This episode is for people who want to create income without being on camera, without “selling themselves,” and without a large upfront investment.

My guest, Paul Apollonia, has been buying and selling on eBay since 2001. Over the past two decades, he has built a sustainable eBay business, weathered economic downturns, and helped individuals and businesses turn overlooked items into real income.

In our conversation, Paul shares why eBay is a particularly strong option for people who are:

camera-shy or introverted,
navigating layoffs or career transitions,
short on startup capital,
looking for a realistic side gig that can grow over time.

We also talk about pivoting, mindset, and why practical skills often matter more than hype when money is tight.

What We Cover in This Episode

Why eBay selling does not require video, personal branding, or public speaking
How Paul pivoted from IT → auto detailing → online selling
Starting with what you already own—or can source for free
Why selling needs often works better than selling “wants”
The power of niches and overlooked items
Real examples of ordinary objects that sell surprisingly well
What actually makes an eBay listing effective
When coaching helps people move faster than trial-and-error
Why eBay works well for introverts and people who prefer minimal interaction
Using eBay as a side income vs. a primary business
How small businesses can turn excess inventory into cash

About the Guest

Paul Apollonia has been selling and buying on eBay since 2001 and became an eBay-trained Education Specialist in 2009. He teaches both new and experienced sellers how to succeed on eBay and works closely with businesses to help them turn excess or idle inventory into cash.

Paul has taught:

stay-at-home parents,
small business owners,
executives and employees,
helping them create additional income streams through eBay.

He teaches in classroom settings, small groups, and 1:1, and continues to support clients through Zoom, phone, and email.

Paul is also the founder and facilitator of a monthly eBay E-Commerce Sellers Circle, launched in 2013. What began with just two members has grown to over 540 sellers, connecting beginners and experienced sellers from across the U.S. and beyond.

E48 | Starting a Business Without Being on Camera — eBay Income with Paul Apollonia

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