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Hello and welcome back. This episode I call Being an Authentic Entrepreneurial Leader. Oh, those words. So I had a clarity moment during my four day personal retreat. But one of the things I did and something that came to me during that retreat was I was thinking about my clients that I've been working with now for almost 30, 30 years. I was thinking about the content that I teach them, and I was thinking about now, the icing on the cake in that content, which is the shine content, the three discoveries, the 10 disciplines. And as I was thinking about the content and I was thinking about the clients, I thought about how I've always worked with entrepreneurial leaders. That's been my specialty, that's been my gift. And helping them to be the best that they can be. And in thinking about that, I then thought about the Shine content and what we're doing now. And with the Shine content, I thought about it as kind of helping the people become the best healthy humans they can be. And in combining those two thoughts and those two things, to me it was kind of like peanut butter and chocolate. So bringing those two things together, it led me to this set of words. And I was journaling as I was doing this, and I just wrote down these three words, Authentic entrepreneurial leaders. Each one stands on its own, but together they're like magic peanut butter and chocolate. And so being an authentic entrepreneur leader, oh, how those words sing to me. And that's what I want to spend the rest of my life doing now. Not everyone in our Shed and Shine podcast audience is an entrepreneurial leader. I know that, but most are. That's what we tend to attract. You know, it's probably 85% of our audience, I don't know. And I've wrestled with, you know, do I share this message knowing that, you know, you know, the Shed and Shine audience is for driven people. So it's for all people who are driven. And so I wrestled. But then I realized, and I would ask you to consider, and I would challenge you to think that no matter what or who you are in life, a teacher, a cop, a stay at home parent, a nurse, an athlete, an artist, or the leader of an entrepreneurial company, I believe you would make an impact no matter what it is that you do, if you were an authentic entrepreneurial leader, if you led the people in your life in an authentic entrepreneurial way. And so humor me on this. Suspend disbelief. And here we go. So I believe this message applies to you, whoever you are. So all I'm going to do in this episode, now that I'VE set the stage is give you my definition of what an authentic entrepreneurial leader is. And like I said, each of those three words stand on their own. And so I am going to break them down and I'm going to define each one on their own. And then it's the combination of those three definitions that that make the definition of an authentic entrepreneurial leader. The other thing is, it's a smorgasbord. You could choose just one of those three words, leader or entrepreneurial or authentic. But I urge you to put em all three together because I believe it applies to you, whoever you are. Let's start with the first word, authentic. The definition of authentic is being in fact not fraudulent or counterfeit or false, genuine, real, true to one's own spirit. And then synonyms are genuine, real, true, original. So I want to start there and I actually shared that definition in a previous episode, so that may ring a bell to you. And now I'm going to just roll through the rest of my bullet points. But again, this is the definition of authentic, at least my definition. And so the word's already been said, but real always comes up. It's like, it's like my hope for myself is that I will just simply become real, 100% real. The next word that comes up for me is honest. So an authentic person is always honest, both with themselves and with others. Being authentic is being emotionally intelligent, a high level of emotional intelligence where you know your feelings at any given time and you can read and feel other people's feelings at any other time. It's you knowing how you're affecting a room, and it's you knowing how you're affecting yourself. It's just being in tune, emotionally intelligent. Next, it's you being, being fully your true self. It's also letting your freak flag fly. As you've heard me say many, many times. Being authentic is shedding your meaning that you're on the journey, you're doing the work, you're shedding your stuff. There's no facade, you're shedding your ego. And so all traumas and blocks and all the stuff from the past, you're bringing it up, you're doing the work, you're being an example, your life. The next word that comes to mind is you're open. You're completely open. And I always illustrate this with my hands. It's like you're open ready to receive whatever it is, good and bad, positive and criticism. And so it's all about you receiving criticism and feedback from all of the People in your life, being open is being comfortable with receiving that. You know, using EOS as an example, I created an exercise in the annual where every year the leadership team gives each other feedback and you have to give one piece of advice both on what the person's doing great and what they're not doing so great. And with that, a team just continues to evolve. Well, those of you familiar with the exercise, I crave it. I look forward to it. I can't wait for my team to give me feedback because it makes me better. If you don't get that excited about it, you're really not that open. And you need to consider that and give some thought to that. The next word that comes to