← Shed and Shine
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- [00:00]
A
Thomas Edison failed 10,000 times creating the light bulb. You have to strike out a bunch of times to hit a home run, so it's not a bad thing.
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B
Hello, everyone. My name is Rob Dubay, and I am here with Geno Wickman. Geno, good to see you.
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A
You as well, my friend.
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B
Well, welcome to our 100th episode.
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A
What?
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B
100 Shed and Shine podcast episodes.
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A
I had no idea we were going to talk about that. I knew. How cool is that today?
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B
Feels pretty special. Yes, it really does. As I sit here with you, Gino, my heart is full of gratitude. This has been 100 opportunities. Really half for me, but you've had a hundred. To pause, to reflect, to look inward together or on your own. And, you know, for the listeners out there, this podcast exists because of you. First of all, you're taking time out of your busy schedules to listen. You're interested in exploring your inner world to a certain degree and to bring these ideas that Gino and I share and that Gino shares in his riffs into your life, into your work. And I know, and I speak for you, Gino, that we're very grateful every time we hear about how an episode helps somebody in some way. Help them slow down, help them breathe, help them find a little bit more peace in the busy lives that they have. And so I'm deeply grateful that I get to do this with Eugeno. And we've been on a long road together in our life, especially the last four or five years, but every time we sit down for a conversation, I learned something new from you. So anyway, that's sort of how I wanted to open it, but let me turn it over to you. What's coming. Yeah.
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A
And it's interesting. You know, I don't know where this is going to go, but I feel like there's two parts to this in my mind, you know? So we're celebrating our 100th episode. Who would have guessed we'd make it to 100 episodes? I would not have guessed that, for what it's worth, but it's almost like the two parts are a reflection and then gratitude, you know, so just kind of reflecting back, and I fear or am concerned or wonder, you know, is it going to come off as, like, selfish or boring for the listener or the viewer to go through the reflection? But I hope there's a bunch of nuggets in there. And then gratitude is really what this episode is about. And so we're going to talk about gratitude, because we're feeling very grateful to get to where we've gotten with all of this and hopefully there will be some great ahas for people to incorporate gratitude and a gratitude practice in their life. So this is kind of the gratitude episode while celebrating 100 episodes.
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B
Okay, so the first thing I want to share with you, Gino, and whatever comes up, obviously say what comes to mind. But you know, selfishly, I love when we get feedback. Gives me so much energy. So more on, I'm just going to be saying a lot of thank yous and I, you know, you might as well today. But thank you for. Thank you. Right? Thank you, thank you, thank you, thank you for all of you who take time to actually provide feedback and share a story or a tidbit about what a particular episode meant to you. Like one person, I just asked a poll, I asked Kristen, who we work with. She's amazing. I'm so grateful for you, Kristen, by the way. And I asked her if she could pull some of the feedback and just send it over to me. You know, here's one. It's a gorgeous day and I was walking on a five mile walk around a lake listening to episode number 60 on ascending. Wow, what a great episode. Thank you. Up, up and up we go. You did that riff.
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A
Oh, yeah.
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B
You know, so. Oh God, that just when I read that somebody says freaking love the last podcast. What I loved about it was the authenticity. Not that others are not, but it was refreshing to hear real time issues from other business people, in this case yours. That meant so much to me because Gino and I, we want this to be real. And so we come here real and so it is authentic. And just to hear something simple like that, like you picked up on authenticity. Thank you for sharing that. And I mean, I literally could go on and on. One person said lots of rewiring. I loved when Gino stated something to the effect about you guys getting to the same outcome without strife. Like, yes, you can be driven and have peace. That's one of the things we write about in Shine. So anyway, okay, well, so let me
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A
feedback, you know, so. So with that, I do want to do a big ask of our audience right now on that point. Do you know the email they're supposed to email to?
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B
Please tell me you do info at the 10 disciplines.
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A
Okay, great. So infothe10disciplines.com, if you would please, please, please out there, please just send us an email. We know we've asked for this like one time, I think 50 episodes ago, but it's really tough with a podcast to get feedback and to know how we're doing. And if you would just humor us. After a hundred episodes, if you feel, you know, gratitude for this content, just send us an email and give us feedback, good and bad. You know, it's like, you guys suck. There's something to be learned there. Gino, shut the fuck up. There's something to be learned there. So let us have it open and honest. Good and bad feedback, we would be grateful. That's the first thing that comes up. The second thing that comes up is, you know, like, we keep saying a big thank you. And it is so funny because I wrote down these words in a trite way because, you know, it's. We're nothing without you. Do without. You know, I'm thinking about all the, you know, like, celebrities or artists or singers that say, you know, we're nothing without you. It's all about you, the fans. That sounds so trite and odd and weird, but it's true. I mean, this. This is nothing without you listening out there. I don't. So. I don't know how to say that, but it's really crazy because to make a decision to sit here and blab into a microphone, I mean, this is weird. This is, like, kind of silly.
