Podcast
She Built It® Podcast
Hosted by Melanie Barr · EN
Welcome to the She Built It® podcast. Join me as I talk to women who have successfully built it - a life and business that they love. We dive into the topic of “how” they built it and talk about everything from having the courage to make career leaps to the details of how to lead effectively, build teams, implement growth strategies, and infuse tech innovation. Magic happens when we focus on the part of ourselves and our business that brings us joy so let’s dive in.
41episodes
Episodes
Newest firstAll episodes
The Smart Podcast Workflow Busy Founders Use in 2026
Mar 1700:08:23Tap to summarizeIf you’ve been thinking about starting a podcast but keep asking yourself “How would I possibly have time for it?”, this conversation is for you.On She Built It®, Melanie Barr shares a perspective that often surprises founders: podcasting doesn’t have to mean weekly stress, endless production, or another task on your calendar. After eight years of producing and publishing consistently, Melanie reflects on how podcasting has evolved and why it has become one of the most valuable forms of owned media for business leaders today. This conversation explores a simpler, more sustainable way to approach podcasting, one that builds trust, supports business relationships, and grows in value over time.Connect with Melanie:Work with She Built It® Media She Built It® Instagram She Built It® CEO, Melanie Barr InstagramMelanie Barr LinkedInShe Built It® LinkedIn
Transcribe →7 Figures Without Amazon: DIP’s Growth Story
Mar 1000:27:37Tap to summarizeOn She Built It®, Kate Assaraf shares how she created Dip Sustainable Hair Care, a beauty brand designed to challenge the traditional beauty industry model of constant consumption. Instead of encouraging people to buy more, Dip promotes a different philosophy: buy better, buy less, and shop small.Kate talks about building a purpose-driven brand that blends environmental awareness with playful education, the realities of creating sustainable beauty products, and why transparency and authenticity matter more than perfection. Kate is part of a growing movement of founders redefining beauty entrepreneurship through sustainability, honesty, and thoughtful product design.This conversation explores what it means to build a brand that aligns business growth with environmental responsibility, and how founders can challenge industry norms while staying true to their mission.Episode resources:Why Refill Is The New Record Store And Why That MattersDip Haircare Named Oprah Daily's #1 Pick for Curly HairConnect with us:DIP WebsiteDIP FacebookDIP InstagramDIP TikTokDIP LinkedInKate Assaraf LinkedInWork with She Built It® Media She Built It® Instagram She Built It® CEO, Melanie Barr InstagramMelanie Barr LinkedInShe Built It® LinkedIn
Transcribe →Alexandra Samit on Building a Jewelry Empire
Mar 300:17:10Tap to summarizeOn She Built It®, Alexandra Samit, Founder & CEO of Alexandra Beth Fine Jewelry, shares how she transformed a teenage jewelry hobby into a thriving fine jewelry brand in New York City’s competitive diamond district.From selling handmade necklaces at 15 to pivoting during COVID into bespoke engagement rings and heirloom redesigns, Alexandra opens up about navigating business pivots, building credibility in the diamond industry, and scaling a direct-to-consumer luxury brand. She discusses earning her GIA certification, breaking into 47th Street, managing emotional client milestones, hiring when you’re the bottleneck, and maintaining trust in high-ticket sales.If you’re building a luxury brand, pivoting your business model, or curious about lab-grown vs. natural diamonds, this episode is a masterclass in modern entrepreneurship, craftsmanship, and reinvention.Connect with us:Alexandra Beth Fine Jewelry WebsiteAlexandra Beth Fine Jewelry InstagramAlexandra Beth Fine Jewelry LinkedInAlexandra Samit LinkedInWork with She Built It® Media She Built It® Instagram She Built It® CEO, Melanie Barr InstagramMelanie Barr LinkedInShe Built It® LinkedIn
Transcribe →How Sockerbit Scaled From One Store to 1,800 Target Locations
Feb 2400:24:45Tap to summarizeOn She Built It®, Florence Baras, Co-Founder of Sockerbit, shares how she and her husband transformed a beloved Swedish tradition, lördagsgodis (Saturday candy), into a thriving U.S. retail and e-commerce brand.From navigating FDA regulations and import logistics to launching vibrant storefronts in New York and Los Angeles, Florence reveals what it really takes to build a profitable retail company from scratch. She opens up about sourcing only from Europe’s top candy factories, protecting margins despite rising import costs, surviving COVID with young children at home, and scaling nationwide through partnerships with Target and specialty retailers.If you’re building a retail brand, growing an e-commerce business, or scaling through major retail partnerships, this episode is a masterclass in community-driven growth, operational discipline, and long-term brand building.Connect with us:Sockerbit WebsiteSockerbit InstagramSockerbit FacebookSockerbit XWork with She Built It® Media She Built It® Instagram She Built It® CEO, Melanie Barr InstagramMelanie Barr LinkedInShe Built It® LinkedIn
Transcribe →How Rave Nailz Turned Press-On Nails Into a Cultural Movement
Feb 1700:13:01Tap to summarizeOn She Built It®, Braelinn Frank shares how she transformed press-on nails from a side project into Rave Nailz, a brand redefining the beauty industry. What began as hand-painted designs evolved into a scalable, founder-led company now available on Amazon Prime.Braelinn breaks down how she balanced artistry with manufacturing, why quality control mattered more than rapid growth, and how she positioned press-on nails as a serious alternative to salon manicures. She also reveals the surprising bestseller that shaped her product strategy and why protecting creative integrity is the key to long-term brand success.If you're building a beauty brand, scaling a product business, or curious about the rise of reusable press-on nails, this conversation offers real insight into founder-led growth, product innovation, and cultural timing.Connect with us:Braelinn Frank WebsiteBraelinn Frank InstagramBraelinn Frank LinkedInBraelinn Frank FacebookRave Nailz WebsiteRave Nailz Amazon PrimeRave Nailz LinkedInRave Nailz InstagramRave Nailz TikTokWork with She Built It® Media She Built It® Instagram She Built It® CEO, Melanie Barr InstagramMelanie Barr LinkedInShe Built It® LinkedIn
