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But there is something going on bigger than all of us in breath that we don't fully comprehend. It works.
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Hello everyone. My name is Rob Dubay and I am here with Geno Wickman. Gino, good to see you today.
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You as well, my friend.
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All right, so today, deep breath, we're going to explore something very simple. We just did it. Your breath. Wow. Very powerful. So most driven people that I come into contact with have very busy minds, lots of ideas, lots of thinking for the future, lots of planning, lots of solving, lots of striving. Sound familiar anyone? But it's important for you to come back to the present moment, to your true self. And by bringing awareness to your breath, you connect your mind, your body and your spirit. You remember that you don't need to control everything in life. And then you can let life simply breathe through you. In August of 2025, our true self mastermind experienced a powerful breathwork session with a great friend of ours and a guide, Mark Woost. Shout out to Mark. And it was incredible to watch what unfolded. Now keep in mind, we did this on Zoom. Every person felt something shift during this hour long experience. The breath for them revealed a certain level of truth. It was emotional for people and it brought them stillness in ways that words couldn't even explain. For many of them, this is all from their breath. Okay, so if you haven't done breath work, we're not just going to really talk about breath work today, but it's just how powerful your breath is. So what I'd like to do is start with some high level benefits of consciously breathing. Just so you, the listener, if you're not familiar with this, you can kind of see, like, why are we doing an episode on this? You know, like, what the heck? Okay, so let me do that and then I have some questions for you. Okay, Gino, So first thing is when you focus on your breath and you breathe in a particular way, it reduces your stress and it lowers your stress hormones. It actually improves your focus. It actually activates areas of the brain responsible for focus. It improves your mood. So conscious breath work and or paced breathing quickly can do this to you in a short period of time. It lowers your blood pressure, it regulates your heart rate, it helps you sleep better. We could even recommend consciously breathing before going to bed. And it purges toxins, it brings more oxygen into your body and ultimately it connects you to all that there is. You want peace, don't you? You can't think your way to peace. Peace is useful when you are focusing on your breath. And coming back to the present moment. So a question that I have for you, Gino, is how aware are you of your breath throughout the day? Just your regular breathing?
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So I would say in the last year, very aware.
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Okay.
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And I would suggest I'm probably aware of my breath total of an hour a day, cumulatively, and 20 years ago, zero. So I'm evolving around this, and I guess I want to start with a broad statement, and that is it works. So there's something about it that works. And I'm going to say something kind of crude in terms of my approach to life, but when I find something that works, I don't care how or why it works. I just do it because it works. You know, and even creating a system like Eos, it's like, I don't know all the science and psychology behind why that tool I created works in business. I. I just know when you do this thing, it works. So, you know, I'm going to come at this kind of very high level, and then there'll be some specifics, but all I can tell you is it works. It is magic. There is something about breath. I'm holding back on these words I want to say just yet. It's coming, I promise. And it might be one of the backfill things, but there is something going on bigger than all of us in breath that we don't fully comprehend. It works.
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Okay, So a question I have for you, you may or may not have. The answer is, have you ever paid attention to just the cadence of your normal breathing?
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100.
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Do you know what it is in terms of you were to put time on it.
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You're saying in and out time. Is that what you're talking about? I think you know the other 23 hours. Well, let's not say sleeping, because it's normal when you're sleeping. Okay. It's automatic. Your nervous system's managing it when you're sleeping during the day. Yeah. I would guess mine is probably half what it's supposed to be in terms of how fast I breathe in and how fast I breathe out, other than the hour that I'm aware. And it's greatly reduced.
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Okay, got it. So I worked with a breathwork expert, and he had me time my normal breathing, which was about two in, two out. And it's really supposed to be more like five in, five out. So I'm a shallow breather. Turns out many people are.
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Yeah. And just to grab that, that's my exact point. So that when I say half, that's probably exactly what mine is.
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So what I, what he's had me work on over the past year is five in, five out. And I bring this up because it was just such a simple thing. I didn't have to go anywhere for this. You know, there's nothing to buy, there's nothing to do. It's just, you know, bringing awareness throughout the day to, wow, I'm breathing more like two in, two out and moving it to five in, five out. And boy, what a difference it makes.