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B
Okay?
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A
And if we were doing this, you know, 30 years ago or 20 years ago, people would think we're crazy. You know, now it's just the thing that happens. And it also feels a little selfish to me. It's like there's still this ping in my soul when I show up to the studio to record these. It's like, you know, like, so, like, I sometimes wonder, you know, I think I'm healing and I think I'm shedding, and I think I'm dissolving my ego. But is this, like, the absolute, like, antithesis sign that I'm a fucking egomaniac? Because all I want to do is talk into a microphone about myself. You know, it's so there's. It's a little bit of a mind weird thing. So anyway, this is just weird in the grand scheme of things. And with that, I love it, though. I. So. I love it. And so I'm just trusting my gut and my soul and my spirit and my whatever's, you know, at play here. I. I love it. I mean, I. It lights me up to do this, and, man, I hope it's not my ego that's getting lit up, and I hope it's my soul that's getting lit up. And sometimes, again, that's where your feedback helps us know that we're doing the right thing. And it's not two egomaniacs, you know, blabbing into a microphone.
- [07:54]
B
It's so funny that you bring that up. Literally this weekend, I was sharing with my wife my feelings that were just what you said, which is, I don't know, we go, we record these episodes. I'm just some guy talking to this microphone. Does any of this even make sense? I don't even know what's going on here. So, yeah, I kind of feel that way, too. So when I hear people say, I was speaking with somebody yesterday and she said, I listened to every single episode, and then she shared a lot of very positive things with me, and I was like, really? So it's. It's humbling. It's humbling. Incredible. So what do we. What do you say?
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A
Yeah, I appreciate you turning it back over because this is what I feel strongly about. So I'd love to do some reflection, and I hope it doesn't come off as selfish, but I. I really feel like there's a learning opportunity, this reflection for of us, because for those of you, you know, trying to build something, trying to accomplish something, it is so hard. And so I just, I can't help, like, my mind immediately flashes back to how we got here, to 100 episodes. And I'll do the jumping off point, but I'd love to hear what comes up for you, because where it starts is. So how many years has it been since we sat in that coney and you said, I want to help you take 10 disciplines of the world? Four or five, right? It's close. Probably closer to five. And so you said that.
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B
Hold that against me.
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A
It seems so easy. And obviously we're such good friends and you have such a track record as an entrepreneur. It's like, man, this is a no brainer. All right, let's do this thing. And it started out as this simple model that we're going to create this self study online platform that teaches the world the 10 disciplines, and we're going to charge a thousand bucks per for it, and we're going to have thousands of people in there, and it failed horribly. And then I could go through all of our failures. And so now, again, we're reflecting back. So then we just kept iterating and iterating and iterating. And so now we sit here today with a very simplified model. We have our mastermind, we have this podcast, and we made that self study free. Okay? And that's, you're in my happy place. But the shit show to get there and Going back now two years to saying, saying, let's do a podcast. I never thought I would do a podcast. I have guested on more than 200 podcasts, but never thought I would do my own because all these neuroses that you and I just shared. So again, I just want to spend a couple more minutes in reflection. But in that you and I, though what we did do very quickly is we said we want to free a million souls. We want to help a million people be and free their true selves. And that's the mission that drives us every single day. So that's the one constant that never changed as our business model kept changing. I also thought of Kristen. You mentioned Kristen. Do you remember? She was our podcast producer for the first six months. That poor woman. It was murder. And this is not her. Her unique ability, but my God, did she do a great job. But it was so hard. And the day we said, do you want us to replace you as producer? She said, hell yes. Or some version of hell yes. So there's a couple reflections, and I think a couple more might pop up, but I'd love to hear what's on going. Coming up for you, reflecting.
