What if healing your body started with what you put on your plate?

In this episode, I speak with Neka Pasquale, founder of Urban Remedy, whose background in Traditional Chinese Medicine inspired a revolutionary way to think about food. Neka shares how she went from private practice to building a national organic food brand rooted in healing, anti-inflammatory, and low-glycemic meals.

We talk about the “food as medicine” philosophy, the reality of scaling a fresh-food company to over 370 locations, and the everyday rituals that keep her grounded while growing a purpose-driven brand. If you're a founder, a health seeker, or simply love hearing how someone builds from their passion—this one’s for you.

🎙️ Listen in.

Neka Pasquale L.Ac M.S. is a California state-licensed Acupuncturist, herbalist, author and founder of Urban Remedy a company specializing in certified organic, non-GMO, gluten free, vegan offerings. Urban Remedy embodies the belief that "food is healing." Every product made blends cutting-edge nutrition with Traditional Chinese Medicine to offer the cleanest juices, teas, foods and snacks with natural functional benefits. Urban Remedy is certified organic, non-GMO and kosher.

In her practice she combines acupuncture and Chinese medicine with cutting-edge nutrition and lifestyle modification, to heal, balance and create optimal health. She holds a Master's degree in Traditional Chinese Medicine from The American College of Traditional Chinese Medicine in San Francisco. She also holds a certificate in nutrition from Yo San University and is a certified First Line® therapy practitioner. In addition to her extensive university training, Neka has studied with specialty experts in the fields of nutrition, metabolic syndrome, Hep C, gynecological disorders including infertility, NAET Allergy Elimination, addiction, pain management, digestive disorders, and HIV/AIDS treatment.

Neka’s book Urban Remedy was released Jan 2015. Modeled after the retreats the author led at her home in Northern California, this book is designed to help individuals break out of bad habits, reset routines and intentions, and improve their health and nutrition through powerful foods, herbs, spices, and energetic techniques. This book offers more than 75 delicious, healthy, whole food recipes as well as guidelines for how to prepare for, enjoy, and come back from a cleanse through a holistic mind-and-body approach.

Connect with us:

Neka Pasquale Instagram

Urban Remedy Website

Urban Remedy LinkedIn

Urban Remedy Instagram

Urban Remedy: The 4-Day Home Cleanse Retreat to Detox, Treat Ailments, and Reset Your Health by Neka Pasquale

Work with She Built It® Media

She Built It® Instagram

She Built It® CEO, Melanie Barr Instagram

Melanie Barr LinkedIn

She Built It® LinkedIn

Building Urban Remedy from the Ground Up with Neka Pasquale