Transcribe →From Recovery to Ritual: How Self-Care Becomes Healing w/ Cheree Ashley, Founder of Osier Wellness
Feb 1000:21:37Tap to summarizeWhat if healing didn’t stop at recovery, but continued through everyday rituals?In this episode of the She Built It® Podcast, Melanie sits down with Cheree Ashley, founder of Osier Wellness, to explore how addiction recovery, self-care, and skincare intersect. With over a decade in the substance rehabilitation industry and 14 years in recovery herself, Cheree shares how witnessing the emotional and physical toll of addiction inspired her to create a wellness brand rooted in balance, dignity, and new beginnings.From skincare as a gateway to self-worth, to building a brand that gives back to recovery communities, this episode is a powerful reminder that taking care of yourself can be both preventative and transformative.Connect with us:Osier Wellness WebsiteOsier Wellness InstagramOsier Wellness TikTokBright Future Recovery WebsiteCheree Ashley LinkedInCheree Ashley InstagramWork with She Built It® Media She Built It® Instagram She Built It® CEO, Melanie Barr InstagramMelanie Barr LinkedInShe Built It® LinkedIn
Transcribe →How Let’s Whip It Up Is Bringing the Party Back to the Kitchen
Feb 300:24:36Tap to summarizeWhat if cooking didn’t feel overwhelming, but empowering?In this episode of the She Built It® Podcast, Melanie sits down with Danielle McPartlin and Kristin Richardson, co-founders of Let’s Whip It Up, to talk about building a business rooted in service, confidence, and community. From Danielle’s journey closing her meal prep company after burnout, to Kristin’s transition from Broadway, touring with Cher, and life alongside her husband from the Backstreet Boys, this conversation explores how life experience shaped a business designed for real people.Together, they share how simple, ad-free recipes, practical prep habits, and cooking alongside others can bring joy back into the kitchen and make healthy meals feel achievable at any stage of life.🎧 Join me and subscribe for more: https://podcasts.apple.com/us/podcast/she-built-it-podcast/id1542095376Connect with us:Danielle McPartlin InstagramKristin Richardson InstagramLet’s Whip It Up WebsiteLet’s Whip It Up InstagramLet’s Whip It Up FacebookLet’s Whip It Up TilTokWork with She Built It® Media She Built It® Instagram She Built It® CEO, Melanie Barr InstagramMelanie Barr LinkedInShe Built It® LinkedIn
Transcribe →How to Use AI Without Losing Your Brand Voice
Jan 2700:09:02Tap to summarizeAI isn’t just a tool. It’s a leadership decision.In today’s episode of the She Built It® Podcast, Melanie Barr breaks down how founders and executive leaders can use AI without sacrificing brand voice, positioning, or trust. This episode reframes AI from a trend to a support system and offers a clear leadership framework for using it wisely. Melanie shares why speed without standards leads to brand drift, what AI should support and what it should never lead, and how to protect the clarity and credibility that make a brand feel premium. This is a must-listen for leaders scaling serious businesses who want leverage without losing what makes their brand distinct.Connect with Melanie:Work with She Built It® Media She Built It® Instagram She Built It® CEO, Melanie Barr InstagramMelanie Barr LinkedInShe Built It® LinkedIn
Transcribe →4 Small Shifts That Helped Me Level Up Without Burning Out
Jan 2000:07:20Tap to summarizeWhat if your next level doesn’t require a full life overhaul, just a few intentional shifts?In this solo episode of the She Built It® Podcast, Melanie shares four practical changes she made that transformed her energy, focus, and leadership capacity. From cleaning up physical and digital clutter to redefining mornings, building strength, and protecting time through meal prep, this episode explores how small, consistent decisions can create real momentum. With insights drawn from eight years of podcasting and a background in corporate leadership, this episode is a reminder that clarity, consistency, and self-leadership are the foundation of sustainable business growth.Connect with Melanie:Work with She Built It® Media She Built It® Instagram She Built It® CEO, Melanie Barr InstagramMelanie Barr LinkedInShe Built It® LinkedIn
Transcribe →5 Traits of Unstoppable Women Entrepreneurs
Jan 1300:06:48Tap to summarizeWhat separates women who build steady businesses from those who become truly unstoppable?In this solo episode, Melanie Barr breaks down the five mindset shifts she sees consistently in women founders and leaders who scale with confidence, resilience, and purpose. Drawing from years of conversations on the She Built It® Podcast and real-world leadership experience, Melanie shares the traits that fuel long-term success: hunger rooted in purpose, radical responsibility, high standards, calculated risk-taking, and deep self-trust.This episode is a powerful reminder that growth starts internally. These traits are not innate. They are built, practiced, and strengthened over time. If you are ready to lead with clarity, scale with intention, and step fully into your authority, this episode will meet you where you are.Connect with Melanie:Work with She Built It® Media She Built It® Instagram She Built It® CEO, Melanie Barr InstagramMelanie Barr LinkedInShe Built It® LinkedIn
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