On She Built It®, Andrea Faulkner Williams, co-founder and president of Tubby Todd Bath Co., shares what it really took to build a brand that drives 95% of growth in the baby lotion category on Amazon, without paid ads, without VC funding, and without celebrity investors. What started as a solution to her own son's eczema became a 12-year journey of community-first growth, profitable scaling, and a business that has earned over 50,000 five-star reviews.

Andrea talks about the smartest early decisions she made, how she thinks about marketing as friendship, what happened when she sold a majority stake to private equity, and why slow, steady, profitable growth has always been more important to her than chasing speed. This conversation is for every founder who wants to build something real, and keep building it long after everyone else has cashed out.

Special offer: Tubby Todd is offering She Built It® listeners 15% off the entire order at tubbytodd.com with code SHEBUILTIT — valid until 7/31/26.

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