Jimmicky. Zoom in. And then I'm here at marketing on Instagram. My Facebook is like the one that I'm on. There's other people that help manage most of the other ones. I also have a secret TikTok channel, which I'm thinking about changing the handle of. But right now it's marketing for plumbing H vac, which is where. Yeah, that's like my random way. I need to switch out and pick you up marketing. But so, yeah, I'm on TikTok, LinkedIn, Facebook, Instagram, YouTube. I have podcasts. Keto Growth podcast, K E E Keto Growth. It's produced by Service Business Mastery Podcast.
- [56:52]
Co-host (possibly Church)
So if it sucks playing in, it's great.
- [56:54]
Jen
And you can find actually KetoGrowth podcasts on every social platform as well.
- [56:58]
Josh Crouch
Appreciate you hanging out with us.
- [56:59]
Jen
Thanks, guys. It's fun.
- [57:00]
Josh Crouch
Yeah. Everything we talk about in the show notes as well. So all the links. Yeah. Cool. We'll see you later.
- [57:15]
Podcast Announcer
Thank you for listening to this episode of Service Business Mastery. Now that you are equipped with essential business advice from this impactful conversation, you are one step closer to becoming the successful owner of your dreams. If this episode has been helpful to your business journey, don't forget to subscribe to the show, leave a rating, and share it with other owners as well. Visit servicebusinessmastery.com to learn more.