Podcast
She Built It® Podcast
Hosted by Melanie Barr · EN
Welcome to the She Built It® podcast. Join me as I talk to women who have successfully built it - a life and business that they love. We dive into the topic of “how” they built it and talk about everything from having the courage to make career leaps to the details of how to lead effectively, build teams, implement growth strategies, and infuse tech innovation. Magic happens when we focus on the part of ourselves and our business that brings us joy so let’s dive in.
31episodes
Episodes
Newest firstAll episodes
Trust Is the New Marketing: What Brands Get Wrong About Proof and Claims
1w ago00:27:26Tap to summarizeOn She Built It®, Susanne Mitschke, co-founder and CEO of Citruslabs and Harvard-trained epidemiologist, pulls back the curtain on what's really happening in the wellness, beauty, and consumer health industries. From claims washing and heavy metals in protein powders to why transparency is now a growth strategy, Susanne explains what separates the brands consumers actually trust from the ones making promises they can't back up.She also shares what most founders get wrong about clinical studies, how brands have turned failed study results into powerful marketing stories, and why the gold standard in research is more accessible than most brands think.Stick until the end, where Susanne is busting some of the most common health myths, including why cold plunging may actually be increasing inflammation in women, and what your menstrual cycle has to do with your training performance (follow her on LinkedIn for more details).Episode Resources - ClinicalTrials.gov - learn about clinical studies from around the worldNational Institutes of Health (NIH)Federal Trade Commission - Protecting America's ConsumersNational Advertising Division (NAD)Better Business Bureau (BBB)Investigational New Drug (IND) ApplicationConnect with us:Citruslabs WebsiteCitruslabs LinkedInCitruslabs InstagramSusanne Mitschke LinkedInWork with She Built It® Media She Built It® Instagram She Built It® CEO, Melanie Barr InstagramMelanie Barr LinkedInShe Built It® LinkedIn
Transcribe →What Your Nervous System Has to Do With Revenue, Leadership, and Growth
2w ago00:31:53Tap to summarizeOn She Built It®, Jessica Tellian, former medical professional, EFT tapping expert, and founder of The Tapping School, shares why the most successful women she works with often feel the most stuck. Not because they lack strategy or ambition, but because 95% of what drives their decisions, behaviors, and results is running from the subconscious mind, a part of the brain most high achievers never address.Jessica explains what EFT tapping is, how it combines modern psychology with ancient Chinese medicine to rewire neural pathways in real time, and why working with the nervous system instead of against it changes everything from business growth to personal fulfillment. This conversation is for every high-achieving woman who has ever known exactly what she should do, and still couldn't make herself do it.Connect with us:A Stronger You WebsiteJessica Tellian InstagramJessica Tellian TikTokThe Tapping School ™ InstagramA Stronger You PodcastFREE Gift for SBI AudienceWork with She Built It® Media She Built It® Instagram She Built It® CEO, Melanie Barr InstagramMelanie Barr LinkedInShe Built It® LinkedIn
Transcribe →Georgia Thomas on Designing Freedom for Founders
3w ago00:29:13Tap to summarizeOn She Built It®, Georgia Thomas, former corporate lawyer, co-founder of E!Studios, and CEO of the eight-figure Venture Haus Group, shares what it actually takes to build a business that runs without you. Not in theory, but in real life, as a founder, mother, and multi-business operator navigating maternity leave, AI disruption, and the constant pressure to grow.Georgia talks about why founders stay stuck as operators far longer than they need to, how to delegate ownership rather than just tasks, what a "perfect team structure" exercise can reveal about how much you are really carrying, and why sustainable growth looks different in every season of life. This is a conversation about building businesses that create freedom, and actually living it.Connect with us:E!Studios WebsiteE!Studios LinkedInE!Studios InstagramGeorgia Thomas LinkedInGeorgia Thomas InstagramThe Social Edge PodcastWork with She Built It® Media She Built It® Instagram She Built It® CEO, Melanie Barr InstagramMelanie Barr LinkedInShe Built It® LinkedIn
Transcribe →The Age of Overwhelm: What Positive Psychology Can Do for Marketing Teams
