On She Built It®, Alisa Sparks shares how she went from managing multi-million dollar military budgets to founding Linden Creek, a home staging and interior design company she built from her garage and grew into a national franchise. What started as a side hustle she built quietly on Fridays has become a 326-page operations manual, a 10-year franchise model, and a community of business owners building their own design businesses with done-for-you systems and hands-on support.

Alisa talks about the risk-averse mindset that actually made her a better entrepreneur, the identity crisis that sparked the idea to franchise, and why functionality (not aesthetics) is always the starting point for great design. This conversation is for every woman sitting in a successful career who still feels the pull to build something entirely her own.

Episode Resources:

Rich Dad Poor Dad by Robert Kiyosaki and Sharon Lechter

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Systems, Design, and Scale: How Alisa Sparks Franchised a Creative Business