- [11:13]
B
Well, I think when I look back on this journey with you, what comes up for me is letting go. And we, you know, always had the million at the fort. That never changed. And so we just want to control how we get to it. And so when you say failure, I always. I know. It's just how I think you think differently. I don't think failure. I think like, hey, I tried that. That didn't work. And that was a message to try it differently. And so I try it differently. And I think that's such a gift. Thank you for that universe. So I didn't spend more time on it. And so here we are these years later, and we're doing things that, as you say, really light us up. And I think that's ultimately what's most important as we continue on to this million number. And so that's one of the reflections that I came up with. And that is just, you know, anybody who's Dr. Who's out there did. I'm sure there's some that will prove me wrong, but for most, you started with an idea in mind and it didn't turn out exactly the way you thought it would, but it still turned out pretty damn good. I'll bet you that's the case in many people's lives.
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A
Well, here's what I would say to that, Mr. Contrarian. No, I love It. But here I just. It's so funny because again, here we are with words, right? Like failure. I love the word failure. I think you and I failed at least five times. And that's not a bad thing. And so it's so funny. Like, people think that's negative. Thomas Edison failed 10,000 times creating the light bulb. You have to strike out a bunch of times. They had a home run. So it's not a bad thing. It's like, even I'm going on a little bit of a tangent, but when I fuck up, I say I fucked up. And when somebody else fucks up, I say, you fucked up. Now you can suck your thumb over those words. You up. So call it what you call it. You know, it's just. I use strong, crude words. But, you know, so. So yes, we can put a pretty package on it and say we learned something. I call it what you want, but it's. But. But that's. Let's not get caught up in that. It's just. It didn't work. It didn't work. It didn't work. And now we're getting closer and closer and closer, closer. And now we're in this beautiful place that we've got everything on the shelf we need on the shelf. We're waiting for our visionary to come along and join forces with us, and that's going to happen when it happens. So, anyway, I call those failures. Potato, potato. But you prompted a couple other cool thoughts. Okay. And it's, you know, because this is a celebration, and this is a celebration of this wild and crazy five years and this 100th episode. And so I thought about. And to hope this will resonate with a lot of people, but, you know, I'm not a good celebrator. You know, I just. I don't. It's like we. We accomplish that. Time to move on, you know? And so I. And so it's. It's kind of weird for me and also at the same time interesting to just celebrate for more than three seconds. You know, it's like when we hit a big milestone building EOS worldwide. We were all together in one room, 150 of us, and we celebrated for, like, 30 seconds. And it's like, all right, back to work, everybody. We got work to do. So, anyway, for what, that thought is worth it, you know, I've learned it's good to celebrate. It's smart to celebrate. So please, I hope you out there, pat yourselves on the back once every once in a while. It's powerful. The other thing that's really interesting is where we are with the podcast. So again, trials and tribulations, challenges getting here, but we're also at a point where we can monetize this podcast. And I'm laughing at something because we learned that we can now, so that's really exciting. It's a big deal when you can monetize a podcast, but you and I choose not to, at least at this point, because it doesn't feel right to us. It's like this right now for us is a vehicle to give, and we'll see what it spawns. But I shared this with you, if you remember. It's one of the other things I have an issue with is that we bring a sponsor onto this, you know, and it's like the highest paying sponsor is Jimmy's Hemorrhoid Cream. And so you and I start the podcast by saying, you say, hey, Gino, how you doing? I'm saying, oh, these hemorrhoids are killing me, Rob. But I got Jimmy's Hemorrhoid Cream. And now I feel. So anyways, that's like an extreme fear I have of like, you and I selling our souls. It's like something doesn't feel right about that. So I had to say that because we had that funny conversation when we decided we're not going to monetize it, at least right now. And let's see what happens there. And so from there, I think I'm. Oh, you know, one other thing I do want to share. You mentioned a past episode. I thought of my five favorite episodes. Okay. And they're riffs, because in the reason they're my favorite, it's because I think of what I put into them. Okay. And quite frankly, I can't remember any of your. My episodes because we do it so real time in the moment, because there's probably a bunch for us. But for those of you out there interested, I would suggest episode one, why we are doing this? Please go all the way back to the basics. I think it's so important. So you know the foundation, episode 30, the synchronicity pocket, episode 48, what is the ego? Episode 58, what is your soft underbelly? And this is the one that Rob just mentioned a bit ago and somebody called out in a testimonial, episode 60, are you ascending? And so I would suggest those. I'm ready to talk.
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B
I did a favorite too, and none of. I was wondering if any would match and they didn't, so let me just share mine. Gino did a riff on how to run your business on intuition. That was episode 32. I loved that one. I loved all these. So I'm not going to say that after each one. How the 10 disciplines solves all problems. That was a four fun one. And it was really practical. That was episode 45, Love as a Business Strategy. Episode 74. Big surprise that I love that one.
