In this episode, Brian sits down with Iron core’s Tyler Hobson to break down how a lifelong obsession with Olympic lifting, physics, and precision turned into some of the most intuitive strength equipment in the game. Tyler explains the pendulum principle, how tempo can make or break a strength curve, and why some machines feel right from the very first rep. From a hip press born out of training around herniated discs to prototypes that get scrapped the moment they fight your leverage, this is a deep dive into ruthless iteration and chasing perfect movement.

We also get real about the cost of craftsmanship. Tyler shares late nights on the shop floor, solo installs for NFL teams, and the moment the grind nearly cost him his family—before he made the decision to rebuild the business around community. That mindset shows up in everything: inch-and-a-half shafts, pillow block bearings, limited runs signed by the builder, and equipment that’s “overbuilt” because feel matters.

Beyond the steel, this episode is about mindset. Gratitude rituals that reset bad days. Leadership that shows up, cleans bathrooms, and earns loyalty. The value of trades, apprenticeships, and doing things the right way when no one’s watching. If you care about strength equipment, small-business grit, or doing hard things at a high level, this one delivers.

If you have questions for Brian, topics you would like to hear Brian talk about or guests you would like to see on the podcast email them to: askbrian@shawstrength.com

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88. ENGINEERING STRENGTH FT. TYLER HOBSON