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And that's, and that's what's happening for me. And that hour of consciousness around it is, is being aware and slowing it way down.
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So would I want to recommend and challenge sort of you, the listener, if you're not doing this, practice breathing in and out at a 5 second cadence in 2, 3, 4, 5. I did that a little fast. Out, 2, 3, 4, 5. And do it for like.
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So it should sound like this,
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is
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that about five seconds each?
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That's perfect. So, you know, and just try it and see, see if you notice a difference. Another thing that was a suggestion was to remember to come back to the breath is actually set an alarm like on your phone or something, just as a indicator. Oh my gosh. Like come back to my breath now and do the five cadence. And ultimately the goal is that's your normal cadence, that's your no. Okay, so I'm going to pause there. Anything else?
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Yeah, so, so here's where I'll now jump to my notes. I want to start with. There's an amazing book, you know, that probably woke me up the most three or four years ago called Breath or Breathe.
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James Nestor.
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Yeah. How do you pronounce it? Breath or breathe?
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I thought it was breathe.
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Yeah. But it's funny, everybody says it different. So it's Breath or Breathe. Amazing book. So if you want to really get into the science of all this.
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Yes.
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You know, which is irrelevant to me. But it was very profound and helpful. And then breath work is like, you know, I hate to call things fads because hopefully this is going to stick forever. You know, these breathing exercises have been around for 10,000 years, so there's nothing new here. But it is very, very popular now, all the different types of breath work. But so now I'm just going to rip through my notes and I'll pause where you want to pause and add something. But I'm going to start with my big statement. Okay. Because I'm just going to share what I'm convinced of. And again, this is just one person's Opinion. But, you know, you said the word life, so I'm going to start there. I believe breath is life. And then you said something else. You said, breath connects our body, mind, and spirit. And I believe that. And I'm gonna go all the way to the big statement. I believe breath is spirit, and I believe breath is God. Okay? And so it's like, you can't, if you really think about it, okay? So without it for two or three minutes or four, we die. Okay, like, what else? Like, we could live without water for a few days, food for a few weeks, but for some reason, no air. We die quickly. So with that said, that brings up the thought of, if that's true, who knows? Then that is our life force. And what a big shift in terms of how we view it. And then I can't help think about the universe and how we're all connected and how these trees, these things all over the planet emit oxygen and give us life. And so we are all connected. These trees are keeping us alive. So, anyway, that might be too heavy of a thought, but that's, like, what came to me so clearly not too long ago. So, again, that was the big thought. Now here's just a couple little nuggets. So, like, here's another wild thing, you know, again, I don't know how it works. I don't know why it works, but it can't be a coincidence. So breathwork. And you talk about Mark Wurster, you know, so the reason we brought Mark Wurster into our mastermind is because I went and did one of his workshops at an EO event, and my wife and I went, and it was incredible. We went through his whole breath work. There were 60 of us in a room laying on yoga mats. And, you know, this isn't. This can be explained and experienced a thousand other times, but during a breath work experience with somebody that really knows what they're doing, you for some reason, have a hallucinogenic experience, which is the same as plant medicine, which is the same as deep meditation, which is the same of all forms of dissolving the ego. Okay? And so, you know, the gentleman sitting next to my wife and I, we get done, we start talking. He's crying his eyes out. And in his experience of breathwork, he went all the way back to his birth with his parents. That is a. He has a very strained relationship. And he saw his birth meeting his mother for the first time and saw the challenge in their relationship. I mean, it was transformative. How the does that happen? By Breathing. Okay, so there's something more going on here. Do with that what you will, then just. You already touched on some of these things, but, you know, so what I've learned, for me, I mean, just try it out there. You know, my doctor calls it mini breaks, you know, and so he's saying throughout the day, take a bunch of mini breaks and just breathe. If you do that for 30 seconds, do what Rob said. Slow your breathing down. It's magical. But if you're ever. This is how it works for me. If I'm ever amped up, you know, my tectonic plates are shifting, I'm tense once. The second I feel that, I drop my shoulders. I did an episode on this, and then I just breathe, and you just calm down. What is that? It works. Try it. It's incredible. It transforms everything in that moment. Meditation before meditation, you know, I do four, five, six, seven deep breaths, and that gets me into meditation faster. Last couple things. Sleep. Okay? And so, like Rob already said, if you can't sleep, you wake up at 2am and you can't sleep. So many different forms of this, but I just saw one recently that I've been trying that works.