mind is you're humble. Another word is transparent. An authentic person is completely transparent. There's nothing to hide. And the last thing that comes to mind is people can see your soul. They can see exactly who you are. And so that's my definition of authenticity. And now we're going to move on to the definition of entrepreneurial. So entrepreneurial, here's the beauty of my suggestion that this is a smorgasbord and you can separate all three. You know, if you are wondering if you're entrepreneurial, you know, separate the other two and just focus and bask on this definition, or at least my definition of entrepreneurial, and then we'll bring them all back together. But here's what I believe makes up an entrepreneurial person. They believe they must provide value in the world first before they deserve anything. We get by giving, and so the world pays us back. The way the universe works is when you put something out there that's valuable, you receive whatever that is. Money is one aspect of what you receive, but you believe in your soul that you don't expect or deserve anything unless you have created value in the world. The next is driven. An entrepreneurial person is driven, which means you have an internal fire, a sense of urgency. You're competitive, you want to succeed, you're self motivated, you hustle, you just tend to outwork most people. You're driven and a balanced, driven. C shine for more detail on that. A healthy, peaceful, driven. Next is you take total responsibility for everything that you're responsible for. In other words, you default to looking in the mirror when something happens. I always lovingly say, you know, if, if a meteor hits your building, you take responsibility for that. You don't blame anyone else for what happened. You just lean into things when they happen and take total ownership and don't point any fingers. Next is you're a problem solver. When problems arise, you lean into them. You don't run from problems and frankly, you love solving problems. Next is your creative. And don't read too much into this word, but it's, you put things together. It's all forms of creativity. But you consider yourself to be a creative person, which means you create things. It doesn't always necessarily mean you're an artist or a musician or something like that, but you're a creative person. Next is that you have common sense. You have instinct, intuition, common, real world street smart, common sense, not book smarts. Next is you're passionate. You tend to be a very passionate person about your passions. It doesn't mean you're passionate about everything, but whatever your thing is, you are very passionate about your thing. And then last, you're a risk taker. You're comfortable taking risks. You know that it's a risk reward scenario. Everything in life is risk and reward. The more you put into it, the more you get out of it. The bigger the risk you take, the bigger the return. But also you run the risk of loss. But you're willing to take the risk. You don't freeze when it's time to make that decision. You're willing to fail, you don't want to fail, and you tend to beg for forgiveness as opposed to ask for permission. Simply put, you're comfortable taking risks. I'm just talking about leaning into things, understanding the risk reward scenario, not running from things. So that is my definition of the entrepreneurial spirit, I. E. A person who is entrepreneurial. And onto the third word leader. First is that you have a vision for the future. You see clearly your vision for the future. Next is you help first. You have a servant mentality. You serve, you always help first. Next is that you love your people. You truly, genuinely love your people, whoever those people are that you lead in whatever walk of life, you do that as a leader. You provide clear direction. You are a pointer, as it's called. You help direct people, you point them in the right direction. You can inspire people. So there's this beautiful, it's more of a quote and I won't get it perfectly, but there's this beautiful quote about if you want to build a ship, okay? And so looking for a bunch of people to help you build a ship. And you know, think back 200 years ago. Don't look for a bunch of people that want to build a ship. Motivate and inspire people to long for the sea. And they'll be so passionate to long for and be on the sea and sail that they will be inspired to build that ship. You can use that analogy for just about anything. The next is that you let go. You let them figure it out. Once you have your vision and you've given that clear direction and you've pointed and you've inspired them, you gotta let go and let them figure it out. You're not a micromanager. You trust them. You are trusting. Next is that you know what you want. With absolute clarity. You know exactly what you want. And the last is that you are direct in your communication. You don't tiptoe. You don't candy coat. You are crystal clear and direct in your communication. And so there it is. My definition of an authentic entrepreneurial leader and I don't know if I'm right. In other words, this is just my definition and I urge you to just try it on. It certainly inspires me and if you love it, please send it on to any leaders you believe will benefit from it. Please send this podcast on to whoever comes to mind when I say that and I'll close with let's be it, let's share it. And hopefully someday, let's change the world. Thank you for listening in today. We truly appreciate you taking the time to spend with us and please tune in for the next episode. Until then, we wish you all the best in freeing your true self. Stay focused and much love.
