On She Built It®, Susanne Mitschke, co-founder and CEO of Citruslabs and Harvard-trained epidemiologist, pulls back the curtain on what's really happening in the wellness, beauty, and consumer health industries. From claims washing and heavy metals in protein powders to why transparency is now a growth strategy, Susanne explains what separates the brands consumers actually trust from the ones making promises they can't back up.

She also shares what most founders get wrong about clinical studies, how brands have turned failed study results into powerful marketing stories, and why the gold standard in research is more accessible than most brands think.

Stick until the end, where Susanne is busting some of the most common health myths, including why cold plunging may actually be increasing inflammation in women, and what your menstrual cycle has to do with your training performance (follow her on LinkedIn for more details).

Episode Resources -

ClinicalTrials.gov - learn about clinical studies from around the world

National Institutes of Health (NIH)

Federal Trade Commission - Protecting America's Consumers

National Advertising Division (NAD)

Better Business Bureau (BBB)

Investigational New Drug (IND) Application

Connect with us:

Citruslabs Website

Citruslabs LinkedIn

Citruslabs Instagram

Susanne Mitschke LinkedIn