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Love as a business strategy and one
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step closer to freedom. Using the true self assessment with intention. Episode 83. And I love that because the true self assessment is so practical and it keeps you on track. So there's about 10 episodes you could choose from. Now, let's talk about gratitude as we wrap up here.
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A
Yeah, for sure. And I don't have a lot here. I just have two things I want to convey about gratitude. If you want me to go first.
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B
Yes.
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A
And so first is, you know, discipline number 10 is be humble. And when I wrestled with, you know, what discipline 10 was going to be and how to word it and how to teach it, it was a coin toss as whether I was going to call it be grateful or be humble. And so I just hope everyone's clear out there that they're the same thing. Because when you are grateful, when you practice gratitude, when you are thankful, it's almost impossible to not be humble. And so which comes first, the chicken or egg? I don't know. But that's really what we're talking about, is that discipline. And we're talking about both. And so, you know, if we went back alternate universe, I may call it be grateful. So just know this is borderline a discipline that we're talking about. Second thing I want to share is, you know, just gratitude rituals. You know, in the previous episode, we talked about rituals, and I've shared mine in the past about how I have a gratitude ritual every night and saying thank you every single night. Well, I learned another one, and I'd love to hear any of your rituals just to give our audience some ideas. But I learned a new one two weeks ago, so it's very new. I don't know if I'll continue it forever, but it has been so cool and interesting and impactful. So a friend reaches out to me on a Sunday and he texts me and he says, I just started doing something that's really cool and I want to share it with you. And he shared it with another friend. The three of us were on a text group, and he calls it. He didn't. I don't know what he called it, but I'm calling it a gratitude alarm. Okay. And what he said is, what I'm doing is every day. And I can't remember his times, but he said, like, at 10, noon, 2, and 4, my alarm on my phone goes off. And whatever I'm in the middle of doing and whoever I'm with, I pause and we pause, and everyone has to share three things they're grateful for. So this guy's intense. He's passionate. I was like, okay, great idea. I'm rolling my eyes as I'm reading this. From a standpoint, there's no fricking way I'm gonna do this. But then it's like, pinging me for about an hour. And so I replied to him, I say, you know, can't promise you I'm gonna do that. Great idea. I love your passion. I love your intensity. But it just hit me. I said, you know what? I'm gonna do it once a day at noon. And so I've been doing it for two weeks. Like I said, so every day at noon, it goes off. Half the time I'm by myself. Half the time I'm with people. I was in an interview. I was interviewing someone, and the alarm went off. And I said, hey. I held up my phone so he could see it was. It says gratitude alarm. I said, you want to do something silly? I said, here. I explained what I do now, and he said, of course. And we shared it got so emotional. This guy got really emotional. Another meeting I'm in. In a Starbucks marketing meeting and shared it. And that guy said, oh, my God, I'm incorporating that now. So I just. I feel like. So this friend, you know, I keep giving him a little updates. I think there's something here, and I think that let's create a wave of the gratitude alarm where. And so it's. This guy says, if I'm in a board meeting and it goes off, I stopped the board meeting. And I say, well, so. It's so powerful and cool. I did just. There's been so many fun things that have come out of it. Only two weeks in, it's. It's crazy. So how about you?
- [20:57]
B
Yeah. So before I say what I want to say here. Are you all set? Okay. Because we're going to wrap it up. I just wanted to say one thing on gratitude, and that is one thing I've noticed personally, and you may all have noticed it as well. If you have a gratitude practice, a regular one, whether you do alarms or. Or whatever your process is, so to speak, is at a certain point, it shifts from the mind to the body and you're embodying gratitude and it can get extremely emotional. I know I've had times where I was sitting there and I just felt like, oh my gosh, I am overwhelmed with gratitude right now for so much that tears come to my eyes. That's how powerful it is. So, Gino, as always, I'm so grateful. Grateful to you. So grateful to you, my friend, to be able to do this with you. And like we said before, we are so grateful to you, the listener. We don't get to do this if you weren't listening. So thank you so much and thank you for joining us today for our 100th episode. We will see you next time. And in the meantime, as always, stay focused and much love.
- [22:06]
A
Thank you for listening in today. We truly appreciate you taking the time to spend with us and please tune in for the next episode. Until then, we wish you all the best in freeing your true self. Stay focused and much love.