May 500:29:29Tap to summarizeOn She Built It®, Dr. Debbie Qaqish, creator of Revenue Marketing® and founder of The Growth Factor, shares why the most urgent problem in marketing leadership today isn't strategy or AI; it's the human being trying to keep up with all of it.With 35 years in B2B marketing and a deeply personal journey through depression, ketamine therapy, and positive psychology, Dr. Debbie brings a rare combination of hard-won experience and science-backed tools to one of the most demanding roles in business. She talks about what survival mode is costing leaders and teams, how neuroscience explains why stress narrows our thinking, and the practical techniques (from breathwork to reframing to gratitude) that help leaders shift from hanging on by their fingernails to genuinely flourishing at work. This conversation is equal parts science, strategy, and deeply human.Connect with us:The Growth Factor WebsiteDr. Debbie Qaqish LinkedInDr. Debbie Qaqish TikTokVIA Institute on CharacterLeadership ResetWork with She Built It® Media She Built It® Instagram She Built It® CEO, Melanie Barr InstagramMelanie Barr LinkedInShe Built It® LinkedIn
Transcribe →How Amanda Black Built The Solo Female Traveler Network
Apr 2800:19:50Tap to summarizeOn She Built It®, Amanda Black, founder of The Solo Female Traveler Network, TEDx speaker, and leader of women-only group trips around the world, shares how a one-way ticket to Honduras, became the beginning of a global community of more than 600,000 women.Amanda talks about building her first trip to Bali with a negative bank balance, firing a guide a week before her travelers arrived, and watching 9 out of 17 women tattoo the trip logo on their hands by the end of it. She shares what real female connection looks like when you give women the time and space to simply be themselves, and why, for women who want to see the world, the only thing standing in the way is usually themselves. This conversation is part travel story, part founder origin story, and entirely about what becomes possible when you decide to just go.Connect with us:Amanda Black WebsiteAmanda Black InstagramAmanda Black LinkedInThe Solo Female Traveler Network WebsiteThe Solo Female Traveler Network LinkedInThe Solo Female Traveler Network InstagramThe Solo Female Traveler Network Facebook groupThe Solo Female Traveler Network TikTokWork with She Built It® Media She Built It® Instagram She Built It® CEO, Melanie Barr InstagramMelanie Barr LinkedInShe Built It® LinkedIn
Transcribe →Systems, Design, and Scale: How Alisa Sparks Franchised a Creative Business
Apr 2100:21:58Tap to summarizeOn She Built It®, Alisa Sparks shares how she went from managing multi-million dollar military budgets to founding Linden Creek, a home staging and interior design company she built from her garage and grew into a national franchise. What started as a side hustle she built quietly on Fridays has become a 326-page operations manual, a 10-year franchise model, and a community of business owners building their own design businesses with done-for-you systems and hands-on support.Alisa talks about the risk-averse mindset that actually made her a better entrepreneur, the identity crisis that sparked the idea to franchise, and why functionality (not aesthetics) is always the starting point for great design. This conversation is for every woman sitting in a successful career who still feels the pull to build something entirely her own.Episode Resources:Rich Dad Poor Dad by Robert Kiyosaki and Sharon LechterConnect with us:Alisa Sparks LinkedInAlisa Sparks InstagramLinden Creek WebsiteLinden Creek LinkedInLinden Creek InstagramWork with She Built It® Media She Built It® Instagram She Built It® CEO, Melanie Barr InstagramMelanie Barr LinkedInShe Built It® LinkedIn
Transcribe →Building Access and Community: The Story Behind Cookout at the Vineyard
Apr 1400:19:05Tap to summarizeOn She Built It®, Courtney Summers shares the story behind Cookout at the Vineyard, a three-day fundraising event in Northern California's Sonoma County she co-founded alongside Talia Suggs to support and elevate women of color in the hospitality, food, and beverage industries. What started as a small gathering of under 60 people has grown into a 200-plus-person, three-day event now in its fourth year, 100% grant and donor funded, with all proceeds supporting The Veraison Project.Courtney talks about how an apprenticeship program gave her access to an industry she once felt was invite-only, what it really takes to build an event from the ground up in the hospitality world, and why scaling with intention (not speed) has been the secret to Cookout at the Vineyard's growth. This