Podcast: Shed and Shine
Hosts: Gino Wickman & Rob Dube
Episode: 98 - Gino's Riff: Being an Authentic Entrepreneurial Leader
Date: January 21, 2026
In this solo riff, Gino Wickman dives deeply into what it means to be an Authentic Entrepreneurial Leader. Drawing from a personal retreat and distilling his decades of experience with driven, high-performing individuals, Gino shares his own definitions for what it means to be authentic, entrepreneurial, and a leader. He passionately argues that these attributes are universally relevant and transformative, no matter your walk of life. The episode is motivational and practical, offering a blueprint for leaders in any sphere to "shed their shit" and unlock true freedom and effectiveness.
Gino reflects on a moment of clarity during a personal retreat, considering the impact of his work over 30 years and his "Shine" content.
He describes the merging of two areas: helping entrepreneurial leaders reach their potential and helping people become "the best healthy humans they can be."
He coins the phrase "authentic entrepreneurial leaders," likening the synergy to "peanut butter and chocolate" (01:48).
“Each one stands on its own, but together they're like magic peanut butter and chocolate.”
— Gino Wickman (02:00)
Although the majority of the audience are entrepreneurs, Gino encourages everyone to embrace these qualities.
He argues that being an authentic entrepreneurial leader will help you make an impact, whether you’re a teacher, parent, nurse, or artist.
“I believe you would make an impact no matter what it is that you do, if you were an authentic entrepreneurial leader, if you led the people in your life in an authentic entrepreneurial way.”
— Gino Wickman (04:14)
Being real and honest—with oneself and others.
Emotional intelligence: knowing your own feelings and reading those of others.
Being fully yourself, letting your "freak flag fly" (06:42).
Shedding ego, trauma, and blocks from the past.
Openness to feedback and criticism, illustrated by a team exercise from EOS (08:59).
Embracing humility and transparency: "People can see your soul" (11:45).
“My hope for myself is that I will just simply become real, 100% real.”
— Gino Wickman (06:07)
“If you don't get that excited about it, you're really not that open. And you need to consider that and give some thought to that.”
— Gino Wickman (09:40)
Providing value: You must create value first before you deserve anything; "We get by giving."
Driven: Having an internal fire and competitive spirit—a balanced, healthy driven-ness (14:19).
Total responsibility: Defaulting to looking in the mirror and owning outcomes, even in extreme cases ("if a meteor hits your building…").
Problem-solver: Loving challenges and leaning into them.
Creative: Assembling ideas and solutions, even outside artistic realms.
Common sense & intuition: Not just book smarts, but street smarts.
Passionate: Deep enthusiasm for your chosen pursuits.
Risk-taker: Comfortable with risk and possible failure, willing to "beg for forgiveness as opposed to ask for permission."
“You believe in your soul that you don't expect or deserve anything unless you have created value in the world.”
— Gino Wickman (13:03)
“If a meteor hits your building, you take responsibility for that. You don't blame anyone else for what happened.”
— Gino Wickman (15:22)
“Everything in life is risk and reward. The more you put into it, the more you get out of it.”
— Gino Wickman (19:05)
Vision: Clarity of vision for the future.
Helping first: Service-oriented, with a servant leadership mentality.
Loving your people: Genuine care for those you lead.
Clear direction: Being a "pointer" and providing unambiguous direction.
Inspire: Motivate people to be passionate, using the analogy of building a ship by making others love the sea (23:17).
Letting go: Avoiding micromanagement, trusting people to work things out themselves.
Clarity in wants: Knowing exactly what you want as a leader.
Direct communication: No sugarcoating or ambiguity.
“Don't look for a bunch of people that want to build a ship. Motivate and inspire people to long for the sea.”
— Gino Wickman (23:17)
“You are crystal clear and direct in your communication.”
— Gino Wickman (26:33)
The synthesis of authenticity, entrepreneurial spirit, and leadership creates the model Gino urges others to "try on."
He encourages listeners to spread the message and help change the world.
“Let’s be it, let’s share it. And hopefully someday, let’s change the world.”
— Gino Wickman (final minute)
Gino distills decades of entrepreneurial wisdom into a compelling definition of the "authentic entrepreneurial leader." Each component—authentic, entrepreneurial, leader—is explored in depth and with practical vision, showing how combining these traits leads to personal and professional freedom. The episode is essential listening for anyone who wants to lead, serve, and shine more boldly in any sphere of life.