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All.
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All forms work, but it's about breath. And so you're laying there in bed, you're tossing and turning. You can't sleep. Just focus on your breath. But the way this gentleman explained it is he said, focus on your breath. Breathe in and then breathe out. Take twice as long to exhale. So slow down your exhale, relax your tongue, and focus on your feet. Okay? And it's incredible. Like, I'll go out in, like, two minutes with that one. But it's all breath, all breath, all breath. And then the last thing I wrote down is, so every podcast episode, I have my seven points here, you know, that, that. That ground me into getting ready for this podcast. And what's number two on the list after slow down and be in the synchronicity pocket? Number two is breathe. So before every episode, just take a few deep breaths. And, man, I am, like, centered and ready to go. And so there's some things that came to mind for me.
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So this here, that's the sound of all my notes, because you just hit everything.
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Oh, how nice is that?
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Great job. I love that riff. I do want to leave the listeners with a couple of practical things. First of all, you mentioned one of them, the book Breath or Breathe by James Nestor. He also has a bunch of YouTube videos that you could go listen to. I'm sure he's all over the place. Different types of breathing. Breathing through your nose is a really important aspect of this. So please check into that. Dr. Andrew Weil, who is an integrative medicine doctor, he has a process that he created called 4, 7, 8, that can help you reset in the middle of the day. Gino mentioned something about pausing in the middle of the day. So it's simply breathing in on a count of four, holding for a count of seven, and then breathing out for a count of eight, and just doing it four times. I mean, you can literally do that when this podcast is over and just try it out. Breathing in for four, hold for seven, breathe out for eight, and do it four times. So that's another practical thing that you can experiment with. And that's all I had. So do you have something? I do.
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I have one more thing that I want to say.
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So.
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So you gave, you know, a couple disciplines, six of those, seven of those, five of the. I mean, I have heard 40 different breathing techniques. And so what I would say, what I would want to put out there is just do it. It's like box breathing. 4, 4, 4, 7, 2, 1. I don't know what the right formula is, but everybody's got a fucking opinion for how to do it. All I would suggest is just breathe 10 times a day, take 30 seconds and just breathe. And that's going to be 90% of all these other ways of doing it. But they're all great. Pick the one that works for you, but don't twist yourself in a kn. Figure them all out. Just breathe ten times a day. Focus on your breath. It will be transformative.
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Love it. Okay.
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Nice breath.
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Thank you for joining us, everyone. We'll see you next time. And as always, stay focused and much love.
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Thank you for listening in today. We truly appreciate you taking the time to spend with us and please tune in for the next episode. Until then, we wish you all the best in freeing your true self. Stay focused and much love.
Hosts: Gino Wickman & Rob Dube
Date: March 18, 2026
This episode explores the transformative power of conscious, intentional breathing. Gino Wickman and Rob Dube discuss why breath is more than a biological process—it's a pathway to presence, peace, and deeper self-awareness. Drawing from personal experience, expert recommendations, and practical techniques, the conversation illuminates how entrepreneurs (and anyone) can leverage breath to reduce stress, enhance focus, and reconnect with their truest selves.
Gino: Shares he’s become much more conscious of his breath, now aware for about an hour each day, versus not at all two decades ago.
Rob: Realized through working with a breathwork expert that he was a “shallow breather”—practicing a 2-second inhale and exhale versus the more optimal 5-second pattern.
Recommended next step: After listening, spend a minute on 5 in/5 out or try Dr. Weil’s 4-7-8 breaths. Notice your shift.
“Just breathe ten times a day...it will be transformative.” — Gino Wickman (15:00)