On She Built It®, Kate Assaraf shares how she created Dip Sustainable Hair Care, a beauty brand designed to challenge the traditional beauty industry model of constant consumption. Instead of encouraging people to buy more, Dip promotes a different philosophy: buy better, buy less, and shop small.

Kate talks about building a purpose-driven brand that blends environmental awareness with playful education, the realities of creating sustainable beauty products, and why transparency and authenticity matter more than perfection. Kate is part of a growing movement of founders redefining beauty entrepreneurship through sustainability, honesty, and thoughtful product design.

This conversation explores what it means to build a brand that aligns business growth with environmental responsibility, and how founders can challenge industry norms while staying true to their mission.

Episode resources:

Why Refill Is The New Record Store And Why That Matters

Dip Haircare Named Oprah Daily's #1 Pick for Curly Hair

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