conversation is about building something that gives back what was once given to you, and making sure the next generation doesn't have to figure it out alone.Episode resources:The Veraison Project WebsiteSilver Oak Cellars WebsiteMinnie Bell’s Soul MovementMural City CellarsTish Wiggins - Tish Around TownConnect with us:Courtney Summers LinkedInCourtney Summers InstagramTahlia Suggs LinkedInTahlia Suggs InstagramCookout at the Vineyard WebsiteCookout at the Vineyard InstagramCookout at the Vineyard FacebookEvolution of the Cookout Weekend Experience - June 11th-13th, 2026 - Sonoma CountyThe Veraison Project WebsiteThe Veraison Project LinkedInThe Veraison Project InstagramSilver Oak Cellars WebsiteWork with She Built It® Media She Built It® Instagram She Built It® CEO, Melanie Barr InstagramMelanie Barr LinkedInShe Built It® LinkedIn
Transcribe →The Skill AI Cannot Replace, And Why It Will Define the Next Era of Founders
Apr 700:21:22Tap to summarizeOn She Built It®, Lindsay Nahmiache, serial entrepreneur, investor, and co-founder of Jive PR + Digital, shares what 17 years of building, selling, and reacquiring a business has really taught her. Lindsay sold her marketing agency to a large global tech company, bought it back, and has since built a portfolio of 17 companies across industries including skincare, immersive experiences, and healthcare tech.This conversation covers the decisions she wouldn't make again, why she believes gut instinct will be the defining human superpower in an AI-driven world, what the discernment economy means for founders chasing growth, and the single pattern she sees in founders that limits their potential more than anything else. Lindsay is honest, direct, and refreshingly real about the trade-offs between scaling fast and living well, and why she has chosen both on her own terms.Connect with us:Lindsay Nahmiache LinkedInJive PR + Digital WebsiteJive PR + Digital LinkedInJive PR + Digital InstagramVeriphy Skincare Inc. WebsiteWork with She Built It® Media She Built It® Instagram She Built It® CEO, Melanie Barr InstagramMelanie Barr LinkedInShe Built It® LinkedIn
Transcribe →How ORA Method Is Redefining Wellness with Kimberly Ross
Mar 3100:20:39Tap to summarizeOn She Built It®, Kimberly Ross shares the deeply personal journey behind ORA Method, a New York City wellness practice she built at the intersection of clinical treatment and everyday ritual. Diagnosed with Type 1 Diabetes at 11 and later struggling with Hashimoto's and digestive issues, Kimberly found life-changing relief through acupuncture and made it her mission to make that experience more approachable for others.From a single acupuncture practice rooted in Traditional Chinese Medicine to a full wellness brand now expanding into at-home devices, Kimberly talks about what it takes to build something that is both luxurious and credible, how to scale a service-based business without losing quality, and why regulating the nervous system is the foundation of everything ORA does. This conversation is for every founder and woman who has stopped looking for a quick fix and started investing in how they actually feel.Connect with us:Kimberly Ross LinkedInORA Method WebsiteORA Method LinkedInORA Method InstagramWork with She Built It® Media She Built It® Instagram She Built It® CEO, Melanie Barr InstagramMelanie Barr LinkedInShe Built It® LinkedIn
Transcribe →How O Positiv Is Redefining Women's Health with Brianna Bitton
Mar 2400:20:16Tap to summarizeOn She Built It®, Brianna Bitton shares the founding story of O Positiv—a women's health company she built with her brother after years of missing work due to debilitating PMS symptoms she couldn't even speak openly about. What started as the first-ever PMS gummy vitamin has grown into a 30-SKU brand with Amazon's #1 vaginal probiotic and a full line supporting women from their first period through menopause.Brianna opens up about the gaps she saw in the women's health market, what it took to build trust in a historically taboo space, how community and authentic storytelling drove their growth, and why she believes there's never a failure—only a lesson. This conversation is equal parts inspiring and practical for any founder building in a category the world wasn't ready to talk about.Connect with us:Brianna Bitton LinkedInBrianna Bitton InstagramO Positiv WebsiteO Positiv LinkedInO Positiv InstagramO Positiv TikTokThe State of The Vagina ReportWork with She Built It® Media She Built It® Instagram She Built It® CEO, Melanie Barr InstagramMelanie Barr LinkedInShe Built It® LinkedIn
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